|
|
|
Thomas Murrell - EzineArticles.com Expert Author
Thomas Murrell is an International Business Speaker and Managing Director of 8M Media and Communications, an integrated media, marketing and management consulting company.
Described by BRW Magazine as "committed to using creativity as a competitive edge", he is recognised as an expert on how to be media and marketing savvy.
His Integrity Marketing, Brand Building and Winning the Media Game topics are full of real life experiences and practical advice.
In a former life he was ... [More]
[View Thomas Murrell's Extended Author Bio]
[Display Categories] Sort By [Title] [Newest] [Oldest]
Thomas Murrell Email Alerts
- Public Speaking Tips - Lessons From Former US President Ronald Reagan
[Writing-and-Speaking:Public-Speaking] Public speaking tips - you can learn a lot from analysing the speeches of others. Ronald Reagan was known as 'The Great Communicator'. This article explains in an easy step-by-step way what Reagan did to become such an accomplished presenter and how you can apply this to your business presentations.
- Nine Insights on Personal Branding
[Business:Branding] How can you increase sales, stand out from the crowd or be a better leader? Political elections are all about personal branding, it's the ultimate branding exercise. Political candidates have to persuade, sell and get electors to act by voting for them. There's always a winner and always a loser, unlike marketing where you can be the main brand or the challenger brand and still have sales and still survive with any combination of market share. So how can you be the winner? Here are nine insights on personal branding from the Australian federal election that will help you.
- Bindeez Product Recall - 9 Lessons For Crisis Management
[Business:PR] The award-winning children's toy, Bindeez has been recalled because it contains a chemical which turns into a dangerous party drug when metabolised in the body. Can Bindeez recover from its product recall? There are nine actions Bindeez should now do to minimize the risk to their reputation:
- How To Deliver A Really Entertaining After Dinner Speech - Multiple Speaking Intelligences Part Thre
[Writing-and-Speaking:Public-Speaking] Have you ever been asked do deliver an after dinner speech? Not sure what to say? If you ever have to give an after dinner speech, here are thirteen different criteria to help you structure such a speech...
- In Search of the Holy Grail of Marketing
[Business:Marketing] Many businesses, corporates and professionals go in search of the holy grail of marketing; a holy grail that will deliver more revenue, clients, profits and growth. For marketers there's a saying that half of your marketing efforts are wasted, but working out which half is a real challenge. Here's what I discovered.
- How To Give A Great Keynote - Multiple Speaking Intelligences Part Two
[Writing-and-Speaking:Public-Speaking] The keynote is one of the most important presentations an aspiring or experienced leader can give. Many people from a lecturing, training or teaching background deliver a keynote as though they are giving a training or teaching session. This application is seriously flawed because the message and methodology does not match the modality. So how do you give a flawless keynote? Here are my 13 criteria for designing and delivering an outstanding keynote.
- How To Avoid Being Misrepresented In The Media
[Business] Being misrepresented in the media is one of the major threats in dealing with the media. People who haven't had a lot of media experience often get burnt. So when misrepresentation does occur, how can you overcome it and how can you avoid it?
- Are You LinkedIn? Top 10 Reasons To Network Online
[Business:Networking] LinkedIn is the way busy professionals connect online. If you are not a member of LinkedIn, you are missing out on some great opportunities. Here are the Top 10 Reasons To Network Online via LinkedIn.
- How To Be A Great MC- Multiple Speaking Intelligences Part One
[Writing-and-Speaking:Public-Speaking] A professional MC can make or break an event. What are the secrets of being a great MC? Here is the first part of a series of articles on what I call the multiple speaking intelligences every aspiring or experienced leader needs.
- Increasing Your Media Quotient (MQ) - Part Three
[Business:PR] Television is one of the most powerful forms of media. The visual aspect provides people with additional emotional stimulation and is seen by a large audience.
But a lot of what is done in an actual TV interview is often disregarded. How can you ensure your message not only gets across, but stays across?
Here is the third part of a series of interviews on how individuals as well as companies can raise their media quotient or MQ.
