denny hagel writes:

Subject: compelling product

Great article, very informative.Being new to the world of internet marketing, I defer to your obvious expert status! You have given me an invaluable piece of advice to consider.(Re: must be compelling.) Is it possible that your product is compelling BUT being a new concept will take time to be understood and accepted before people are willing to take action and purchase? What would you suggest in that situation? Luv, Laffs,& Lite, Your friend, Denny Hagel twitter=kidsbestlife

Debbie LaChusa writes:

Subject: Compelling product

It's important to note that what needs to be compelling is how you can solve your ideal clients problem. If they believe that you understand their problem and they also believe what you have to offer is the best solution available, there's no "understanding" or "acceptance" required. They have a problem, they believe you can solve it, they buy. Your challenge as a marketer is to convince them in a compelling manner that your product or service is the best solution - THAT is what must be compelling, not your product per se.

Hope this helps! Debbie