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Terri Zwierzynski - EzineArticles.com Expert Author
Terri Zwierzynski, MBA (UNC-Chapel Hill) became a corporate refugee in 2001, after 15 years of employment with large and small technology companies including GE, AT&T Bell Labs, and Nortel. After her initial shock at being unemployed, she vowed to “never work for an idiot again!”
A non-conformist at heart, Terri Z is now The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs, freelance writer, and grassroots promoter of the "solo entrepreneur lifestyle". She runs ... [More]
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Terri Zwierzynski Email Alerts
- Top 7 Practical SEO Tips For Solo Entrepreneurs
[Business:Solo-Professionals] On the one hand, the cost of most professional SEO services are beyond our budgets; and it's difficult to assess the effectiveness of these services before you buy. On the other hand, if we try to do it ourselves, the process can be bewildering! There is so much to learn about: new terminology; a myriad of "rules" for optimizing your website (that change constantly as search engine algorithms change); lots of tools for analyzing and measuring all kinds of things that may or may not be helpful.
- Marketing Mythology - Putting Lipstick on a Pig
[Business:Marketing] When I first started my career as a solo entrepreneur, I hired a web designer to create my website for me. He was awesome, and I loved his work. When I received my first bill, it included a contact email address for his "support department" and "billing department".
- The Secret to a Successful Online Business - It's All About Building Relationships
[Internet-and-Businesses-Online:Site-Promotion] People buy from those they know and trust. Nowhere is this more true than on the Internet, where you may never even meet anyone in person. Establishing a trust relationship with your potential online clients takes time, but it is well worth the effort!
- 4 Steps to Increase Your Ezine Confirmation Rate by 50%
[Internet-and-Businesses-Online:Ezine-Publishing] One of the most frustrating "facts of life: if you are trying to make money online: a significant percentage of visitors who sign up for your double opt-in newsletter will never confirm. (Of course this ignites the debate over single vs. double opt-in -- but that's a subject for another article.
- Got Website Visitors? 5 Steps to Get Them to Subscribe
[Internet-and-Businesses-Online:Site-Promotion] You've put a lot of investment into your website, and perhaps even more into various marketing activities to drive traffic to your site. And it's working -- your traffic numbers are up. You are halfway there -- now you need to turn those visitors into subscribers.
- Home Based Business Stressing You Out? Three Ways To Restore Your Sanity
[Home-Based-Business] No one can ever say that having a home based business is boring! Between quieting barking dogs, refereeing your children's fights, and answering the phone and the doorbell, it can sometimes be hard to get anything done -- no matter how well you visualize, set goals, and plan your day.
- 10 Steps To A Great Support Team
[Business:Outsourcing] Setting up and building a team of virtual assistants can be vital to your business success. Learn how to make your support team work for you.
- Solo Entrepreneur Marketing Strategy - Give Away What You Know (and Lots of It!)
[Business:Solo-Professionals] If you want to generate more income you need to stop selling your expertise by the hour. Instead sell your expertise 24/7/365.
- The Customer Is Always Right, Especially When You Think They Aren't!
[Business:Customer-Service] It takes a long time for a self employed business owner to build up a reputation for great customer service. I am a caring person, and putting customer service first is something I hold very dear as an important aspect of how I do business. And recently, I almost blew it.
- Self Employment Marketing Plan - 4 Tips to Fine-Tune Your Niche Marketing
[Business:Solo-Professionals] Before you can have clients, you need to have prospects -- that's what marketing is all about. If your marketing isn't attracting the kind of people you'd like to be working with, it's like pushing a rope -- you are trying to sell them something they don't need, and they are looking for something you don't offer. A little fine-tuning of your marketing plan can make the difference between a solo business that lurches and stalls, and a business that runs smoothly and is fun to operate.
