http://ezinearticles.com/?cat=Book-Reviews:Business EzineArticles.com - Trusted By Millions as The Source For Quality Original Articles http://creativecommons.org/licenses/by-nc-nd/2.0/ This book is a handy and useful guide to incorporating email into the marketing mix for a small or medium sized business. Small entrepreneurs can also use some of the information. Sun, 22 Nov 2009 10:51:33 -0600 http://ezinearticles.com/?Email-Marking-An-Hour-a-Day-by-Jeanniey-Mullen-and-David-Daniels&id=3301995 http://ezinearticles.com/?Email-Marking-An-Hour-a-Day-by-Jeanniey-Mullen-and-David-Daniels&id=3301995 To compete for audience attention, the purveyors of content are increasingly embracing Freeconomics. Anderson notes that in 1961 the cost of a transistor was $10, by 1968 the cost had dropped to $1 dollar and today you can purchase 20 000 transistors for that same 1 dollar. As marginal costs of a copy become so low, the price approaches zero. How can this apparent nonsense work? Fri, 20 Nov 2009 09:44:30 -0600 http://ezinearticles.com/?The-Paradox-of-Creating-Money-With-Free-Services-Review&id=2822115 http://ezinearticles.com/?The-Paradox-of-Creating-Money-With-Free-Services-Review&id=2822115 Ben Mezrich's latest book is based on the lives of Mark Zuckerberg and Eduardo Saverin, the founders of Facebook. The two Harvard students created the website in their dorm rooms after meeting each other and forming an unlikely friendship. They soon found out that with fame and money comes girls and scandal as Zuckerberg is sued at least twice, even by his own friend. The Accidental Billionaires is a true success story mainly about Mark Zuckerberg who is worth an estimated 15 billion dollars today. This book is a must-read! Thu, 19 Nov 2009 22:08:49 -0600 http://ezinearticles.com/?Book-Review-The-Accidental-Billionaires-by-Ben-Mezrich&id=3297840 http://ezinearticles.com/?Book-Review-The-Accidental-Billionaires-by-Ben-Mezrich&id=3297840 Harlan teaches by example -- he stole the title of this book from Abbie Hoffman. A highly successful copywriter, he's generously inviting other copywriters to steal from him to write their own successful sales letters. Thu, 19 Nov 2009 21:29:32 -0600 http://ezinearticles.com/?Steal-This-Book!-By-Harlan-D-Kilstein-Ed-d&id=3297675 http://ezinearticles.com/?Steal-This-Book!-By-Harlan-D-Kilstein-Ed-d&id=3297675 When they were planting the Toyota seed many years ago, they knew what would appeal to our senses. They had a plan to get just that from us. Then, they emerged with fourteen strong management principles to take the plan right to us and to get all of our attention. Wed, 18 Nov 2009 22:21:57 -0600 http://ezinearticles.com/?The-Best-Principles-of-Management&id=3199414 http://ezinearticles.com/?The-Best-Principles-of-Management&id=3199414 Herschell Gordon Lewis is a longtime, well-known copywriter and writer about copywriting. He's the "God" of the catalog writing industry. In this book he turns his attention to the subject of email. Wed, 18 Nov 2009 16:54:56 -0600 http://ezinearticles.com/?Effective-Email-Marketing-by-Herschell-Gordon-Lewis&id=3290100 http://ezinearticles.com/?Effective-Email-Marketing-by-Herschell-Gordon-Lewis&id=3290100 For those who have imbibed quality as an indispensable lifestyle, Jack Welch just becomes too captivating to push away, even for a second. And for a man who hyas become so addicted to success, a treatise on winning in life and in business becomes a passion that can't go wrong. Mon, 16 Nov 2009 16:12:23 -0600 http://ezinearticles.com/?The-Trusted-Winning-Strategy&id=3193169 http://ezinearticles.com/?The-Trusted-Winning-Strategy&id=3193169 Although his ultimate goal is far different than my own, Tim Ferris's approach to life embodies all of the same principles. One of the greatest 'take-aways' I got from reading his book, The 4-Hour Workweek was his observation in describing 'mans need for mini-retirements'. Mr. Ferris proclaims that, sustained and productive focus falters after about 60 days. A long break with completely different stimulus is necessary for mental regeneration. Mon, 16 Nov 2009 15:33:50 -0600 http://ezinearticles.com/?Wage-Slaves-Are-Set-Free-The-4-Hour-Workweek-by-Timothy-Ferris-Inspires-the-9-5-Escape!&id=854164 http://ezinearticles.com/?Wage-Slaves-Are-Set-Free-The-4-Hour-Workweek-by-Timothy-Ferris-Inspires-the-9-5-Escape!&id=854164 Do successful people think differently than unsuccessful people? John C. Maxwell thinks so and has written another book, based on the premise that successful people have one thing in common -- how they think -- and that anyone can learn that skill. Fri, 13 Nov 2009 17:32:29 -0600 http://ezinearticles.com/?How-Successful-People-Think-A-Review&id=3263334 http://ezinearticles.com/?How-Successful-People-Think-A-Review&id=3263334 No matter what business you're in, it's a sure bet: You have customers. It's also a sure bet that they will bother you, or someone on your staff, with their problems and complaints. Thu, 12 Nov 2009 16:44:49 -0600 http://ezinearticles.com/?Book-Review-The-Customer-is-Bothering-Me!&id=3237920 http://ezinearticles.com/?Book-Review-The-Customer-is-Bothering-Me!&id=3237920 A night to read and some real practical solutions to implementing governance in your organisation - either at portfolio, programme or project level. "Project Governance" from Ralf Muller is a little misleading as it doesn't just cover project level governance. Starting at the corporate level, with academic theory, the book soon moves onto programme and project governance taking into account different organisational models. Tue, 10 Nov 2009 08:01:32 -0600 http://ezinearticles.com/?Project-Governance-by-Ralf-Muller&id=3220115 http://ezinearticles.com/?Project-Governance-by-Ralf-Muller&id=3220115 The authors spent more than two years researching what women want. What they want for themselves, their families, and friends. This book is about how your company can develop and market their products and services to serve the wants and needs of the world's most demanding consumers- women. Fri, 06 Nov 2009 16:14:57 -0600 http://ezinearticles.com/?Women-Want-More-How-to-Capture-Your-Share-of-the-Worlds-Largest-Growing-Marketing&id=3217594 http://ezinearticles.com/?Women-Want-More-How-to-Capture-Your-Share-of-the-Worlds-Largest-Growing-Marketing&id=3217594 The purpose of success mapping is to help you focus on exactly what you want to accomplish. In a world of constant distraction, mastering a strategy to stay on task is important to all business owners. Fri, 06 Nov 2009 16:14:49 -0600 http://ezinearticles.com/?Book-Success-Mapping-Achieve-What-You-Want-Right-Now!&id=3217589 http://ezinearticles.com/?Book-Success-Mapping-Achieve-What-You-Want-Right-Now!