- Increasing Your Media Quotient (MQ) - Part Two
[Business:PR] What happens when your MQ, or what I call Media Intelligence drops? Does this fall over time or because of your actions or behaviours.
I believe poor decisions can lead to actions and behavious that decrease your MQ. This in turn impacts on your reputation.
Understanding how the media works is vital in gaining successful coverage for your organization and raising your MQ.
What does the media want and how can you increase you chances in obtaining coverage?
- Increasing Your Media Quotient (MQ) - Part One
[Business:PR] You've all heard about personal intelligence or IQ and Emotional Intelligence, EQ. But what about MQ, what I call Media Intelligence?
Managers, leaders and entrepreneurs with a high MQ tend to be on the whole more successful than the general population.
They understand that the media can be a powerful vehicle for increasing awareness of themselves and their organisations.
Think high MQ people and the names Sir Richard Branson, Donald Trump and Dame Anita Roddick come to mind.
But how can you increase your MQ or Media Quotient and how can you have control over your message?
I was recently a guest on an international forum with the theme of MQ and was asked the hard questions about the soft skills required to increase your personal or professional MQ.
This article, part one of three, provides answers to the most common questions people around the world have about increasing their MQ or Media Quotient.
- How To Give A Great Speech: Microphone Technique 101
[Writing-and-Speaking:Public-Speaking] With a live, nationwide television audience watching, including hundreds of thousands of children to whom you are a role model and hero ... you utter the following words in your acceptance speech "let's have a f...ing good year."
This was midfielder Michael Braun from the West Coast Eagles who was fined 5,000 dollars for swearing in public after being awarded the Ross Glendinning Medal after the western derby in Perth recently.
It reminded me of the golden rules of microphone technique.
Here are ten tips on microphone technique to maximise your message, and not ruin your reputation, when giving a speech.
- 21 Proven Ways To Use PR to Build Your Brand (Part Three)
[Business:Branding] Public relations or PR is the best way to build your personal or professional brand.
Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups.
How can you build your brand using PR? Here are the third seven of 21 tips.
- 21 Proven Ways To Use PR to Build Your Brand - Part Two
[Business:PR] Public relations or PR is the best way to build your personal or professional brand. Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups. How can you build your brand using PR? Here are the second seven of 21 tips.
- 21 Proven Ways To Use PR to Build Your Brand (Part One)
[Business:PR] Public relations or PR is a very cost effective way to build your brand.
My definition of PR is building goodwill with strategic stakeholders through effective communication.
So in a practical sense how can you build your brand using PR. Here are the first seven of 21 tips.
- Build, Brand and Sustain
[Business:Branding] What do you want to be known for and what will you stand for in 2007? Being a leader, taking a stance and setting the agenda are good ways to build what I call "reputational capital".
Every individual or organisation is like a stool. There are three legs to the stool. The first leg is your hard capital - your hard assets - bricks and mortar or computer networks. The second leg is your soft or human capital, your people. The third leg is your reputational capital. This takes years to build up and you can lose it in seconds.
Increase your reputational capital in 2007 and you will increase your financial capital by following these three tips.
- The 21 Storylines Even The Most Cynical Media Will Love (part three)
[Business:PR] What storylines do you use to hook the media to build your business and brand?
If your engagement with the media were a boat, what boat would you use to float your ideas?
Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging.
Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach.
Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:
- The 21 Storylines Even The Most Cynical Media Will Love (part two)
[Writing-and-Speaking:Writing-Articles] Visibility and credibility are the two keys to building ongoing success in business.
Effective media relations delivers both with big consequences.
For example you can reach people you never imagined. Even if you had an unlimited budget for a direct mail campaign.
It is all about media engagement.
Here are the second seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:
- The 21 Storylines Even The Most Cynical Media Will Love (part one)
[Writing-and-Speaking:Article-Marketing] Getting media coverage is becoming more and more challenging.
Journalists, reporters and editors are being bombarded with more and more information.
In the past a reporter got story ideas, contacts and information from traditional community sources. Meeting with the local policeman, having lunch with business leaders or having a beverage with the local mayor.
