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Shelley Lowery - EzineArticles.com Expert Author
Shelley Lowery is a successful, well-known Internet Marketer and the author of hundreds of articles, which have appeared in many electronic & print publications, including Microsoft Direct Access, Internet Magazine, SiteProNews, & many more. Shelley has helped thousands of people succeed online and provides a wealth of free articles, tips, tools, tutorials and resources at her website.
[View Shelley Lowery's Extended Author Bio]
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- How to Create a Website in Less Than an Hour
[Internet-and-Businesses-Online:Web-Design] If you're looking for a quick and easy way to create a website, this article will teach you how to create a website in less than an hour. Forget about everything you may have heard in the past, such as you need to learn HTML or hire a web designer to get your website up and running - that's just not the case.
- How to Make a Website Successful
[Internet-and-Businesses-Online:Web-Design] When doing business on the Internet, there are many ways in which you can make a website successful. Although the look of your website is important, fancy websites don't make sales. There is much more to creating a quality website.
- Top 12 Tips to Make a Website Successful
[Internet-and-Businesses-Online:Web-Design] If you're doing business online, you must take the time to learn how to make a website successful. Creating a quality website is an important part of your online success; however, quality doesn't mean a fancy website with all of the latest gizmos and gadgets.
- Frequently Asked Computer Security Questions
[Internet-and-Businesses-Online:Security] Working on the Internet provides Internet marketers with the opportunity to make a living in the comfort of their own home. However, as your business is completely reliant upon your computer, you must take the necessary steps to ensure your computer is safe.
- Frequently Asked Web Design Questions
[Internet-and-Businesses-Online:Web-Design] If you'd like to do business on the Internet, launching a quality web site is an absolute must. Learning how to design your own web site can be a little intimidating. However, there is a wealth of free information available on the Internet to assist you.
- Frequently Asked Internet Marketing Questions
[Internet-and-Businesses-Online:Internet-Marketing] If you're just starting out on the Internet, learning how to market your web site and products is an essential part of your success. However, this is an area in which many new Internet entrepreneurs struggle.
- Frequently Asked Ebook Questions
[Internet-and-Businesses-Online:E-Books] Ebooks are one of the most popular products on the Internet. Not only are they easy to create, but they also provide your customers with instant gratification.
- Frequently Asked Web Hosting Questions
[Internet-and-Businesses-Online:Web-Hosting] Congratulations! After much thought and consideration, you finally took the plunge and decided it was time to have your own web site. That's a great accomplishment in itself. However, now you're left with another daunting task -- selecting a quality web host.
- Frequently Asked Internet Advertising Questions
[Internet-and-Businesses-Online:Internet-Marketing] If you're marketing a product on the Internet, developing a successful advertising campaign is an important part of your success. However, this is an area in which many Internet marketers struggle.
- Frequently Asked Autoresponder Questions
[Internet-and-Businesses-Online:Autoresponders] Autoresponders are one of the most popular tools used on the Internet, as they will enable you to put a portion of your business on auto-pilot.
Over the years, I have received many questions about autoresponders and have devised a list of the most frequently asked autoresponder questions.
- Creating, Managing, and Building Your Opt-In Lists
[Internet-and-Businesses-Online:List-Building] An opt-in list is a list or database containing email addresses of individuals who have chosen to receive your email messages. Your messages may be web site updates, product updates or an ezine. They provide you with a direct line of communication with potential customers and enable you to promote your products or services.
- A Crash Course in Ezine Publishing
[Internet-and-Businesses-Online:Ezine-Publishing] An ezine, also know as an email magazine, online publication or electronic newsletter is simply a newsletter available via email and/or online. There are hundreds of thousands of ezines on various subjects available on the Internet free of charge.
- An E-zine Publisher's Survival Guide
[Internet-and-Businesses-Online:Ezine-Publishing] Are you publishing an email newsletter? If you are then you probably already know all of the great benefits, but for those who aren't, you really should be. If you're serious about your Internet presence, having your own publication will help you build a huge database of targeted customers. Studies have shown, it may take several contacts with a prospective customer before closing a sale. What better way to make those contacts and close those sales then by having a complete list of targeted potential customers ready and waiting. In addition, you can eventually make a nice income selling sponsor advertising and classified ads.
- Ezine, Discussion, and Announcement List Etiquette
[Internet-and-Businesses-Online:List-Building] The information super highway, countless intertwining roads of information all merging into one massive freeway. That's the Internet. Just about any form of information you could ever want, right at your fingertips.