&id=3217589 This book is a quick read with short chapters, there is no time for you ADD to kick in. Many of the chapters have a cliffhanger which makes you want to read on. This is a fictional story set to teach the authors business philosophy. It also introduces motivation to the reader in a different way. Fri, 06 Nov 2009 16:11:28 -0600 http://ezinearticles.com/?Book-Go-For-No!-Yes-is-the-Destination,-No-is-How-You-Get-There&id=3217572 http://ezinearticles.com/?Book-Go-For-No!-Yes-is-the-Destination,-No-is-How-You-Get-There&id=3217572 The author pin-points the reasons for business failure in the first few chapters. She also has a think about Stress. She is convinced that business owners allow stress to get to them, using the early death of her father at 53 as an example. This book is filled with exercises to make sure you get the point and figure out what you really want to do. Fri, 06 Nov 2009 16:10:22 -0600 http://ezinearticles.com/?Book-Catapult-Your-Business-to-New-Heights-Sure-Fire-Strategies-to-Increase-Profit&id=3217564 http://ezinearticles.com/?Book-Catapult-Your-Business-to-New-Heights-Sure-Fire-Strategies-to-Increase-Profit&id=3217564 This book is a great reference book for all new small businesses. Everything you need is in easy to read chapters that are not over flowing with personal stories and information no one cares about. Fri, 06 Nov 2009 16:08:04 -0600 http://ezinearticles.com/?How-to-Set-Up-Your-New-Business&id=3217560 http://ezinearticles.com/?How-to-Set-Up-Your-New-Business&id=3217560 The authors cover lots of material for future interior designers who want to own their own business. The last chapter (11th) is about client management, so they are expecting the reader to move forward. If you want to know what the business is like, intern or work for free for an interior designer. Fri, 06 Nov 2009 16:04:14 -0600 http://ezinearticles.com/?Book-Starting-Your-Career-As-an-Interior-Designer&id=3217552 http://ezinearticles.com/?Book-Starting-Your-Career-As-an-Interior-Designer&id=3217552 We all know that one of the biggest problems the sales department has is getting your potential customers to believe that your products will do what you say they will do. They have to believe the services work as advertised to spend their money. Fri, 06 Nov 2009 16:02:36 -0600 http://ezinearticles.com/?Crisis-of-Character-Building-Corporate-Reputation-in-the-Age-of-Skepticism&id=3217546 http://ezinearticles.com/?Crisis-of-Character-Building-Corporate-Reputation-in-the-Age-of-Skepticism&id=3217546 This author comes in the been there/done that category. He has actually done what he writes about. Baker is an expert on product and market development and Far East manufacturing. He has had a role in developing products for Apple, Seiko, Polaroid and many others. Fri, 06 Nov 2009 15:59:21 -0600 http://ezinearticles.com/?Book-From-Concept-to-Consumer-How-to-Turn-Ideas-Into-Money&id=3217537 http://ezinearticles.com/?Book-From-Concept-to-Consumer-How-to-Turn-Ideas-Into-Money&id=3217537 This is a review of the great man's take on how business is changing and how our responses to those changes will shape the future. Most of us could well end up with portfolio careers and there will be very few jobs for life, a thought that fills some with delight and others with dread! Wed, 04 Nov 2009 10:36:22 -0600 http://ezinearticles.com/?Review-of-Charles-Handys-The-Age-of-Unreason-(1989)&id=3175855 http://ezinearticles.com/?Review-of-Charles-Handys-The-Age-of-Unreason-(1989)&id=3175855 The Little Book That Beats The Market by Joel Greenblatt is easily the investment book of the year. You don't want to miss this one. Wed, 04 Nov 2009 08:48:28 -0600 http://ezinearticles.com/?Book-Review-The-Little-Book-That-Beats-the-Market&id=105516 http://ezinearticles.com/?Book-Review-The-Little-Book-That-Beats-the-Market&id=105516 The ability to produce great ideas one after the other is a coveted skill in both work and life. For years, I have been using the process outlined in the 1926 book, "The Art of Thought" by Graham Wallas to generate great ideas. Recently, I learned about "A Technique for Producing Ideas" by James Webb Young, so I did a quick search on the internet to get additional information. Tue, 03 Nov 2009 21:55:36 -0600 http://ezinearticles.com/?Summary-of-a-Technique-For-Producing-Ideas-by-James-Webb-Young&id=3202134 http://ezinearticles.com/?Summary-of-a-Technique-For-Producing-Ideas-by-James-Webb-Young&id=3202134 Napoleon Hill, author of "Think and Grow Rich", thought that management and labor would raise their levels because of lessons learned from the causes of the Great Depression. Unfortunately they didn't. However, his insights still hold true and, hopefully, we can start to learn from them now as the same causes have resulted in this latest recession/depression. This article highlights some of Napoleon's enlightened management and leadership insights. Tue, 03 Nov 2009 11:07:55 -0600 http://ezinearticles.com/?Think-and-Grow-Rich-Enlightened-Management-Before-Its-Time&id=3175464 http://ezinearticles.com/?Think-and-Grow-Rich-Enlightened-Management-Before-Its-Time&id=3175464 Timothy Ferriss, author of the 4 Hour Work Week, is a self described "serial entrepreneur and ultravagabond" who lives a lifestyle that most of us could only dream about -- until now. Ferriss presents a step-by-step guide to his free-wheeling lifestyle, allowing us to follow in his footsteps and realize our own lifelong dreams. His provocative book has been a #1 Wall Street Journal Best Seller, a #1 NY Times Best Seller, and a #1 BusinessWeek Bestseller. Tue, 03 Nov 2009 10:02:09 -0600 http://ezinearticles.com/?4-Hour-Workweek-Book-Review&id=2320409 http://ezinearticles.com/?4-Hour-Workweek-Book-Review&id=2320409 What Would Google Do?, by Jeff Jarvis, talks a lot about Google and what he believes makes it so successful. He draws on these ideas to form several hypotheses about the future rules of business, such as "give the people control and we will use it", "You don't create communities, but you can provide elegant organization", "the mass market is being replaced by masses of niche markets" and a number of other similar "Google Rules". What makes Google so successful? Are there lessons from Google that you can use in your business? Mon, 02 Nov 2009 13:07:48 -0600 http://ezinearticles.com/?What-Would-Google-Do?-An-Audio-Book-Review&id=3165185 http://ezinearticles.com/?What-Would-Google-Do?-An-Audio-Book-Review&id=3165185 The Best Executive Book Summary service is the one you use. Let's look at Soundview, GetAbstract and GoBrevity to see which one stacks up. And then let's see if we can convince you to use it. Mon, 02 Nov 2009 09:45:42 -0600 http://ezinearticles.com/?The-Best-Executive-Book-Summaries-Cliff-Notes-For-Business-Books&id=2423950 http://ezinearticles.com/?The-Best-Executive-Book-Summaries-Cliff-Notes-For-Business-Books&id=2423950 You don't know anything about web design and don't have time to find out? Fine. But it's going to cost you money. Take a day and read this book before you throw your money away. Fri, 30 Oct 2009 09:34:36 -0500 http://ezinearticles.com/?New-to-the-Business-Web?