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Wendy Maynard - EzineArticles.com Expert Author
Wendy Maynard is a founding partner of Kinesis, Inc. - a web design and marketing firm. She specializes in SEO, online marketing strategy, and social media. Her clients benefit from out experience at creating marketing materials that help them increase their business revenues. Visit her firm website to learn more. The firm's creative work includes web design, logos, brochures, catalogs, and more.
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- Online Marketing - Employers Using Social Media to Screen and Recruit
[Business:Human-Resources] Positioning your company to recruit the best new hires is a crucial aspect of your marketing. Social media is also a crucial piece to online marketing for recruits. It is increasingly becoming an important way to search for new applicants. The best and brightest talent will use the Internet to review their potential new employers with a critical eye.
- Using SEO to Get High Rankings For Your Website - About Meta Tags
[Internet-and-Businesses-Online:SEO] There are too many "snake-oil" salespeople who are using outdated or incorrect optimization methods. And some so-called SEO companies are optimizing their clients' websites using techniques that are unappealing to the visitors of the website - always a bad idea.
- 10 Exciting Ways That Twitter Has Helped My Business
[Internet-and-Businesses-Online:Social-Media] Many people begin with Twitter expecting to use it specifically as a tool to get new business. And, while that is one of the things that Twitter can do for you, I've discovered many other benefits of the tool. In fact, there have been a lot of things that have happened to me as a result of being on Twitter that I didn't expect. Read this article to discover 10 new ways you can use Twitter to build your business.
- Good Branding Will Build Your Business
[Business:Branding] Many companies clients initially call my company because they want a website design or a new logo. Often their motivation is because they are losing market share or their word-of-mouth referrals have gone down or their competition has stepped up their marketing.
- Marketing Acceleration - Become an Expert to Reel 'Em In!
[Business:Marketing] Experts are sought after, are well known, command higher fees and get more business with less effort. The media calls experts to get quotes for articles. Associations call them to speak at their events. People remember them. And, better yet - the more you enhance your position as an expert, the more referrals you will get.
- Marketing Effectively - Getting to Know Your Customers
[Business:Marketing] This article explains how you can become a more effective marketer by taking the time to get to know your target audience and address their needs. To market your business effectively, you have to KNOW your target audience and what problems they face. People don't buy things.
- Marketing Tip - Market Yourself Through Public Speaking
[Business:Marketing] As part of your marketing strategy, a noteworthy way for you to get exposure and new customers is public speaking. As a small business owner, it is always a more powerful position to be in the front of the room than in the back. Public speaking is a powerful way to get new customers and leads, so be sure to incorporate it into your quiver of marketing techniques.
- Non-Profit Success Requires Ongoing Marketing
[Business:Marketing] In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Non-profits should define their intended audiences, target their messages to these groups, and outline strategic plans that will best use limited resources to meet organizational goals and objectives.
- Good Design Makes Good Sense
[Business:Advertising] Marketing materials that incorporate compelling design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. The basic elements of good design: it's practical, it's systematic, and it effectively conveys your message.
- Non-Profits - Successful Online Strategies
[Internet-and-Businesses-Online:Web-Development] More and more non-profit organizations are developing websites to help share information about their mission and programs. This involves strategic planning about the best way to present your image and message online. There are countless ways to use your website to bring in and send out new information. You can use your website as a means to recruit volunteers, raise funds, and encourage activism.
- Your Identity Speaks Loudly - What Are You Saying?
[Business:Branding] Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. The mistake many businesses make is to not think about it at all. Your company has a corporate identity whether you intentionally developed one or not.
- Successful Promotion is a State of Mind
[Internet-and-Businesses-Online:Site-Promotion] Consistent promotion is a state of mind - once you start promoting your message, you'll find opportunities everywhere you turn. By reinforcing your image and repeating publicity, you'll begin to see dividends accrue for your organization.
- Attract Your Dream Customer
[Business:Marketing] You can develop specific strategies that will attract your DREAM customers. The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers. This article describes how you can do this.
- Self Promotion Brings Business Success
[Business:Marketing] Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. People will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that will help them remember you, and like you.
