Tulika Dube - EzineArticles.com Expert Author

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Opensocial - Google's Social Gadgets Set to Compete With Facebook's SocialAds
[Internet-and-Businesses-Online:Social-Media] In my previous article on Social Media - Future Trends, I had mentioned that spending on Social Media accounted for 7.8% of the total Online Marketing Budget allocated by US Marketing Professionals in Q3 2007. Social media sites have realized their advertising potential and have unleashed newer and better advertising platforms to attract advertisers and developers alike.

Social Media Advertising - Future Trends
[Internet-and-Businesses-Online:Social-Media] The rapid evolution of social media has led to consumers controlling brands rather than marketers. Influencing news coverage through press releases and media relations is far more difficult now with new channels creating and shaping stories hand-in-hand with the general public. 30 percent of frequent social networkers trust their peers' opinions when making a major purchase decision, but only 10 percent trust an advertisement

Online Video Ads and Consumer Response
[Internet-and-Businesses-Online:Video-Marketing] Online video ads are considered excellent for branding. But, the DoubleClick findings suggest that online video ads perform extremely well even on direct response metrics like click-through rate. While image ads have click-through rates of 0.1%. Online video ads in comparison have click-through rates as high as 0.74%.

Rich Media Advertising Demystified
[Internet-and-Businesses-Online:Internet-Marketing] Rich media ads use video, audio, animation, interactive features and games to engage, entertain and educate customers about products and services. Rich media ads have made it possible to track various consumer interactions like rate and time of interactions, video plays and other custom interactions.

Email Marketing Future Trends
[Internet-and-Businesses-Online:Email-Marketing] E-mail Marketing continues to deliver good results with new strategies like shopping cart and search abandonment e-mail campaigns. If a visitor abandons a cart with shopping items, the site triggers an e-mail with incentives such as discounts and coupons, compelling the user to come back and complete the transaction.