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Valerie VanBooven - EzineArticles.com Expert Author
Valerie's motto and favorite saying is: "Impact is not created by big budgets, impact is created by innovative marketing ideas!"
Valerie VanBooven is President and CEO of LTC Expert Publications LLC., a company devoted to empowering elder care entrepreneurs and senior service providers with the tools to enjoy thriving businesses and freedom-based lifestyles.
Valerie VanBoovenValerie's journey into entrepreneurship was a natural one when -- after becoming a Registered Nurse and working in critical care, discharge planning, ... [More]
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Valerie VanBooven Email Alerts
- Elder Care and Senior Service Marketers - The Secret Formula For Low Cost High Return Marketing
[Business:Marketing] Elder care and senior Service marketers: Short on cash, but Plenty of Time? Here's the secret formula for low cost high return relationship building online. Social media marketing for home care, adult day services, assisted living, and other senior services is the way to go.
- Elder Care Business in 2009 - Opening and Marketing Your Dream
[Business:Franchising] I'd be a rich person if I had a nickel for everyone out there who has decided to open a new in-home care agency, open a professional geriatric care management practice, or start some sort of elder care business. (I get a call or email about this at least 3 times per week consistently!) What I know for sure is that there is plenty of business to go around. As we live longer, as our parents and grandparents live longer, we create an unlimited opportunity and need for senior related services.
- 7 Secrets For Cost-Effective Home Care and Elder Care Marketing - Step-by-Step
[Business:Marketing] Aren't we all looking for the MOST cost effective marketing strategies? Wouldn't it be great if the postcard mailers really pulled the numbers they used to? Everywhere I turn, folks who serves the senior market are looking for the magic bullet that improves their lead conversion. Is it seminars? More postcards? Newspaper ads? Online marketing? Who should you listen to, and where should you begin? Lots of questions. Here are THE answers!
- Marketing Your Home Care Business With Your Own Book
[Business:Marketing] In the past, writing your own book has been considered a time consuming and expensive process. Self-publishing is a wonderful way to get your book on the market, but how? Most business owners have no idea where to start or how to proceed. Now there are many options that make the process easy and inexpensive. Having a book "ghostwritten" for you is a very viable option, keeps the "hassle factor" minimal, and gets your book in your hands much faster than doing it yourself. Ghostwritten books of all genres have become very popular.
- Prospect and Referral Illuminative Marketing Strategy
[Business:Marketing] By definition, the word illuminative means to enlighten, educate or clarify. Because we currently operate in an environment of misinformation, it's more important than ever to use a strategy like this to dominate your local marketplace. I give this presentation regularly to elder care and senior service providers, but it applies to anyone serving the senior market.
- Reverse Mortgage Originators - Are You Sending the Right Marketing Message?
[Home-and-Family:Elder-Care] The point with regard to Reverse Mortgages (and the marketing of your Reverse Mortgage services) is that in order to send the right message, you have to understand your audience. We, as an industry, are not just speaking to the 62+ homeowner. We are marketing to- and educating- thousands and thousands of adult children. Although it's much more difficult (ok impossible) to purchase as list of "adult children of aging parents", our attitudes, our sales pitch, and our overall message needs to convey credibility and trust.
- Seniors and Reverse Mortgages - Taking a Look at the Road Ahead
[Home-and-Family:Elder-Care] As "market weary" mortgage brokers look for a place to hang their hat, the Reverse Mortgage Industry seems like a good fit (and it is a good place to be!). The warning shot across the industry has already been fired- the message reads: 'one bad apple can spoil the whole bunch'.
- Keeping Seniors at Home For Life - Senior Service Marketing Strategy
[Business:Marketing] Understanding your market (seniors and their adult children) is the key to success in the senior services industry. Understanding programs that fit together beautifully makes you the undeniable "go to" guy or gal in your local market. Doing a little homework can reap BIG benefits now and in the future.