- Secrets to Building Massive Opt-In Lists
[Internet-and-Businesses-Online:List-Building] An opt-in list is the absolute most effective marketing tool available on the Internet. Not only do they provide you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.
- Developing a Highly Profitable Opt-In List
[Internet-and-Businesses-Online:List-Building] An opt-in list is the absolute most effective marketing tool available on the Internet. Not only do they provide you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.
- The Secrets to Building a Successful Website
[Internet-and-Businesses-Online:Web-Design] If you're doing business on the Internet, one of the most important aspects of your success is your web site. If your web site doesn't look professional, no matter what product you're offering your chances of success are minimal.
- Steps To Optimizing Your HTML Codes
[Internet-and-Businesses-Online:Web-Design] Your key to success in online marketing and promotion is your web site. From your title, keywords, meta tags, and text, to your over all site design, each plays a very important role when optimizing your site. If your site doesn't rank in the top 10 or 20 when doing a keyword search at the top search engines, your target audience won't be able to find you.
- Is Your Domain Name A Trademark Infringement?
[Legal:Cyber-Law] I recently received an email from a concerned, fellow Internet business owner, asking for my opinion on an issue that could literally destroy his Internet business and the business of several other domains involved.
- 10 Website Essentials to Increase Your Sales
[Internet-and-Businesses-Online:Web-Design] If you are a serious Internet Entrepreneur, your top priority must be your website. Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.
- Use JavaScript to Dynamically Update Your Website
[Internet-and-Businesses-Online:Web-Design] If you've been on the Internet for a while, you've probably seen numerous examples of JavaScript use. JavaScript is a powerful scripting language used to create special effects on your website, but did you know it can also be used as a very powerful web design tool?
- Give Your Graphics A Professional Look without the Price
[Internet-and-Businesses-Online:Web-Design] Graphic design is an intimidating subject for many Internet entrepreneurs. However, most of us must learn some basic design techniques to avoid the high costs of hiring a professional graphics designer.
- Syndicate Your Headlines Using RSS
[Internet-and-Businesses-Online:RSS] RSS is quickly becoming the standard choice for delivering syndicated web content. Have you ever wondered how some of the large content sites deliver their headlines? Or, have you ever wanted to display news headlines, but didn't want to display the standard "Content Provided By..." info? Or, have you ever wanted to syndicate your own content? RSS may be the answer you've been looking for.
- Use CGI to Automate Your Web Site
[Internet-and-Businesses-Online:Web-Design] Are you taking advantage of the powerful automation technology available on the Internet? Common Gateway Interface, better known as CGI, is one of the most widely used server applications on the Internet. This software resides on your server and automatically performs specified functions on your web site.
- Spice Up Your Web Site with JavaScript
[Internet-and-Businesses-Online:Web-Design] JavaScript is a scripting language designed for use within a web page and/or on a web server. It is used to create special effects within a web page. Elements such as links, images and forms can be manipulated using this powerful technology.
- Mini-Sites -- Highly Targeted Sales Generators
[Internet-and-Businesses-Online:Web-Design] If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of the most effective marketing tools online. Not only are they effective, but they're also very inexpensive and easy to create.
- Selecting a Quality Web Host
[Internet-and-Businesses-Online:Web-Hosting] "The page cannot be displayed." Have you ever encountered this message while surfing the net? Of course you have. We all have. Think it can't happen to you? Think again. If you're hosting your business on one of the free hosting services, you're literally placing your entire business in the hands of a complete stranger.
- 35 Deadly Website Sins That will Kill Your Business!
[Internet-and-Businesses-Online:Web-Design] After reviewing thousands of web sites over the years, I have come to the conclusion that many business web sites are missing the boat.
- Create Your Own "First Visit" Pop-Window
[Internet-and-Businesses-Online:Web-Design] It's a proven fact that the use of popup windows is a highly effective marketing technique that produces great results. However, they can be very irritating to your visitors. How can you use this powerful marketing technique without offending your visitors? Compromise and use a popup window that only displays the first time your visitor enters your site.
- HTML Forms -- Back to the Basics and Beyond -- Part Three -- Form Tips & Tricks
[Internet-and-Businesses-Online:Web-Design] In part one of this series we focused on setting up a basic form on your website. We discussed the Form Element Attributes and began the Form Element Properties.