-Save-Time-and-Money!-Read-This-Book-Before-You-Build-Your-Business-Website&id=3151831 http://ezinearticles.com/?New-to-the-Business-Web?-Save-Time-and-Money!-Read-This-Book-Before-You-Build-Your-Business-Website&id=3151831 If you're looking for the connection between sports, integrity, passion, and business, the Xs and Os of Success: A Playbook for Business and Living is the book to read. Co-authored by Coach Lon Kruger, UNLV Men's Basketball Head Coach and DJ Allen, President of Imagine Marketing. Tue, 27 Oct 2009 10:13:58 -0500 http://ezinearticles.com/?UNLV-Mens-Basketball-Head-Coach-Offers-a-Practical-Business-Book&id=2916677 http://ezinearticles.com/?UNLV-Mens-Basketball-Head-Coach-Offers-a-Practical-Business-Book&id=2916677 Stall Points is an essential business book which is functionally valuable to companies of all sizes as well as students of business. Growth stalls are inevitable for most corporations. The length of the stall and the effect of the stall varies from one organization to the next. Strategic solutions are essential but must be used in an adaptive way - continually articulated and stress-tested to prove their current viability instead of being applied broadly and without continuous assessment of the results. Mon, 26 Oct 2009 19:49:06 -0500 http://ezinearticles.com/?Stall-Points-Most-Companies-Stop-Growing,-Yours-Dont-Have-to-A-Critical-Book-Review&id=3123117 http://ezinearticles.com/?Stall-Points-Most-Companies-Stop-Growing,-Yours-Dont-Have-to-A-Critical-Book-Review&id=3123117 When Donald Trump and Robert Kiyosaki meet in 2005, they quickly discovered they had much in common particularly their beliefs about Americas' economic state. Two of the common beliefs they share are: the rich are getting richer but America as a nation is getting poorer and the lack of financial education. Mon, 26 Oct 2009 11:47:09 -0500 http://ezinearticles.com/?Donald-Trumps-and-Robert-Kiyosakis-Why-We-Want-You-to-Be-Rich-A-Review&id=3108231 http://ezinearticles.com/?Donald-Trumps-and-Robert-Kiyosakis-Why-We-Want-You-to-Be-Rich-A-Review&id=3108231 The best approach for using the GMAT Official Guide: The GMAT OG is a "must have" for everyone who intend to take the GMAT, but only if you use it the right way. Go through this book at the very beginning when you first start preparing for the GMAT. Mon, 26 Oct 2009 08:52:09 -0500 http://ezinearticles.com/?GMAT-SELF-Study-Prep-Plan&id=3109892 http://ezinearticles.com/?GMAT-SELF-Study-Prep-Plan&id=3109892 Many successful business entrepreneurs attribute much of their success to the application of Koch's lessons, and this book is frequently quoted as being the most influential and favourite book in many a library. 80% of Crime appeared to be committed by 20% of criminals. 80% of carpet receives 20% of the wear! 20% of Insurance Sales Reps earn 80% of total commissions. You get the point. Mon, 26 Oct 2009 07:51:27 -0500 http://ezinearticles.com/?The-Magic-of-80-20-Living&id=3107719 http://ezinearticles.com/?The-Magic-of-80-20-Living&id=3107719 Now, why would you listen to these two guys about such a topic? Well, they are two guys who started like other successful people who checked out blogging, did some research, tried it, made a plan, got serious and then kept tenaciously pursuing what they wanted. This book is a couple of entrepreneurs who share their stories and lessons of how they are making a living blogging. Plus they add some humor and fun to it too. Mon, 26 Oct 2009 07:34:48 -0500 http://ezinearticles.com/?ProBlogger-Secrets-For-Blogging-Your-Way-to-a-Six-Figure-Income-Book-Review&id=3103851 http://ezinearticles.com/?ProBlogger-Secrets-For-Blogging-Your-Way-to-a-Six-Figure-Income-Book-Review&id=3103851 In "Making Change Real - The Heart of Change: Real-Life Stories of How People Change Their Organizations" John Kotter, with the help of co-author Dan Cohen, a partner at Deloitte Consulting, illustrates how his famous eight-step approach to change management has worked in over 100 organizations. Kotter says that the single biggest challenge facing leadership in a change process is just getting people to change their behaviour. Wed, 21 Oct 2009 11:57:34 -0500 http://ezinearticles.com/?John-Kotter-Making-Change-Real-The-Heart-of-Change&id=3116798 http://ezinearticles.com/?John-Kotter-Making-Change-Real-The-Heart-of-Change&id=3116798 This book was written by two authors who each present a different perspective to the work which is sub-titled "20 Powerful Lessons for Today's Leaders from America's 16th President. Gene Griessman has performed in his one-act play "Lincoln Live" since 1990. His contributions to the book consist of words written in the first tense which are presented as though they came directly from Abraham Lincoln himself. The interesting twist is that he combines the history of Lincoln's day with events from modern day. Wed, 21 Oct 2009 07:51:39 -0500 http://ezinearticles.com/?Book-Review-Lincoln-Speaks-to-Leaders&id=3110086 http://ezinearticles.com/?Book-Review-Lincoln-Speaks-to-Leaders&id=3110086 I picked up Inside the Magic Kingdom a few years ago on the promise of learning some of what makes Disney, and specifically Disney World, so successful. The book features a fictitious group of five managers who meet with a consultant named Mort. They meet at Disney World and Mort's agenda is to discuss seven keys that he feels are instrumental to Disney World's success. So as not to spoil it for you, I won't list the seven keys, though some of them I found very closely related to some of the principles of strategic planning in particular and leadership in general. Tue, 20 Oct 2009 20:12:40 -0500 http://ezinearticles.com/?Inside-the-Magic-Kingdom-A-Review&id=3122802 http://ezinearticles.com/?Inside-the-Magic-Kingdom-A-Review&id=3122802 The teams in your business will actually perform better if they do NOT get on terribly well. This is what scientific research says.... Tue, 20 Oct 2009 16:33:00 -0500 http://ezinearticles.com/?Why-Team-Building-is-Bad-For-Business&id=3056606 http://ezinearticles.com/?Why-Team-Building-is-Bad-For-Business&id=3056606 Jim Romeo's book titled, "Business's Most Wanted: The Top 10 Book of Corporate Greed, Eccentric Entrepreneurs, and Management Oddities," is a book about facts and interesting information about everything related to the world of business. The book is extremely easy to read and is 252 pages long. This is one of several "Most Wanted" books, other topics including golf, military history, espionage, and cities