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You're Not an Expert? Five Information Product Formats That Leverage What Other People Know
By Marcia Yudkin


"But I'm not an expert," protest many people when they're invited to think about an information product they might create. "No one would pay for what I know." If you're unshakably convinced you have no salable knowledge inside of you, your best option may be to gather information from others. It's so much easier than you might imagine to leverage other people's ideas, experiences and know-how. Consider these five information formats for getting started.

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Rodney writes:

Subject: Great Ways To Produce A Product

This article covers five great ways to produce an info product without being an "expert." This information is great for people who say "I don't know anything." I would also add that a person can try a sixth method and that's researching the information and then being interviewed by somebody else. I've done this and it works very well.

Comment provided October 21, 2009 at 10:49 am

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