How to Write a Call to Action - 7 Tips for Creating a Call to Action That Works April 04, 2013 03:23:26 pm Marketers should always be asking themselves one question: what\'s next? After all, you invest significant time and money into every marketing effort. But if you don\'t include an effective call to action, you\'ll have little to show for your work. A call to action tells the person engaging with your marketing content what you want them to do next. It could be as direct as "buy now" or as subtle as "learn more". These seven tips will help you understand how to create effective calls to action that get results.
How to Market to Time-Pressed Prospects - 7 Ways to Reach Busy Buyers April 04, 2013 02:48:10 pm After years of economic trouble, the companies you market to are likely more sparsely staffed than ever before. As a result, the employees left at those companies have less time to engage with your content marketing than they did just a few years ago. This new reality calls for new methods of content marketing - ones that reach even the busiest prospects and make the most impact in the least amount of time. These seven strategies for marketing to time-pressed prospects will help you do exactly that.
7 Content Marketing Strategies for 2013 April 04, 2013 02:32:39 pm Far too often, content marketing seems to be more "famine" than "feast". Make 2013 the year you finally have a reliable, abundant flow of marketing content without having to struggle for ideas or inspiration by following these seven simple steps.
Best Practice White Papers - How to Create a Customer Best Practice White Paper January 08, 2013 02:07:14 pm A customer best practice white paper frames your solution in terms of the client experience, yet it is broader in scope and more solution-focused than a case study. It examines a problem or pain point your company\'s prospects face, and then distills information from multiple customer sources into a set of best practices that provide a solution from the customer perspective. If you are interested in creating a customer best practice white paper for your content marketing program, here are five steps to help you get started.
7 Creative Marketing Ideas to Spice Up Your Marketing Content December 06, 2012 03:15:44 pm If you ate the same handful of healthy foods each day you\'d probably survive - but you\'d likely also crave something different. The same is true of content marketing. As marketers, we usually survive on a steady diet of white papers, articles, case studies and blog entries. Though the information varies, it always uses the same tried-and-true format. If you feel like you\'re stuck in a content rut, try one of these creative marketing ideas to add some spice to your marketing efforts.
Email Marketing Basics - 7 Keys to Success November 20, 2012 02:13:56 pm At a cost of just pennies per send, email is still one of the best marketing values around. But for many marketers, the amount of information available on this topic can be overwhelming - and sometimes even paralyzing. Maybe your organization is just getting started with email marketing. Or, perhaps you\'re an experienced email marketer looking to boost results. Either way, getting these seven keys for success right will put you on the path to email marketing success.
Simple Content Marketing Strategy - 6 Tips for Creating Content With Interviews October 25, 2012 03:11:09 pm Even the most prolific marketers have days when they\'re absolutely stumped. They need a blog post or an article fast - and they have no idea where to start. Next time you\'re in this situation, try an interview. The concept of the content marketing interview is simple: find an expert in your field (this can even be someone from your own organization) and interview them. Then, just transcribe and edit the interview and you\'re done. These six tips will help you master the art of the content marketing interview.
E-Newsletter Marketing - 7 Tips for Generating E-Newsletter Sign-Ups September 05, 2012 03:17:48 pm Many marketers find their newsletter gradually falters and eventually grinds to a halt, and they miss out on the valuable marketing potential it offers.The remedy for this problem is simple: a constantly growing list of subscribers. These seven tips will help you market your e-newsletter to generate increased interest and additional signups - putting new prospects in your hopper and keeping you motivated.
Video Marketing - 5 Tips for Creating Inexpensive Marketing Videos July 09, 2012 12:44:14 pm Increasingly, people are turning to videos for business-related information, however many companies still shy away from video because they believe it\'s cost-prohibitive. The good news is inexpensive video equipment makes shooting video easy and affordable. Plus, with a little extra memory and a software program, even today\'s run-of-the-mill computer can become a powerful and intuitive video-editing machine. This presents an opportunity for businesses who venture into video to gain a captive and largely untapped audience. Here are five tips for companies interested in breaking into video content marketing.