These days the media are time poor and never have time to get out of the office to meet real people. They increasingly rely on prepared press releases.
So how can you cut through this and in particular the "so what who cares" line?
Here are the first seven of what I call The 21 Storylines Even The Most Cynical Media Will Love
- Why Bindi Irwin's Brilliant Tribute Speech To Her Croc Hunter Dad Moved The World
[Writing-and-Speaking:Public-Speaking] A good speech is a mark of great respect. Especially when it's about a loved one who died in tragic circumstances. How to write and deliver a Eulogy, a formal speech delivered at a funeral in praise of the deceased, is a rare skill indeed. In fact it is the most difficult speech you will ever have to write and present. Why did 8-year old Bindi Irwin do so well? What secret formula did she use to receive a standing ovation by the 5,500 people attending Steve Irwin's tribute at Australia Zoo's 'Crocoseum'.
- Why The World Loved The Steve Irwin Personal Brand
[Business:Branding] What was it about Steve Irwin that made his so popular? How did this Aussie bloke with a passion for animals become such a worldwide phenomenon?
- Five Ways To Improve The Accuracy of Your Media Releases
[Business:PR] It is so easy to do. A small typo. But it can have big consequences. Especially if it is in your media release. It can cause millions in lost sales, damage your reputation forever and cost you political elections. So what can you do to prevent costly and embarrasing errors?
- Three Lessons From The Dean Jones' Muslim Slur
[Writing-and-Speaking] A slip of the tounge by Dean Jones has cost him his reputation. A reputation that took years to build. But there are lessons to be learnt from his blunder, so take note.
- 11 Deadly Sins of Live TV Interviews Even Seasoned Media Professionals Makeand How to Avoid Them
[Business:PR] Even the most seasoned media performers can make mistakes during live TV interviews. Here are the 11 most common mistakes and some helpful tips on how to avoid them.
- Five Ways to Maximise Morning TV Interviews
[Business:PR] Whether representing yourself or your company, breakfast or morning TV shows are the perfect opportunity to help build your profile, or gain community support for a new idea. That's why it's essential to ensure your morning TV interview runs as smoothly as possible. All the tips and advice you could need on how to give a successful interview
- How Much is Your Time Worth?
[Self-Improvement:Success] You have had it with working under people and decide it is time to be your own boss, but how do you work out how much your time is worth? What should you charge? An essential read for anyone thinking about starting up thier own business.
- 7 Keys To Make Your Mark In Marketing
[Business:Marketing] A career in marketing is one of the most personally and financially satisfying. The marketing profession has seen enormous growth in both size, status and remuneration in recent years. But what can you do to make your mark if you have just secured a new job in marketing? Here are 7 Tips For Success in Maximising Your Marketing Effort
- Cracking Da Media Code
[Business:PR] This article is about archetypes in the media and understanding how to work best with them in 5 different ways.
- Crisis Communication Plan In Action - An Evaluation Of The Beaconsfield Mine Emergency
[Communications] Crisis communication plan is essential for all organisation, however, not every organisation can cope it well during crisis. A professional international speaker shows you how to improve and what can be learnt from a disater and dramatic rescue.
- How To Turn A Five Minute Presentation Into A $200,000 Marketing Bonus
[Business:Presentation] A passionate experienced international speakers teaches you how to turn your presentation into a dollar making marketing bounus.
- Five Amazing Ways To Grow Your Business Through Articles
[Writing-and-Speaking:Writing-Articles] An experienced international business speaker gives you the ideas on how to build your business fast on a shoestring budget through articles.
- How To Give A Great Acceptance Speech
[Writing-and-Speaking:Public-Speaking] Ten tips that will help you to give a great acceptance speech like a professional from a international speaker with 20 years insight in the media industry.
- The 7 Secrets of Writing a Great Media Release
[Business:PR] A good press release generates free publicity and its essential in public relations. This articles covers tips and secret of writing a great and successful press release that captures media’s attention.
- Can A Strong Personal Brand Revive A Flagging Corporate Brand?
