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Trudy Van Buskirk - EzineArticles.com Expert Author
Trudy Van Buskirk, entrepreneur and founder of Smallbizbuilder, has been helping small business owners be better marketers since 1980 and publishes a free ezine with a practical marketing tip to use right away and also 2 book reviews. It's designed to create success. On her website you can get more products and programs to grow your business easily. Reach her at trudy@smallbizbuilder.com or phone 416-778-7879.
[View Trudy Van Buskirk's Extended Author Bio]
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Trudy Van Buskirk Email Alerts
- Small Business Marketing Tip - How Do Your Clients Learn?
[Business:Marketing] Do they like to read? Would they rather listen? Each person has a preferred way to learn so be sure what you offer respects and shows that. Each person has a preferred way to learn so be sure what you offer respects and shows that.
- 7 Places People Go to Find Something Out
[Business:Marketing] Where do you go when you need to know about something? You may go to a computer and search the topic as many of us do. Or you can use "offline" methods. Yes, they still work! There may be an online version of each but the original still works for some people. In fact, they prefer it.
- Accounting As Marketing? YES!
[Business:Marketing] Financial reports are great marketing tools. Cash flow keeps your "doors open" but how do you get that cash to the door? Here's how to have a marketing mindset about your accounting.
- Small Business Marketing Tip - How to Guarantee Satisfaction With Your Marketing
[Business:Marketing] Are people satisfied and getting what you promised in your marketing? What did you say and who are you doing this for? I'm not talking about having legal disclaimers on everything that has your company name on it.
- Small Business Tip - Who Listens to You in YOUR Business, And Answers Back?
[Business:Small-Business] Do you have someone who knows you, listens to you, knows what they're talking about, you trust, and talks back to you with answers OR questions? Most of us have a friend just like that. We call them a friend because not only do they do this for us but they really hear what we have to say and tell us what they see. A coach do this for your business.
- Small Business Marketing Tip - Are You Planning Your Marketing?
[Business:Marketing] Did you write a Marketing Plan for your business? You didn't have time? Well, you're in luck. This article isn't about having a plan but about planning .. because business, the economy and your clients are changeable. And we can react quickly. It's one of our strengths as a small business.
- Small Business Marketing Tip - Do You Have a "Living" Database?
[Business:Marketing] Do you have a database? Do you update it regularly? How do you use it? This article shows you how to not only build one but use it in your marketing.
- Marketing by Writing Articles For the Local Paper
[Writing-and-Speaking:Article-Marketing] Many of us are writing articles now. We may place them online in the many article directories which proliferate. We know that if we submit one at least once a week, have the right keywords in the title and the article, that readers will find us and go to our website.
- Send Letters to the Editor is Marketing Made Easy - Readers Will Notice You
[Business:Marketing] Not many people take the time to send a letter to the Editor of a newspaper. You can do this ... effortlessly.
- 7 Reasons to Network
[Business:Networking] There are many articles written about networking but you have to DO what they say! Here are 7 ideas. You have thought of them but have you done them yet?
- With a Service Business Do I Sell Products?
[Home-Based-Business] Yes! Whether you start with a service business or not you also sell products. That's how you clone or replace yourself.
- Don't Judge a Book by Its Cover
[Business:Marketing] What you see is not always what you get. He has a bald head, is muscular and doesn't smile often so I assumed Andrew (doing my fitness assessment and plan) was a "mean" fellow. This couldn't have been further from the truth.
- Marketing Smart - 8 Ways To Attract Customers
[Business:Marketing] No matter how small your marketing budget is, without advertising there won't be any customers or continuing sales. But there are low-cost ways to gather prospect names and clients themselves that use more of your creativity and time than your dollars.
- 7 Ways To Educate Yourself
[Reference-and-Education] Educating yourself is probably something you did to start your business and don't do now. You may think you don't have time for it since you're too "busy" with your existing clients or finding new ones. The truth is that you should never stop learning (whether you own a business or not) because it has been shown in countless studies that it keeps you young.
- Always Be Polite
[Business:Networking] What does polite mean? The Oxford dictionary (on-line) says that polite is an adjective that means either courteous and well-mannered or cultured and refined as in polite society.
- How Are You Memorable?
[Business:Marketing] We all love to be remembered and to have our name used. Technology in the form of autoresponders have made it easy for us to send things out by email quickly and with a person's first name. The receiver can have their name used and this gives the sender more time for themselves. But even though most of us know this comes automatically (with our name), this isn't exactly what we want or need.
- Put A Call To Action Everywhere
[Business:Marketing] A call to action is telling people what they should do next. When reading something we all look for something we should do - call, read, buy, go to, sign up, listen... We want to be told what we ought to do and if the headline or copy are compelling, we stay until the call to action appears.
- Marketing With High Tech Means Using High Touch
[Business:Marketing] High tech has a different meaning nowadays. You use almost any kind of technology in your business from ATMs by the banks to online credit card acceptance.
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