- HTML Forms -- Back to the Basics and Beyond -- Part Two -- Advanced Forms
[Internet-and-Businesses-Online:Web-Design] In part one of this series we focused on setting up a basic form on your website. We discussed the Form Element Attributes and began the Form Element Properties. In part two of this series, we will continue with the Form Element Properties and move on to some more advanced form options.
- HTML Forms -- Back to the Basics and Beyond -- Part One -- Basic Forms Tutorial
[Internet-and-Businesses-Online:Web-Design] If you've been on the Internet for a while, you've probably filled out a number of online forms. Forms are used to obtain information from your visitors right through your website. Your visitors can input their information into your form, click on a "submit" button and their information will be directed to a location you specify.
- Using HTML Tables to Format Your Web Page
[Internet-and-Businesses-Online:Web-Development] Designing a professional looking web site involves much more than simply displaying text between your body tags. In order to organize your page, you must use tables.
- Increase Your Traffic by Recovering Your Lost Visitors
[Internet-and-Businesses-Online:Web-Development] If you spend any time surfing the Internet, you've probably encountered a few error messages.
- The Birth of a Professional Web Site: Part Ten Promoting Your Web Site
[Internet-and-Businesses-Online:Web-Development] Creating a successful Internet presence involves much more than designing a great web site or having the "perfect" product. Listing your web site with the Search Engines is your first step; however, you must not solely rely on the Search Engines to bring you traffic.
- The Birth of a Professional Web Site: Part Eight Writing Effective Sales Copy
[Internet-and-Businesses-Online:Web-Development] A professional looking web site is a very important part of developing a profitable Internet business. However, your sales copy is just as important -- each will play a major role in your success.
- The Birth of a Professional Web Site: Part Seven Web Page Optimization
[Internet-and-Businesses-Online:Web-Development] Selecting the right keyword phrases for each page of your web site is the first step towards ranking high in the Search Engines. However, it is only the first step.
- The Birth of a Professional Web Site: Part Six Search Engine Preparation
[Internet-and-Businesses-Online:Web-Development] An important part of developing a successful web site is attracting a steady stream of targeted traffic.
- The Birth of a Professional Web Site: Part Five Essential Web Development Tools
[Internet-and-Businesses-Online:Web-Development] Developing a successful web site takes a great deal of planning and preparation. An important part of your preparation is obtaining the essential tools of the trade.
- The Birth of a Professional Web Site: Part Three Basic Web Design Guidelines
[Internet-and-Businesses-Online:Web-Design] The appearance of your web site is one of the most important aspects of your success. Your product or service will literally be judged by the appearance of your web site.
- The Birth of a Professional Web Site: Part Two Your Strategic Web Design Plan
[Internet-and-Businesses-Online:Web-Design] There are millions of web sites on the Internet today with thousands more being added each day. The competition is fierce and in order to be successful, you must stay one step ahead of the game.
- Bring Your Web Site to Life With PHP
[Internet-and-Businesses-Online:Web-Design] PHP: Hypertext Preprocessor, better known as PHP, is a highly popular, server-side scripting language that can be embedded directly into HTML coding.
- 10 Steps to Success in Direct Marketing
[Business:Marketing-Direct] If you're looking for a lucrative homebased business, direct marketing may be just what you've been looking for -- offering you the possibilities of making your dreams come true.
- The Key Ingredients for Internet Success
[Internet-and-Businesses-Online:Internet-Marketing] The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their newfound success on the Internet. These new millionaires are no different from you and I. They started their Internet businesses from the ground up, found a niche and built their success one day at a time.
- How To Create An Ebook & Drive Massive Traffic To Your Site By Giving It Away
[Internet-and-Businesses-Online:E-Books] Ebooks or electronic books are self-contained "executable" files of HTML. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable EXE file for distribution. When downloaded, this file will self install on your clients desktop.
- How to Create, Sell, and Distribute Your Own Informational Product
[Internet-and-Businesses-Online:E-Books] With the rising popularity of the Internet, there is absolutely no better time than right now to develop your own informational product. Not only is there no better time, but it has never been any easier for anyone to develop and sell their own products.
- Ebooks -- Self-Publishing Your Way to Internet Success: Part 10 Developing Your Marketing Strategy
[Internet-and-Businesses-Online:E-Books] Developing a marketing plan is an essential part of your ebook's success. You must develop and implement a strategic plan that includes both short-term and long-term strategies in order to succeed.