like Chicago. Romeo's book is divided into approximately 60 top 10 lists, each list ranging from three to four pages in length. Wed, 14 Oct 2009 06:52:01 -0500 http://ezinearticles.com/?Book-Review-Businesss-Most-Wanted-by-Jim-Romeo&id=3079403 http://ezinearticles.com/?Book-Review-Businesss-Most-Wanted-by-Jim-Romeo&id=3079403 Have you ever heard of a man named Robert Kiyosaki? I happened to come across his best seller Rich Dad Poor Dad about 5 years ago, and let me tell you he has inspired me in a way that I never thought was possible. Statements such as " the poor and middle class work for they're money while the rich have they're money work for them" and "your house is a liability not an asset" have been engraved into my mindset forever. Mon, 12 Oct 2009 07:37:21 -0500 http://ezinearticles.com/?Robert-Kiyosaki-Rich-Dad-Poor-Dad-Review&id=3007601 http://ezinearticles.com/?Robert-Kiyosaki-Rich-Dad-Poor-Dad-Review&id=3007601 "The world is flat" is a metaphor for globalization in the 21st Century, whereby factors such as the internet have changed how intellectual work is being done by leveling the playing field, thus allowing even individuals to compete with big established companies on an equal footing. According to award-winning author Thomas Friedman, with the right imagination, internet connectivity, and capital, anyone can assemble a global company by matching workers and customers from anywhere to do anything for anyone. Fri, 09 Oct 2009 10:43:10 -0500 http://ezinearticles.com/?The-World-is-Flat-by-Thomas-L-Friedman&id=2990704 http://ezinearticles.com/?The-World-is-Flat-by-Thomas-L-Friedman&id=2990704 If you want a high-paying, creative career and have an eye for designed then this book is for you. The book is written for two different groups of individuals interested in a home staging business. The first group is for designers who are currently running a home staging business. The second targeted group is individuals who want a home staging business without the burden of storing, moving, and setting up and working with contractors. Thu, 08 Oct 2009 19:47:22 -0500 http://ezinearticles.com/?Home-Staging-How-to-Dominate-Your-Market-in-1-Year-by-Zoe-Zhao&id=2886681 http://ezinearticles.com/?Home-Staging-How-to-Dominate-Your-Market-in-1-Year-by-Zoe-Zhao&id=2886681 Just thought I would share a couple of business-related books that I'm reading at the moment. They may be of interest to some of you! Thu, 08 Oct 2009 08:31:59 -0500 http://ezinearticles.com/?What-Im-Reading&id=2772639 http://ezinearticles.com/?What-Im-Reading&id=2772639 "Everything I Needed To Know About Business I Learned In The Barnyard" by Don Aslett is an enjoyable book that is just what is says it is, "The Business Basics Handbook." If you are familiar with Aslett's direct down to earth style, that's just what you get in this book. The lessons he shares were learned in the Barnyard, but they can apply to just about anywhere. Wed, 07 Oct 2009 19:20:28 -0500 http://ezinearticles.com/?Everything-I-Needed-to-Know-About-Business-I-Learned-in-the-Barnyard-by-Don-Aslett&id=3051013 http://ezinearticles.com/?Everything-I-Needed-to-Know-About-Business-I-Learned-in-the-Barnyard-by-Don-Aslett&id=3051013 David Ogilvy (the creative head of Ogilvy & Mather) describes in plain language in his classic book what it takes to create great advertising and lead an organization. He also includes lots of advertisements that work - with a description of why they were effective. Wed, 07 Oct 2009 13:23:09 -0500 http://ezinearticles.com/?Ogilvy-on-Advertising&id=3031078 http://ezinearticles.com/?Ogilvy-on-Advertising&id=3031078 Many people are looking for a way to make an extra income or perhaps desperately need to create an immediate income. Are you one waiting for the right time, money to start up or are you now currently unemployed and are thinking of acting on the ideas you had been throwing around for years? Tue, 06 Oct 2009 08:52:47 -0500 http://ezinearticles.com/?Who-Are-Some-of-the-Richest-Kids-in-America?&id=2999668 http://ezinearticles.com/?Who-Are-Some-of-the-Richest-Kids-in-America?&id=2999668 Dealing with change and problem solving - these tasks are at the core of what leader/managers do. But there are two distinctly different types of challenges that precipitate change and bring on problems for managers. The authors of this enlightening book lay these out right at the beginning. Mon, 05 Oct 2009 10:43:50 -0500 http://ezinearticles.com/?Book-Review-The-Practice-of-Adaptive-Leadership-(By-Ronald-Heifetz-Et-Al,-Harvard-Business,-2009)&id=3006211 http://ezinearticles.com/?Book-Review-The-Practice-of-Adaptive-Leadership-(By-Ronald-Heifetz-Et-Al,-Harvard-Business,-2009)&id=3006211 "The world is flat" is a metaphor for globalization in the 21st Century, whereby factors such as the internet have changed how intellectual work is being done by leveling the playing field, thus allowing even individuals to compete with big established companies on an equal footing. According to award-winning author Thomas Friedman, with the right imagination, internet connectivity, and capital, anyone can assemble a global company by matching workers and customers from anywhere to do anything for anyone. Sat, 03 Oct 2009 09:24:06 -0500 http://ezinearticles.com/?The-World-is-Flat-by-Thomas-L-Friedman&id=2990704 http://ezinearticles.com/?The-World-is-Flat-by-Thomas-L-Friedman&id=2990704 Before starting my first business I sought advice from several friends that had left the ranks of the employee to start a business of their own. One of the best pieces of advice I received was that I must read The E Myth Revisited before launching my business. Fri, 02 Oct 2009 07:36:06 -0500 http://ezinearticles.com/?Review-The-E-Myth-Revisited&id=2976496 http://ezinearticles.com/?Review-The-E-Myth-Revisited&id=2976496 Suzy Welch's 2009 business book, 10-10-10: 10 Minutes, 10 Months, 10 Years - A Life-Transforming Idea, caught my eye on the library's new book shelf. I had read a couple of reviews of it, and though I wasn't convinced to run out and buy it, I was happy to try it out for free! Thu, 01 Oct 2009 13:40:26 -0500 http://ezinearticles.com/?10-10-10-and-the-Happiness-List&id=2971375 http://ezinearticles.com/?10-10-10-and-the-Happiness-List&id=2971375 The book is written so the read can develop effective skills, techniques and strategies to ensure successful negotiation between, friends, partners, business and personal relationships. There are several basic rules of negotiation the author highlights through out the book. There are tips and suggestions how you can develop your own effective negotiation skills. Wed, 30 Sep 2009 15:19:08 -0500 http://ezinearticles.com/?How-to-Improve-Your-Negotiating-Skills&id=2880916 http://ezinearticles.com/?How-to-Improve-Your-Negotiating-Skills&id=2880916 