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Susan H
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Joined EzineArticles on Dec 4, 2008 5 Reasons to List Your Company Now
Internet and Businesses Online: SEO • Published: November 2, 2011
Online directory marketers are an aggressive bunch, and locally operated businesses get bombarded with their promises day in and day out. They make a lot of claims about getting your company found easily on search engines and mobile technology, but can you really expect them to represent you in the best light?
Plugins Are Valuable Enhancements For Local Business Websites
Internet and Businesses Online: Web Design • Published: October 19, 2011
CMS websites, or Content Management Systems, are proving to be not only popular, but necessary for small and local businesses worldwide. The improved functionality offered by plugins makes designing highly interactive websites possible and affordable for most businesses.
Do What Your Clients Tell You They Need
Business: Consulting • Published: January 21, 2011
What to do next? What's your company's next big thing?
Branding Is Easy to Get Wrong
Business: Branding • Published: November 23, 2010
No matter how well you've thought out your branding, when it comes to social media and link building, it's very easy to get it wrong. When you're working for clients and doing your day-to-day company management, thinking out the details of your brand marketing strategy can get hedged out with other priorities.
Don't Sacrifice Quality for Keywords
Internet and Businesses Online: SEO • Published: November 10, 2010
Search engine optimization is definitely the key that unlocks a website's online performance. But simply writing text surrounding your chosen keywords won't necessarily improve your reputation in any business endeavor.
What Local Businesses Need to Know
Business: Strategic Planning • Published: September 23, 2010
Marketing speak has been geared in one direction for over a century, and now - within the last generation - local business owners have to learn to do it differently or risk being shut-out completely. That's tough talk, but it can't be ignored. Many small and local businesses are family-owned and operated. Changing directions isn't as easy as implementing new tactics, although new tactics are imperative. No, the changes that will matter most are the mindsets of one-way advertising to interactive marketing, and the necessity to build trust in an entirely new manner.
Marketing - Put Your Communication Strategy First
Business: Strategic Planning • Published: September 10, 2010
Marketing isn't simply placing an ad in a circular, sending out a brilliant piece of direct mail, or cold-calling clients about your product or service. While those are great things to be doing for your small business, embracing your marketing as a total communication strategy is even more effective.
Business Blogging and Focus - Are You All Over the Map?
Internet and Businesses Online: Blogging • Published: August 26, 2010
Business blogging will really benefit your company, that is - unless you forget that your blog should be addressing your reader's needs. If your blog is working for you, you know what those needs are. Going outside those lines can take you out of an inbox very quickly!
Great Copywriting is Necessary For All Businesses
Writing and Speaking: Copywriting • Published: August 10, 2010
What makes great copy? Is it convincing, well-written grammatically, and spell-checked? Yes, but it should also be compelling, and worth a reader's time. If I read something that just took me around the block and back to square one, I'm no better off and I've wasted my time.
Does Time Prevent You From Blogging About Your Small Business?
Internet and Businesses Online: Blogging • Published: August 10, 2010
Quite a few of my Twitter followers post about time management and productivity. For those of us who are marketing ourselves online, we've had to learn a bit about the value of the online minute.
Website Or Website Marketing Strategy?
Internet and Businesses Online: Web Design • Published: July 19, 2010
Your website acts as your online presence, yes, but a website marketing strategy requires so much more. Without a proper understanding of what a website should be able to do, any and all money invested into its creation is a waste. Just existing is simply not enough.
Your Small Business Should Be Blogging
Internet and Businesses Online: Blogging • Published: June 23, 2010
Why should your small business be blogging? Your interaction with viewers, or lack thereof, may be the only thing holding you back from more sales.
How to Get Customer Reviews
Internet and Businesses Online: Site Promotion • Published: June 15, 2010
We all need 'em, so how do you get that happy customer to actually take a moment to give you a review? And, if he does, what will you do with it? Where will it get maximum exposure? Some businesses know just how to get those reviews set up to be a regular part of day-to-day affairs. They know that the most effective way to get a review is to ask.
