Marketing And Press Writing - Skip the Cliches & Truisms! Stamp Out Boredom & Do a Better Job
By Michelle Van Schouwen

Most of us hardly notice good writing when we see it. That's because, often enough, it doesn't declare itself. It's as smooth as ice, as easy to swallow as a cold soda on an August day. But what about bad writing? Think of over-sweet fruity candy with a fake taste. Candy that sticks to your cheeks.

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