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<title>Business: PR Articles from EzineArticles.com</title>
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<title>Television And Talk Radio Can Help Promote Your Business For FREE!</title>
<description>Continue to send press releases and update your website with newsworthy information. Provide your press kit and let the program managers know that you can provide lively, useful and informative information to their listeners. Do not sell them anything but your expertise and ability to inform and entertain their audience. Do not play up the fact that you want to promote your book or business.</description>
<pubDate>Fri, 09 May 2008 11:29:29 -0500</pubDate>
<link>http://ezinearticles.com/?Television-And-Talk-Radio-Can-Help-Promote-Your-Business-For-FREE!&amp;id=1160722</link>
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<title>Lessons Learned From A TV Appearance</title>
<description>If you have the opportunity to be interviewed on television, then grab it, as it is very worthwhile and may help promote your product or service. But if you&#39;re not sure what to do or say, then take a look at Lessons Learned from a TV Appearance.</description>
<pubDate>Fri, 09 May 2008 10:57:39 -0500</pubDate>
<link>http://ezinearticles.com/?Lessons-Learned-From-A-TV-Appearance&amp;id=1159642</link>
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<title>Talk Directly to Your Customers Using Effective Public Relations</title>
<description>Have you ever heard the saying; &#34;Build a better mouse trap and the market will beat a path to your door?&#34; Unfortunately this seems to be the axiom most business owners and organisations live by. I say &#34;unfortunately&#34; because it simply isn&#39;t true. You see, if your market doesn&#39;t know about your product, how do you expect them to buy from you? Worse still, if they don&#39;t know about you, how do you expect to survive in business?</description>
<pubDate>Fri, 09 May 2008 08:17:53 -0500</pubDate>
<link>http://ezinearticles.com/?Talk-Directly-to-Your-Customers-Using-Effective-Public-Relations&amp;id=1152076</link>
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<title>Press Releases Bring Valuable Traffic So Learn How To Write A Press Release For Your Website</title>
<description>Can a press release help your information business? It can when you know what to do. Read on to learn more.</description>
<pubDate>Thu, 08 May 2008 14:13:36 -0500</pubDate>
<link>http://ezinearticles.com/?Press-Releases-Bring-Valuable-Traffic-So-Learn-How-To-Write-A-Press-Release-For-Your-Website&amp;id=1157737</link>
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<title>Making Personal PR Work For You</title>
<description>Are your public relations in good standing? This article focuses on the importance and the art making personal PR work for you.</description>
<pubDate>Thu, 08 May 2008 13:47:08 -0500</pubDate>
<link>http://ezinearticles.com/?Making-Personal-PR-Work-For-You&amp;id=1160146</link>
<guid>http://ezinearticles.com/?Making-Personal-PR-Work-For-You&amp;id=1160146</guid>
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<title>How To Write a Press Release</title>
<description>Press releases represent one of the least expensive, yet most effective means of marketing your business. They are a means of introducing your business to others. They are also a means of keeping others updated as your business grows and changes over time. When opening a dollar store be sure that you take advantage and create your own press releases.</description>
<pubDate>Thu, 08 May 2008 08:38:03 -0500</pubDate>
<link>http://ezinearticles.com/?How-To-Write-a-Press-Release&amp;id=1155451</link>
<guid>http://ezinearticles.com/?How-To-Write-a-Press-Release&amp;id=1155451</guid>
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<title>The Role of Crisis Communication in Public Relations</title>
<description>It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and it is very important when it comes to public relations.</description>
<pubDate>Wed, 07 May 2008 16:10:14 -0500</pubDate>
<link>http://ezinearticles.com/?The-Role-of-Crisis-Communication-in-Public-Relations&amp;id=1155193</link>
<guid>http://ezinearticles.com/?The-Role-of-Crisis-Communication-in-Public-Relations&amp;id=1155193</guid>
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<title>Press Releases - How A Press Release Can Benefit Your Website Or Business</title>
<description>Press releases are generally written as a story explaining newsworthy information from a third party, these releases are straight to the point stating the main facts of a product or business. A press release must be informative and interesting, normally these include a head line that is eye-catching and attractive, at the bottom a description of the company is usually present.</description>
<pubDate>Wed, 07 May 2008 09:00:58 -0500</pubDate>
<link>http://ezinearticles.com/?Press-Releases-How-A-Press-Release-Can-Benefit-Your-Website-Or-Business&amp;id=1159659</link>
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<title>Press Release Writing - A Standard Template to Share Your News</title>
<description>The use of online press release submission sites has changed the way that many press releases are now written. Methods used for traditional print outlets aren&#39;t always the best for online releases. However, there is a standardized template that works for almost all releases.</description>
<pubDate>Thu, 01 May 2008 12:42:28 -0500</pubDate>
<link>http://ezinearticles.com/?Press-Release-Writing-A-Standard-Template-to-Share-Your-News&amp;id=1138337</link>
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<title>Search Engine Optimization Services Specialist Discusses Press Releases In SEO, Part 9</title>
<description>Here is more great information on the art of writing an effective press release and the correct press release format to use. 1. Headline. FOR IMMEDIATE RELEASE. Be creative and keep it to one sentence...</description>
<pubDate>Wed, 30 Apr 2008 15:01:15 -0500</pubDate>
<link>http://ezinearticles.com/?Search-Engine-Optimization-Services-Specialist-Discusses-Press-Releases-In-SEO,-Part-9&amp;id=1145108</link>
<guid>http://ezinearticles.com/?Search-Engine-Optimization-Services-Specialist-Discusses-Press-Releases-In-SEO,-Part-9&amp;id=1145108</guid>
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<title>Search Engine Optimization Services Specialist Discusses Press Releases In SEO Part 8</title>
<description>These don&#39;t work. It is a lie. If anybody does find an SEO automated program that works please send it to the author of this article for examination. The author might use it if it works, but doubts that it will work because there are no quick fixes to effective and successful search engine optimisation. Writing press releases is the place to start after you have validated your keywords.</description>
<pubDate>Wed, 30 Apr 2008 15:00:09 -0500</pubDate>
<link>http://ezinearticles.com/?Search-Engine-Optimization-Services-Specialist-Discusses-Press-Releases-In-SEO-Part-8&amp;id=1145035</link>
<guid>http://ezinearticles.com/?Search-Engine-Optimization-Services-Specialist-Discusses-Press-Releases-In-SEO-Part-8&amp;id=1145035</guid>
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<title>Yikes! I Just Landed a Television Interview - Now What?</title>
<description>Television interviews are, by far, the trickiest of all press encounters but they can also be the most rewarding in terms of your public relations efforts. Welcome the opportunity to appear on TV, and be prepared. By remembering a few rules and practicing, anyone can look and sound big on the little screen.</description>
<pubDate>Tue, 29 Apr 2008 14:00:38 -0500</pubDate>
<link>http://ezinearticles.com/?Yikes!-I-Just-Landed-a-Television-Interview-Now-What?&amp;id=1138790</link>
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<title>The Draw of a Powerful Press Release</title>
<description>As a business owner or even someone looking to promote an event you are part of at your church or non-profit group, you should know that a press release can be very powerful. A friend of mine was president of a youth baseball league for five years. He tells me the use of press releases far outweighed the return then most paid advertising in the same newspaper.</description>
<pubDate>Sat, 26 Apr 2008 15:31:24 -0500</pubDate>
<link>http://ezinearticles.com/?The-Draw-of-a-Powerful-Press-Release&amp;id=1131312</link>
<guid>http://ezinearticles.com/?The-Draw-of-a-Powerful-Press-Release&amp;id=1131312</guid>
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<title>Writing An Effective Press Release To Catch Media Attention</title>
