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Ryan Carlson - EzineArticles.com Expert Author
Then: Ryan grew up in the car washing industry as part of a family-owned car wash business in central Minnesota. Attended Concordia College in Moorhead Minnesota and gained a working knowledge of business, marketing, and communications.
Now: Ryan Carlson, published author of many articles in trade journals and websites, has been cited in multiple media outlets as an authority on consumer buying trends and car wash promotional marketing technologies. Specializing in successful car wash marketing ... [More]
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Ryan Carlson Email Alerts
- Car Wash Monitoring and Video Surveillance
[Business:Security] Car wash operators are always looking for ways in which to both cut costs and save time. Most new car wash facilities start with both a monitoring system and a video surveillance system from day one. Many existing facilities are seeing the need to create accountability for not just criminals, customers, and employees. Monitoring systems keep honest people honest and helps eliminate shrinkage as well.
- Carwash Marketing and Customer Retention - Back to Basics
[Business:Marketing] Creating marketing and promotions that work are a great challenge for car wash owners and operators. The fundamental problem that many car washes run into is that they will never generate the level of customer loyalty that they are hoping for unless they meet the basic needs of their customers first. If a wash owner can identify consumer behavior, he or she will be in a better position to target products and services at them.
- 10 Things That Will Improve Your Wash Business
[Business:Small-Business] Because of the economic conditions that we are faced with in the car washing industry it is time to follow the lead of our own customers. Now is the time to take care of the car(wash) that we already have and focus on getting the most out of it we can. There is far too much waste on labor, lost sales due to equipment failures, and not nearly enough attention on marketing and finding ways of appealing to the next generation of wash customers.
- Are You a Card Carrying Member? Alternate Payment Methods at the Wash
[Finance:Credit] Accepting credit cards was once a luxury few businesses could afford. But in today's fast-paced marketplace businesses can no longer afford not to accept credit cards or ignore the growing population of card-carrying consumers who have made it very clear that obtaining their business is now dependent on the ability to use their cards. This shift in consumer purchasing power has pushed nearly every industry into joining the 'paying with plastic' mainstream.
- The Past, Present, and Future of Cashless Marketing Options in the Car Wash Industry
[Business:Entrepreneurialism] Nearly every car wash operator has read an article or has seen a presentation on the benefits of accepting credit cards and loyalty cards. In fact there are dozens of equipment manufacturers that now offer built-in credit card acceptance and loyalty card programs. Car wash operators in 2007 can't swing a stick at a car wash trade show without hitting the latest cashless acceptance solution for the car wash. But how did cashless acceptance within the car wash industry all start?
- The McWash - The Future of the Car Wash Industry
[Business:Entrepreneurialism] The major difference between the car wash of today and that of the future will be the presence of fewer individual car wash owners in the business. The competitive nature of the future market will push out business owners who fail to properly market their wash. Those that succeed will find what works within the future market and replicate it.
- More Ways to Pay, More Ways to Profit
[Business] American businesses have had the option to accept other forms of payment beyond cash money for years, yet some car wash operators remain reluctant to adapt. If you are not the wash owner that is accepting multiple forms of payment from your customers, it is very likely that your competition is thrilled you're turning down potential business and sending it their way.
- Breaking Out of "The Quarter Business" - Accepting Credit Cards at the Car Wash
[Business:Marketing] Thousands of potential transactions are lost every hour throughout North America as customers take their business elsewhere due to an inability for businesses to take their money. The notion that businesses turn away potential revenue seems counterproductive to the goals of any for-profit business. These businesses are not actively losing potential customers because of a bad car wash or through any action of their own. Businesses are losing customers because of inaction on their part to make the necessary improvements to their business operation and take alternative forms of payment.
- Advances in Car Wash Pay Station Technology
[Computers-and-Technology:Hardware] Every car wash operator should be aware of the major technological changes in the past decade as sophisticated technology has found it's way into the market place. The most noticeable leap in technology has been in pay stations, entry stations, automated attendants, automated tellers, auto sentries, and wizards of water.
- Secrets of Successful Self Service Car Wash Operations - Choosing Software to Work for Your Business
[Computers-and-Technology:Software] There is an easier way to do business, make more money, save time, increase efficiency, and streamline operations of your self-service car wash. Finding and implementing a software solution at your car wash business allows you to work smarter, not harder. Learn how technology and software can improve many areas of car wash operations and increase profits.
- Cashless Marketing Options
[Business:Marketing] In a world full of choices, it is up to the owners of car washes to let the people in their area know why they should choose their location over the others in the area... The buying trends in our consumer driven economy make it very clear that it is not always as important where customers buy their car wash, it's how they buy their car wash. Consumers will make a buying decision based on factors of convenience which could be as simple as accepting their particular credit card or being a member of a prepaid car washing club.
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