- Ebooks -- Self-Publishing Your Way to Internet Success: Part 9 Designing Your Sales Page
[Internet-and-Businesses-Online:E-Books] Writing and designing a great ebook is an essential part of your success. However, it is only a small part of your overall strategy. In order to be successful, you must develop and implement a strategic plan that includes all of the following:
- Ebooks -- Self-Publishing Your Way to Internet Success: Part 8 Setting Up an Affiliate Program
[Internet-and-Businesses-Online:E-Books] When you begin marketing your ebook on the Internet, you can dramatically increase your sales with an affiliate program. An affiliate program will enable you to recruit an entire sales force to market your ebook for you. The great thing about having an affiliate program is that your affiliates work for you on a commission basis. They are paid a specified percentage for each sale they make. If they don't make any sales, they won't get paid.
- Ebooks -- Self-Publishing Your Way to Internet Success: Part 7 Accepting Payment
[Internet-and-Businesses-Online:E-Books] Once you've completed your ebook and have taken the necessary steps to protect your work, your next step will be to set up an online payment system.
- Ebooks -- Self-Publishing Your Way to Internet Success: Part 6 Protecting and Registering Your Ebook
[Internet-and-Businesses-Online:E-Books] Once you've created your ebook, you'll want to take the necessary steps to protect your work. Although many ebook compilers will enable you to password protect your ebook, none can offer complete security.
Copyrighting Your Ebook
- Ebooks -- Self-Publishing Your Way to Internet Success: Part 5 Ebook Design (HTML)
[Internet-and-Businesses-Online:E-Books] When designing an HTML compiled ebook, you must create an HTML document (web page) for each page within your ebook. These pages should include all of the following:
- Ebooks -- Self-Publishing Your Way to Internet Success: Part 4 Ebook Design (PDF)
[Internet-and-Businesses-Online:E-Books] Once you have decided upon the best format for your ebook, your next step will be the design process. No matter which format you choose, one of the most important factors in determining your ebook's overall success is your presentation.
- Ebooks -- Self-Publishing Your Way to Internet Success: Part 3 Ebook Formats (HTML)
[Internet-and-Businesses-Online:E-Books] In part 2 of this series, we focused on ebooks formatted in PDF. We will now continue with HTML compiled ebooks.
Hypertext Markup Language Format (HTML)
- Ebooks -- Self-Publishing Your Way to Internet Success: Part 2 Ebook Formats (PDF)
[Internet-and-Businesses-Online:E-Books] The most popular ebook formats used on the Internet are the Portable Document Format, better known as PDF, and the Hypertext Markup Language, better known as HTML.
- Ebooks -- Self-Publishing Your Way to Internet Success: Part 1 Writing A Successful Ebook
[Internet-and-Businesses-Online:E-Books] With today's advanced technology, it has never been any easier for anyone to self-publish their own ebook. What's more, you can create and market your own ebook (electronic book) for an unbelievably low price. Once you purchase an ebook compiler and create your ebook, you'll automatically have an entire stock of inventory on hand continuously. In addition, when you begin selling your ebook, you'll pocket nearly 100% of your profits for each sale.
- Increase Your Sales with a Highly Targeted Advertising Campaign
[Internet-and-Businesses-Online:PPC-Advertising] If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.
- Secret Formulas for Writing Headlines That Sell
[Writing-and-Speaking:Copywriting] We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.
- Autoresponders: Put Your Business On Autopilot
[Internet-and-Businesses-Online:Autoresponders] Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.
- 10 Marketing Tips For Success
[Internet-and-Businesses-Online:Internet-Marketing] 1. FREE... I got your attention, didn't I. Offer a free report, ebook or "how to" course. Information is the top selling product online. You can use this to your advantage by offering free information.
- Creating Your Web Site's Promotional Strategy
[Internet-and-Businesses-Online:Site-Promotion] Creating a successful Internet presence involves much more than designing a great web site or having the "perfect" product. Listing your web site with the Search Engines is your first step. However, you must not solely depend upon the Search Engines to bring you traffic. You must design a complete promotional strategy and work it every day.
- Autoresponder Etiquette
[Internet-and-Businesses-Online:Autoresponders] Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.
- Autoresponder Courses: The Automated Marketing Tool
[Internet-and-Businesses-Online:Autoresponders] Autoresponders, also known as mailbots, automatic email and email on demand were derived from the very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response.