<description>The Do&#39;s and Don&#39;t of writing a Press Release.  Making your press release stand out from the crowd.  Communicating effectively with the media.  Using PR to promote your business.</description>
<pubDate>Fri, 25 Apr 2008 10:58:50 -0500</pubDate>
<link>http://ezinearticles.com/?Writing-An-Effective-Press-Release-To-Catch-Media-Attention&amp;id=1122356</link>
<guid>http://ezinearticles.com/?Writing-An-Effective-Press-Release-To-Catch-Media-Attention&amp;id=1122356</guid>
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<title>Why Is The Pr Machine Not Working For You And How To Fix It</title>
<description>The old school way to use press releases was to target the media and hope that the news trickles down. The main issue is that most business people have no idea what to do in regard to press releases. So what do you do to succeed? How do you overcome the information glut? If you can&#39;t come up with great material, hire someone.</description>
<pubDate>Thu, 24 Apr 2008 10:24:07 -0500</pubDate>
<link>http://ezinearticles.com/?Why-Is-The-Pr-Machine-Not-Working-For-You-And-How-To-Fix-It&amp;id=1130291</link>
<guid>http://ezinearticles.com/?Why-Is-The-Pr-Machine-Not-Working-For-You-And-How-To-Fix-It&amp;id=1130291</guid>
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<title>Stop Abusing the Term &#34;PR and Branding&#34;</title>
<description>In India marketers have abused the term &#34;brand awareness and PR&#34;, in the pretext of in-ability to link it back to the expenditure done on marketing to sales conversion. Every time they had to do a brand awareness campaign, they want to spend marketing dollars on things which are least likely to give you the Brand Awareness and the worst ROIs.</description>
<pubDate>Wed, 23 Apr 2008 16:42:39 -0500</pubDate>
<link>http://ezinearticles.com/?Stop-Abusing-the-Term-PR-and-Branding&amp;id=1120847</link>
<guid>http://ezinearticles.com/?Stop-Abusing-the-Term-PR-and-Branding&amp;id=1120847</guid>
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<title>The Secret To Getting The Media To Come Running To You</title>
<description>Media outlets receive so many press releases each day that many go unread. Many more do not even make it past the headline. Would you like to know how to get your press release read or better still, how to get the media to come to you, wanting to give you coverage and promotion? Here is the secret...</description>
<pubDate>Wed, 23 Apr 2008 15:52:51 -0500</pubDate>
<link>http://ezinearticles.com/?The-Secret-To-Getting-The-Media-To-Come-Running-To-You&amp;id=1120700</link>
<guid>http://ezinearticles.com/?The-Secret-To-Getting-The-Media-To-Come-Running-To-You&amp;id=1120700</guid>
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<title>The 4 Foes of Your Message - How NOT to Say Your 30 Second Elevator Pitch</title>
<description>The goal of telling others about your business is to get them to ask &#34;Oh, really? Tell me more!&#34;. Learn the do&#39;s and don&#39;ts of the 30 second elevator pitch and take your business to new heights.</description>
<pubDate>Wed, 23 Apr 2008 11:37:28 -0500</pubDate>
<link>http://ezinearticles.com/?The-4-Foes-of-Your-Message-How-NOT-to-Say-Your-30-Second-Elevator-Pitch&amp;id=1119527</link>
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<title>A New Way of Public Relations - The Pre-Launch Checklist</title>
<description>A healthy public relations strategy needs to begin with who you are as a company and a brand. This handy checklist highlights often overlooked aspects to success in the public eye.</description>
<pubDate>Wed, 23 Apr 2008 11:33:29 -0500</pubDate>
<link>http://ezinearticles.com/?A-New-Way-of-Public-Relations-The-Pre-Launch-Checklist&amp;id=1119511</link>
<guid>http://ezinearticles.com/?A-New-Way-of-Public-Relations-The-Pre-Launch-Checklist&amp;id=1119511</guid>
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<title>Some Reasons Why You May Want to Examine Free Press Release Samples</title>
<description>Chances are, you&#39;ve already read dozens of free press release samples.  These documents are all around us.  As an example, if you&#39;ve read the health section of some online news resources, you&#39;ve seen announcements about new medication trials, as well as other important information.  These are all examples of press releases, probably written by the company who&#39;s product is mentioned in the article, and published by a major newswire or media outlet.</description>
<pubDate>Wed, 23 Apr 2008 11:06:24 -0500</pubDate>
<link>http://ezinearticles.com/?Some-Reasons-Why-You-May-Want-to-Examine-Free-Press-Release-Samples&amp;id=1127599</link>
<guid>http://ezinearticles.com/?Some-Reasons-Why-You-May-Want-to-Examine-Free-Press-Release-Samples&amp;id=1127599</guid>
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<title>How to Evaluate Press Release Distribution Services</title>
<description>Today, many business owners want to take advantage of press release distribution methods in order to cut marketing costs.   Even if you&#39;re only a small business owner, there are affordable methods that are available.  That said, before purchasing the services of a press release distribution agency, it is very important to make sure that you will be getting your money&#39;s worth.</description>
<pubDate>Wed, 23 Apr 2008 11:06:00 -0500</pubDate>
<link>http://ezinearticles.com/?How-to-Evaluate-Press-Release-Distribution-Services&amp;id=1127596</link>
<guid>http://ezinearticles.com/?How-to-Evaluate-Press-Release-Distribution-Services&amp;id=1127596</guid>
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<title>Press Releases = FREE Advertising</title>
<description>How to plan, write and evaluate the success of your Press Releases. Press Releases are a fantastic and FREE form of marketing your company, products and services. Basically, it works like this - you send your company news to a list of publications. The editors WANT your news so they can keep their subscribers up to date on what is happening in your industry.</description>
<pubDate>Wed, 23 Apr 2008 09:02:52 -0500</pubDate>
<link>http://ezinearticles.com/?Press-Releases-=-FREE-Advertising&amp;id=1117859</link>
<guid>http://ezinearticles.com/?Press-Releases-=-FREE-Advertising&amp;id=1117859</guid>
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<title>Tips for a Press Release Writer</title>
<description>Today, thousands of business owners are trying to take advantage of the internet for sales purposes.  As a result, many marketing and sales people are researching tips for a press release writer.  Depending on your current job, or future employment plans, you may also be interested in using a press release writer to start your own business.</description>
<pubDate>Tue, 22 Apr 2008 14:37:13 -0500</pubDate>
<link>http://ezinearticles.com/?Tips-for-a-Press-Release-Writer&amp;id=1127105</link>
<guid>http://ezinearticles.com/?Tips-for-a-Press-Release-Writer&amp;id=1127105</guid>
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<title>Advantages of PR Over Advertising</title>
<description>People tend to confuse PR and advertising, but the truth is that they are quite distinct and while good advertising can bring your business plenty of publicity, there&#39;s nothing like great PR to give you that boost in the public eye.    First of all, you need to realize that PR is public relations. It&#39;s coverage that isn&#39;t paid for in cash, like advertising.</description>
<pubDate>Tue, 22 Apr 2008 08:47:12 -0500</pubDate>
<link>http://ezinearticles.com/?Advantages-of-PR-Over-Advertising&amp;id=1116805</link>
<guid>http://ezinearticles.com/?Advantages-of-PR-Over-Advertising&amp;id=1116805</guid>
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<title>The PR Doctor&#39;s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media</title>
<description>The news media is literally inundated with pitches for media coverage every day.  Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch.  Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want.  However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your &#34;pitches&#34; to the media?  The PR Doctor offers the following prescription for a healthy and strong pitch to the media.</description>
<pubDate>Sat, 19 Apr 2008 13:52:49 -0500</pubDate>
<link>http://ezinearticles.com/?The-PR-Doctors-Prescription-of-Strategic-Actions-For-A-Healthy-and-Strong-Pitch-To-The-Media&amp;id=1114921</link>
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<title>The SEO Value of a Press Release Distributed Online</title>
<description>In an ever evolving technological world such as the internet, the online distribution of a press release remains a staple of powerful search engine optimization firms around the world. Online distribution of press releases for the most part help all parties involved by providing fresh relevant content to hungry publishers, while at the same time offering substantial SEO benefits to those linked in the press release.</description>
