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Selena McIntyre - EzineArticles.com Expert Author

Selena McIntyre has been a Creative Designer for BPS Outdoor Media since 1999. She has a Marketing Degree and several years of customer service experience. She designs most of BPS's billboards and has written several articles about the outdoor advertising industry. Learn more design tips, about billboards and more marketing advice at my website (link inside of my extended bio.) Look up BPS Outdoor Media on Facebook, MySpace, Twitter & LinkedIn & become our ... [More]

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Billboard Advertising Works!
[Business:Advertising] Outdoor advertising is the last type of advertising most business owners think about, yet it is the cheapest and most effective type of advertising! Here are several facts about billboard advertising and how it can benefit you and your business. You can't turn off a billboard...

Billboards Basics
[Business:Advertising] Billboards are becoming more and more popular today. Perhaps it's because they reach more people for cheaper prices than any other type of media. Or perhaps it's because people are spending much more time in their vehicles now than ever before. Since billboard advertising is increasing so much, I think it is very important for all business owners and everyone involved in advertising to know the basics of billboards.

Billboard Design Rules That the Pros Forget
[Business:Advertising] Have you ever had an ad designed by a professional that was completely terrible and did not produce any results? If so, you're not alone. Find out the rules about billboard design to make your signs effective.

Designing Effective Billboard Advertisements
[Business:Advertising] One powerful ad can make you a fortune, but ten horrible advertisements can cost you thousands (possibly millions) of dollars. This is why it is extremely important to pay attention to every detail of your ads.

Advertising For Men and Women
[Business:Advertising] We all know that men and women were created equal in the beginning. However, when it comes to buying habits, are men and women really from two different planets? This article will show you what type of ads appeal to men and women.

Secrets of Successful Ads
[Business:Advertising] Throughout my life, I've seen billions of ads. Several of these ads are good, and several are bad. Since advertising is expensive, it is important for us learn how to produce successful ads so we don't waste any money on bad advertisements. This article will show you the secrets of producing successful ads.

Color Appeal in Advertising
[Business:Advertising] The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, "Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or service."

Psychological Effects of Advertising
[Business:Advertising] Have you ever wondered why people buy the things that they do? Do you think that psychology plays a major role in our purchasing behaviors? This article will teach you how to understand consumers lifestyles, and it will show you how to make your ads appeal to people in each phase of life.