Real Estate - The Consumers Will Have the Final Word!
By Manuel Iraola

Change is good for the consumer and for the real estate industry. It fuels competition and drives innovation and efficiency. Yet, the real estate industry has seen little change during the last 50 years. Indeed, other than marginally lower commissions as a result of the introduction of "discount brokerage models," the change is imperceptible. Will the industry survive as we know it today? What will it take to thrive in the future? Technology and changing consumer behavior will be the driving forces behind change, but not the only forces. What matters is what the consumers want -- not what we think they want.

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