<pubDate>Fri, 18 Apr 2008 10:23:04 -0500</pubDate>
<link>http://ezinearticles.com/?The-SEO-Value-of-a-Press-Release-Distributed-Online&amp;id=1112291</link>
<guid>http://ezinearticles.com/?The-SEO-Value-of-a-Press-Release-Distributed-Online&amp;id=1112291</guid>
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<title>How to Make Your Story Irresistible to the Media</title>
<description>Smart business owners know that publicity is an important part of their growth strategy, but few really know how to get good publicity that can drive business to their door.  This article reveals 3 strategies that will have the media standing by to spread your news and cover your story.</description>
<pubDate>Thu, 17 Apr 2008 15:58:03 -0500</pubDate>
<link>http://ezinearticles.com/?How-to-Make-Your-Story-Irresistible-to-the-Media&amp;id=1110677</link>
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<title>10 KILLER TIPS TO GET FREE PR</title>
<description>Are you a frustrated entrepreneur with a great product, but no idea how to get it publicized? I am a new product launch specialist and have done this for companies that range from Mrs. Fields Cookies to Tokyo Coca Cola&#39;s Green Tea Terrace. I&#39;ve launched disposable fingertip toothbrushes and bras that eliminate visible bra lines.  These are my top 10 tips to get some free ink for your product and help you find your customer.</description>
<pubDate>Thu, 17 Apr 2008 13:07:04 -0500</pubDate>
<link>http://ezinearticles.com/?10-KILLER-TIPS-TO-GET-FREE-PR&amp;id=1108310</link>
<guid>http://ezinearticles.com/?10-KILLER-TIPS-TO-GET-FREE-PR&amp;id=1108310</guid>
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<title>Building Customer Trust - Marketing Services vs Products</title>
<description>I went to a new dentist about three months ago. As soon as I made the appointment with them I received in the mail a greeting card welcoming me along with a picture of the entire staff and a brief paragraph describing the practice. I walked through the door to their office in a good mood already, and was greeted with various plants in the corners, an aquarium composing the far wall of the waiting room, and soft, comfortable chairs.</description>
<pubDate>Thu, 17 Apr 2008 11:13:17 -0500</pubDate>
<link>http://ezinearticles.com/?Building-Customer-Trust-Marketing-Services-vs-Products&amp;id=1116059</link>
<guid>http://ezinearticles.com/?Building-Customer-Trust-Marketing-Services-vs-Products&amp;id=1116059</guid>
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<title>Basic Pointers for Learning How to Distribute a Press Release</title>
<description>Today, there are many tools available to help you learn how to distribute a press release. Chances are, as you learn how to distribute a press release, you will develop an immense respect for the way journalists and their technical support staffs keep everything moving smoothly.</description>
<pubDate>Wed, 16 Apr 2008 13:10:14 -0500</pubDate>
<link>http://ezinearticles.com/?Basic-Pointers-for-Learning-How-to-Distribute-a-Press-Release&amp;id=1114581</link>
<guid>http://ezinearticles.com/?Basic-Pointers-for-Learning-How-to-Distribute-a-Press-Release&amp;id=1114581</guid>
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<title>Basic Steps to Writing a Press Release</title>
<description>For the most part, the steps to writing a press release are not so different from any other kind of writing. That said, if you are new to writing press releases, you will want to pay more attention to a four step process.  As you become more proficient, you can eliminate a few of the steps to writing a press release.</description>
<pubDate>Wed, 16 Apr 2008 13:09:39 -0500</pubDate>
<link>http://ezinearticles.com/?Basic-Steps-to-Writing-a-Press-Release&amp;id=1114536</link>
<guid>http://ezinearticles.com/?Basic-Steps-to-Writing-a-Press-Release&amp;id=1114536</guid>
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<title>How to Use Sample Press Release Formats</title>
<description>Unfortunately, many people think that finding a single sample press release format is sufficient.  Few individuals realize that every media outlet has specific submission guidelines.  This may include anything from margins to number of text paragraphs.</description>
<pubDate>Wed, 16 Apr 2008 13:09:07 -0500</pubDate>
<link>http://ezinearticles.com/?How-to-Use-Sample-Press-Release-Formats&amp;id=1114519</link>
<guid>http://ezinearticles.com/?How-to-Use-Sample-Press-Release-Formats&amp;id=1114519</guid>
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<title>How to Write a Press Release for a Website</title>
<description>As you learn how to write a press release for a website, there are a number of things you will need to keep in mind.  Therefore, as you learn how to write a press release for a website, it is necessary to use words and phrases that are easily understood.</description>
<pubDate>Wed, 16 Apr 2008 09:50:09 -0500</pubDate>
<link>http://ezinearticles.com/?How-to-Write-a-Press-Release-for-a-Website&amp;id=1113305</link>
<guid>http://ezinearticles.com/?How-to-Write-a-Press-Release-for-a-Website&amp;id=1113305</guid>
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<title>What Not To Say</title>
<description>How many times have you seen something in the news and you knew the featured person or company would probably prefer not to be the focus? Often, this is to due to poor or nonexistent media relations; a malady which can be easily cured!</description>
<pubDate>Mon, 14 Apr 2008 14:58:33 -0500</pubDate>
<link>http://ezinearticles.com/?What-Not-To-Say&amp;id=1097837</link>
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<title>How to Put Together a Press Release</title>
<description>Unfortunately, it is still not always easy to decide how to put together a press release.  For the most part, you will need to answer some basic questions, and combine with that with newsworthy content that is of human interest.</description>
<pubDate>Mon, 14 Apr 2008 09:32:45 -0500</pubDate>
<link>http://ezinearticles.com/?How-to-Put-Together-a-Press-Release&amp;id=1107440</link>
<guid>http://ezinearticles.com/?How-to-Put-Together-a-Press-Release&amp;id=1107440</guid>
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<title>You Don&#39;t Have To Be A PR Expert to Write A Good Press Release</title>
<description>In a nut shell - if you have the capability to write and follow a few simple rules of style and formatting you can capture the attention of your audience with a single press release distribution.      Typically, press releases are a one to two page article containing up-to-date news and information about a company that is distributed to the media for distribution. Many times these articles are published verbatim; however, other press releases are used solely for background purposes - either way one must keep in mind that the content should be...</description>
<pubDate>Fri, 11 Apr 2008 13:03:20 -0500</pubDate>
<link>http://ezinearticles.com/?You-Dont-Have-To-Be-A-PR-Expert-to-Write-A-Good-Press-Release&amp;id=1096174</link>
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<title>Why is PR Photography so Important?</title>
<description>Product launches are a great PR opportunity. In one sweep you are able to impress those that attend, which will stick in their minds and also get to get some publicity from the event through raising awareness.</description>
<pubDate>Fri, 11 Apr 2008 11:48:27 -0500</pubDate>
<link>http://ezinearticles.com/?Why-is-PR-Photography-so-Important?&amp;id=1104440</link>
<guid>http://ezinearticles.com/?Why-is-PR-Photography-so-Important?&amp;id=1104440</guid>
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<item>
<title>Finding Sample Press Release Templates</title>
<description>Sample press release templates are difficult, if not impossible to find and work with.  However, what makes a press release good is not the format, it&#39;s the content.  Here is how to write a simple press release for any niche and on any topic.</description>
<pubDate>Thu, 10 Apr 2008 08:28:04 -0500</pubDate>
<link>http://ezinearticles.com/?Finding-Sample-Press-Release-Templates&amp;id=1098302</link>
<guid>http://ezinearticles.com/?Finding-Sample-Press-Release-Templates&amp;id=1098302</guid>
</item>
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<title>Can You Find a Free Online Press Release Service</title>
<description>When it comes to distributing press releases online, there are a number of options, but none of them are particularly cost effective.  Read here to find out how to get free online press release distribution today.</description>