- Flash Design Adds Website Versatility
[Internet-and-Businesses-Online:Web-Design] Web designers use Flash to develop a wide array of presentations, tutorials, and websites. They can create entire websites or simply add interactive elements to standard HTML websites. Should you consider Flash for your company's website? Perhaps. Like everything, Flash has both pros and cons.
- Harness the Power of the Internet
[Internet-and-Businesses-Online:Internet-Marketing] As part of your overall strategy, your website is a powerful tool to increase your visibility. Your prospects can immediately access information about your organization - instant gratification! A website gives your organization the ability to provide a comprehensive explanation of your services, products, or programs. Your website is a versatile tool, with almost endless potential to be a powerful outreach and promotion workhorse for your organization.
- Brilliant Branding Builds Business
[Business:Branding] Branding is not what you say about your company and products; it's about your customers' perception of your company and products. A memorable and trustworthy brand reinforces customer loyalty. It helps them remember that your business provides the perfect solution to their problems.
- Bye-Bye Boring Meetings! Make Yours Remarkable!
[Business:Management] Skillful facilitation can significantly improve your meetings by empowering every team member. A good meeting must be orchestrated as a creative group effort. If you start with an unfocused agenda, add group members who are unclear of their roles, and mix in a lack of clear guidelines about participation, you have a recipe for a snoozefest...or worse.
- Outsourcing and Virtual Assistants - Small Business Saviors
[Business:Outsourcing] What is one of the best ways to work smarter without working harder? The answer is outsourcing. Whether you need occasional or ongoing assistance, outsourcing can save you money and time. Graphic designers, copywriters, bookkeepers, website programmers, office assistants, and other types of professionals are all readily available. And, there's a new way of hiring people - the World Wide Web connects independent professionals and small businesses that don't need or want full-time help through Virtual Assistants. Outsourcing can save you time, money, and energy and get your life back!
- Overwhelmed by the Daily Deluge of E-Mail?
[Internet-and-Businesses-Online:Email-Marketing] Part of being an effective marketer is being an effective time manager. The little time suckers in our workday can collectively add up to a LOT of time taken away from our core functions and billable...
- Tapping Into the Power of a Mastermind Group
[Business] Today, more and more people are harnessing the power of the Mastermind Group to help them think bigger. Combining the abilities of multiple individuals to solve problems, brainstorm ideas, seek solutions, and develop strategies creates greater results than going it alone as a "lone ranger."
- No Leak Marketing - Plug the Holes in Your Business Bucket
[Business:Marketing] Do you have customers that you are currently working with who are NOT your Dream Customers? Do they demand extra time? Are they unprofitable? These customers are holes in your Business Bucket. They drain your time and your energy. It's time to implement a No-Leak Marketing Strategy. This article gives you the tips you need to plug your marketing holes.
- Powerhouse Marketing With Persuasive Postcards
[Business:Marketing] The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. This article gives 10 reasons to consider a postcard for your next marketing effort. Harness this little dynamo and you'll find a surge of new business opportunities.
- Trademark - Do I Need One For My Business Name and Logo?
[Legal:Trademarks] Wondering if a trademark is important to you as a business owner? A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. The symbols TM and SM demonstrate the owner treats the mark as a trademark or service mark.
- How a Blog Can Help Your Business
[Internet-and-Businesses-Online:Blogging] If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people across the globe. This article shows you types of blogs and how they can benefit your business.
- Marketing Miracle - Outsource Your Creative Services
[Business:Outsourcing] With limited staffing and a restricted budget, how do you continue to promote your business? The simple solution is the occasional or ongoing use of outside resources such as graphic designers, writers, and other creative talent. This article describes the advantages to outsourcing your creative services.
- Professional Writing - Six Great Reasons to Hire a Writer
[Writing-and-Speaking:Copywriting] Hiring a professional writer can give all of your materials greater impact. Powerful and clear copywriting will work to inform, persuade, and motivate your reader.
- Make Your Marketing Solve a Problem
[Business:Marketing] In this article, "You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Instead of focusing on YOU, market yourself as an innovative problem solver."