[Business:Branding] Eddie McGuire a chef executive successfully uses the integrated marketing concept to achieve corporate branding, product branding, branding strategies, marketing branding, branding building and personal branding for Nine Network; and could possibility add more than 100 million dollars to the company over the next five years.
- Get Certain, Get Focused, Get Going Now!
[Self-Improvement:Attraction] Personal motivation management experiences from a professional international speaker; and key questions to get certain, get focus and get going when planning the year ahead.
- Sales Secrets From A Six-Year Old
[Business:Sales] Successful entrepreneur approach through sales training & sales marketing from Tom Murrell, a professional international speaker. Article includes eight simple techniques that we tend to forget.
- How To Write A Press Release
[Business:PR] Nine reasons the media won't use your press release from a professional speaker with more than 20 years insight in the media industry, and ways to improve your public relations release writing.
- The Top 10 Secrets From Anthony Robbins
[Self-Improvement:Success] Tips learnt from international motivational speaker Anthony Robbins on success, power and personal strength as retold by professional speaker and consultant Thomas Murrell.
- How To Create A Media Frenzy - The Mark Latham Way
[Business:PR] Australian poltician Mark Latham has generated huge public awareness and boosted sales of his book through creating a media frenzy and essentially turning a potential crisis situation into a positive, and lucrative one. Read to find out how you and your business can learn from Latham.
- Public Speaking Tips: 10 Easy Ways To Prepare A Powerful Introduction
[Writing-and-Speaking:Public-Speaking] Ten tips from a professional speaker to make your next introduction powerful, memorable and professional. Includes personals examples and easy to follow suggestions.
- Personal Image and Networking - How To Be Noticed and Trusted
[Business:Networking] Tips from professional speaker and consultant Thomas Murrell MBA CSP to give your personal image and networking a boost, build trust within relationships and develop new business or personal relationships.
- How Strong is Your Personal Brand? Take The Quiz
[Business:Marketing] International business speaker and consultant Thomas Murrell urges you to reflect on your personal brand. Includes tips, examples and do's and don'ts of establishing a strong personal brand.
- Public Speaking - How to Make Your Next Speech Count
[Writing-and-Speaking:Public-Speaking] Along with the opening two minutes of a speech, the final part of a speech, known as a 'closer' is equally important. Research shows most people remember the closing remarks most. Learn tips from professional speaker and MBA Thomas Murrell on how to mkae your next speech memorable and successful.
- Interviews - Five Tips To Handle Tough Questions From Reporters
[Business:PR] Learn from former broadcaster and consultant Thomas Murrell MBA CSP five essential tips to handle your next interview, in particular the tough questions.
- The Top Four Ways To Get Audience Involvement In A Presentation
[Writing-and-Speaking:Public-Speaking] When making a speech or presentation, holding the audience's attention is a big challenge. Learn from professional speaker and consultant Thomas Murrell MBA CSP his four tips to hold your next audiences attention and get them involved in your presentation.
- Speech Presenting - Seven Ways to Tailor Your Speech to the Audience
[Writing-and-Speaking:Public-Speaking] Every speech has an audience and every audience is different. Tailoring your next speech to its audience is as important as the content in the speech. Learn seven tips from professional speaker and MBA Thomas Murrell to make your next speech or presentation a success.
- Media Relations - Ten Essential Tips to Use The Media to Market Your Business
[Business:PR] Ten essential tips to market your business using media coverage from former broadcast journalist and consultant Thomas Murrell MBA CSP.
- Winning The Big Pitch - The 7 Deadly Sins Of Business Presentations And How To Avoid Them!
[Business:Presentation] The ability to deliver a presentation to potential investors or clients is an essential skill for any budding entrepreneur, sales professional or consultant. This article lists the Seven Deadly Sins of Business Presentations and How to Avoid Them from international business speaker and award winning broadcaster Thomas Murrell MBA CSP.
- Voice Coaching - Training Your Voice to Give Better Presentations
[Writing-and-Speaking:Public-Speaking] Learn from former broadcaster Thomas Murrell MBA CSP techniques to improve your voice for your next presentation and tips you can learn from former politician and effective public speaker Bob Carr for voice coaching.