- Cross Promoting With Recommendations
[Internet-and-Businesses-Online:Traffic-Building] Cross promoting is a powerful technique used by many Internet marketers to increase the exposure of their products, services or publications. You simply decide what type of promotional exchange you would be interested in and contact fellow marketers to discuss an exchange.
The most effective technique used in cross promotions is recommendations. By providing each other with a personal recommendation you can increase your response rates tremendously.
- Maximizing Your Internet Marketing Strategies
[Internet-and-Businesses-Online:Internet-Marketing] Developing a successful Internet marketing strategy is the key to your online success. Your strategy not only involves your marketing and promotional efforts, but your web site will also play an important role.
- Internet Marketing Strategies - Part Ten: Following Up with Your Customers
[Internet-and-Businesses-Online:Autoresponders] Following up with your customer, once you've made a sale, is an important part of providing good customer service. Not only is it an important part of developing a good relationship with your customer, but it will also enable you to introduce your new products.
- Internet Marketing Strategies - Part Nine: Building a List of Potential Customers
[Internet-and-Businesses-Online:List-Building] Developing your own list of targeted potential customers is the absolute most important marketing strategy you can use.
- Internet Marketing Strategies - Part Eight: Purchasing Advertising
[Internet-and-Businesses-Online:PPC-Advertising] If free advertising ventures aren't providing you with the response that you had hoped for, maybe it's time to consider purchasing some advertising.
- Internet Marketing Strategies - Part Seven: Paying For Traffic
[Internet-and-Businesses-Online:PPC-Advertising] If you've been struggling with your website traffic and your sales aren't what you had hoped for, then maybe it's time to start paying for traffic.
- Internet Marketing Strategies - Part Six: Setting Up Your Affiliate Program
[Internet-and-Businesses-Online:Affiliate-Revenue] If you're marketing your own product on the Internet, you can dramatically increase your sales with an affiliate program.
- Internet Marketing Strategies - Part Five: Accepting Payment Through Your Web Site
[Internet-and-Businesses-Online:Ecommerce] If you're doing business on the Internet, accepting payment through your website is an absolute must. If you're not processing orders online, you're losing a great deal of money in lost sales. Studies have shown, you can increase your online sales by up to 400% simply by accepting credit cards. With today's technology, processing your customer orders online can be as simple as pasting a code within your web page HTML.
- Internet Marketing Strategies - Part Four: Writing Effective Sales Copy
[Writing-and-Speaking:Copywriting] A professional looking website is a very important part of making sales. However, without effective sales copy your website will be useless. Words make sales, not fancy websites.
- Internet Marketing Strategies - Part Three: Designing Your Website
[Internet-and-Businesses-Online:Web-Design] Designing a website specifically designed to sell your product is an essential part of your success. Everything within your website should have one specific purpose -- getting your visitor to take action.
- Internet Marketing Strategies - Part Two: Developing Your Product
[Internet-and-Businesses-Online:Internet-Marketing] Developing your own product to market on the Internet isn't as difficult as you may think. Today's technology has opened a whole New World of opportunity for even the smallest homebased business owner. The knowledge you have within your own mind is all you'll need to develop a successful product.
- Internet Marketing Strategies - Part One: Three Step Formula
[Internet-and-Businesses-Online:Internet-Marketing] Developing a successful internet marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:
- Internet Marketing Tools: Part Ten Ebook Basics
[Internet-and-Businesses-Online:E-Books] One of the most powerful viral marketing tools used on the Internet is the ebook. An ebook is simply a group of files compressed into one downloadable file for distribution. This file can reside on your server and may be downloaded by your visitors an unlimited number of times. It requires no installation and will open on your visitors' desktop to display your information.
- Internet Marketing Tools: Part Nine Ezine Basics
[Internet-and-Businesses-Online:Ezine-Publishing] One of the most powerful marketing tools used on the Internet is the ezine. An ezine, also known as an email magazine, online publication or electronic newsletter is simply a newsletter available via email and/or online. There are hundreds of thousands of ezines on various subjects available on the Internet free of charge.
- Internet Marketing Tools: Part Eight Autoresponder Basics
[Internet-and-Businesses-Online:Autoresponders] Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message received with an automatic response.