Content Marketing Guide to Graphics and Photography June 07, 2012 01:52:16 pm Great content marketing is about more than just writing. While copy is certainly the lynchpin of quality marketing content, its effectiveness can be dramatically improved through design and photography. When used strategically, these tools can clarify complex information, highlight important information and even add emotion and drama to the dullest business topics.
White Paper Topic Ideas - 5 Ideas to Kick-Start Your White Paper May 24, 2012 12:05:56 pm It happens to even the best marketers: times when you need a new white paper, blog post or article but have no idea where to start. And that\'s when these kick-start content ideas come in handy -- just file them away for a rainy day and pull them out when you need to get those content-creating juices flowing.
Promoting Marketing Content - 5 Ways to Earn an Audience April 05, 2012 12:33:19 pm You\'ve created a killer white paper, ebook, case study, webinar or other marketing content - now what? While many marketers have great plans for creating content, they often miss the boat when it comes to promoting it. Plus, with the ever-growing amount of content in the marketplace these days, gaining readers is more important (and more difficult) than ever. But fear not: with these five simple tips you\'ll be well on your way to earning the content audience you deserve.
Webinar Marketing - 7 Tips for Success Marketing With Webinars March 02, 2012 11:25:08 am Webinars - also called web conferences - are a highly effective content marketing tactic. In fact, a recent B2B Content Marketing study gave them an extremely high effectiveness rating, second only to in-person events. And while in-person events can be costly, webinars can be conducted inexpensively through services such as WebEx or ReadyTalk and repurposed extensively, making them one of the best marketing values around. But how do you market successfully with webinars? Here are seven tips for success...
White Paper Tips - 5 Symptoms of a Sickly White Paper February 14, 2012 10:37:08 am For years, white papers have been the gold standard of content marketing. But unfortunately, in some cases they\'ve become a victim of their own success as marketers misuse the term or churn out poor-quality content. Despite these problems, white papers still deliver tremendous value. So how do you tell if your white paper is good enough to make a positive impression on prospects? If your white paper exhibits any of these five symptoms, it may be "sickly" and in need of an upgrade.
Copywriting Terminology Glossary - Understanding Common Copywriting Terms January 06, 2012 01:12:41 pm When you\'re dealing with a copywriter, a few terms may come up that you\'re not familiar with. If that happens, never be afraid to speak up; copywriters are pros at translating industry jargon into layman\'s terms, and they\'ll happily help you out. But if you\'d rather go into the conversation looking like a pro yourself, here is a rundown of some of the basic copywriting terms and what they mean.
Is Print Marketing Dead? Print Marketing in 2012 and Beyond December 09, 2011 11:42:50 am Is print marketing dead? No way. But now more than ever, it pays to think carefully about the best use of both online and print marketing channels. Some print pieces may no longer be as effective as they once were but other pieces of print marketing, however, are just as effective - and in some cases more effective - then ever. Learn the print marketing channels you should consider - and those you should rule out - in this informative article.
Sales Letter Writing: How to Write a Successful Sales Letter November 09, 2011 12:05:41 pm When most people think of sales letters, cheesy, corny and junk are a few words that sometimes come to mind. But when experienced direct marketers think of sales letters, they think of three key words: return on investment. And that\'s why every organization should have an effective sales letter in their back pocket. Learn the four key elements of every successful sales letter in this article.
How to Write a Buyer Persona October 10, 2011 01:56:47 pm When you create a buyer persona, you put an actual face on each of your customer groups. A buyer persona goes beyond customer data and job descriptions to build a full picture of what your customer does each day, what their greatest pain points are, what motivates their buying decisions, what they value and what appeals to them. Once you read through these sample buyer personas, it will be easy to see how they can help shape better marketing messages.
Create a Press Room - Learn How to Set Up Your Media Room September 14, 2011 12:05:07 pm A press room is more than a collection of your organization\'s press releases. A good press room has a complete set of information and materials to assist reporters with any story they might be researching. And even if it doesn\'t end up containing the exact information the reporter is looking for, a well-stocked press room shows the reporter you\'re ready to help. This can often make the difference between a reporter picking up the phone and calling or moving on to another, more helpful resource. So, what makes up a good press room? Learn more in this article.
