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Randy Hall - EzineArticles.com Expert Author
Randy Hall is a freelance copywriter with AWAI training and 10 years experience writing sales copy in the advertising department of a newspaper. Working in retail sales for more than 10 years has given him special insight into the buying habits and the reasons why people buy. With all of these gifts and acquired talents Randy is able to write exceptional sales copy that will aid most anyone with there online or direct response ... [More]
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Writing Headlines That Work
[Writing-and-Speaking:Copywriting]
No matter how good your sales copy is, it still will not make sales unless someone reads it. The headline is the tool you have to grab their attention to begin with and make them want to read on. Consider how many times you've sat down to read a newspaper. As you peruse the paper you are scanning the headlines stopping only to read the articles that attract your attention. Of course you only continue reading the rest of the article as long as it interest you, but the headline is what gets the ball rolling.
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Research - The Main Ingredient to Understanding
[Writing-and-Speaking:Copywriting]
If you really want to succeed with your sales letter you must do research. Not any research is going to help you produce a sales letter that will get the best possible results. Knowing what questions you need to answer will give you the edge you need to get you started in the right direction.
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Why We Buy
[Writing-and-Speaking:Copywriting]
Understanding why people buy the things they buy will only help you sell your product or service better. People buy for a reason. People buy with their emotions and justify their purchase with logic. Primarily people buy what they want because it will fulfill a desire or because it will make them feel better. If they perceive it will save the time or money or make them money they will buy. Whatever the reason finding it and using it to compel them to buy is what this article is all about.
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Writing Your Own Sales Letter
[Writing-and-Speaking:Copywriting]
Your business lifeblood is all about convincing potential customers to buy. An effective sales letter can work for you 24/7, but it needs to be written using tried and tested methods that will convert those prospects into paying customers. Knowing what to say is all about research first, creativity second and proving your honesty. Trust is just as essential as being able to convince the prospect that your product or service is of the highest quality and worth the price tag.
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Why is the Advertising Budget the First to Go?
[Business:Marketing]
When times get rough it's the advertising budget that is the first to go and this mistake always amazes me. When your sales are slumping because of a bad economy it is obvious that you have to compete even harder for customers. Sure, word of mouth advertising is hands down your best advertising, but this will most generally only bring in a few new customers. Advertising is a numbers game so you need to be smart about how you use your advertising dollars. Cutting your advertising budget is not the answer. Redirecting your focus from passive advertising to advertising methods that reach your target market is what any business should seek.
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Success is in Your Copywriting
[Writing-and-Speaking:Copywriting]
If you want to be successful on the Internet you must learn how to write convincingly. This is the only way you are going to ever get a decent conversion rate. Otherwise you're just wasting your time.
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What is Marketing, Advertising and Branding?
[Business:Marketing]
Marketing is a very complex subject that is linked with advertising and branding. Many feel they are synonymous, but they are separate entities whose definitions mingle and meld together in intricate ways. This article explores the differences and tries to shed some light on the subtle variations of Marketing, Advertising and Branding.
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