<pubDate>Wed, 09 Apr 2008 16:06:42 -0500</pubDate>
<link>http://ezinearticles.com/?Can-You-Find-a-Free-Online-Press-Release-Service&amp;id=1098296</link>
<guid>http://ezinearticles.com/?Can-You-Find-a-Free-Online-Press-Release-Service&amp;id=1098296</guid>
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<title>Use PR to Reach Your Customers and Other Audiences on an Emotional Level</title>
<description>Using public relations is more often about making an emotional appeal to your audience rather than addressing only logic.  The use of hybrid cars, better health care, more medical research, more accountability in government, and safe playgrounds are all issues that have benefited from an emotional appeal using public relations.  Does your product or service hit them right in the heart when it counts?</description>
<pubDate>Wed, 09 Apr 2008 15:07:33 -0500</pubDate>
<link>http://ezinearticles.com/?Use-PR-to-Reach-Your-Customers-and-Other-Audiences-on-an-Emotional-Level&amp;id=1093727</link>
<guid>http://ezinearticles.com/?Use-PR-to-Reach-Your-Customers-and-Other-Audiences-on-an-Emotional-Level&amp;id=1093727</guid>
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<title>Press Release Incentives</title>
<description>What kind of incentives can you get from sending out a press release online?  Well, the primary benefit is more exposure for you or your business, but there are a great deal other press release incentives that you get.</description>
<pubDate>Wed, 09 Apr 2008 08:20:45 -0500</pubDate>
<link>http://ezinearticles.com/?Press-Release-Incentives&amp;id=1098306</link>
<guid>http://ezinearticles.com/?Press-Release-Incentives&amp;id=1098306</guid>
</item>
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<title>Press Releases Get The Word Out</title>
<description>Simply put, a press release is a unique story written in a journalistic style.  It is 500 or more words and usually not more than one page in length.  It includes quotes from you, the business owner, as well as quotes from employees and testimonials from customers and/or clients.</description>
<pubDate>Wed, 09 Apr 2008 07:53:43 -0500</pubDate>
<link>http://ezinearticles.com/?Press-Releases-Get-The-Word-Out&amp;id=1097632</link>
<guid>http://ezinearticles.com/?Press-Releases-Get-The-Word-Out&amp;id=1097632</guid>
</item>
<item>
<title>Free Publicity - How Do You Get It?  My Top 10 Tips</title>
<description>Wouldn&#39;t you want free publicity for your new business? Everyone does but there is only one problem... how do you get it? See my top 10 tips to get free publicity today!</description>
<pubDate>Tue, 08 Apr 2008 13:35:57 -0500</pubDate>
<link>http://ezinearticles.com/?Free-Publicity-How-Do-You-Get-It?-My-Top-10-Tips&amp;id=1090323</link>
<guid>http://ezinearticles.com/?Free-Publicity-How-Do-You-Get-It?-My-Top-10-Tips&amp;id=1090323</guid>
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<title>Understanding How Press Releases Work</title>
<description>The most cost-effective way to do marketing is through Publicity and it is a vital marketing strategy to build credibility in offline business or online business. A written or recorded communication for announcing something of news value to members of the news media is known as Press release. Press release writings are mailed, faxed, or e-mailed to editors of different media.</description>
<pubDate>Tue, 08 Apr 2008 08:37:58 -0500</pubDate>
<link>http://ezinearticles.com/?Understanding-How-Press-Releases-Work&amp;id=1088280</link>
<guid>http://ezinearticles.com/?Understanding-How-Press-Releases-Work&amp;id=1088280</guid>
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<title>Six Tips for Getting More Media Attention with Your Press Releases</title>
<description>A press release is a great method for informing the public about your business, whether you are just opening, expanding, or have other important news. An effective press release will catch the attention of readers and spread the word about your business. As with any other type of business writing, there are certain things you should do and certain things you should avoid when writing your press release to make the best impression and effectively convey your message.</description>
<pubDate>Mon, 07 Apr 2008 16:49:00 -0500</pubDate>
<link>http://ezinearticles.com/?Six-Tips-for-Getting-More-Media-Attention-with-Your-Press-Releases&amp;id=1092603</link>
<guid>http://ezinearticles.com/?Six-Tips-for-Getting-More-Media-Attention-with-Your-Press-Releases&amp;id=1092603</guid>
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<title>Use A Press Release To Unleash A Flood Of Sales</title>
<description>If you&#39;ve never used a press release to promote your business, you&#39;re missing out on one of the most potent sales generators of all time. Press releases work because they bring  a news slant to your marketing campaign, and people pay attention to interesting news items - the key word being &#34;interesting.&#34;</description>
<pubDate>Fri, 04 Apr 2008 11:58:06 -0500</pubDate>
<link>http://ezinearticles.com/?Use-A-Press-Release-To-Unleash-A-Flood-Of-Sales&amp;id=1089524</link>
<guid>http://ezinearticles.com/?Use-A-Press-Release-To-Unleash-A-Flood-Of-Sales&amp;id=1089524</guid>
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<title>Riches In Niches - Media And The Nichepreneur</title>
<description>If you want to witness the strength of Niching, you need look no further than the publishing industry.  In a time when dour economic news hangs over the horizon, the publishing industry, always very sensitive to the publics buying habits, has responded by offering more and more niche-oriented titles.</description>
<pubDate>Fri, 04 Apr 2008 08:58:57 -0500</pubDate>
<link>http://ezinearticles.com/?Riches-In-Niches-Media-And-The-Nichepreneur&amp;id=1085866</link>
<guid>http://ezinearticles.com/?Riches-In-Niches-Media-And-The-Nichepreneur&amp;id=1085866</guid>
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<title>Professional Biographies Filled with Dishonesty? Why the Truth is So Important to Your Business</title>
<description>Do you know how important it is to be honest in your professional biography? Do you know the consequences of embellishment or out right dishonesty? You will understand the importance of honesty after you finish reading this article.</description>
<pubDate>Fri, 04 Apr 2008 08:36:12 -0500</pubDate>
<link>http://ezinearticles.com/?Professional-Biographies-Filled-with-Dishonesty?-Why-the-Truth-is-So-Important-to-Your-Business&amp;id=1088504</link>
<guid>http://ezinearticles.com/?Professional-Biographies-Filled-with-Dishonesty?-Why-the-Truth-is-So-Important-to-Your-Business&amp;id=1088504</guid>
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<item>
<title>Business Profiles Three Ideas of Things to Include to Add Interest, Appeal and Information About You</title>
<description>Writing your business profile or biography can be a daunting task. That cursor staring at you can be terrifying. What do you say about yourself? What do you tell your readers? What does your potential client want to read about you? All these things are going through your head and that cursor just keeps blinking at you.</description>
<pubDate>Fri, 04 Apr 2008 08:34:53 -0500</pubDate>
<link>http://ezinearticles.com/?Business-Profiles-Three-Ideas-of-Things-to-Include-to-Add-Interest,-Appeal-and-Information-About-You&amp;id=1088401</link>
<guid>http://ezinearticles.com/?Business-Profiles-Three-Ideas-of-Things-to-Include-to-Add-Interest,-Appeal-and-Information-About-You&amp;id=1088401</guid>
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<title>A Guide To Press Release Writing For Crisis Management</title>
<description>Damage control press releases are an essential tool in crisis management and crisis communications. Here are guidelines for crafting a well-written, effective and direct press release as part of your crisis management plan.</description>
<pubDate>Thu, 03 Apr 2008 10:02:22 -0500</pubDate>
<link>http://ezinearticles.com/?A-Guide-To-Press-Release-Writing-For-Crisis-Management&amp;id=1079789</link>
<guid>http://ezinearticles.com/?A-Guide-To-Press-Release-Writing-For-Crisis-Management&amp;id=1079789</guid>
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<title>How Your Website Will Increase Your Business and Other Ways to Drive Customers to You</title>
<description>A website used to be a luxury; it&#39;s now a necessity.  You don&#39;t have to spend a large sum to create a site but don&#39;t &#34;go cheap&#34; either.  Having a website is just one part of an overall marketing plan.  Learn other, free, ways to get business.</description>
<pubDate>Wed, 02 Apr 2008 15:49:32 -0500</pubDate>
<link>http://ezinearticles.com/?How-Your-Website-Will-Increase-Your-Business-and-Other-Ways-to-Drive-Customers-to-You&amp;id=1083121</link>