This is a review of Thomas Friedman's book, "The World is Flat." The book is extremely in depth in dealing with and understanding the factors that have helped to shape the 21st century business world. Due to the depth and amount of concepts, this book review only deals with the first portion of the book. Tue, 29 Sep 2009 16:48:46 -0500 http://ezinearticles.com/?The-World-is-Flat-Part-1&id=2948217 http://ezinearticles.com/?The-World-is-Flat-Part-1&id=2948217 There are many ways to make a good living as a writer on the Internet, and this electronic book, written by Nick Daws and Ruth Barringham, is jammed packed with valuable information that anyone in pursuit of a successful online writing career can benefit from. The main topics covered in the book are building a writer's website, writing articles online, finding writing assignments, blogging, writing short reports and ebooks, and website commercialization. Sat, 26 Sep 2009 15:04:03 -0500 http://ezinearticles.com/?The-Wealthy-Writer-How-to-Make-$100k-a-Year-Writing-For-the-Internet-EBook-Review-and-Summary&id=2862169 http://ezinearticles.com/?The-Wealthy-Writer-How-to-Make-$100k-a-Year-Writing-For-the-Internet-EBook-Review-and-Summary&id=2862169 If you go to the book store or any online shopping website, the investment section is likely to have Jim Cramer's books advertised very well. This is not only because he is very marketable; it is also because his books are well-written and legit. Cramer's book titled Mad Money: Watch TV, Get Rich is probably his best and most recent book on the stock market. In this book, he lays out guidelines for investing in the stock market, from doing your homework and buying a stock to how long you should hold onto it before selling. Sat, 26 Sep 2009 09:59:27 -0500 http://ezinearticles.com/?Book-Review-Mad-Money-Watch-TV,-Get-Rich-by-Jim-Cramer&id=2975892 http://ezinearticles.com/?Book-Review-Mad-Money-Watch-TV,-Get-Rich-by-Jim-Cramer&id=2975892 The following is a phone interview with Timothy Ferris who is the New York Times Best selling author of The Four Hour Work Week. Is there anything that you put in your book The Four Hour Work Week that you regret in retrospect? Sat, 26 Sep 2009 09:37:07 -0500 http://ezinearticles.com/?A-Surprise-Interview-With-Best-Selling-Author-Timothy-Ferriss-of-the-Book-the-Four-Hour-Work-Week&id=1885664 http://ezinearticles.com/?A-Surprise-Interview-With-Best-Selling-Author-Timothy-Ferriss-of-the-Book-the-Four-Hour-Work-Week&id=1885664 I heard a lot of response to last week's suggestion that networking is the most important thing a lawyer can do to grow a practice. A few disagreed with my assessment, but most responded by asking how to network well. Some introverts mentioned their discomfort in walking into a room of strangers. Others said that they'd tried networking but didn't see good results, and they wondered what went wrong. And a few said they worried about being obnoxious or being cornered by pushy or mercenary people. Thu, 24 Sep 2009 07:43:46 -0500 http://ezinearticles.com/?The-29%-Solution-52-Weekly-Networking-Success-Strategies-by-Ivan-Misner&id=2948004 http://ezinearticles.com/?The-29%-Solution-52-Weekly-Networking-Success-Strategies-by-Ivan-Misner&id=2948004 The Book Of Five Rings emphasizes the importance of practicing and mastering your art - becoming adept at what you do. Your strategy should either be decisive or fluid. You have a fluid strategy when you have obstacles in your way. Tue, 22 Sep 2009 17:40:54 -0500 http://ezinearticles.com/?The-Way-of-Strategy-Review-of-the-Book-of-Five-Rings&id=2961244 http://ezinearticles.com/?The-Way-of-Strategy-Review-of-the-Book-of-Five-Rings&id=2961244 Audio learning has been around for many years now, but thanks to the introduction of mp3 players and the internet, we are beginning to see an even greater shift towards this type of learning and training tool. Where previously the most common approach for studying was simply by reading lengthily and often time consuming books, individuals are now making the productive shift toward audio business books and video learning. Tue, 22 Sep 2009 13:42:51 -0500 http://ezinearticles.com/?Audio-Business-Books-Harness-the-Power-of-Audio-Learning-to-Cut-Your-Learning-Time-in-Half!&id=2885367 http://ezinearticles.com/?Audio-Business-Books-Harness-the-Power-of-Audio-Learning-to-Cut-Your-Learning-Time-in-Half!&id=2885367 I have been reading Dale Carnegie's multi-million selling self improvement book 'How To Win Friends and Influence People'. I think this has to be the most influential book I have ever read!! Tue, 22 Sep 2009 11:45:11 -0500 http://ezinearticles.com/?How-to-Win-Friends-and-Influence-People!&id=2885661 http://ezinearticles.com/?How-to-Win-Friends-and-Influence-People!&id=2885661 If you are a business marketer or have ever studied branding, I'd like to recommend to very decent branding books to you. Let us compare the two and discuss a few of the main topics and where each of the authors is coming from. The two books, we will be discussing are: Tue, 22 Sep 2009 09:41:57 -0500 http://ezinearticles.com/?Branding-Books-Considered-Primal-Branding-and-ZAG&id=1825428 http://ezinearticles.com/?Branding-Books-Considered-Primal-Branding-and-ZAG&id=1825428 Lately it isn't uncommon to see a story in the news about another failed company or one that is in its death throes. There are just as many reports claiming to explain why these companies have failed. Some may be right, some wrong, but I doubt any have done the research and study that has produced Jim Collin's latest offering, How the Mighty Fall and Why Some Companies Never Give In. Fri, 18 Sep 2009 21:33:04 -0500 http://ezinearticles.com/?How-the-Mighty-Fall-A-Review&id=2921781 http://ezinearticles.com/?How-the-Mighty-Fall-A-Review&id=2921781 When I read the book Rich Dad, Poor Dad by Robert Kiyosaki and Sharon L. Lechter earlier this year it really elevated my thinking to a new level. You are bombarded at an early age to get good grades in school, go to college, get a good job and you know the rest. Fri, 18 Sep 2009 20:13:34 -0500 http://ezinearticles.com/?How-Rich-Dad,-Poor-Dad-Changed-My-Thinking-and-Led-Me-to-a-Top-Home-Business-Opportunity&id=2903867 http://ezinearticles.com/?How-Rich-Dad,-Poor-Dad-Changed-My-Thinking-and-Led-Me-to-a-Top-Home-Business-Opportunity&id=2903867 Jim Rohn describes The Seasons of Life as a condensation of ideas and observations he gained over 40 years to help to place life, events, purpose, opportunities and challenges into perspective. His purpose for writing this book is to awaken and unearth the answers that lie dormant deep within our hearts and minds. Fri, 18 Sep 2009 17:01:41 -0500 http://ezinearticles.com/?Review-of-The-Seasons-of-Life-by-Jim-Rohn&id=2914101 