Pen Names - Name Branding for Areas of Expertise
Authors who write in multiple niches will find this to be a valuable tool. Its use allows you to brand yourself in each niche with specific author names.
For example, Brandon McGregor is an expert in three subjects: parenting, network marketing and parasailing. Within each niche, he can brand using an alternate author (pen names).
Brandon Mac writes articles about Parenting.
B. McGregor writes about Health and Fitness.
Brandon McGregor writes about Sports.
Co-Author Names - Collaborating For Growth
When applicable, authors may choose to include a co-author. A co-author is an individual who has collaborated with the primary author, (either by providing information or jointly writing the article).
To prevent reader confusion and damaging author creditability, authors cannot use the same name, or a variation thereof, as a co-author in the same article. For example, "Sam Smith and Sammy Smith" are not valid co-author names.
Co-Authors can be added as an alternate author name to your primary account. Once added, primary authors can add a co-author name to the byline of an article:
- Log into your My.EzineArticles Account
- From the Write & Edit tab, select Submit New Article.
To add a co-author to the new article, select the Author field in the submission form.
Use the dropdown menu that appears to select the correct Author Name.
Select "Save" to save the author name; select "Cancel" to exit the screen without saving.
Managing Articles for Multiple Authors
Primary account members may choose to manage multiple authors by adding additional alternate author names. This may include someone who writes for you and submits articles under your account, or a collective of authors writing for a particular business or organization.
To retain Exclusive Rights, it is important each author (primary and alternate authors alike), take credit for his or her own work.
E.g. Four health care professionals from the same business could write articles about their area of expertise and link back to their business.
- Jane Doe, the primary account author, manages and is therefore responsible for all the content under that account.
- David Snow, a cardiologist, writes articles on human heart disorders.
- Michael Schmidt, a respiratory therapist, writes articles on respiratory diseases.
- Amelia Smith, a nutritionist, writes articles on healthy nutrition and the impacts of nutrition on health.
David Snow cannot submit an article written by Amelia Smith, because the article byline would read: "By David Snow" and the Resource Box would credit "Amelia Smith." The byline and Resource Box of each of article must match to prevent reader confusion and to clarify who has exclusive rights to the content.
Hiring a ghostwriter is acceptable and can be a good business solution for authors who require a high volume of articles or who are not native English speakers. It is your responsibility to ensure your article content meets the Editorial Guidelines; ensure originality and informative content by applying quality control measures to every article. If they don't pass, fire your ghostwriter.
If you have hired someone to write articles for you as a ghostwriter, you must own 100% Exclusive Rights to the article. This entails receiving a confirmation of Exclusive Rights from the ghostwriter that ensures only your name is associated with the articles produced for you, i.e. a ghostwriter cannot take ownership of the same content anywhere else.
Alternate Author Names - A "How To"
Not All Ghostwriters Are Scary
Ensuring Your Articles are Original and Informative
Manage Multiple Brands with Alternate Author Names