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Rok Hrastnik - EzineArticles.com Expert Author
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- How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales
[Internet-and-Businesses-Online:RSS] Yahoo! Pipes redefines how marketers can use RSS and enables you to do more with RSS feed aggregation, filtering and manipulation than ever before. Find out how Yahoo! Pipes can benefit you as a marketer.
- Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content
[Internet-and-Businesses-Online:RSS] To get started with RSS Marketing the right way you need to correctly plan your RSS Marketing strategy, starting by deciding how you are going to deliver your RSS content. This short guide will take you through the key steps and decisions ...
- The Death of E-mail Marketing and the Rise of RSS? What Can You Do?
[Internet-and-Businesses-Online:RSS] The recent announcement that AOL and Yahoo! will start charging e-mail marketers postage per thousand e-mail messages delivered, is rocking e-mail marketers all around the world and at the same time making die-hard RSS fans proclaim the death of e-mail marketing. What does this mean for e-mail marketing and Is RSS really poised to take the throne for direct content delivery and direct marketing?
- Podcasting Monetization Strategies for Publishers
[Internet-and-Businesses-Online:Podcasting] With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel and make delivering audio content via RSS profitable. Today, let's take a look at how publishers can expect to generate podcasting revenues both directly and indirectly - by combining monetization through ad sales and content sales with using podcasting as a marketing vehicle itself.
- The Best of RSS Marketing in 2005
[Internet-and-Businesses-Online:RSS] If you're looking to start using RSS in your marketing or want to expand on your knowledge and get some additional ideas, here are our top RSS Marketing articles and tips of 2005.
- 12 Reasons For Using RSS Marketing
[Internet-and-Businesses-Online:RSS] The importance of RSS for marketing can no longer be disputed, but do we really understand all the benefits RSS brings to us as marketers, or really understand why we need to use it to get closer to our customers?
- The Basics of Measuring Your RSS Feeds
[Internet-and-Businesses-Online:RSS] For most marketers RSS metrics are still a gray area, although in fact RSS is completely measurable, even more so than e-mail. As complexity grows with added capabilities, we’re only taking a look at the absolute basics of measuring your RSS feeds today.
- More Best of From Marketers on RSS
[Internet-and-Businesses-Online:RSS] What is the top advice savvy marketers can give you on RSS? We continue with “the best of” on RSS marketing from US marketing leaders.
- Analyzing the New Yahoo! RSS Report for Marketers
[Internet-and-Businesses-Online:RSS] We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. In this article, we analyze the whitepaper step-by-step, explaining what their findings mean for marketers.
- Marketers on RSS: The Best Of
[Internet-and-Businesses-Online:RSS] What do savvy marketers have to say about RSS? What are their top tips?
- Publishing E-zines Via RSS
[Internet-and-Businesses-Online:RSS] The exact how-to specifics of how to publish your e-mail e-zine via RSS.
- Taking the Easier Route to Generating RSS Subscribers
[Internet-and-Businesses-Online:RSS] RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button. If you don't want to waste potential subscribers, what other alternatives do you have? And what are the best ways of generating RSS feed subscribers?
- Marketing Optimization 101 for Blogs
[Internet-and-Businesses-Online:Internet-Marketing] Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise. Read this article to discover the 13 essential points to optimizing your blog ...
- Podcasting Monetization Strategies for Marketers
[Internet-and-Businesses-Online:Podcasting] With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel. Today we’ll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.
- Marketers Still Don't Get RSS Metrics - How We Really Can Measure RSS
[Internet-and-Businesses-Online:RSS] Even after all that's been written and explained, even reputable online marketing publications such as ClickZ still don't get RSS metrics.
- Do Marketers Really Need RSS?
[Internet-and-Businesses-Online:RSS] The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?
- Defining the Relations Between Blogs, E-zines, RSS, and E-mail
[Internet-and-Businesses-Online:Internet-Marketing] Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?
- The 7-Step RSS Marketing Plan
[Internet-and-Businesses-Online:RSS] If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you’re on the right track.
- RSS as a Change Agent
[Internet-and-Businesses-Online:RSS] How RSS is changing the internet marketing world and why? It's impact is much more profound than most imagine and has the potential to change the way we have to do business online.
- The RSS Promise for Internet Users
[Internet-and-Businesses-Online:RSS] RSS empowers consumers and other internet users to claim the next level of the internet experience, by bringing them the content that matters directly to them, without the burdens associated with e-mail.
- Microsoft and Google Show It's Time for RSS Marketing
[Internet-and-Businesses-Online:RSS] Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now. But now Microsoft and Google are not only starting to show the way, but are making RSS a neccessity ...
- The Full Circle of RSS Marketing Power
[Internet-and-Businesses-Online:RSS] RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept. While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.
- 5 New Internet Marketing Opportunities Through RSS
[Internet-and-Businesses-Online:RSS] When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with …
- RSS Works: Hard Metrics to Prove It
[Internet-and-Businesses-Online:RSS] Does RSS really work for marketers? Does it increase click-through rates, drive visitors and improve search engine rankings? These hard metrics will for the first time demonstrate to you exactly how well RSS works ...
- The 7 Steps to Promoting Your RSS Feeds on Your Website
[Internet-and-Businesses-Online:RSS] RSS gets 100% of your content delivered, but it’s no good if no one subscribes to your feeds. Here are the 7 steps to take to make sure your visitors subscribe ...
- What is RSS - For Marketers
[Internet-and-Businesses-Online:Internet-Marketing] RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
- RSS Meets the Needs of Direct Marketers
[Internet-and-Businesses-Online:RSS] Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor. Let's take a look at the key direct marketing aspects of RSS ...
- RSS is Not Only for Blogs
[Internet-and-Businesses-Online:RSS] Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular. In fact, RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.
- #1 Mistake Most Blogs Do
[Internet-and-Businesses-Online:Blogging] As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds. Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. Furthermore, according to a recent BlogAds survey, only 12 percent of the blog reading audience said it used RSS always or often.
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