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Are Coupons Right For Your Business? Adding coupons to your marketing mix can be successful if done thoughtfully, and not as a knee-jerk response to a slow month. As with any customer acquisition or retention effort, know your audience, your goal and how effectiveness will be measured. With this data in place, even a low response rate will yield valuable information about future marketing strategies. [VIEW ARTICLE]Comments RSS Feed For This Article: 
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 Karen writes:Subject: Great Article Great article I have worked in the marketing industry for 10 years found these comments right on the mark. Comment provided October 30, 2009 at 5:17 pm
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Becky Layton writes:Subject: great advice for business generation Great article Julie - appreciate your concise, easy to follow style. Comment provided November 10, 2009 at 3:31 pm
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Subject: Coupons with Julie
Great write-up and some very valuable elements to consider for campaigns.