<guid>http://ezinearticles.com/?How-Your-Website-Will-Increase-Your-Business-and-Other-Ways-to-Drive-Customers-to-You&amp;id=1083121</guid>
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<title>How to Become the Expert That the Media Seek When They Report Big Stories</title>
<description>The media need experts to give credence to their stories.  How do those experts get contacted by the media?  Learn how to get on the list of those who want to quote you and put you in front of a camera or microphone.</description>
<pubDate>Wed, 02 Apr 2008 15:48:23 -0500</pubDate>
<link>http://ezinearticles.com/?How-to-Become-the-Expert-That-the-Media-Seek-When-They-Report-Big-Stories&amp;id=1083081</link>
<guid>http://ezinearticles.com/?How-to-Become-the-Expert-That-the-Media-Seek-When-They-Report-Big-Stories&amp;id=1083081</guid>
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<title>A Lesson From Janet Jackson On What Not To Do During A Media Interview</title>
<description>A media interview is your time to shine.  But too few people understand the strategies needed to master interviews as a way to build your brand, deliver new information and sell your products and services.  This article explains three things you should never do during an interview in the context of a recent Janet Jackson interview.</description>
<pubDate>Wed, 02 Apr 2008 15:26:44 -0500</pubDate>
<link>http://ezinearticles.com/?A-Lesson-From-Janet-Jackson-On-What-Not-To-Do-During-A-Media-Interview&amp;id=1077841</link>
<guid>http://ezinearticles.com/?A-Lesson-From-Janet-Jackson-On-What-Not-To-Do-During-A-Media-Interview&amp;id=1077841</guid>
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<title>Is PR Worth It? Maybe You&#39;re Not Using The Right Measurements</title>
<description>As we near the end of the year, it&#39;s a great time to look at your PR results, see if they&#39;re delivering ROI, and make adjustments for the new year. And you should do this if you&#39;re doing your own PR as well. As a business person, your own time is much more valuable than your money.</description>
<pubDate>Wed, 02 Apr 2008 13:44:19 -0500</pubDate>
<link>http://ezinearticles.com/?Is-PR-Worth-It?-Maybe-Youre-Not-Using-The-Right-Measurements&amp;id=1078148</link>
<guid>http://ezinearticles.com/?Is-PR-Worth-It?-Maybe-Youre-Not-Using-The-Right-Measurements&amp;id=1078148</guid>
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<item>
<title>Getting Started With PR</title>
<description>Probably the hardest part about getting started with PR is planning it. The marketing and public relations plans seem so weighty. And trust me they can take forever to write. So here is a simple five-step process for 2008. It shouldn&#39;t take you more than an hour to prepare a quick plan based on these primary PR activities. And maybe a couple hours a month to execute. I&#39;ve included a couple of articles with more detail on how to pitch the different media channels for you also.</description>
<pubDate>Wed, 02 Apr 2008 13:43:34 -0500</pubDate>
<link>http://ezinearticles.com/?Getting-Started-With-PR&amp;id=1078143</link>
<guid>http://ezinearticles.com/?Getting-Started-With-PR&amp;id=1078143</guid>
</item>
<item>
<title>Time For A Little Spring Cleaning!</title>
<description>If you own a business, you too could benefit from a little sprucing up. The arrival of springtime could mean spring-cleaning for businesses as well, a chance to breathe some fresh air into a stale PR plan. You can start by asking yourself the following questions.</description>
<pubDate>Wed, 02 Apr 2008 10:22:26 -0500</pubDate>
<link>http://ezinearticles.com/?Time-For-A-Little-Spring-Cleaning!&amp;id=1076787</link>
<guid>http://ezinearticles.com/?Time-For-A-Little-Spring-Cleaning!&amp;id=1076787</guid>
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<title>News is a Four-Letter Word</title>
<description>It is frustrating to think that there are actually companies shelling out their hard-earned money to pay for such drivel. Press release writing can be a bit daunting at first, but it is certainly a skill that can be mastered. Armed with the proper tools and a bit of patience, you can be crafting your own killer press releases in relatively short order.</description>
<pubDate>Wed, 02 Apr 2008 08:18:02 -0500</pubDate>
<link>http://ezinearticles.com/?News-is-a-Four-Letter-Word&amp;id=1083059</link>
<guid>http://ezinearticles.com/?News-is-a-Four-Letter-Word&amp;id=1083059</guid>
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<title>Tips on Press Release Submissions</title>
<description>A press release submission can be a great tool for websites to spread the word and help boost traffic. The key is to be sure it conveys the message, creates a lot of interest, and catches the eye of the media companies that are responsible for spreading the word.</description>
<pubDate>Fri, 28 Mar 2008 14:43:12 -0500</pubDate>
<link>http://ezinearticles.com/?Tips-on-Press-Release-Submissions&amp;id=1071266</link>
<guid>http://ezinearticles.com/?Tips-on-Press-Release-Submissions&amp;id=1071266</guid>
</item>
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<title>5 Ways To Better Promote Your Service Business</title>
<description>How to promote your service business creatively. Go beyond &#39;service with a smile&#39; and offer your customers more.</description>
<pubDate>Fri, 28 Mar 2008 14:27:52 -0500</pubDate>
<link>http://ezinearticles.com/?5-Ways-To-Better-Promote-Your-Service-Business&amp;id=1070276</link>
<guid>http://ezinearticles.com/?5-Ways-To-Better-Promote-Your-Service-Business&amp;id=1070276</guid>
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<title>10 Crucial Rules for Hiring a PR Agency</title>
<description>Let&#39;s assume you know the definition of public relations: unpaid publicity achieved by pitching press releases and bylined articles to editors at newspapers, trade magazines and business journals.       And let&#39;s assume you know the value of PR is up to 10 times higher than paid publicity, that is, advertising, because readers realize it has been validated as newsworthy by a &#34;neutral gatekeeper,&#34; the editor or publisher who evaluated and accepted it.      And let&#39;s assume you&#39;ve listened to the experts who say your promotional budget should be split 50-50 between...</description>
<pubDate>Fri, 28 Mar 2008 11:11:57 -0500</pubDate>
<link>http://ezinearticles.com/?10-Crucial-Rules-for-Hiring-a-PR-Agency&amp;id=1069302</link>
<guid>http://ezinearticles.com/?10-Crucial-Rules-for-Hiring-a-PR-Agency&amp;id=1069302</guid>
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<title>3 Top Ways to Promote your Business Corporate Event</title>
<description>Businesses whatever their size, will always have to promote themselves and get known amongst their local community, nationwide or globally. Corporate Events are an essential part of promoting your company and getting the word out about who you are and what service you provide.  In order to make your business, product or service known, you must promote you event in the best way possible. Here are 3 Top tips for promoting your companies corporate or hospitality event.</description>
<pubDate>Fri, 28 Mar 2008 10:36:06 -0500</pubDate>
<link>http://ezinearticles.com/?3-Top-Ways-to-Promote-your-Business-Corporate-Event&amp;id=1074392</link>
<guid>http://ezinearticles.com/?3-Top-Ways-to-Promote-your-Business-Corporate-Event&amp;id=1074392</guid>
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<title>Putting The Flair Into Business PR</title>
<description>In business, it is unbelievable the number of time&#39;s you attempt to achieve something with the staff, or stage some corporate show, to further the company, and discover that there are often, no usable venues, or potential ones that you could consider, are already reserved. A fantastic alternative to this constant pressure is to bring into play marquee hire to supply you with the room that you need, when you want it, where you want it and at a budget that can afford you to put some extra style into the corporate image.</description>
<pubDate>Fri, 28 Mar 2008 10:26:43 -0500</pubDate>
<link>http://ezinearticles.com/?Putting-The-Flair-Into-Business-PR&amp;id=1074389</link>
<guid>http://ezinearticles.com/?Putting-The-Flair-Into-Business-PR&amp;id=1074389</guid>
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<title>In Praise of Press Releases - A Frank Discussion on Form And Function</title>
<description>There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.</description>
<pubDate>Thu, 27 Mar 2008 14:33:57 -0500</pubDate>
<link>http://ezinearticles.com/?In-Praise-of-Press-Releases-A-Frank-Discussion-on-Form-And-Function&amp;id=1072303</link>
<guid>http://ezinearticles.com/?In-Praise-of-Press-Releases-A-Frank-Discussion-on-Form-And-Function&amp;id=1072303</guid>