- Newsletters Are Marketing Machines!
[Business:Marketing] Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. This article offers some tips to get you started.
- Marketing Effectively - Create Systems For Leverage
[Business:Marketing] By creating systems for your company, you'll have more time to do the things you enjoy and the ones that bring in revenue. Instead of spending your day scrambling to get your daily tasks completed, you'll be able to focus on the high payoff activities that will make your company more successful. You'll also be able to reap the rewards of having more time to market your company leading to a steady stream of clients.
- Keep Customers Happy While You Are Away
[Business:Customer-Service] Whether you work in a regular office or out of your home, it is very important to take time off to refresh and recharge. Of course, when you take time off, you want to be sure your customers are in good hands while you are away. This article provides tips on how to keep customers happy while you are away.
- Achieve Your Goal and Get Exactly What You Want!
[Self-Improvement:Goal-Setting] No matter how ambitious your goal, you CAN achieve it. You do it by taking one little step at a time. This article offers a few tips to help you achieve exactly what you want.
- Media Planning - Smart Choices For Your Success
[Business:Advertising] You say you're ready to advertise. Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.
- Search Engine Optimization - How to Improve Your Ranking
[Internet-and-Businesses-Online:SEO] This article provides strategies to improve your website ranking. It takes patience and an ongoing commitment to making search-engine ranking a long-term investment in your website. A website is a dynamic marketing tool that you are building over time. Treat it well, give it a little attention, and your long-term rewards will be well worth your efforts!
- Marketing Discipline and the Joy of Success
[Business:Marketing] Does a person have to make a choice between being the fabled lazy grasshopper or the hardworking ant to succeed at marketing? Building a business and a regular marketing routine is about a practice. It is about discipline, but this in no way detracts from being creative or enjoying today, right now, in this moment.
- Effective Listening Equals Effective Leadership - Learn How!
[Self-Improvement:Leadership] No matter what role you play in your company, becoming a more effective listener will help you get ahead. It means fewer errors, improved accuracy, and enhanced working relationships. You will also find yourself involved in fewer conflicts and be perceived as a more positive and trustworthy person. Attentive listening is a rare skill that people respect and welcome.
- Internet Marketing - Turn Your Website Into a Super Selling Machine
[Internet-and-Businesses-Online:Internet-Marketing] A website is one of the most powerful marketing tools that you can implement. You can update it immediately; it is unique to your business; it can be seen by thousands of people who are searching for EXACTLY what you have to offer; and it works as your sales force 24/7. And, it can be expanded and changed over time. This article provides powerful tips to accelerate the online marketing power of your website.
- For Ongoing Success, Make Marketing a Habit
[Business:Marketing] Make marketing part of your habit. The most efficient way to do this is to create structure around your marketing efforts. This article offers helpful tips on ways to make marketing a habit.
- Online Marketing - Is Your Website a Warty Toad?
[Internet-and-Businesses-Online:Internet-Marketing] Many business owners do not harness the full power of their website. Find out if it's time for a website overhaul. This article writes a fun article about transforming a "warty-toad" website into a princely one.
- Project Management - Avoid Work Scope Creep!
[Business:Small-Business] If you aren't managing your projects effectively, you will find your work scope growing and your profits dwindling. This article offers some tips to keep your work scope in check.
- Your Diamond Mine - Past and Present Customers
[Business:Sales] Many entrepreneurs focus all of their effort on looking for new customers. The big mistake is not developing a continuing stream of sales from existing customers - ignoring their lifetime value. This article offers tips on how to invest in the continuing stream of sales that can be realized over the lifetime of your existing and past customers.
- Website Traffic - Build it and They May Come Back
[Internet-and-Businesses-Online:Site-Promotion] Your offline tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times. This article provides 7 tips to improve your website's sales power and get visitors to come back again and again.
- Seminar Secrets - Beyond Working the Room
[Business:Networking] When you are at a seminar, workshop, or other networking event, are you using it for its full marketing potential? This article offers some powerful suggestions to make your next event a money-making endeavour.