- Ten Speech Tips for Writing Powerful and Persuasive Presentation
[Writing-and-Speaking:Public-Speaking] Tips from a professional speaker on how to overcome nerves and fears and make your next speech or presentation a success.
- Television Reporters - Questions to Ask Before Agreeing to an Interview
[Business:PR] Prior to a television interview it is important to undergo some research to be best prepared and aware of the reporter involved and structure of the interview. Learn the ten questions you should any ask TV reporter befoe agreeing to an interview as written by award winning broadcaster and consultant Thomas Murrell.
- Speech Making - Reasons Why People Don't Listen
[Writing-and-Speaking:Public-Speaking] Learn the reasons why people don't listen to speeches. By identifying the obstacles, be better able to find ways around them. Tips as written by international business speaker and award winning broadcaster Thomas Murrell
- Speech Tips - Ten Things to Remember When Accepting an Award
[Writing-and-Speaking:Public-Speaking] The joy of accepting an award can often be accompanied by the fear of speaking in public. Follow these tips from professioanl speaker and award winning broadcaster Thomas Murrell to improve your public speaking when accepting an award.
- Speech Training - Building Your Voice, Tips from a Professional
[Writing-and-Speaking:Public-Speaking] Tips from international business speaker and former broadcaster Thomas Murrell on how to prepare your voice for presentations and speeches and ways to improve your presenting skills.
- How To Create The Life You Really Want
[Self-Improvement:Attraction] It can become all too easy to forget about the simple pleasures and priorities in life, particularly when working to deadlines or within busy schedules. This article will remind you of the simple pleasures of life and how you can gain access to them.
- Personal Goal Setting and Management - Planning for the Year Ahead
[Self-Improvement:Goal-Setting] Planning and managing your personal goals is as important as professional managment. Learn steps to setting, evaulating and acheving your goals for the year ahead as written by business owner and consultant Thomas Murrell.
- A Recipe for Living
[Self-Improvement:Success] From one of Australia's leading doctors learn valuable tips to make the most from life through his self-written 'Recipe for Living.'
- Writing for the Internet - How to Market Yourself on the Web
[Writing-and-Speaking:Writing-Articles] Writing for the Internet differs from any other source. Follow these simple tips to create effective Internet articles and better market yourself on the Web.
- Media Release Headlines - Ten Tips to Get Media Attention
[Business:PR] The headline of a media release can not be overlooked. Follow these tips to ensure your headline captures the media's attention and results in your release being printed.
- Using the Media - Five Reasons Why
[Business:PR] There are many reasons why the media is such a powerful entity and why people choose to engage daily with different media outlets. Here former journalist and consultant Thomas Murrell identifies five reasons why people need and use the media.
- Making the News - Tips from A News Journalist
[Business:PR] Hear from a top news editor tips on what makes a good media release and give your company a better chance of making it in the news.
- Photographs - Ten Tips For Getting Good Shots
[Business:PR] A good photograph can become a cheap effective tool for gaining media attention and exposure for your business. Follow these tips to learn ways of getting good photographs every time.
- Talk Back Radio - Tips To Be A Star On-Air!
[Business:PR] Learn ways to maximise your talk-back potential and gain exposure for yourself or your business through following these ten simple tips as prepared by former journalist and consultant Thomas Murrell.
- Media Releases - Helping Grow Your Business
[Business:PR] Offers ten reasons why all professionals should learn how to prepare an effective media release and the benefits involved in using media releases to generate exposure and awareness as prepared by former journalist and consultant Thomas Murrell.
- The Power of Radio - Tips for Great Radio Interviews
[Business:PR] Radio interviews can offer a great opportunity for promotion of your company, however, many become flustered or intimidated by live radio. Follow these tips from veteran radio announcer and consultant Thomas Murrell to ensure your radio interview is effective.
- Media Training - Essentials for ALL Office Professionals
[Business:PR] Dealing with the media often requires organisation and skills. All office professionals reuqire different levels of media training. Here are ten tips to train your staff in media relations.