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<item>
<title>How to Protect Your Children While Sitting at Your Computer</title>
<description>As a parent who is eager and determined enough to protect your children, you will go your way to find what is available out there to assure the safety and protection of your child. With these criminal background checking services that are made available for you, you can eliminate the worry and stress of thinking about your child&#39;s safety. Before, it is time consuming for someone to search for criminal records to check individual&#39;s background.</description>
<pubDate>Thu, 27 Mar 2008 11:25:48 -0500</pubDate>
<link>http://ezinearticles.com/?How-to-Protect-Your-Children-While-Sitting-at-Your-Computer&amp;id=1065745</link>
<guid>http://ezinearticles.com/?How-to-Protect-Your-Children-While-Sitting-at-Your-Computer&amp;id=1065745</guid>
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<item>
<title>Thinking Business Gifts</title>
<description>It&#39;s the thought that counts. At least that&#39;s what many people say when they&#39;re given the wrong gift. It&#39;s the polite retort when you open a beautifully wrapped package sweating from excitement and you get - a garish six-inch tall eggplant figurine.</description>
<pubDate>Wed, 26 Mar 2008 10:20:14 -0500</pubDate>
<link>http://ezinearticles.com/?Thinking-Business-Gifts&amp;id=1069023</link>
<guid>http://ezinearticles.com/?Thinking-Business-Gifts&amp;id=1069023</guid>
</item>
<item>
<title>Using Both, Qualitative and Quantitative Research Methods Promotes Effectiveness</title>
<description>Qualitative and quantitative methods are used by researchers to collect data in social science. Qualitative methods include the researcher&#39;s experience through techniques such as focus groups, case studies, interviews and personal observations. On the other hand, quantitative methods include hard facts illustrated in surveys and polls.</description>
<pubDate>Tue, 25 Mar 2008 13:44:25 -0500</pubDate>
<link>http://ezinearticles.com/?Using-Both,-Qualitative-and-Quantitative-Research-Methods-Promotes-Effectiveness&amp;id=1061205</link>
<guid>http://ezinearticles.com/?Using-Both,-Qualitative-and-Quantitative-Research-Methods-Promotes-Effectiveness&amp;id=1061205</guid>
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<title>Any Press Is Good Press - Ask Sarah Jessica Parker</title>
<description>Love her or hate her, you have to give props to Sarah Jessica Parker.    Maxim has named Parker the &#34;Unsexiest Woman on the Planet,&#34; according to this morning&#39;s featured headlines at CNN. While I must admit I have never been a huge fan, I did think that this moniker was rude and harsh.</description>
<pubDate>Tue, 25 Mar 2008 13:20:33 -0500</pubDate>
<link>http://ezinearticles.com/?Any-Press-Is-Good-Press-Ask-Sarah-Jessica-Parker&amp;id=1067391</link>
<guid>http://ezinearticles.com/?Any-Press-Is-Good-Press-Ask-Sarah-Jessica-Parker&amp;id=1067391</guid>
</item>
<item>
<title>How to Write a Press Release</title>
<description>Press releases are a great way to draw extra attention to your business and create a bit of a buzz around new events and products. However, if poorly written, your press release will never be picked up by the media and your great news, even if newsworthy, won&#39;t see the light of day.</description>
<pubDate>Tue, 25 Mar 2008 12:53:28 -0500</pubDate>
<link>http://ezinearticles.com/?How-to-Write-a-Press-Release&amp;id=1064785</link>
<guid>http://ezinearticles.com/?How-to-Write-a-Press-Release&amp;id=1064785</guid>
</item>
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<title>Reliability Leads to Credibility in Public Relations</title>
<description>Because public relations faces the challenge of validating the importance of this systematic approach to problem identifying and most importantly problem solving, it is imperative for practitioners to maintain their reputations with &#34;Corporate America&#34; and the media. Reliable research helps illustrate to the dominant coalition the necessity to understand an organization&#39;s stakeholders.</description>
<pubDate>Tue, 25 Mar 2008 10:44:52 -0500</pubDate>
<link>http://ezinearticles.com/?Reliability-Leads-to-Credibility-in-Public-Relations&amp;id=1061176</link>
<guid>http://ezinearticles.com/?Reliability-Leads-to-Credibility-in-Public-Relations&amp;id=1061176</guid>
</item>
<item>
<title>Can Promotional Karma Work For You?</title>
<description>When you embarked on the business you&#39;ve thought to have for most of your life, would you even think of offering your products or services for free? You&#39;d probably say that that was the stupidest thing you&#39;ve heard. In fact, you probably wouldn&#39;t even deign to think about it.</description>
<pubDate>Tue, 25 Mar 2008 08:21:03 -0500</pubDate>
<link>http://ezinearticles.com/?Can-Promotional-Karma-Work-For-You?&amp;id=1066272</link>
<guid>http://ezinearticles.com/?Can-Promotional-Karma-Work-For-You?&amp;id=1066272</guid>
</item>
<item>
<title>Be Different In The Way You Promote Your Business</title>
<description>Have you got a business that you need to promote but want to do something a little different than put some posters up or create a splash with a few pens? All you have to do is open a newspaper to find page after page of advertisement for companies offering the same service and products as you at the same price, maybe cheaper or maybe dearer. How are your prospective customers going to choose between you and your competition? Pot luck on an advert maybe?</description>
<pubDate>Mon, 24 Mar 2008 16:29:31 -0500</pubDate>
<link>http://ezinearticles.com/?Be-Different-In-The-Way-You-Promote-Your-Business&amp;id=1049708</link>
<guid>http://ezinearticles.com/?Be-Different-In-The-Way-You-Promote-Your-Business&amp;id=1049708</guid>
</item>
<item>
<title>Public Relations - Always Have a Plan</title>
<description>If you are going to run a successful business, you must manage your business imagine and reputation through public relations. Instead of winging it, you need a plan.</description>
<pubDate>Mon, 24 Mar 2008 13:07:44 -0500</pubDate>
<link>http://ezinearticles.com/?Public-Relations-Always-Have-a-Plan&amp;id=1060837</link>
<guid>http://ezinearticles.com/?Public-Relations-Always-Have-a-Plan&amp;id=1060837</guid>
</item>
<item>
<title>Public Relations - An Introduction to This Critical Necessity</title>
<description>While most people have heard the term &#34;public relations&#34;, they might be a bit hard pressed to actually layout what it means. PR, as public relations is often called, sometimes has an undeserved unfavorable connation.</description>
<pubDate>Mon, 24 Mar 2008 13:07:25 -0500</pubDate>
<link>http://ezinearticles.com/?Public-Relations-An-Introduction-to-This-Critical-Necessity&amp;id=1060833</link>
<guid>http://ezinearticles.com/?Public-Relations-An-Introduction-to-This-Critical-Necessity&amp;id=1060833</guid>
</item>
<item>
<title>Press Release - How to Generate Tons of Free Media Exposure Using an Online Press Release</title>
<description>There is a process whereby you can optimize your online press release and so before you create an online press release makes sure to learn the technique and then create an online press release around those techniques. Ideally, a properly formed online press release will contain appropriate keywords that will aid search engines to find your site and also rank it at the top of its search results pages.</description>
<pubDate>Thu, 20 Mar 2008 14:31:13 -0500</pubDate>
<link>http://ezinearticles.com/?Press-Release-How-to-Generate-Tons-of-Free-Media-Exposure-Using-an-Online-Press-Release&amp;id=1058633</link>
<guid>http://ezinearticles.com/?Press-Release-How-to-Generate-Tons-of-Free-Media-Exposure-Using-an-Online-Press-Release&amp;id=1058633</guid>
</item>
<item>
<title>Your Headshot: Tips for Getting a Compelling Business Portrait</title>
<description>A good headshot is a business essential. It gives you a leg up when it comes to publicity, a professional web presence, or a potential speaking contract. A strong business portrait personalizes your business. People see who you are and are more likely to want to work with you.</description>
<pubDate>Thu, 20 Mar 2008 11:40:21 -0500</pubDate>
<link>http://ezinearticles.com/?Your-Headshot:-Tips-for-Getting-a-Compelling-Business-Portrait&amp;id=1051969</link>
<guid>http://ezinearticles.com/?Your-Headshot:-Tips-for-Getting-a-Compelling-Business-Portrait&amp;id=1051969</guid>
</item>
<item>
<title>How to Get Recognized by the Media</title>
<description>This article is designed to show the individual how to properly seek out and receive media recognition.  This article is important for the entrepreneur seeking interviews in various media outlets.</description>