Small Business Listing - Images Are Important
Internet and Businesses Online: Site Promotion • Published: June 15, 2010
When you're filling out the details of your business listing, the photos, videos, and reviews play a big part of your overall appearance, but may not seem like they need to be added just yet. Don't kid yourself. Images help your viewers understand where you are, who you are, and what products you offer.
Case Study - Small Business Listings
Internet and Businesses Online: Site Promotion • Published: June 15, 2010
When it comes to adding your company to a search engine directory, like Google, Bing, or others, there's a lot to be said for finishing the job. Google is the absolute when it comes to listing locally. Once a company has claimed its business and set up their listing, every other search engine picks it up, regardless of whether or not you've listed with them as well.
Capture Your Audience
Writing and Speaking: Copywriting • Published: June 15, 2010
Who is your audience? If you want to get your message out to the right people, you'd better be sure you're talking directly to them. Depending on your business or industry, it can be a tightrope to walk making sure that you've encompassed the right demographic.
Business Brochures With Purpose
Writing and Speaking: Copywriting • Published: June 14, 2010
What exactly is the purpose of your brochure? Do you want a certain reaction from its readers? Yes, you want more business. But for your brochure to be truly effective, you'll have to break that down. What steps will a reader have to make in the short-term for that to happen?
Making Virtual Business Solutions Work
Business: Outsourcing • Published: June 3, 2010
Virtual marketing departments and outsourced business solutions are becoming more mainstream with improved technology. Companies can outsource everything from human resources to data entry, and marketing to off-site consulting.
How Do You Work With Outsourced Personnel?
Business: Outsourcing • Published: April 23, 2010
It's not the same, is it? Working with a company that you've outsourced to can be entirely different than working with your very own salaried marketing department. Job requirements that were met when you hired your staff allow you to require a certain amount of coordinated function between you and them. When you outsource, you need to be sure that your virtual marketing department and freelancers know what you need and know what you expect.
Are Your Link Strategies Working For Your Small Business?
Internet and Businesses Online: Internet Marketing • Published: February 1, 2010
High-authority back links are very helpful to the authority of your site. While many things go into your big picture, some things should also be avoided that can ultimately have very negative effects. You don't want to go to all that trouble and then lose credibility over too many reciprocal links or poor anchor text use.
Why Do Contractors Need Content?
Internet and Businesses Online • Published: January 27, 2010
The online atmosphere is saturated. Engaging your customer is absolutely the most important thing a service and contracting business can do besides providing quality workmanship. While many feel that updating posts and answering questions is 'giving away the farm,' the opposite is true.
Plumbing Woes Can Ruin Your Holiday Fun
Home Improvement: Plumbing • Published: October 21, 2009
In a couple of days your home will be filled with laughter and song for the holidays. No matter what you're celebrating, the memories of this season should be of good times and happy sounds, not screaming and wide-eyed horror when your toilet is backing up!
Do You Feel Trapped by a Bad Business Deal?
Business: Strategic Planning • Published: July 28, 2009
Regardless of how long you've been in business, its easy to find yourself facing one or several of these issues. Once you're in this mess, is there anything you can do to rectify the situation? In some cases, yes.
Health Care Reform - Financial Fiction
News and Society: Pure Opinion • Published: July 22, 2009
First of all, who really stands to gain if we enforce insurance legislation on every company in America and offer government regulated options? How do we find money in our government for their suggestions when it simply doesn't exist?
Calling All Small Service Companies!
Home Based Business • Published: June 18, 2009
Small service companies and home based services, such as some plumbing, electrical, heating and cooling, appliance repair and janitorial services are noticing that some of their otherwise loyal customers are putting off repairs and waiting until the last minute to deal with many of their needs. Money is tight, and customers are being very careful about who gets how much.