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Rikki Arundel
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Joined EzineArticles on Aug 16, 2005 Does Your Marketing Pass the 5 Second Test?
Business: Marketing • Published: July 30, 2006
Whether it's an article, mailing, advert, trade show booth or web page, there is one constant - we all take just a few seconds to decide whether it is of interest to us. If you are planning any form of marketing you need to make sure it passes the five second test to get attention.
Don't Sell to Network Contacts - Tell Them How You Help People
Business: Networking • Published: July 30, 2006
We meet potential customers every day. And more importantly everyone we meet probably knows someone who may be interested in our products and services. But how do we take advantage of all those meetings without putting people off by "selling?"
Stop Selling! - Help People to Buy
Business: Sales Training • Published: June 26, 2006
One great paradox of life is that people hate being sold to but we all love to buy. How do we in business overcome this challenge? Rikki Arundel's explores a simple answer - Stop Selling!!! And Help People to Buy.
Gender Differences: How Women Can be More Successful in a Male World
Womens Interests • Published: September 26, 2005
Women still struggle to compete with men in business because they have different communication and behaviour strategies. This article looks how the male dominated business puts women at a disadvantage and how women can redress the balance without sacrificing their femininity.
Public Speaking: From Trainer to Speaker - A World of Difference
Writing and Speaking: Public Speaking • Published: September 26, 2005
A lot professional speakers come from a background in training, it's a natural route, but there are more differences than similarities between the two. Professional Speaker Rikki Arundel has made the transition and although both involve speaking to groups, demonstrates that both require us to master entirely different skills.
Public Speaking: 10 Steps to Avoid PowerPoint Becoming a Deadly Virus
Writing and Speaking: Public Speaking • Published: September 26, 2005
PowerPoint can destroy a great speech, or prevent a great speech every being created. Profession Speaker Rikki Arundel highlights the dangers or using PowerPoint and provides 10 great tips to avoid them and keep your audience awake.
Ezine Article Writing: A Template Saves Time and Aids Structure
Writing and Speaking: Writing Articles • Published: September 21, 2005
Writing articles for submission to ezine article directories is very different to writing directly for publishers. It is important to make sure your article meets the different needs of the publishers, the readers, the search engines and the ezine article directories. Working with this Ezine Article Template will save time and improve the chances of publication.
Overcome Your Fear of Public Speaking
Writing and Speaking: Public Speaking • Published: September 21, 2005
Apart from the distressing physical reactions to extreme stress, fear of public speaking can destroy people's careers and permanently damage their self esteem. The key to overcoming this debilitating fear lies not in the preparation and delivery but in the content of the speech.
Public Speaking: Getting the Room Set-up Right
Writing and Speaking: Public Speaking • Published: August 30, 2005
Hotel banqueting departments seem to have a fixed policy of a few standard room set-up arrangements and no matter what you ask for they seem to give you the standard room set up that is nearest to what you ask for. How the room is arranged can make or break your seminar or meeting so here are a few tips on how to be more creative.
Small Business Marketing Tip - Focus on a Niche or Target Market
Business: Marketing • Published: August 29, 2005
If someone asks you who you do business, with how do you answer? Very few businesses market to everyone and only the corporates can afford to reach them. When you are marketing on low budgets, it's important to focus your activities on a clear niche, and that can give you huge advantages over your larger competitors.
Small Business Marketing Tip - Get Attention and Be Remembered
Business: Marketing • Published: August 26, 2005
In a world of noise and junk, the key to success for any business is to Get Attention and Be Remembered. In this article professional speaker Rikki Arundel illustrates how to master these two important skills to get your customers doing your marketing for you.
Small Business Marketing Tip - Putting the Customer First
Business: Marketing • Published: August 26, 2005
Sometimes we get so absorbed in the latest and greatest marketing fads we simply forget the basics, the blindingly obvious. This article uses a simple story to bring home the "common sense" importance of putting the customer first in everything you do.
How to Write and Deliver an Outstanding Speech - Using the PEPP Talk Forumla
Writing and Speaking: Public Speaking • Published: August 24, 2005
How many times have you come away from a meeting or conference thinking - Wow - "That speech was Outstanding!" I suspect the answer for most people is "Not many". Why are so many business presentations so utterly boring and ineffective today? In this article Rikki Arundel will explain what makes an outstanding speech, why so few meet that definition, and how you can make sure that your next speech is truly "Outstanding."