<pubDate>Wed, 19 Mar 2008 15:06:39 -0500</pubDate>
<link>http://ezinearticles.com/?How-to-Get-Recognized-by-the-Media&amp;id=1051664</link>
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<title>Increasing Trend To Employ Online PR Specialists</title>
<description>The increased trend to employ online PR specialists have arise several questions in the mind of people.  PR recruitment agencies are also increasingly seeking out the candidates with online and social media experience to meet clients&#39; requirements.</description>
<pubDate>Tue, 18 Mar 2008 10:56:41 -0500</pubDate>
<link>http://ezinearticles.com/?Increasing-Trend-To-Employ-Online-PR-Specialists&amp;id=1045858</link>
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<title>The Importance Of A Solid Pr Message</title>
<description>When you launch, you don&#39;t want to walk in with your head hanging down, you want to run in screaming and shouting. Having a solid PR message is essential to any company in any industry big or small. This article will cover the importance of a solid PR message and what you can do to achieve it!</description>
<pubDate>Fri, 14 Mar 2008 09:07:03 -0500</pubDate>
<link>http://ezinearticles.com/?The-Importance-Of-A-Solid-Pr-Message&amp;id=1042439</link>
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<title>Press Release Writing and your Internet Business Marketing Strategy</title>
<description>Press Releases can give your internet business a huge boost. Using press releases effectively can bring massive traffic to your website.</description>
<pubDate>Thu, 13 Mar 2008 15:24:12 -0500</pubDate>
<link>http://ezinearticles.com/?Press-Release-Writing-and-your-Internet-Business-Marketing-Strategy&amp;id=1040296</link>
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<title>Communication Leads To Bigger Things!</title>
<description>How many times to you think I just don&#39;t have time to answer that phone!  Well let me share with you a personal experience that will have everyone answering their phones!</description>
<pubDate>Wed, 12 Mar 2008 13:15:27 -0500</pubDate>
<link>http://ezinearticles.com/?Communication-Leads-To-Bigger-Things!&amp;id=1034397</link>
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<title>What You Need to Do and Know Before You Write Your Next Press Release</title>
<description>If you do these things you will have a more powerful press release, send and capture more visitors to your web site. Don&#39;t write to &#34;everybody.&#34; Write your press release to a specific segment of your market. Understanding your key words and key word phrases and who is searching will help you understand the audience for your press release.</description>
<pubDate>Tue, 11 Mar 2008 15:08:35 -0500</pubDate>
<link>http://ezinearticles.com/?What-You-Need-to-Do-and-Know-Before-You-Write-Your-Next-Press-Release&amp;id=1031133</link>
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<title>4 Ways The Internet Has Changed The Rules Of Sending A Press Release</title>
<description>It used to be that a press release was written to catch the attention of a busy journalist. Now when you write a press release you need to optimize the content for what your audience is searching for on the search engines.</description>
<pubDate>Tue, 11 Mar 2008 15:07:29 -0500</pubDate>
<link>http://ezinearticles.com/?4-Ways-The-Internet-Has-Changed-The-Rules-Of-Sending-A-Press-Release&amp;id=1031117</link>
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<title>What Is Public Relations?</title>
<description>The first recognized public relations (PR) campaign is widely credited to Phineas Taylor Barnum, a circus owner and promoter. Cynics would say the industry has not moved on very far from its origins in a circus environment, but times have certainly changed.      Public Relations is now a multi-billion pound world-wide industry that is, whether you like it or not, at the heart of everyday life.</description>
<pubDate>Tue, 11 Mar 2008 14:18:37 -0500</pubDate>
<link>http://ezinearticles.com/?What-Is-Public-Relations?&amp;id=1031872</link>
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<title>Why Public Relations Is Essential To Any Sales And Marketing Company</title>
<description>For some time, public relations has been viewed by executives as a soft discipline of questionable value to a company&#39;s bottom line. Recently, however, PR&#39;s reputation has received support from metrics being pressed upon every marketing initiative.</description>
<pubDate>Fri, 07 Mar 2008 13:33:11 -0600</pubDate>
<link>http://ezinearticles.com/?Why-Public-Relations-Is-Essential-To-Any-Sales-And-Marketing-Company&amp;id=1022964</link>
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<title>The Value of Press Releases</title>
<description>Do you know the value of a press release?  You certainly will after reading this article!</description>
<pubDate>Fri, 07 Mar 2008 10:32:59 -0600</pubDate>
<link>http://ezinearticles.com/?The-Value-of-Press-Releases&amp;id=1031854</link>
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<title>What To Include In A Press Release</title>
<description>Do you know what to include in a properly written press release to increase the chances of it being used in an article or feature?  You will after you read this article!</description>
<pubDate>Fri, 07 Mar 2008 10:31:17 -0600</pubDate>
<link>http://ezinearticles.com/?What-To-Include-In-A-Press-Release&amp;id=1031869</link>
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<title>5 Survival Tips to Your Business Press Kit</title>
<description>Most business owners overlook the power of free press. First item to address is do you have a press kit ready at for any event that you may attend? Not only should you have a press kit ready, you should have a press release ready for any exciting events that maybe upcoming for your business. These key points are simple points to get your business more attention and a chance to gain valuable future customers.</description>
<pubDate>Fri, 07 Mar 2008 08:48:44 -0600</pubDate>
<link>http://ezinearticles.com/?5-Survival-Tips-to-Your-Business-Press-Kit&amp;id=1030207</link>
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<title>Nonprofit Communications Tips - Be Prepared with Communications Tools</title>
<description>A little advance preparation will help you get ready now for any marketing or public relations opportunity that comes along. Spending some time on these items before they are needed will ensure you can respond quickly and professionally when you get a media call, need to whip together a promotional package for an event or project, develop a proposal or speak at a conference.</description>
<pubDate>Thu, 06 Mar 2008 12:00:20 -0600</pubDate>
<link>http://ezinearticles.com/?Nonprofit-Communications-Tips-Be-Prepared-with-Communications-Tools&amp;id=1024524</link>
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<title>Strategic PR Tips For Developing A Media Policy For Responding To Media Inquiries</title>
<description>Everyday more and more businesses and organization are ill-prepared if the media called or showed up and started asking questions about their business and some event that has great potential to bring positive or negative publicity to the business, the business owners, management and even employees. Many people admit that they do not know how to respond to media inquiries. Being unprepared or ill-prepared to media inquiries can have serious consequences to an organization and its reputation. All businesses and organizations with more than one employee should have a well-written media policy that clearly defines who within the organization may respond to media inquiries, what kinds of information can or should be released to the media, and what information must be kept confidential. Furthermore, a proactive approach is always prescribed for dealing with the media.  It is important to commit to establishing good relationships with the media because it can help establish an accurate public perception of who you are and what you do.  The development of a clearly written and well thought out media policy is an essential part of doing business today.  Here are eighteen (18) prescribed elements for inclusion in your media policy for responding to media inquiries.</description>
<pubDate>Tue, 04 Mar 2008 16:16:09 -0600</pubDate>
<link>http://ezinearticles.com/?Strategic-PR-Tips-For-Developing-A-Media-Policy-For-Responding-To-Media-Inquiries&amp;id=1020865</link>
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<title>Strategic PR Tips For Attorneys To Use Litigation Public Relations</title>
