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Ron Strand - EzineArticles.com Expert Author
After a 30 year career in marketing, communications and campaign management, I am enjoying my relatively new roles as a teacher, curriculum developer and consultant. As a member of the Faculty of Communications Studies at Mount Royal University, I teach Applied Communications courses related to fund development in sports and recreation, corporate social responsibility and nonprofit organization management. I developed and now moderate an online course in marketing and public relations for the Continuing ... [More]
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- Fundraising or Fund Development - What's the Difference?
[Business:Fundraising] The terms fundraising and fund development are bantered about almost interchangeably. But, there is a difference. But, there is a difference. Fundraising is probably the easiest of the two terms to define. Fund development is a bit less straight-forward and a bit more of an abstract concept.
- Extend Your Brand With The Right Campaign Slogan
[Business:Fundraising] A campaign slogan can be an important part of the strategic marketing of a nonprofit organization.
Like a good brand, a good campaign slogan is meaningful, memorable, and positive.
- Seven Event Management Tips for Fundraisers
[Business:Fundraising] Staging a special event is a reliable method for fundraising and a part of the strategic marketing for a nonprofit organization. This article contains some practical advice for event planning, promotion and management.
- Is Article Writing Old School?
[Writing-and-Speaking:Writing-Articles] While looking at the pictures of the various article writers on EzineArticles, I noticed something I didn't expect. Article writers tend to be an older crowd. Older users, who have been schooled in traditional ways, reading and writing books, adapt naturally to narrative content for websites. Yet, the most popular sites on the net tend to be dominated by young age groups. It may be possible that two distinct Internet cultures have emerged.
- Get Your University Degree Online - Top Ten Tips for Success
[Reference-and-Education:Online-Education] Twenty years after I graduated from a traditional university, I decided I wanted to continue my education. Over the next six years, I completed both a Bachelors degree and a Masters degree online. I now moderate online classes for the college where I also teach. Here are my top ten tips for success in online education.
- Be Sure To Use Industry Metrics in Your Business Plan
[Business:Strategic-Planning] If you are a writing a strategic marketing plan for your new business, you have to make some assumptions. For those assumptions to have some credibility, you should be aware of industry metrics. Unless the business you are starting is truly the first of its kind on the planet, you should be able to find some metrics.
- Advertising Risk - Social Proof Overpowers Authority
[Business:Advertising] A mountain bike ride, a near encounter with a bear and ignoring warning signs, taught me something about how people respond to risk advertising and communication. When assessing risk, social proof tends to be a more powerful motivation than authority.
- Is Golf Tournament Sponsorship an Effective Form of Advertising?
[Business:Advertising] In addition to supporting a worthy cause, golf tournament sponsorship represents an opportunity for effective advertising. It can be an important part of a strategic marketing plan. This article contains some anecdotal evidence to support this theory.
- 5 Top Tips for Planning a Successful Golf Tournament
[Recreation-and-Sports:Golf] A golf tournament can be an important part of the strategic marketing for a nonprofit organization. These are my top 5 tips for planning a successful golf tournament.
- Your Mission Statement May Not Make a Good Introduction
[Business:Marketing] Many organizations use their mission statement as an introduction when writing sales letters or website copy. Using your mission statement may not position your organization. Here are four things you should be sure to include in your introduction to ensure it fits with the strategic marketing of a nonprofit organization.
- Nonprofit Organizations More Interested in Ideas Than Plans
[Business:Strategic-Planning] Search terms related to fundraising and business show a major difference between interest in ideas and interest in plans. This may indicate that people are not engaged in strategic planning for nonprofit organizations. Business, on the other hand, shows more interest in planning.
- The Paradox of Website Design
[Internet-and-Businesses-Online:Web-Design] The dynamic tension between database and narrative is a paradox of the Internet and has an effect on strategic Internet marketing. The ability to store, organize and retrieve co-existing with the sum of all human utterances. On another scale, even when designing and writing for the simplest of websites, some reconciliation between the "natural enemies" must occur.
- Your Website Strategy Should Be Based on Two Questions
[Internet-and-Businesses-Online:Web-Development] Most of website communications strategies can be based on the answers to two questions: Who is using the Internet? How are they using the Internet?
- Why Shouldn't Charities Use Proven Marketing Techniques?
[Business:Fundraising] Charities are sometimes criticized for using marketing techniques that have proven to be effective for business. Why shouldn't charities use techniques that work? After all, the same consumers that we trust to make intelligent choices are the potential donors charities are seeking. Strategic marketing for a nonprofit organization is just as important as it is for a business.
- Websites - Why Many May Be Better Than One
[Internet-and-Businesses-Online:Web-Development] Websites that are all things to all people may not be doing the best job for your business or the strategic marketing for a nonprofit organization. A better strategy may be to develop new sites that meet the needs of specific audiences for specific purposes.
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