- Tax Deductions - One Way to Minimize Self Employment Taxes
[Finance:Taxes] The US Tax Code can be pretty rough on the self employed. But there are a few provisions that can save you thousands. Here's one self employment tax deduction strategy that you can't afford to overlook. Your heartburn over outrageous health insurance premiums and skyrocketing medical expenses may be about to go away!
- Internet Marketing Dilemma - Improving Your Double Opt-In Rates
[Internet-and-Businesses-Online:List-Building] You probably know that having a double opt-in* process for your newsletter/ezine list is a must in email marketing. It can be a confusing process to implement, depending on your ezine subscriber management system, but the benefits are clear. Learn more.
- Part 2: Designing Virtual Classes Your Students Will Rave About!
[Writing-and-Speaking:Teleseminars] Students have a much better chance of actually applying your wisdom in their business, if you provide these three important elements in your teleclasses. Learn what they are.
- Part 1: Designing Virtual Classes Your Students Will Rave About!
[Writing-and-Speaking:Teleseminars] Technology gives us all kinds of wonderful tools to enhance virtual classes for solo entrepreneurs. But while the bells and whistles might abound, what is it that REALLY makes for a great virtual learning experience?
- Out of the Cubicle and Into Business - Book Review
[Business:Solo-Professionals] This is a fantastic reference if you are planning to go into business and want the rigor and discipline to ask yourself all the challenging questions before you start. Includes 114 questions to get you off on the right foot!
- The Jackrabbit Factor - Why You Can - Book Review
[Book-Reviews] Occasionally a book comes along that you just know you are going to keep, and read over and over again. The story told in the Jackrabbit Factor is almost hypnotic - the tale leads you to a much deeper understanding of a topic (variously called the Law of Attraction, among other monikers) that has been read about and taught many times, but never in such a mesmerizing style.
- BlogWild! A Guide to Small Business Blogging - Book Review
[Book-Reviews:Internet-Marketing] Want to get your own blog started in less than an hour? This easy-to-read, easy-to-use book will do just that!
- Get Unstuck and Get Going - On The Stuff That Matters - Book Review
[Book-Reviews:Self-Help] A powerful tool for making personal and professional breakthroughs.
- 10 Essential Tips for Starting Entrepreneurs - Ignore these at Your Peril!
[Business:Solo-Professionals] Opening a new business? Get a head start by heeding these time-tested success factors -- doubly important for the Solo Entrepreneur!
- Successful Business Decision Making
[Business:Solo-Professionals] Some people make decisions without any difficulty, while others struggle. Are you having trouble making a decision? Do you feel overwhelmed by all the choices you have, and aren’t sure how to pick just one? No matter how big or small those decisions might be, here's how you can make good, strategic decisions.
- Saying 'No' Gracefully to Customers and Colleagues
[Business:Solo-Professionals] Whether you are saying no to a colleague asking you to do something, or saying no to a potential client that you really don’t want to have, the ability to say no gracefully is a key skill when you are in business as a solo entrepreneur. Here are four quick steps to learning this skill.
- Top 10 Business Plan Myths of Solo Entrepreneurs
[Business:Solo-Professionals] A recent study of 29,000 business startups noted that 26,000 of them failed. Of those failures, 67% had no written business plan. Think that's a coincidence?
- Differentiation - Smart Marketing Strategies for the Solo Entrepreneur
[Business:Solo-Professionals] Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, "So what makes you different?" Then, all those self-doubts creep in, and you just aren't sure what to say. Differentiation can boost confidence-yours in yourself and that prospective customer's confidence in you!
- The Inside-Out Business Plan(tm) -- Your Small Business Plan in 10 Easy Questions
[Business:Solo-Professionals] Writing a business plan for your Solo Entrepreneur business doesn't have to be a daunting project. If you can answer 10 straightforward questions about your business, you can be ready to go.
- Your Ideal Client - A Key Concept for Solo and Small Business Marketing
[Business:Solo-Professionals] Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by the bigger voice that said, "hey it's business, I'll take it!" Learn to say "No!" to those clients, before they start draining your energy!
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