- Great Marketing Ideas for Home Care - Promoting Home Care In St. Louis Missouri
[Business:Marketing] As a Registered Nurse, I am always reminded that National Nurse's Week is around the first week of May. Why do I remember? Because marketers go wild, and it's fun. The marketing guru in me always thinks back on the great and not-so-great ideas that go along with all of the weeks that we honor a caregiver, professional caregiver, in-home care provider, physical therapist, social worker, nursing home, assisted living, adult day care, and so many others.
- Marketing In-Home Care Services - The Secrets To Senior Service Success - Part 1
[Business:Small-Business] Marketing in-home care services can be an expensive adventure unless you know some of the secrets that make marketing a small business successful. Having consulted with in-home care services and elder care service providers for many years, I show providers that there are some key strategies keep in mind while formulating their marketing plans.
- Part 1 - Marketing Elder Care Services - New Strategies For 2008 And Beyond
[Business:Marketing] Marketing your elder care service in today's "mature market", means offering added value at every turn. Setting yourself apart from the competition and convincing your prospects that they would be absolutely crazy to do business with anyone else but you is essential to your survival.
- Marketing In-Home Care Services - The Secrets to Senior Service Success Part 2
[Health-and-Fitness:Home-Health-Care] As discussed in part one, your USP is your Unique Selling Proposition. This is what sets your service apart from everyone else in your community. Your USP is part of the message that you convey to your prospects. Your message, the media that you use to convey that message, the market you are sending the message to must match. If they don't match, the result can be an expensive lesson with poor results.
- The 5 Top Innovative Secrets of Successful Elder Care Businesses
[Home-and-Family:Elder-Care] It is more important than ever that you differentiate your elder care business from all of the others that have penetrated the market today. The most successful Elder Care Services are thinking outside of the box and offering added value options for their clients and referral sources.
- Expert Warns-Consumers Beware of Misleading Reverse Mortgage Articles and Stories!
[Real-Estate:Mortgage-Refinance] As you know, the media attract more viewers, readers, and listeners when they make a story exciting, scary, or dramatic. Because reverse mortgages are federally regulated loans, there really isn’t anything scary or dramatic about them when you know the facts. Be wary of interviews and articles that make reverse mortgages seem like a scam. The Department of Housing and Urban Development has done an excellent job of regulating reverse mortgages, and they are designed to help seniors, not hurt them.
- Can I Really Afford to Live in an Independent Retirement Community?
[Home-and-Family:Retirement] Maybe it’s the thought of mowing the grass, shoveling the snow, or the kitchen faucet that needs to be repaired. The multitude of responsibilities and maintenance involved in keeping up your current home may make the move to an Independent Living Community look very attractive. But is it affordable?
- The Truth About Reverse Mortgages
[Real-Estate:Mortgage-Refinance] Reverse mortgages have received a lot of press lately. NBC Nightly news, ABC, CBS….they have all run stories. Of course there are pros and cons to reverse mortgages, but interestingly enough, two large organizations support and advocate them, especially for seniors who need long-term care. The National Council on Aging and AARP both support the use of reverse mortgages in certain circumstances.
- Marketing Senior Services: Let's Lose the Platitudes
[Business:Marketing] Recently I was invited back to Wisconsin to speak to the Wisconsin Association of Homes and Services for the Aging. They wanted to know more about 2 things….how to get more private pay clients, and my thoughts on how we, as senior providers, can do a better job of marketing our businesses to seniors and adult children of aging parents. For this column, I’m going to talk about the marketing piece…and this is only the tip of the ice-berg.
- Get Serious About Selling to Seniors- Sell More Life and LTCi!
[Insurance] There are many financial planning strategies for seniors that make sense when using reverse mortgages. Some times adult children of aging parents need just as much or more education than the seniors themselves. After all, this is a relatively new concept, and often seems to good to be true. The important thing to remember is that reverse mortgages (also called Home Equity Conversion Mortgages) are backed by the federal government, and protections have been put in place for seniors and their families.
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