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Steve Cebalt - EzineArticles.com Expert Author
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- Nonprofit Workforce Opportunity - Women Want Better Balance in Their Hours
[Business:Productivity] Women make up a large part of the nonprofit workforce, so new data on the preferences of working women may interest you.
- Life Hacking - Learn From the Nerds How to Get More out of Life
[Business:Change-Management] A technology writer named Danny O'Brien created the term "life hack" after surveying a group of productive geeks on their work methods. One of the goals of life hacking is to make life simpler. Life Hackers say it helps people to get more done, quickly and efficiently, with simple solutions.
- Harry Potter and the Deathly Hallows Poses a Dilemma for Readers and the Media
[News-and-Society] We are in for an interesting media situation with the upcoming release of the final Harry Potter book. How will the millions of readers who are looking forward to the conclusion avoid finding out from the media or big-mouth friends and family members?
- Book Review - "The Ultimate Gift" Offers Fresh Inspiration for Business and Nonprofit Leaders
[Self-Improvement:Leadership] The Ultimate Gift by Jim Stovall is an inspirational story for any business or nonprofit leader because it teaches the importance of being a courteous and considerate person toward others.
- Polling Error Comes From Many Sources, Meaning the Margin of Error is Infinite
[News-and-Society:Politics] Now that we are in the midst of a presidential primary season, expect to see a lot of polls. But there is one thing everyone should know about polls. The margin of error for any poll is the same: infinite.
- Public Relations - Research Helps PR Professionals Determine What Drives People's Behavior
[Business:PR] In public relations, awareness falls far short of affecting people's behavior. The answer to changing behavior lies in using research to understand the "drivers" of behavior.
- Using Fear In PR Campaigns Can Be Effective - Or It Can Backfire
[Business:PR] Research shows that what's needed to change behavior with a public relations campaign is a message that makes people see the downside of their current behavior, balanced by an equal or greater measure of hope that they can change.
- Website Updates for Nonprofit Communications- Get an Outsider's Fresh Perspective on Your Website
[Business:PR] Want an easy way to improve the communications at your nonprofit? Take a fresh look at your Web site to identify ways to make it work harder for you.
- Technology and Society - In Our Wired World, It Pays to Unplug From Time to Time
[Business:Change-Management] Cell phones, Blackberries, laptops and other devices enable us to be in touch with our loved ones - or our boss - around the clock. In exchange, many people have entered a devil's bargain, gaining the dubious benefit of 24-7 connectivity and giving up a large part of their ability to think, reflect, relax and recharge.
- Nonprofit Branding- Consider a Jingle for Branding Your Nonprofit PR Campaign and PSAs
[Business:Branding] If you are a nonprofit communicator or public relations representative launch a new branding campaign on a fixed budget, music is a great place to start. Consider a jingle.
- Online Surveys Are a Great Research Tool for Nonprofit Public Relations Communicators
[Business:PR] Surveys are a great idea for nonprofit organizations. There are companies that help you create great online surveys yourself using foolproof templates that are very inexpensive.
- Kris Kristofferson was a Rhodes Scholar and Army Captain - His Background Will Surprise You!
[Arts-and-Entertainment:Music] If you are over 40, or if you enjoy classic country and rock music, you are probably familiar with Kris Kristofferson, a singer-songwriter whose hits include Me and Bobby McGehee, Help Me Make it Through the Night, Sunday Morning Coming Down, and many others. Kristofferson's early history may surprise you!
- Workplace Multitasking - Boost Productivity by up to 40% by Controlling Multitasking
[Business:Change-Management] Multitasking can reduce your productivity by up to 40 percent. But here is the good news - that means that if you are a heavy multitasker, you can increase your productivity up to 40 percent if you can wean yourself from some counterproductive multitasking behaviors.
- Do Questions Make Good Headlines for Brochures, Web Pages, Newsletters, and Direct Mail Fundraising?
[Business:PR] Do question headlines work well in marketing materials? If you are reading this article, then the answer is a definite "yes."
- How A Horse Named Dan Patch Became a National Celebrity, Launching the Field of Sports Marketing
[Business:Branding] Decades before Babe Ruth and Michael Jordan and Tiger Woods, an Indiana-born horse named Dan Patch was one of America's first superstar celebrity athletes. Thanks to a marketing-savvy owner, Dan Patch's remarkable success as an advertising icon is responsible for many of the marketing and branding techniques still favored today.
