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Rick Sloboda - EzineArticles.com Expert Author
Rick Sloboda is a Senior Web Copywriter at Webcopyplus, which helps businesses boost traffic, leads and sales with optimized web copy.
Clients range from independent retailers to some of the world’s largest service providers, including AT&T (formerly Cingular) Quest Diagnostics and Scotia Bank.
Rick advocates clear, concise and objective website content that promotes readability and usability, and conducts web content studies with organizations in Europe and the U.S., including Yale University.
He speaks frequently at Web-related forums ... [More]
[View Rick Sloboda's Extended Author Bio]
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Rick Sloboda Email Alerts
- 10 Sci-Fi Points of Inspiration For Website Design
[Internet-and-Businesses-Online:Web-Design] Lacking inspiration for your latest website design? Escape from reality, and fuse fantasy and technology by looking to these intoxicating Sci-Fi TV shows.
- Turning Internet Leads Into Sales
[Internet-and-Businesses-Online:Internet-Marketing] Showing consumers respect turns browsers into buyers. Yet, when consumers reach out, their inquiries often seem to fall on deaf ears. In the digital age, a prompt response is anticipated - always. And when it's not delivered, it can easily kill the sale. Fortunately, marketing firms are providing a host of innovative solutions to assist businesses with customer acquisition cycles on and off the Internet.
- 13 Reasons Why Most Businesses Fail
[Business:Entrepreneurialism] For any business - online or not - the odds are stacked against success. In fact, sources indicate as many as nine out of 10 businesses fail within five years. What are the treacherous traits that are responsible for the demise of most businesses? Following are answers by some of the most renowned business experts of our times.
- Kids And Quality Website Content
[Writing-and-Speaking:Writing] Raising children helps hone your web writing skills. They curiously ask questions and hang on your every word, forcing 'plain talk' in the simplest form. While website content shouldn't necessarily cater to toddlers, simple language does go a long way to promote readability and usability.
- Passion, Talent, Specialization - Equals Success
[Internet-and-Businesses-Online:Web-Design] Those who tap into their raw talents and passion get ahead further and faster in the ever-expanding Web world.
- Treat Online Guests With Respect
[Internet-and-Businesses-Online:Web-Design] Does your website grant your customers respect? Review the following checklist to find out.
- Is Your Website Content Self-Centered?
[Internet-and-Businesses-Online:Internet-Marketing] Does your website content merely brag about your company's "industry leading" products, features and services? If so, you might be boring your visitors and helping out your competition.
- Is Flash Hurting Your Business Website?
[Business:Marketing] Did you know Flash-based sites and intros can hurt your business?
Find out how, and what you should do.
- "Super Spider" Grabs Google's Attention
[Internet-and-Businesses-Online:Internet-Marketing] A Melbourne start-up claiming it will soon unleash the Web's first "true real-time search engine" has grabbed the attention of search engine giant Google.
- How To Dance With Google
[Internet-and-Businesses-Online:Internet-Marketing] Millions of websites attempt to seduce Google and its competitors to score high search engine rankings. But what is the best path to this lucrative romance?
- Delegate Or Die: 6 Steps For Business Growth
[Business:Entrepreneurialism] To achieve business growth, you need to focus on your strengths and hire others to take care of the rest. Unfortunately, entrepreneurs often fail to employ this fundamental business growth strategy. Following are six steps to help you delegate successfully.
- Internet Users Choose Speed And Readability Over Appearance - Web Poll
[Internet-and-Businesses-Online:Web-Design] More than 93 per cent of Internet users indicated they favour speed and readability over appearance when visiting websites, according to a recent online poll conducted by Webcopyplus.
- Are Web Users Dense?
[Writing-and-Speaking:Copywriting] Clients and students frequently question why website writing should hover around a grade eight level.
- How To Get Read On The World Wide Web
[Business:Entrepreneurialism] When writing web copy for the all-too-noisy World Wide Web, nothing is more powerful than simplicity. As a result, your web copy messages need to be clearly defined and concise.
- Is Your Business Out Of Site? Employ The Ultimate Marketing Tool
[Internet-and-Businesses-Online:Web-Development] With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ. Find out what a web site can do for you.
- 15 Fixes For A Failing Website
[Internet-and-Businesses-Online:Web-Development] Employ these 15 tactics to improve your search engine rankings, engage visitors and convert more sales.
- Three Building Blocks To A Successful Business Website
[Internet-and-Businesses-Online:Web-Development] Are you planning to build or update a business website? The following three questions will save you time, money and frustration, and help you get the results you want.
- Seven Webcopy Essentials To Boost Sales In 2007: How To Engage Online Visitors
[Writing-and-Speaking:Copywriting] Relevant webcopy is the key to engaging your website's visitors and converting more sales in 2007. Be sure to employ the following webcopy tactics.
- SEO copywriting for spiders: Nourishing the logical needs of search engine spiders
[Internet-and-Businesses-Online:SEO] A satisfied spider can spin you a healthy bottom line. If your copy writing is not spider friendly, you're missing out on one of the most powerful, cost-effective ways to achieve online presence: search engine optimization (SEO).
- Writing For The Web: Nourish The Spider, Engage The Human
[Writing-and-Speaking:Writing] When you’re writing for the web, you answer to two masters: humans and spiders. For your website to reach its full potential, your web writing needs to appeal to the emotional needs of your target audience as well as the logical needs of search engine spiders.
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