- To Sell More, Define Your Niche
[Business:Marketing] Selling to the widest possible pool - trying to be all things to all people - is limiting your ability to make money and attract customers. This article explains how a well-defined niche will make your marketing more cost effective and your business more profitable.
- Attract More Customers With the Magic of Marketing
[Business:Marketing] Make a commitment to your marketing and you'll find your business will grow as a result. This article describes marketing strategies to keep your sales pipeline full. This will lead to the ability to turn less desirable work away because you are in demand, you'll be able to raise your prices, and you will make more money!
- Powerful Presenters Close More Sales
[Business:Presentation] Presentations are a key aspect of the sales cycle that can't be ignored. In order to get new clients, you must become a master of the art of a quality presentation. This article gives eight tips on things you can do to become a power presenter.
- Creative Packaging and Pricing
[Business:Marketing] To make more money with what you are already offering, consider different strategies to make it easier for people to purchase what you offer. This article offers tips on pricing and packaging creativity. This strategy creates options to make your services and products more appealing for your customers or appealing to different customers.
- The Remarkable Power of Thank You!
[Business:Customer-Service] An easy thing to forget in the midst of our frenzied lives is the simple act of saying "thank you." And yet, by incorporating a thank-you strategy into your marketing, you'll reap immense rewards. It goes a long way toward cementing relationships with prospects and reinforcing customer loyalty.
- To Earn More, Learn More!
[Self-Improvement:Success] To be successful in your industry, it is crucial to stay up to date. By learning about new trends, technologies, and systems, you will be able to offer your customers more value. You will reinforce your credibility and expertise.
- Marketing Becomes Easier When the Brand is YOU
[Business:Branding] For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field.
- Six Tips to Skyrocket Your Subscribers
[Internet-and-Businesses-Online:Ezine-Publishing] Do you want to grow your subscriber list to your ezine or newsletter? Then it makes sense to invest some time to make sure your website effectively promotes it. This article features six strategies to implement on your website that will help you build up your list by making it easy for people to subscribe.
- Marketing YOU by Leveraging the Power of Networking
[Business:Networking] Networking is, without a doubt, one of the best and most cost-effective marketing strategies to build long-term relationships with prospects and referrers. Networking events can be an amazing addition to your marketing repertoire. Make sure you are leveraging them to their FULL potential.
- Marketing Infoproducts - Package Your Brain!
[Business:Marketing] You have a particular system and unique way of providing service to your clients. To make more money, create information products that will show people step-by-step exactly how you do it. This article provides 8 benefits of creating and marketing infoproducts.
- To Make More Sales, Get Out There and Network!
[Business:Networking] Do you have a routine of networking? If you are not reaching out on a regular basis, how will people know about you? You have to show up to networking groups consistently and persistently to build relationships.
- The Amazing Power of Marketing To A List
[Internet-and-Businesses-Online:List-Building] Your list of satisfied, loyal customers, as well as your pool of warm prospects with whom you are building a relationship of credibility and trust is your ticket to a steady stream of income. This article provides six powerful ways to build your list.
- Word-of-Mouth Marketing - Offer Incentives For More Referrals
[Business:Marketing] People like to give referrals and they LOVE to be recognized for giving referrals. And, incentives are one of the most powerful methods of generating more of them. This article will give you tips and ideas for creating a referral program that gets you more business.
- Effective Marketing - First Impressions Count
[Business:Marketing] By trying to create your marketing materials cheaply, you end up looking, well, cheap. Many business owners do not realize the high cost of this mistake. Unprofessional and poorly designed marketing materials create a sub par impression in the minds of your prospects. This article explains why you can't afford to look unprofessional.
- The Marketing Power of Social Proof - Testimonials Sell
[Business:Marketing] Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to your prospects from their peers attesting that your services/products actually work. This article gives tips on how you can harness the power of testimonials to sell your products and services.
- Festive and Effective Holiday Marketing Ideas
[Business:Marketing] In addition to being the "Season of Sweets," the period of time between Halloween and New Year's Day presents a wonderful opportunity for your company to thank your customers. It also is a time that you can drive new business to you. Here is a list of easy and effective marketing ideas to help you promote your business for the holidays.
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