Chief Content Officer - What Is a Marketing CCO, and Why Do You Need One? August 23, 2011 11:39:47 am Chief Marketing Officer, Director of Marketing and Director of Public Relations are just a few of the common marketing positions found at nearly every mid-sized or large business. Even small businesses and non-profits generally have someone designated to fill these key roles - often in addition to other responsibilities. Now, marketing experts predict a new role will soon become just as common: the Chief Content Officer (CCO). But what exactly is a CCO, and why do you need one?
Call to Action Examples - The Marketing Call to Action You May Be Missing August 23, 2011 11:37:03 am When you invest money in content marketing, you\'re creating a premium piece and premium ad space. Use that space to your advantage by peppering a real call to action throughout your content marketing. What makes a good call to action for a content marketing piece? Here are some ideas to get you started...
Website Basics - Top 5 "Must-Haves" to Include in Your Website June 02, 2011 11:52:20 am The Web is the first place your customers go when searching for information about your business or organization. Unfortunately in the rush to take advantage of the latest marketing trends, it has become easy to forget the bread-and-butter function of websites. Ensure your website is providing all the information your visitors are looking for by double-checking for these tried-and-true elements no website should be without.
E-Newsletter Marketing - Top 10 Benefits of an Email Newsletter May 27, 2011 02:05:03 pm Increasingly, marketers are turning to the e-newsletter as an effective way to promote their businesses and organizations. In fact, more than 63% of marketers report using e-newsletters, making it one of the top-two marketing tactics along with social media. What makes the e-newsletter so popular? Consider these ten big benefits!
White Paper Ideas - How to Generate Ideas for White Papers, E-Books and More April 07, 2011 08:32:58 am Most businesses know an experienced content specialist can help them write their e-books, blog posts, newsletter articles and white papers. But they often struggle to come up with ideas for their content and fail to live up to their true "content potential" as a result. Learn the five simple ways a content specialist can help you come up with the ideas you\'re seeking.
Thought Leadership - How to Become a Thought Leader April 05, 2011 12:16:08 pm Many marketers have heard the terms "thought leader" and "thought leadership". But what exactly is a thought leader, how does someone achieve that status and why would you want become one? Learn the four keys to becoming a thought leader in this article.
How to Create a Marketing Checklist in 6 Steps February 17, 2011 02:55:48 pm Checklists are one content piece that can benefit virtually every business. They help clients and prospects stay organized, make good decisions and prepare for the future. In turn, checklists can lead prospects directly down the path to purchasing your product or solution. Plus, they can be created quickly and relatively easily. Add compelling graphics and formatting, and they become high-quality marketing collateral your prospects will download and use for years to come. Create a winning checklist by following the six steps in this article.
Writing a Feature Article - Earn Free Business Advertising With Trade Journal Feature Stories January 25, 2011 02:16:16 pm Writing a feature article that covers important, relevant topics in your industry in a meaningful, comprehensive way and you\'ve created a free business advertising opportunity for your organization. More and more marketers are realizing editors at industry trade journal magazines don\'t have a lock on feature articles. Learn how to make this marketing strategy work for your business.
How to Write Headlines - 7 Tips for Writing Effective Marketing Headlines November 16, 2010 01:31:30 pm Learning how to write headlines is crucial for marketing success. Whether you\'re writing a headline for your brochure, a title for your white paper or a subject line for your e-mail marketing campaign, you need those first words your prospect reads to be catchy and intriguing. These seven strategies will get you thinking about the creative headline options you can use next time you need an attention-grabbing headline.
Marketing Project Manager Responsibilities - 6 Keys to Effective Marketing Project Management October 07, 2010 09:35:05 am Just because you\'re outsourcing content creation doesn\'t mean you can sit back and relax while content is being churned out. Effective client-side project management is often the differentiator between content projects that falter and those that deliver a spectacular return on investment. So, what makes an excellent content project manager? Here are 6 important considerations to help keep your content initiatives on the right track.
