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Did You Know That Most Advertising Does Not Work Don't waste any more money on non-effective advertising campaigns. Here are some tips on how to get it right. [VIEW ARTICLE]Comments RSS Feed For This Article: 
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Subject: Base your message on a marketing need or pain!
Great article with some great tips. Just one thing I would add is to really think (and where possible research) what the biggest pain/problem your target market is experiencing and then how you can SOLVE it for them :) pain or need based messaging so so powerful!
thanks
Lisa