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Tom Emmerson
Direct Mail Marketing Is a Trusted Marketing Medium and Easy to Use
Business: Marketing Direct • Published: March 14, 2012
Direct mail marketing is making a comeback. With email advertising getting blocked by spam filters and online advertising not warmly received by online visitors, marketers are once again turning to direct mail marketing.
Direct Mail Marketing Through A Generational Overview
Business: Marketing Direct • Published: January 6, 2012
Direct mail marketing is more effective when you know the audience you are targeting your offer to. Whether it is a different gender, generation or personality type, designing your mail piece with your target audience in mind, makes for a more effective response. People see products and services and their value through filters of time in which they grew up.
Effective Direct Mail Is A Complete Package
Business: Marketing Direct • Published: November 28, 2011
You have heard the whole is greater than the sum of its parts. In direct mail, the whole is even greater than the sum of its parts. The parts of direct mail are: the list, the type of mailer, the design, the copy, the offer and the call to action. The whole of direct mail results in a sale of the product or service you offer your customers. The sale is even greater than any one of the parts alone could provide.
Direct Mail And Social Media Go Together Like Peanut Butter And Jelly
Business: Marketing Direct • Published: October 19, 2011
Direct mail and social media, together in marketing, is a pair hard to beat. It's a true marketing hendiadys. Landing pages, brand awareness and recommendations can all benefit from the combined efforts of direct mail and social media.
Direct Mail Offers Accountability In The Form Of Measurability
Business: Marketing Direct • Published: October 7, 2011
Marketing activity outcomes must be gathered continuously to be analyzed. Accountability comes from measuring cause and effect. Direct mail marketing can help the customer make informed decisions and those decisions can be measured. Measuring results gives you increased leverage with your marketing budget.
Geese And Business Are Not That Different
Business: Team Building • Published: September 16, 2011
Much like geese, company goals, vision, teamwork and accountability are important to the success of the team. Great leaders attract people who think like them. The dynamic of the flying v formation can be analyzed in a business model. For each reason geese fly in a v formation three is a corresponding synergistic characteristic of great work teams with great ethics. Geese and business really are not that different.
Direct Mail Embeds Your Brand In The Minds Of Prospects
Business: Marketing Direct • Published: September 6, 2011
Direct mail is the medium that can deliver your message in the most emotional way. Emotions equal memories. Memories equal the customer thinking of you when it comes time to look for a vendor for services you provide. The image your customer sees on their drive home will be a fleeting memory, but the advertising they receive in their mail box will be embedded as an emotional trigger in their memory. This means when it comes time to purchase your product or service it will be you that they remember.
Using Direct Mail To Better Target Your Prospects
Business: Marketing Direct • Published: August 8, 2011
We make unconscious decisions daily about everything from what we wear to what we have for lunch. Every decision you make has marketing teams vying to get your attention. Knowing the audience and how they learn or react helps deliver marketing messages more effectively. Combine this with what you know about your prospect demographic and you have the science that is honed daily in marketing companies around the globe. Direct mail can target your audience more specifically and is more likely to elicit a response than most other mediums.
An Expert In Direct Mail Is Needed If You Want Results
Business: Marketing Direct • Published: August 4, 2011
Sending a piece of direct mail is more than stuffing the envelope with a page of text, licking the envelope, throwing on a stamp, and hoping it will be opened by who you want to read it. Mailing without the expertise of a direct mail professional is like going to a grocery store to buy your wedding cake. They will have cake, it will be decorated, and it may even have the icing flavor you like, but it's not going to be what you want for your wedding day. Let the experts who know what they are doing - do it. A well executed direct mail program by a company who knows what they are doing can be an investment that translates into increased sales and profits.
Top Design Qualities In Direct Mail Is Crucial To Response Rate
Business: Marketing Direct • Published: August 3, 2011
For a direct mail piece to be effective it has to have thought put into its design. We have a list of the top reasons design is crucial and why you need to hire a highly qualified marketing firm for all your direct mail needs.
Direct Mail In The Recession Is The Investment To Believe In
Business: Marketing Direct • Published: August 3, 2011
Marketing to consumers is increasingly found on everything you see and everywhere you go. Companies are reaching out to consumers on subway turnstiles, bathroom stalls, and the back of grocery receipts. If there is white space available then companies are using it. Advertising during recession helps solidify market share, gain new customers, and brand while the competition who have cut their advertising dollars during the economic crunch will have lost. The recession window creates an understanding that advertising is an investment not an expense.
Direct Mail Can Be the Proverbial Curtsey on the Debt Collection Dance Floor
Business: Marketing Direct • Published: July 21, 2011
Mail is the tie that binds consumers to those who are trying to reach them. Factor in the many rules that govern the collection industry and direct mail is the answer to reaching the debtors in the least obtrusive way. A professional direct mail company can effectively and legally use advertisements as well as statements to provide the consumer with the most clear and concise choices about paying their debt. Direct mail is simply a strategically designed piece of mail that gets delivered with all of the other mail the consumer receives. Timed and designed correctly, direct mail advertising can result in a higher response rate for debt collection.
To Test Or Not To Test - A Direct Mail Quandry
Business: Marketing Direct • Published: July 20, 2011
Direct mail is one of the most effective forms of advertising in today's market. No other medium offers the target ability that puts an ad piece directly in the hands of the prospect. To increase the effectiveness of such a medium it is necessary to test, test, and retest. Direct mail and specifically small test mailing will give you a sample for a baseline response rate. If the sample size and type are chosen correctly then a larger campaign mailing will reflect the same return on investment that the sample size reflects.
Direct Mail Marketing In A Mocial Society
Business: Marketing Direct • Published: July 12, 2011
Direct mail isn't the newest marketing tool, and it's not the latest and greatest technological breakthrough. Direct mail continues to be one of the most effective marketing tools. Now direct mail is the engine that drives results across the multi-media and digital marketing spectrum. Navigating the marketing realm in our mocial society is not an easy feat. The truth is this...
Direct Mail Is More Than An Advertisement - It's Your Silent Salesman
Business: Marketing Direct • Published: July 1, 2011
Direct marketing is one type of marketing that directly targets a consumer through direct mail, email, social media, catalogs, specialized online ads and interactive television through cable or satellite. Direct mail is only a small segment the advertising companies use to reach their targeted audiences. What do you think of when someone says "direct mail"? Direct mail has three distinguishing characteristics. DIRECT MAIL is the best direct marketing choice because it is the only marketing medium that promises to deliver and does.
The Power Of Direct Mail Expands Business
Business: Marketing Direct • Published: April 15, 2011
Direct mail is a proven science, and it's the most productive and reliable way to reach a specific, targeted audience and expand your business. Studies show that direct mail success comes with targeting an audience, knowing your goals and mailing a great offer in the right package. By effectively executing these steps, statistics show a high probability that the mail piece will be seen, considered, and acted upon.
The Reverse Mortgage Business Will Grow As Baby Boomers Age
Real Estate: Mortgage Refinance • Published: March 31, 2011
There is an immediate need for reverse mortgages. And, that need will continue to grow as Boomers age. By 2030, more than 20% of the population will be over 65. Currently, there's an estimated $4 trillion in home equity to be tapped. The generation of boomers is expected to live longer than any previous generation and with that comes increased financial obligations as they age. Many seniors will be forced to continue working, and many will be looking for ways to augment their income.