Marketing Trust - 5 Ways to Build Trust Through Content Marketing September 02, 2010 10:18:04 am Content marketing is an effective tool for building marketing trust, which translates to increased sales and customer loyalty down the road. When paired with a strong product or service offering and a customer-focused attitude, these five strategies will go a long way toward creating the trusting customer relationships your business depends on.
Website Visitor Retention - 5 Strategies for Increasing Website Conversions August 27, 2010 03:26:02 pm Website visitor retention is critical for building your business. At most organizations, the focus is on getting visitors to their website through strategies like search engine optimization, pay-per-click advertising, trade show promotions and traditional advertising channels. But attracting visitors to your online home is only half the battle. Once you get them there, you need to keep them there and keep them coming back by increasing website conversions. These five tips can help make that happen.
Trade Journal Marketing - 5 Tips For Marketing Your Business Using Trade Journals July 14, 2010 01:33:13 pm Trade journal marketing is something that should come naturally to every organization. Your company has something every trade journal editor is eager to get their hands on: knowledgeable experts. The trade journals in your industry offer great opportunities to market your business. The following 5 tips help you use these valuable resources to your maximum advantage.
Newsletter Calendar - Creating a Schedule For Your Business Marketing Newsletter July 13, 2010 11:11:05 am A newsletter calendar keeps your publication on track. Whether you send it by mail or email, creating a regular newsletter for your clients and prospects is an important marketing strategy. However, many organizations struggle to find topics for their newsletters or have trouble getting it out the door on a set schedule.
Press Release Distribution - 7 Creative Ideas May 13, 2010 10:08:08 am Press release distribution simply isn\'t what it used to be. Many smaller companies insist press releases are not for them. They say they \'don\'t have enough news\' or believe no one cares about the news they do have. These are popular misconceptions, but the truth is every business could benefit from creating press releases.
Creative Brochure Ideas - Top 5 Tips For Business Marketing Brochures April 01, 2010 10:40:12 am Creative brochure ideas can help you make the most of your marketing dollar. If you\'re going through the time and expense of creating and printing a costly brochure, why not make it memorable by giving readers something they can actually use? These five ideas will help you get started.
Content Marketing Advice - 10 Strategies For More Effective Content Campaigns February 08, 2010 12:00:00 am Discover ten key pieces of valuable content marketing advice to help launch your content campaigns in 2010 and beyond. Content marketing emphasizes the importance of creating relevant and valuable content for your target audience. In the coming year, marketers will start to implement these ten effective content marketing strategies in full force.
Content Marketing Examples - Website Content Examples For More Effective Marketing February 08, 2010 12:00:00 am What if you blew up your website and started over with a completely different approach: a content marketing strategy? This powerful content marketing example will help you leverage information content such as white papers, e-books and webinars to create a better company website: one that attracts more customers and builds your business.
SEO 101 Guide - The 5 SEO Basic Tips Every Web Writer Should Know February 08, 2010 12:00:00 am This SEO 101 guide explains search engine optimization (SEO), the practice of making your website appealing to the search engines so people can find you when they search for topics related to your business. When it comes to SEO, many businesses are making some very basic mistakes. Fixing these mistakes with these SEO basic tips can produce big results when it comes to search engine optimization.
Newsletter Copywriter - 7 Questions to Ask When Choosing a Newsletter Copywriting Vendor January 25, 2010 12:00:00 am Your organization\'s newsletter is a powerful promotional tool, and the success of your newsletter affects the success of your company. The most important part of a newsletter is the content: even the fanciest newsletter won\'t hold your audience\'s interest if the articles inside it aren\'t compelling, interesting and relevant. That\'s what makes choosing the right newsletter copywriter such an important decision. Here are the seven questions you should ask your newsletter copywriting vendor before making them part of your team.
Ebook Marketing Strategy - How to Market With Ebooks August 31, 2009 12:00:00 am These days, an ebook marketing strategy really help build your business. There are a lot of ebooks floating around on the web -- you just might not know it. Most are aimed at consumers. And frankly, many are quite bad. But good ebooks have the potential to make a big marketing splash, especially in the business-to-business world where they are relatively new to the scene.
