Anchor text is simply hyperlinked text (usually keywords or phrases). Anchor text is easily recognized because it is blue in color and underlined.
Any use of anchor text links to websites that you own should add value to the article topic rather than being included only for SEO purposes.
All anchor text links must meet the following guidelines:
Number of Words Allowed - Please limit your anchor text link length to five words of anchor text per link. Articles with fewer than 500 words should have no more than three words of anchor text.
Common words are excluded from this word count. Those include: a, an, and, at, by, for, in, is, it, of, on, or, the, to. If a common word is repeated a second time, it is then counted towards the five (5) total allowed.
Company names or location names with more than one word are counted as ONE word in anchor text. E.g.: Each of these cities would be counted as one word: New York, Hong Kong, Buenos Aires, and Rio de Janeiro.
Keyword Usage - Consistency builds trust with your readers. Make sure that any keywords included in anchor text remain consistent with their usage in the article body. E.g.: If the article body uses "red-tailed hawk" the anchor text cannot use "red tailed hawk."
Transparency - All effort should be made to preserve transparency for the reader. Anchor text CANNOT be used to mask the true destination of the link or mislead the reader as to the content found on the URL. Use your links and anchor text to build trust with your readership.
E.g.: Do NOT use anchor text such as "Find more about dogs here" if the content of the link is horses.
E.g.: Anchor text that is used to mask an affiliate link will not be allowed. If anchor text "
http://your-company-name.com" has the URL "
http://www.myaffiliate.Your-company-name.com" the article will not be accepted.
Must Not Include both Text and a Full URL - Anchor text should consist of either text OR a URL, NOT both. Including both text and URLs in anchor text reduces the SEO-friendliness of the link and is not visually appealing. E.g. "Visit
www.Your-company-name.com now!" is not permissible as anchor text.
Adjacent Links Must be Clearly Separated - Make it clear to the reader that you are offering them two different sites to visit! Whenever two links are placed side-by-side separate them with punctuation or a line break to avoid making them looking like one long string of anchor text. E.g. "My websites are
http://sub-domain.your-company-name.com" should be written as "My websites are
Monitoring Your Anchor Text