- Leveraging Media Coverage - Your Tool For Business Growth
[Business:PR] Media relations does not simply end with an article or interview being published, rather it is important to utilise your media coverage to maximise business growth.
- Getting Articles Published - Eight Steps for Trade Publications
[Business:PR] A step-by-step guide to having your articles published, includes tips on media relations, editing and market research.
- Asian Media Relations: Increase Your Profile and Image in China
[Business:PR] Entering the Asian market must be done with precision and careful research. Learn ways to maximize your media relations in China and develop effective communication in Asian culture...
- The Festive Season: Your Networking Opportunity
[Business:Networking] The festive season often presents key networking opportunites. Follow these simple guidelines to make sure your festive networking is effective for your business.
- Personal Branding: Characteristics of a Strong Personal Brand
[Business:Branding] Learn ways to develop your own persoanl brand to maximise your networking efforts. Be confident and tactful when "self-selling" and avoid awkward networking moments.
- Budget Marketing: Managing Your Marketing Money Wisely!
[Business:Marketing] Learn ways to make optimum use of your marketing budget and the ten questions to ask yourself before embarking on a successful marketing campaign.
- Integrity and Marketing - Finding the Right Balance
[Business:Marketing] When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits. Learn the five mistakes and how you can avoid them.
- Turbo-Charge Your Viral Marketing- Five Easy Ways
[Business:Marketing] Viral, or word-of-mouth, marketing is one of the most effective marketing tools. Learn five easy ways to maximise your viral marketing.
- Effective Media Relations Tips- What To Do After The Media Interviews You!
[Business:PR] An effective media relations program does not end with an interview. Rather it is important to then monitor and evaluate the interview's effectiveness to gain a greater understanding of the media for greater personal and professional gain.
- Media Savvy - How To Lead, Persuade, And Influence
[Business:PR] Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.
- Crisis And Emergency Media Management Media Plan! What Media Plan?
[News-and-Society] Why is it that so few organisations have a plan for dealing with the media during a crisis or high-risk event? When a crisis strikes the media is often the first to call. So how do you manage the media during a crisis? Thomas Murrell*, Managing Director of 8M Media and Communications reports on the benefits of a well-planned media crisis management plan.
- Media Savvy - Media Skills For Rural Women
[Business:Advertising] Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* spent time with twenty women from the WA Rural Women in Leadership program and shares 10 success tips on how Rural Women can get the best from the media.
- Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
[Business:Advertising] Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, and build a profile. Media and Communications Consultant, Thomas Murrell shares 5 success tips for the getting the best from the media in the most time efficient way.
- China Media Booms
[Business] China's media is booming creating opportunities for marketing-savvy Australian business. But many companies have little understanding of how to harness the power of the media in the world's most populous country. Managing Director of 8M Media & Communications Thomas Murrell* shares 12 Success Tips for companies wanting to improve their brand, image and reputation in China.
- Embracing The Future - Marketing Yourself, Your Business And Your
[Business:Marketing] Many businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process and having a clear strategy. It is also about structuring every aspect of your business to include a marketing function.
- Speech Writing Secrets Of President Bill Clinton
[Writing-and-Speaking:Public-Speaking] I have achieved a long held ambition to hear Bill Clinton - in Perth on Saturday February 23, 2002. It was a fantastic event!
My motivation? Anyone who earns $300,000 for a 50 minute keynote presentation must be good. As a professional speaker, I wanted to see Clinton in action. I didn't want to only hear what he said, but how he said it.
- Avoiding A Nightmare On Renovation Street
[Finance:Personal-Finance] You've decided you want a bigger, better and more desirable house. How do you determine when to renovate, what to do and importantly, how much will it cost and will we get our money back? Unless you're in the building industry, most people are fairly naïve when it comes to making decisions about renovating. Poor choices can be costly, especially if you over-capitalise and spend too much money on the house of your dreams.
- Budget For Your Garden
[Home-and-Family:Gardening] Have you ever thought about how much it costs to maintain your garden? Most people never give it much thought - spending the odd day in the garden when they have time and impulse buying plants at the local nursery.