- Internet Marketing Tools: Part Seven Text Editor Basics
[Internet-and-Businesses-Online:Internet-Marketing] If you've spent any time exploring your computer, you've probably noticed a program called Notepad. To be honest, I never really used the program prior to developing my Internet business, as I simply used my word processing program. Now, I don't know what I would do without it. Notepad is an excellent text editor that has a variety of uses such as writing HTML, editing scripts, and writing ezine articles -- just to name a few.
- Internet Marketing Tools: Part Six HTML Basics
[Internet-and-Businesses-Online:Internet-Marketing] If you're doing business on the Internet, learning some basic web design skills is an absolute must. Not only will you have the ability to create your own web pages, but you'll also save yourself a great deal of money.
- Internet Marketing Tools: Part Five Icon Basics
[Internet-and-Businesses-Online:Internet-Marketing] An icon is a graphic image that represents an available function on a computer's graphical user interface. They look like a standard image file, however, to create an icon, you must have a special software program capable of creating and saving an image in ICO format.
- Internet Marketing Tools: Part Four Graphics Basics
[Internet-and-Businesses-Online:Internet-Marketing] Graphic design is an intimidating subject for many Internet entrepreneurs. However, most of us must learn some basic design techniques in order to avoid the high costs of hiring a professional designer.
- Internet Marketing Tools: Part Three Zip/Unzip Basics
[Internet-and-Businesses-Online:Internet-Marketing] If you're doing business on the Internet, sooner or later you will encounter a Zip file. A Zip file is simply an "archive" of one or more files compressed into one file for easy distribution.
- Internet Marketing Tools: Part Two FTP Basics
[Internet-and-Businesses-Online:Internet-Marketing] File Transfer Protocol, better known as FTP, is a procedure used to upload and download files to and from your web server.
- Internet Marketing Tools: Part One Email Basics
[Internet-and-Businesses-Online:Email-Marketing] Electronic mail, better known as email, is the most important tool used on the Internet. It's much faster than snail mail, less expensive and enables you to instantly communicate with your visitors and customers.
- Write for Publicity
[Writing-and-Speaking:Writing-Articles] If you're looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer.
If you've been on the Internet for a while, you've probably subscribed to a few ezines. Many ezine publishers will include an article written by a guest author. At the end of the article are a few lines of text about the author referred to as bylines or resource box. These lines of text are basically just an advertisement for the writer. They usually contain a couple of lines about the author and a web address.
- Pop-Under Windows - The Latest Pop-Window Trend
[Internet-and-Businesses-Online:Internet-Marketing] Although there has been a great deal of controversy over the use of pop-up windows, the fact remains; pop-up windows are highly effective. The latest pop-window trend to hit the Internet is the pop-under window. Pop-under windows are less intrusive than the pop-up windows and are believed to be even more effective.
- Testing and Tracking Your Marketing Strategies
[Internet-and-Businesses-Online:Internet-Marketing] Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money.
- Networking Your Marketing Strategies
[Internet-and-Businesses-Online:Internet-Marketing] A network is a group of points or locations interlinked with specific paths. A network can be computers, people, web sites, or anything that is linked together to form a group.
- Write Reviews to Increase Sales
[Internet-and-Businesses-Online:Site-Promotion] To increase sales, instead of displaying banners or ads on your website, write a review. On your main page, display a short intriguing paragraph with a link to your full review. For example, this is the text that was displayed on the main page of one of my websites, which was a lead in to the main review of "Make Your Site Sell."
- The Art of Effective Copywriting
[Writing-and-Speaking:Copywriting] If you're selling a product or service on the Internet, your words are the most important factor in determining your success. High-tech web sites with fancy images won't make sales; however, many Internet entrepreneurs spend much more time designing a professional looking web site than writing effective sales copy. A professional looking web site is a very important part of making sales; however, without effective sales copy your web site will be useless.
- Creating Your Professional Image on the Internet
[Internet-and-Businesses-Online:Internet-Marketing] There are many types of professionals on the Internet. Business consultants, writers, web designers, software developers, the list goes on and on. What does it take to be considered a professional? Well, according to the definition from Webster's dictionary, a professional is "Engaged in, or worthy of the standards of, a profession."
- Increase Internet Sales with Free Trials
[Internet-and-Businesses-Online:Internet-Marketing] If you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial, also know as a teaser, demo or limited version. By enabling your potential customers to review your product and providing them with an easy ordering process, you can increase your sales immensely.