http://ezinearticles.com/?Review-of-The-Seasons-of-Life-by-Jim-Rohn&id=2914101 Bill Bishop defines a Strategic Enterprise as a company that uses the Relationship-First Formula, which means that it builds its business around customer type as opposed to product type. The author uses the formulae below to demonstrate what he is trying to say. Fri, 18 Sep 2009 16:03:42 -0500 http://ezinearticles.com/?Review-of-the-Strategic-Enterprise-Growing-a-Business-For-the-21st-Century-by-Bill-Bishop&id=2913753 http://ezinearticles.com/?Review-of-the-Strategic-Enterprise-Growing-a-Business-For-the-21st-Century-by-Bill-Bishop&id=2913753 Shortly after I started reading this book, I had to shut up my inner critic and open myself up to the lessons. Ken Blanchard and Sheldon Bowles present Raving Fans as a parable. Fri, 18 Sep 2009 13:24:35 -0500 http://ezinearticles.com/?Review-of-Raving-Fans-A-Revolutionary-Approach-to-Customer-Service&id=2914069 http://ezinearticles.com/?Review-of-Raving-Fans-A-Revolutionary-Approach-to-Customer-Service&id=2914069 Randall Rothenberg's "Where the Suckers Moon" is a great case study in ads that are too good for their own good. When Subaru hired Wieden Kennedy, they hired an ad agency that had created a lifestyle around one client's product. But that was the problem... Thu, 17 Sep 2009 11:25:33 -0500 http://ezinearticles.com/?Randall-Rothenbergs-Where-the-Suckers-Moon-A-Case-Study-in-Too-Good-Ads&id=2882099 http://ezinearticles.com/?Randall-Rothenbergs-Where-the-Suckers-Moon-A-Case-Study-in-Too-Good-Ads&id=2882099 Effective Communications for Project Management by Ralph Kliem is a comprehensive treatise on all aspects of project communications including Communication Process, Communication Models, Written Communication, Meetings, Presentations, Website, Communications Management process and the importance of having PMIS (Project Management Information System). The author has put in extensive research as well as lessons learned in his long career. Wed, 16 Sep 2009 15:12:03 -0500 http://ezinearticles.com/?Book-Review-Effective-Communications-For-Project-Management-by-Ralph-Kliem&id=2841116 http://ezinearticles.com/?Book-Review-Effective-Communications-For-Project-Management-by-Ralph-Kliem&id=2841116 Jim Collins saw an opportunity in studying large companies that had a long history of "steady", that then became great successes overnight. Of the companies that qualified, Jim profiles 12 companies that did not only that but stayed successful for the following 15 years. From that he makes the following points... Tue, 15 Sep 2009 11:45:42 -0500 http://ezinearticles.com/?Jim-Collins-Good-to-Great-Book-Review&id=2827573 http://ezinearticles.com/?Jim-Collins-Good-to-Great-Book-Review&id=2827573 In a world of marketing genius, business plans, and branding efforts, this book helps the reader to make their own unique vision a reality. Victoria guides the reader to reflect on where they are now with their business and where they want to be through a series of introspective quizzes and exercises. Mon, 14 Sep 2009 19:30:52 -0500 http://ezinearticles.com/?Vision-With-a-Capital-V&id=988704 http://ezinearticles.com/?Vision-With-a-Capital-V&id=988704 Every once and a while a book comes along that forces a profession or academic discipline to evaluate current best practices and opens the possibility of new, sometimes counter-intuitive ideas. Whether you want to have more productive meetings, solve business problems, create bold strategies or build stronger relationships, this book offers you a new world of possibilities. Mon, 14 Sep 2009 12:40:22 -0500 http://ezinearticles.com/?Time-To-Think-Listening-to-Ignite-the-Human-Mind&id=2890796 http://ezinearticles.com/?Time-To-Think-Listening-to-Ignite-the-Human-Mind&id=2890796 Everyone loves to root for an underdog. But everyone slows their car down when they drive by a train wreck. If you're a train-wreck type, "Where the Suckers Moon" is a great book about why the car you're driving past that train wreck isn't a Subaru. Mon, 14 Sep 2009 09:28:36 -0500 http://ezinearticles.com/?Where-the-Suckers-Moon-How-Ad-Campaigns-Fail&id=2879133 http://ezinearticles.com/?Where-the-Suckers-Moon-How-Ad-Campaigns-Fail&id=2879133 A new book offers some practical advice at reducing or eliminating workplace gossip. Here is a review of "The No Gossip Zone" by Sam Chapman. Sun, 13 Sep 2009 13:30:22 -0500 http://ezinearticles.com/?How-to-Reduce-Workplace-Gossip&id=2884836 http://ezinearticles.com/?How-to-Reduce-Workplace-Gossip&id=2884836 Finding a new CEO is a tough challenge. It's tough to find someone who can build on the departing CEO's successes (or straighten out the messes). In fact given the high failure rate of new CEOs (40 percent are gone in under 18 months), traditional hiring systems don't work. In The Right Leader, Nat Stoddard reveals a new leadership selection process that matches the right leader with the right organization. Sun, 13 Sep 2009 12:10:23 -0500 http://ezinearticles.com/?The-Right-Leader-Selecting-Executives-Who-Fit-A-New-Approach-to-Hiring-the-Right-CEO&id=2896263 http://ezinearticles.com/?The-Right-Leader-Selecting-Executives-Who-Fit-A-New-Approach-to-Hiring-the-Right-CEO&id=2896263 Randall Rothenberg's "Where the Suckers Moon" is a great case study in ads that are too good for their own good. When Subaru hired Wieden Kennedy, they hired an ad agency that had created a lifestyle around one client's product. But that was the problem... Sat, 12 Sep 2009 18:08:21 -0500 http://ezinearticles.com/?Randall-Rothebenbergs-Where-the-Suckers-Moon-A-Case-Study-in-Too-Good-Ads&id=2882099 http://ezinearticles.com/?Randall-Rothebenbergs-Where-the-Suckers-Moon-A-Case-Study-in-Too-Good-Ads&id=2882099 I had the great pleasure of working with the author of The Toilet Paper Entrepreneur, Mike Michalowicz on some projects in the past and I can personally attest to his talent with business, drive and motivation and ability to motivate others as well as his unique approach to things. He shared all of his in-depth business knowledge and techniques in his book, The Toilet Paper Entrepreneur which is a must read for anyone looking to start a new business or work as an entrepreneur. Sat, 12 Sep 2009 17:06:14 -0500 http://ezinearticles.com/?The-Toilet-Paper-Entrepreneur-A-Review&id=2880840 http://ezinearticles.com/?The-Toilet-Paper-Entrepreneur-A-Review&id=2880840 A recent Wall Street Journal study revealed that the number one most sought after executive skill by organizations is strategic thinking, but few leaders have that skill set. This easy to read book shows how to acquire it. Sat, 12 Sep 2009 15:27:39 -0500 http://ezinearticles.com/?Strategic-Thinking-Made-Simple-A-Managers-Guide&id=2881450 http://ezinearticles.com/?Strategic-Thinking-Made-Simple-A-Managers-Guide&id=2881450 When we speak