<description>Using public relations in litigation is becoming more and more prevalent today. Litigation PR is defined as the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client&#39;s overall reputation.  Today, it is not uncommon to see law firms being assisted by PR consultants and counselors.  This is evident by the increased media coverage of court cases and the law.  Many parties to a lawsuit have very important concerns and interests that go well beyond the legal concerns and issues. Negative publicity can cause damage to an organization&#39;s and/or an individual&#39;s reputation even if they prevail and win in the courtroom.  Therefore the impact of negative publicity on public opinion cannot be ignored. There are proven ways to use public relations to assist attorneys in their litigation efforts.  Here are ten (10) public relations tips to assist the attorneys in influencing the outcome of the litigation, protecting their client&#39;s reputation before and after the litigation, making a client&#39;s viewpoint known, ensuring balanced media coverage, helping the media and the public understand complex legal issues, defusing a hostile environment and helping resolve the conflict.</description>
<pubDate>Tue, 04 Mar 2008 16:15:52 -0600</pubDate>
<link>http://ezinearticles.com/?Strategic-PR-Tips-For-Attorneys-To-Use-Litigation-Public-Relations&amp;id=1020627</link>
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<title>Strategic PR Tips and Prescriptions for Developing Healthy Media Relations</title>
<description>Enjoying healthy positive media relations is a strategic advantage for businesses and organizations today. These positive media relations do not come by chance.  Businesses and organizations must commit to working very hard to achieve those positive relations.  Successful businesses and organizations have a prescribed plan to achieve positive publicity on an ongoing basis.  Theses successful businesses also have a PR plan that includes preventative measures and cures for unhealthy media relations and media coverage if and when it ever occurs.  The companies also have a year round plan to keep them in the news.  This article presents ten (10) proven strategic PR tips to achieve healthy and positive media relations.</description>
<pubDate>Tue, 04 Mar 2008 16:15:36 -0600</pubDate>
<link>http://ezinearticles.com/?Strategic-PR-Tips-and-Prescriptions-for-Developing-Healthy-Media-Relations&amp;id=1020106</link>
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<title>Strategic PR Tips and Prescriptions To Enhance Your PR Plan</title>
<description>The challenge of today&#39;s business makes it essential to get your company&#39;s portrayed positively in the media.  In today&#39;s business world, the image and reputation of your business is critically important.  And therefore, it is essential that businesses and organizations have an effective and strategic public relations program and positive and healthy media relations.  Too many businesses do not have any organized public relations plan to achieve healthy publicity for their organization year in and year out.  Many firms complain that they do not get any positive publicity and feel they are ignored by the media.  And there are many businesses and organizations that get extremely negative publicity that could have been prevented and/or cured by an effective PR plan.  The good news in all of this is that there is a series of strategic PR tips and prescriptions to help companies and organizations achieve positive publicity and an enhanced image and reputation.  This article presents ten (10) strategic PR tips to enhance your PR plan.</description>
<pubDate>Tue, 04 Mar 2008 16:15:23 -0600</pubDate>
<link>http://ezinearticles.com/?Strategic-PR-Tips-and-Prescriptions-To-Enhance-Your-PR-Plan&amp;id=1020067</link>
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<title>Strategic PR Tips and Prescriptions For Positive Publicity</title>
<description>In today&#39;s business world, the image and reputation of your business is critically important.  And therefore, it is essential that businesses and organizations have an effective and strategic public relations program and positive and healthy media relations.  Too many businesses do not have any organized public relations plan to achieve healthy publicity for their organization year in and year out.  Many firms complain that they do not get any positive publicity and feel they are ignored by the media.  And there are many businesses and organizations that get extremely negative publicity that could have been prevented and/or cured by an effective PR plan.  The good news in all of this is that there is a series of strategic PR tips and prescriptions to help companies and organizations achieve positive publicity and an enhanced image and reputation.  This article presents ten (10) strategic PR tips to achieve positive publicity for you and your company or organization.</description>
<pubDate>Tue, 04 Mar 2008 16:15:03 -0600</pubDate>
<link>http://ezinearticles.com/?Strategic-PR-Tips-and-Prescriptions-For-Positive-Publicity&amp;id=1020036</link>
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<title>How To Build A Press Kit &#38; Media Room</title>
<description>A press kit and media room are great tools for alerting the media about the launch of a new business or product.  The design and voice of the material should reflect what it represents, while maintaining a professional appearance.  While the package should be unique, there are guidelines governing what material should be contained within the folder.  Here are the basics.</description>
<pubDate>Fri, 29 Feb 2008 16:16:41 -0600</pubDate>
<link>http://ezinearticles.com/?How-To-Build-A-Press-Kit-and-Media-Room&amp;id=1013548</link>
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<title>4 Simple Steps to a Perfect Press Release</title>
<description>You can write a perfect press release in 4 simple steps: 1. TITLE, 2. CONTACT INFO block, 3. BODY, and 4. &#34;ABOUT&#34; footer.</description>
<pubDate>Fri, 29 Feb 2008 13:25:24 -0600</pubDate>
<link>http://ezinearticles.com/?4-Simple-Steps-to-a-Perfect-Press-Release&amp;id=1016198</link>
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<title>All You Wanted To Know About Press Release Writing And Marketing</title>
<description>Are you the owner of an online business and eager to promote your website and your services without spending a single dollar? Press release writing could well be one of the ways to advertising your products online.</description>
<pubDate>Thu, 28 Feb 2008 07:24:45 -0600</pubDate>
<link>http://ezinearticles.com/?All-You-Wanted-To-Know-About-Press-Release-Writing-And-Marketing&amp;id=916155</link>
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<title>Hidden Camera Stories Can Be Dangerous</title>
<description>When it first appeared on the horizon, the story was a category 5 hurricane with the potential to cause serious damage.  By the time, it made landfall, it was more like a weak tropical storm. All because this U.</description>
<pubDate>Wed, 27 Feb 2008 16:51:53 -0600</pubDate>
<link>http://ezinearticles.com/?Hidden-Camera-Stories-Can-Be-Dangerous&amp;id=1009304</link>
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<title>Penetrating The Media&#39;s Psyche</title>
<description>Ever sit open-mouthed in amazement while reading a news story? Ever get so irritated that you hurl pillows at your television? If so, you&#39;re not alone.</description>
<pubDate>Wed, 27 Feb 2008 16:51:32 -0600</pubDate>
<link>http://ezinearticles.com/?Penetrating-The-Medias-Psyche&amp;id=1009303</link>
<guid>http://ezinearticles.com/?Penetrating-The-Medias-Psyche&amp;id=1009303</guid>
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<title>Want To Use Television To Promote Your Book, Product Or Service?  Learn How To Be A Great Guest!</title>
<description>Do you have a book, product or service that you would really like to see explode in the marketplace?  Then using publicity is the key!  Television appearances are some of the best out there and will let millions of people know about your item.  Here is how you can learn to be the best guest ever!</description>
<pubDate>Tue, 26 Feb 2008 16:03:00 -0600</pubDate>
<link>http://ezinearticles.com/?Want-To-Use-Television-To-Promote-Your-Book,-Product-Or-Service?-Learn-How-To-Be-A-Great-Guest!&amp;id=1003286</link>
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<title>Radio Has Changed - How To Get Your Business On The Radio And Making Waves</title>
<description>Ever wanted to use talk radio to promote your book, product or service?  Well then here are some important facts for you!</description>
<pubDate>Tue, 26 Feb 2008 16:02:10 -0600</pubDate>
<link>http://ezinearticles.com/?Radio-Has-Changed-How-To-Get-Your-Business-On-The-Radio-And-Making-Waves&amp;id=1003278</link>
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