- Time-Tested PR Tips to Survive and Thrive in a Shaky Economy
[Business:PR] A wobbly economy can be a problem for your business. Or, it can be an opportunity to gain new clients and boost revenue -- if you implement the grassroots PR strategies that work best in tough times.
- For PR Professionals Who Create Videos, Script and Format Determine the Quality and Budget
[Business:PR] The writer of a video script has a great influence on the eventual cost of the project, because the writer is also, in effect, the producer. Knowledge of the production process can be factored in to the way the script is written, which dictates the format and production requirements for the video.
- For PR and Marketing Pros - 4 Simple Steps for Managing Revisions to Squeeze More From Your Budget
[Business:Marketing] When producing marketing campaigns, one of the best ways to get more for your money is to manage your projects to reduce cycle time and costly rework and revision. Managing the project to keep rework to a minimum is the key to making the most of your budget.
- Speed Sells - What Marketers Can Learn From Military Strategists
[Business:Marketing] Military strategists know the value of time. The longer it takes to wage a campaign, the less effective it is likely to be. The military term for this principle is the time-value of action, and it applies just as well to marketing.
- Attention Marketing Managers - Do You Make This Mistake in Your PR - Marketing or Advertising?
[Business:Advertising] As a writer, one of the most common questions I get from clients when I create a direct-mail campaign, PR press release, a brochure, a web page or a print ad is, "Will people read all that text? Shouldn't it be shorter?" No. Writing is like a bridge over a river — it should be as long as it needs to be.
- Nonprofit Communication Made Easier- Direct Mail Strategy for Fundraising
[Business:Fundraising] Here are some helpful hints to improve the strategy in your nonprofit's direct mail.
- For Nonprofit and Commercial Communications Professionals: How To Give Birth To a PR Campaign
[Business:PR] One of the most exciting parts of PR is the launch of a new campaign, product or service. You're creating something that wouldn't exist without your effort. Like parenting, it's exhilarating, sometimes painful, and very rewarding. Here are some tips that I've found most important when creating a campaign.
- How Nonprofit Communicators Can Take Control Of Their Websites
[Business:PR] Content Management software can be used for managing the content of websites. This includes computer files, pictures, audio files, PDF documents, and web content. With the click of a mouse, any nonprofit employee, with any web design experience or none at all, can put the organization's ideas onto the Internet, instantaneously!
- For Nonprofit Communicators - 5 Easy Steps to Creating a Great Annual Report
[Business:PR] Create a concise Nonprofit Annual Report by following these 5 easy steps.
- Nonprofit PR Lessons From Helmuth Von Moltke the Elder
[Business:PR] PR planning mistakes tend to come in two forms - not enough planning (or no planning at all), or an extreme rigidness to a prepared plan. This article shows why we should plan differently, using a series of different possible outcomes that might occur; and a flexible array of tactics and strategies we might employ based on circumstances we encounter along the way.
- For Nonprofit Communicators - How To Craft a Message That Gets Results - 3 Key Steps
[Business:PR] All nonprofit communication begins with writing. Writing a marketing plan. Writing an annual report, a PSA TV script, a PowerPoint speech, a Web page. All such writing can be simplified if you focus on three key questions, which are discussed in this short article.
- Public Relations at Work - A Useful Formula for Communication that Reduces Mistakes
[Business:PR] If you could reduce the number of serious mistakes in your life with a solution that costs nothing, would you do it? Many hospitals are reducing deaths and injuries from mistakes. Their solution is not more technical training for surgeons, or fancy new equipment. The remedy is much simpler - teaching people to talk to each other in a clear, concise way, using the S-B-A-R technique described in this article.
- Nonprofit PR Partnerships - Do your Nonprofit and Fundraising PR with Other People's Money
[Business:PR] Are you a not-for-profit looking for ways to reach out to the community with your message?
Consider teaming up with a local business in a co-op marketing partnership. As you know, one term used for PR partnerships between businesses and not-for-profits is cause-related marketing. Businesses benefit by associating their brands with the respected names of well-established social service or arts organizations. The not-for-profits benefit by gaining new ways to publicize their mission and recruit board members and volunteers.
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