- Avoiding The Potholes Of Car Insurance
[Insurance:Car-Auto] Car Insurance is an issue that we all of face in our lives. Do we insure our car or not? For example, what type of policy should you get? What should you look out for when signing on the dotted line? Car insurance can be a minefield if you do not investigate and take time out to research and evaluate the many types of insurance on offer in today's market.
- Investing: Commercial Property
[Real-Estate:Commercial-Property] Investing in commercial property is well beyond the financial means of most people. Few can afford the large sums of money involved in buying commercial real estate. For most of us our investment in real estate is limited to where we live – our home. But unfortunately our home doesn’t generate any income or cash flow. In fact it probably costs us money in maintenance, rates and upkeep.
- Empty Nesters Flock To Inner City
[Real-Estate] Babyboomers whose children have left home, commonly known as "empty-nesters" are buying inner city apartments in record numbers. Director of Acton Special Projects, Marc Drexel says the trend is towards quality rather than mass developments. "The empty-nest market is growing and expanding with people wanting to reward themselves with a quality lifestyle property".
- Garden Makeover On A Budget
[Home-and-Family:Gardening] There's been a huge increase in the popularity of garden makeovers. Teams of people come in and transform your garden in less than a day. But how can you save money by avoiding the experts and costly plants and perform a garden makeover miracle yourself? Planning, research and the quality of plants are integral factors to saving money when buying plants for your garden.
- Home Alone No Longer
[Home-Based-Business] Working from home was once seen as the role of amateurs, part-timers and those seeking an alternative lifestyle. With running a business from home you were always facing a credibility problem, especially with clients or potential clients from the big end of town.
- Hot Share Tips
[Finance] It's official! Australia is the largest nation of shareholders with direct share ownership more than doubling since 1997 to 40.6 per cent. That figure rises to 54 per cent of all adult Australians when managed funds are taken into account.
- Nature's Fury - Time to Check Your Insurance
[Insurance] All this is a timely reminder about insurance to protect your assets from acts of nature over which we have no control. Insurance is one of those intangible things - you pay out the money but you never see anything tangible in return - except in the event of some misfortune.
- What Price For Your Health?
[Insurance] How do you put a value good health? For many it is priceless. So how much are you prepared to pay to seek the best medical advice available? Private health insurance is one of those lifestyle choices all us of face.
- Andrew Bogut - His Big Media Blunder And What You Can Learn From It
[Business:PR] Andrew Bogut is ready to show the Milwaukee Bucks just what they got with the No. 1 pick. Bogut, the former Utah star was chosen with the first selection in the NBA draft. The 7-foot center started playing at age 11 years in Australia. But at his signing he made a major media blunder. This article shows how you can learn from his mistakes.
- How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
[Business:PR] How do you write a press release and what are the secrets of writing media releases that get used instead of deleted?
This is a question critical to gaining ongoing media coverage in a consistent way for any organisation and individual.
How to write a press release that generates free publicity is a great skill to have. This article covers press release writing in detail - the seven deadly sins and how to avoid them. Learn how to write a good press release with more impact in less time.
It contains press release sample writing and a how to write a press release sample.
- Public Speaking Tips: The More You Know, The More It Will Flow - Tips For Knowing Your Audience
[Writing-and-Speaking:Public-Speaking] Public speaking tips - the more you know about your audience, the better your presentation will go. This article explains in an easy step-by-step way what questions to ask to get to know your audience better.
- Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
[Business:Branding] Brand Building is essential for creating a profitable business. Choosing the colour behind the brand is essential. This article show why red is a winning colour for many brand and why I wear red ties as a business speaker!
- Customer Service Tips - Is Your Business A Leaky Bucket?
[Business:Customer-Service] Customer service is essential for customer retention. Customer service training is vital to attracting, winning and retaining even more profitable customers. This article explains the importance of customer service to grow your business using a leaky bucket as a metaphor to explain business growth and customer service.
- Be Creative: 10 Easy Steps To Increase Your Confidence, Creativity and Cash In The Attention Economy
[Self-Improvement:Creativity] Be more creative, have creative ideas and learn how to turn those ideas into confidence and cash.