Content Marketing Strategy - 5 Key Marketing Content Development Goals August 31, 2009 12:00:00 am Setting content development goals each year is an important part of your content marketing strategy. In this day and age, content marketing should be one portion (if not the focus) of your marketing strategy. If you\'re planning to start or expand a content marketing strategy, here are 4 very doable goals for the rest of the year.
Social Media Marketing Strategies - Focus on Content August 31, 2009 12:00:00 am Social media marketing using technologies like Facebook, Twitter, and MySpace is the \'hot\' trend everyone is talking (or should I say Tweeting?) about. Just like any marketing trend, a few organizations are doing a great job using these technologies, and many others are struggling to get it right. The reason they\'re failing is simple: valuable content is the marketing "cake," and social applications are just the icing on it.
How to Write a Case Study - 7 Steps For Creating a Marketing Case Study May 28, 2009 03:01:50 pm Case studies -- often called customer success stories -- are a valuable marketing tool. Case studies tell the story of your company through your client\'s eyes, and as a result they carry a great deal of weight with your prospects. In this article, learn how to create a successful marketing case study in just seven steps.
Marketing Audio - 7 Tips For Marketing With Audio May 08, 2009 02:38:51 pm When creating marketing materials, most marketers tend to gravitate towards the written word. But while written materials should be the primary collateral, supplementing the standard assortment of written case studies, fact sheets, brochures, and white papers with audio is a smart move. Here are seven ideas for adding audio to your marketing mix.
Content Marketing Strategy - Create Articles For Marketing to Target Prospects in 7 Steps March 26, 2009 10:03:48 am Buyers no longer depend on the traditional media for information. For marketing and PR professionals, it means you\'re no longer at the mercy of the traditional media to tell your company\'s story. You can be featured in any article you want, simply by creating it yourself. Learn how to create magazine-quality articles your target prospects will value in just seven steps.
Content Marketing - Five Strategies For Creating Effective Content Offers February 18, 2009 04:47:18 pm It\'s Marketing 101. The easiest way to get your prospects to opt-in to your e-mail list, take your survey or respond to your direct mail is by creating a valuable information product they can\'t resist and giving it away for free. But while the concept is a basic one, marketers often find themselves at a loss when the time comes to create a concept for their information offer.
Marketing With Case Studies, White Papers and Other Custom Content - Six Tips January 28, 2009 02:28:59 pm Most marketers agree: providing valuable, relevant editorial content to prospects has become one of the most effective ways to attract and retain customers. Once you create your quality content -- such as a high-level article, special report, white paper or case study -- it\'s important to leverage the content to gain exposure and publicity. Here are some easy ways to use and distribute your valuable custom content.
Press Release Ideas - 7 Press Release Ideas That Really Work December 26, 2008 02:05:16 pm The most common mistake marketers make when creating press releases is assuming journalists write stories "about" companies. The sad truth for marketers is most reporters just don\'t care. The few releases that do catch journalists\' eyes have a few things in common.
Hiring Freelance Writers - Top 7 Questions to Ask Before Choosing a Copywriter November 03, 2008 01:22:48 pm A professional freelance writer can save you time and money. But because anyone can call themselves a copywriter, it is important to know what questions to ask to make sure you\'re hiring a true professional. These seven key questions will help you choose a copywriter who can make your next freelance writing project a success.
Brochure Writing - Seven Tips For Better Brochures October 31, 2008 10:31:54 am A brochure is your most basic marketing piece -- but many of the brochures floating around could use a little (or a lot!) of help. In the world of brochures, what separates the good from the great? Here are seven key strategies you can use to write a brochure that increases sales and improves your company\'s image.
The Case Study - Your Hardest-Working Marketing Tool September 26, 2008 09:22:18 am Imagine one piece of marketing collateral that could earn you free publicity in top trade journals, help your sales team close big sales and add valuable content to your Web site. The case study can do it all -- and more!
Business Blogging - How to Market Your Business With a Blog September 24, 2008 11:05:18 am Adding a corporate blog or business blog to your marketing mix can be a great way to grow your business and build brand loyalty. And at little or no cost to you, it\'s a low-risk, high-return advertising investment!