of transparency and creating a culture of candor, we are really talking about the free flow of information within an organization and between the organization and its many stakeholders, including the public. . . . For information to flow freely within an institution, followers must feel free to speak openly, and leaders must welcome such openness. Fri, 11 Sep 2009 17:21:17 -0500 http://ezinearticles.com/?Transparency-How-Leaders-Create-a-Culture-of-Candor-(J-B-Warren-Bennis-Series)&id=2873818 http://ezinearticles.com/?Transparency-How-Leaders-Create-a-Culture-of-Candor-(J-B-Warren-Bennis-Series)&id=2873818 When is a textbook about the economy not a textbook? When it's written by Donald J. Trump and Robert T. Kiyosaki. These two men are teachers and this book is definitely instructive and incredibly thought provoking...troubling even. Thu, 10 Sep 2009 08:35:04 -0500 http://ezinearticles.com/?Book-Review-Why-We-Want-You-to-Be-Rich&id=2892959 http://ezinearticles.com/?Book-Review-Why-We-Want-You-to-Be-Rich&id=2892959 To compete for audience attention, the purveyors of content are increasingly embracing Freeconomics. Anderson notes that in 1961 the cost of a transistor was $10, by 1968 the cost had dropped to $1 dollar and today you can purchase 20 000 transistors for that same 1 dollar. As marginal costs of a copy become so low, the price approaches zero. How can this apparent nonsense work? Wed, 09 Sep 2009 10:30:32 -0500 http://ezinearticles.com/?The-Paradox-of-Creating-Money-With-Free-Services-Review&id=2822115 http://ezinearticles.com/?The-Paradox-of-Creating-Money-With-Free-Services-Review&id=2822115 A book intended to be a helpful business tool that gets the message across in an entertaining and effective manner. The authors take what can be a seemingly complex problem and address it with simple but powerful methods that can be used by any organization. Fri, 04 Sep 2009 20:13:06 -0500 http://ezinearticles.com/?Gung-Ho!-Turn-on-the-People-in-Any-Organization&id=2800604 http://ezinearticles.com/?Gung-Ho!-Turn-on-the-People-in-Any-Organization&id=2800604 I read the book "7 Great Lies of Network Marketing" (written by Ann Sieg) more than a year ago and still find it very enlightening. Although it is a free e book, unlike many other free ebooks, it offers a valuable content and allows you to take a first glimpse at an interesting market. Thu, 03 Sep 2009 11:14:30 -0500 http://ezinearticles.com/?7-Great-Lies-of-Network-Marketing-A-Book-About-Network-Marketing&id=2799853 http://ezinearticles.com/?7-Great-Lies-of-Network-Marketing-A-Book-About-Network-Marketing&id=2799853 Busting Loose from the Business Game is one of the most startling books that I've read in a long time. I was surprised because, based on the title of the book, what I encountered was unexpected. Wed, 02 Sep 2009 09:22:44 -0500 http://ezinearticles.com/?Busting-Loose-From-the-Business-Game&id=2855685 http://ezinearticles.com/?Busting-Loose-From-the-Business-Game&id=2855685 Someone has obviously established that people have given, 'they did not like the idea of calling people on the phone', as the reason for leaving network marketing. On most sales web capture pages you ask for the person's phone number - why ask for the number if you are not going to use it? Well basically it's your fear of rejection. Fri, 28 Aug 2009 20:00:00 -0500 http://ezinearticles.com/?Are-You-Afraid-to-Pick-Up-the-Phone-and-Call-That-Lead?&id=2763568 http://ezinearticles.com/?Are-You-Afraid-to-Pick-Up-the-Phone-and-Call-That-Lead?&id=2763568 The bottom line of recent research, and of this book, is that to achieve a significant degree of mastery as a leader we must attend to mastering ourselves. This book provides a lot for all of us to consider and then take action upon! Fri, 28 Aug 2009 14:41:59 -0500 http://ezinearticles.com/?Book-Review-Leadership-From-the-Inside-Out-Becoming-a-Leader-For-Life-(by-Kevin-Cashman)&id=2664861 http://ezinearticles.com/?Book-Review-Leadership-From-the-Inside-Out-Becoming-a-Leader-For-Life-(by-Kevin-Cashman)&id=2664861 Over the past four years I've noticed that the word "tribe" has become increasingly popular. As I've met new, wonderful and unusual friends there has been a common thread regardless of differences in opinion, background, nationality, political persuasion and quirky personality traits, we all want the same thing... Thu, 27 Aug 2009 17:47:20 -0500 http://ezinearticles.com/?A-Look-at-Seth-Godins-Tribes,-We-Need-You-to-Lead-Us&id=2401233 http://ezinearticles.com/?A-Look-at-Seth-Godins-Tribes,-We-Need-You-to-Lead-Us&id=2401233 Are you seeking a new way to increase sales by being able to sell faster? In this book by authors Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business, sales professionals learn what makes a compelling story. Thu, 27 Aug 2009 11:53:59 -0500 http://ezinearticles.com/?Critical-Book-Review-The-Elements-of-Persuasion-Richard-Maxwell-and-Robert-Dickman&id=2819118 http://ezinearticles.com/?Critical-Book-Review-The-Elements-of-Persuasion-Richard-Maxwell-and-Robert-Dickman&id=2819118 What separates a good company from a great one? This is the question Jim Collins in his 5 year research set out to answer. If you are just beginning the journey to organizational transformation, this is a necessary read to help you avoid making costly mistakes. Thu, 27 Aug 2009 11:49:35 -0500 http://ezinearticles.com/?Critical-Book-Review-Good-to-Great-by-Jim-Collins&id=2819189 http://ezinearticles.com/?Critical-Book-Review-Good-to-Great-by-Jim-Collins&id=2819189 Robert Frank's book titled Richistan is about the lives of the new rich and those who make up the wealth boom occurring in the United States. The book is 250 pages long and is fun to read. While we know there are millions of millionaires in the world, Frank exposes them in completely new ways, from how they hire butlers to the silly ways in which they make their fortunes. Frank gives us perspectives that we never think about when it comes to the self-made, rich population. Wed, 26 Aug 2009 02:51:46 -0500 http://ezinearticles.com/?Book-Review-Richistan-by-Robert-Frank&id=2814227 http://ezinearticles.com/?Book-Review-Richistan-by-Robert-Frank&id=2814227 Like death and taxes, one thing that never changes is change itself. We live in a constantly changing world, and in order to make the most of these changes we need to learn to understand them and how best to respond to them. The book "Future Think: How to Think Clearly in a Time of Change," by Edie Wiener and Arnold Brown, is an excellent user guide to this process. Part One of this article explored the impact of personal biases on change; Part Two is about how organizational biases impact change; Part III is about freeing our mind to see the big picture once we can begin to get past the personal and