- How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
[Business:PR] How to write a press release that generates free publicity is a great skill to have. This article covers press release writing in detail and that all important lead paragraph. Learn how to write a good press release with more impact in less time.
- Media Training Tips: Maximising Your Media Moment
[Business:Presentation] Media training prior to dealing with the media is essential for business leaders, executives and company spokespersons. Discover the insider secrets of media interview training in this article. If you want to perform better then these tips from our media relations training course will help you get your message across via the media.
- Media Training 101: Where To Look During A Television Interview
[Business:Presentation] Media training is essential for anyone who needs to get their message across via the media. Reporters spend three or four years being trained how to ask questions.
Yet most people get no media training at all and some a one or two day training course.
The most common question people ask during media training, especially during Television interviews, is where to look.
This article answers that question.
- Internet Marketing: Secrets of Writing Keyword Rich Articles in Six Easy Steps
[Writing-and-Speaking:Writing-Articles] Internet marketing is getting harder and harder. Succesful Internet marketing strategy is all about driving traffic to your site and achieving high ranking for key words being searched by surfers.
So what are the secrets of writing key word rich articles that increase hits and online profits to improve the effectiveness of your internet marketing efforts.
This article shows how to write keyword rich articles in six easy steps.
- Effective Public Relations Essential for Personal Branding
[Business:Branding] Effective public relations is essential for building a powerful personal brand according to personal branding expert and author Thomas Murrell from 8M Media and Communications.
- Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
[Business:PR] Effective public relations, press releases and managing your message in the media is all about impact, reach and timing.
So what does this mean for the timing of your own press release?
Well, here are seven lessons from the Hewitt/Cartwright release that was emailed to the media at 3:12am only hours after the Australian Open finished.
This article is about public relations, public relations training, public relations campaign, public relations writing, public relations strategy, public relations plan, public relations tips, public relations resources, and effective public relations use.
- Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
[Business:PR] Public relations writing when writing press releases can be a real challenge.
When writing press releases the most important part is the headline or title.
This is the information the media reads first so it has to grab their attention.
How can you write better press releases that get used instead of deleted?
This article contains tips on press release writing and public relations writing.
- Wedding Speeches Made Easy: Wedding Speech or Best Man's Speech Tips
[Relationships:Wedding] Wedding speeches are difficult to master. Whatever the situation, groom's speech, best man's speech or any wedding speech, this article will help you prepare and deliver a great wedding speech in any situation.
- Christmas Holidays: 5 Ways To Make This Holiday Your Best Ever
[Home-and-Family:Holidays] For many people the end of a year is a time of increased stress.
Instead of relaxing and unwinding from a busy year, the pressures of buying gifts, travelling or spending time with long lost relatives makes it a difficult time.
This article reveals the secrets of having your best Christmas holiday ever.
- Work Life Balance: Work Life a Balancing Act
[Self-Improvement:Success] Creating a good work life balance is essential for overall health and happiness argues business speaker, husband and father Thomas Murrell.
- Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
[Business:Marketing] Discover the secrets of referral and repeat business in this article full of practical 'how-to' ideas on marketing strategy.
Learn how to charge a premium price for your services and position yourself as an expert.
This article provides an intimate account of how one professional earns $1.5 million a year.
- Public Speaking Training Tips For Better Business Presentations To Culturally Diverse Audiences
[Business:Presentation] What are the secrets of presenting to culturally diverse audiences?
International Business Speaker Thomas Murrell shares his ideas, insight and inspiration in this information-packed article.
- How to Attract New Business Like George W. Bush Wins Elections
[Business:Presentation] George W. Bush has become the first Republican president to win re-election since Ronald Reagan in 1984. And he's been able to motivate the US public to vote in record numbers at a time of great uncertainty.
Why did Bush win by so much when analysts were predicting one of the closest elections in years?
- Media Training 101: Mastering the Television Interview
[Business:Presentation] Are you winning the media game?
Is your message getting across through the media?
Discover how to be better at dealing with the media, especially doing TV interviews. A good reason to do media training to master TV interviews is because it can save time, money and stress by updating your skills before the media calls.
|
|
|