- The Birth of a Successful Internet Business: Part Ten of Ten -- Your Internet Marketing Strategy
[Home-Based-Business] Developing and implementing a strategic marketing plan is an essential part of your Internet success.
Your plan must include both short-term and long-term strategies in order to succeed.
- The Birth of a Successful Internet Business: Part Nine of Ten -- Developing Your Credibility
[Home-Based-Business] An important part of building a successful Internet business, is developing your credibility.
Although the Internet has opened a whole New World of opportunity for all of us, it has also created a breeding ground for scam artists. Internet users are very reluctant to order online and share their personal information. For this reason, you must take every opportunity to build your credibility.
- The Birth of a Successful Internet Business: Part Eight of Ten -- Automating Your Business
[Home-Based-Business] Running a successful Internet business can be a very time consuming venture. Not only must you design and market your website, but you must also develop your products, fulfill your orders and answer customer support requests -- the list goes on and on.
- The Birth of a Successful Internet Business: Seven of Ten- Accepting Credit Card Pays thru Your Web
[Home-Based-Business] Accepting credit card payments through your website is an absolute essential part of doing business on the Internet. If you're not accepting online credit card payments and processing orders online, you're losing a massive amount of business. Studies have shown, you can increase your online sales up to 400% simply by accepting credit cards. In addition, by offering a combination of payment options, you can increase your sales even further.
- The Birth of a Successful Internet Business: Part Six of Ten -- Designing Your Website
[Home-Based-Business] When preparing to design your website, you must first decide on your website's focus.
- The Birth of a Successful Internet Business: Part Five of Ten -- Planning Your Website Strategy
[Home-Based-Business] Developing a professional website strategically designed to sell your products or services is one of the most important factors in determining your success. However, it is only the first step.
Before you begin the actual design process, you must first determine your overall strategy and design your website accordingly.
Internet marketers have basically two choices:
- The Birth of a Successful Internet Business: Part Four of Ten -- Developing Your Business Plan
[Home-Based-Business] Developing a strategic business plan is an essential part of your success. Not only will it assist you in visualizing your business strategy, but it will also give you an organized approach to achieving your goals.
- The Birth of a Successful Internet Business: Part Three of Ten -- Essential Software
[Home-Based-Business] An essential part of running a successful Internet business is quality software. Software will play a major roll in your success. You must be willing to invest in the software you'll need to assist you in running your business.
- The Birth of a Successful Internet Business: Part Two of Ten -- Tools of the Trade
[Home-Based-Business] An important part of developing a successful Internet business is setting up your office space. Whether you operate your business from an office building or out of your home, having your own "space" is an essential part of your success.
Your office space should be used exclusively for your business and be set up to best suit your needs...
- The Birth of a Successful Internet Business: Part One of Ten -- Soul-Searching
[Home-Based-Business] Developing a successful Internet business is the ultimate goal of the Internet entrepreneur. However, statistics show that most Internet businesses never make any real money.
Making money on the Internet isn't easy -- it takes a great deal of time and effort and requires a total commitment. You must be completely passionate about your business and have a sincere desire to succeed. Anything less will be a complete waste of your time and will most likely result in failure.
- Top Ten Lessons Learned in Home Based Internet Business
[Home-Based-Business] Since starting my home based Internet business back in 1997, I have learned many lessons along the way. These lessons have played a major role in my success, and I'd like to share them with you...
- Spam -- How Much Will It Cost Your Business?
[Internet-and-Businesses-Online:Spam-Blocker] According to a recent study conducted by Ferris Research, a market and technology research firm specializing in messaging and collaboration, Spam will cost U.S. businesses over $10 billion in 2003.
Spam not only clogs our servers and in-boxes, but it also costs us hours and hours of lost time in productivity.
Although the estimated cost of Spam focuses mainly on lost productivity, this picture may be much broader than you realize...
- Selecting a Quality Domain Name
[Internet-and-Businesses-Online:Web-Development] When you're ready to launch your web site and you're trying to select a good domain name, there are many factors that need to be taken into consideration.
- Selecting the Best Web Design Language for Your Project
[Internet-and-Businesses-Online:Web-Design] If you'd like to create and publish your own web site on the Internet, your first step should be to decide what type of web site you would like to create and what web design language you would like to use.
Although there are several web design languages to choose from, make sure you take some time to research your options to ensure you're making the best choice for your project.
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