organizational biases that influence what we see. Fri, 21 Aug 2009 15:37:51 -0500 http://ezinearticles.com/?Future-Think-Review-of-an-Intriguing-Book-on-How-to-Adapt-to-Change-Part-Three&id=2794156 http://ezinearticles.com/?Future-Think-Review-of-an-Intriguing-Book-on-How-to-Adapt-to-Change-Part-Three&id=2794156 Imagine rookie architect Jason Clark reporting for his first day on a new job with the Lincoln Construction Company. He is awed by the prospect as he tours the massive building prior to a planned luncheon meeting with his new boss, A. B. Lincoln, president and founder of the company. Jason's becomes curious by a single gold shovel displayed prominently on a wall of the complex."The Shovel" is a first person narrative. Jason Clark relates the story behind the laws of "The Shovel" as told him by the successful A. B. Lincoln. Thu, 20 Aug 2009 22:51:03 -0500 http://ezinearticles.com/?The-Shovel-by-Baker-Fore-and-Tom-Massey&id=2785436 http://ezinearticles.com/?The-Shovel-by-Baker-Fore-and-Tom-Massey&id=2785436 Rich Dad Poor Dad author, Robert Kiyosaki is one of the best financial educators in the world. After reading Rich Dad series in 2007, I learned a lot about money, investment and wealth creation and I decided to make him my mentor. I would like to share my experience and knowledge with like-minded people and aim to inspire and help others. Thu, 20 Aug 2009 14:09:34 -0500 http://ezinearticles.com/?Rich-Dad-Robert-Kiyosaki,-My-Ultimate-Wealth-Creation-Mentor-Part-Three-of-Three&id=2607476 http://ezinearticles.com/?Rich-Dad-Robert-Kiyosaki,-My-Ultimate-Wealth-Creation-Mentor-Part-Three-of-Three&id=2607476 Just thought I would share a couple of business-related books that I'm reading at the moment. They may be of interest to some of you! Wed, 19 Aug 2009 11:35:10 -0500 http://ezinearticles.com/?What-Im-Reading&id=2772639 http://ezinearticles.com/?What-Im-Reading&id=2772639 The Warren Buffett Way is an excellent read for investors of nearly any age. The book does not get very technical and is not full of hard-to-understand financial talk. Mon, 17 Aug 2009 13:35:51 -0500 http://ezinearticles.com/?Book-Review-The-Warren-Buffett-Way-by-Robert-Hagstrom&id=2764241 http://ezinearticles.com/?Book-Review-The-Warren-Buffett-Way-by-Robert-Hagstrom&id=2764241 Trump has divided this book into 100 or so chapters of about two or three pages each which describe a different tip or aspect of a billionaire's life. Trump gives tips on every aspect of life, from finding an attorney, to which golf clubs to play with, to romance, to keeping up your appearances in the business world. Mon, 17 Aug 2009 13:31:25 -0500 http://ezinearticles.com/?Book-Review-Think-Like-a-Billionaire-by-Donald-Trump&id=2764154 http://ezinearticles.com/?Book-Review-Think-Like-a-Billionaire-by-Donald-Trump&id=2764154 Robyn Waters' book provides you with a new aspect of the world around you related to products and trends. Personally, I never related the Hummer to the Mini Cooper and how many items are the exact opposite of other products which have caught on with the public and sold very well. Mon, 17 Aug 2009 13:30:50 -0500 http://ezinearticles.com/?Book-Review-The-Hummer-and-the-Mini-by-Robyn-Waters&id=2764115 http://ezinearticles.com/?Book-Review-The-Hummer-and-the-Mini-by-Robyn-Waters&id=2764115 Starting your own business without the right frame of mind can lead to disaster. Reading these essential books can give you the much needed advantage to succeed in today's highly competitive business world. A must for all entrepreneurs. Tue, 11 Aug 2009 14:09:11 -0500 http://ezinearticles.com/?Four-Books-You-Must-Read-Before-Starting-Your-Own-Business&id=2696107 http://ezinearticles.com/?Four-Books-You-Must-Read-Before-Starting-Your-Own-Business&id=2696107 If you are interested in change management you probably, like me, have a dozen or more books on your bookshelf, each on one particular dimension of the change management process and none addressing the whole process. You also know you'll probably buy the next highly acclaimed one to be published as you search for that elusive "answer" that will produce the desired outcomes from your change management initiatives. This is why Leslie Allan's book is such a gift to executives, leaders, managers and supervisors who want to initiate a change process in their organizations. It's a complete guide and true to its subtitle a very practical guide. Tue, 11 Aug 2009 13:14:32 -0500 http://ezinearticles.com/?Managing-Change-in-the-Workplace-A-Practical-Guide-by-Leslie-Allan&id=2671950 http://ezinearticles.com/?Managing-Change-in-the-Workplace-A-Practical-Guide-by-Leslie-Allan&id=2671950 This article is a preface to a 88,000 word book on Sarbanes Oxley. Corporate Governance principles are covered in this new eBook. It is an indispensable guide for Auditors, Board Members & Corporate CEOs. Fri, 07 Aug 2009 20:35:00 -0500 http://ezinearticles.com/?Sarbanes-Oxley-and-Corporate-Governance-New-Book&id=2685114 http://ezinearticles.com/?Sarbanes-Oxley-and-Corporate-Governance-New-Book&id=2685114 Rich Dad Poor Dad author, Robert Kiyosaki is one of the best financial educators in the world. After reading Rich Dad series in 2007, I learned a lot about money, investment and wealth creation and I decided to make him my mentor. I would like to share my experience and knowledge with like-minded people and aim to inspire and help others. Fri, 07 Aug 2009 08:02:36 -0500 http://ezinearticles.com/?Rich-Dad-Robert-Kiyosaki,-My-Ultimate-Wealth-Creation-Mentor-Part-Three-of-Three&id=2607476 http://ezinearticles.com/?Rich-Dad-Robert-Kiyosaki,-My-Ultimate-Wealth-Creation-Mentor-Part-Three-of-Three&id=2607476 Rich Dad Poor Dad author, Robert Kiyosaki is one of the best financial educators in the world. After reading the Rich Dad series in 2007, I learned a lot about money, investment, and wealth creation and I decided to make him my mentor. I would like to share my experience and knowledge with like-minded people and aim to inspire and help others. Thu, 06 Aug 2009 11:19:21 -0500 http://ezinearticles.com/?Rich-Dad-Robert-Kiyosaki,-My-Ultimate-Wealth-Creation-Mentor,-Part-One-of-Three&id=2607395 http://ezinearticles.com/?Rich-Dad-Robert-Kiyosaki,-My-Ultimate-Wealth-Creation-Mentor,-Part-One-of-Three&id=2607395 Leadership is necessary in business. To understand why you may not be securing the results you wish for yourself or your employees this book helps you to better understand how your focus is creating your reality. Wed, 05 Aug 2009 10:06:27 -0500 http://ezinearticles.com/?Critical-Book-Review-on-Leadership-and-Self-Deception-Getting-Out-of-the-Box&id=2701074 http://ezinearticles.com/?Critical-Book-Review-on-Leadership-and-Self-Deception-Getting-Out-of-the-Box&id=2701074 Copyright 2009 EzineArticles.com - All Rights Reserved.