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Rachel Agheyisi - EzineArticles.com Expert Author
Rachel is an economist with over 25 years of professional experience in business research, writing, and consulting. She specializes in writing white papers and case studies that address regulatory compliance and business intelligence issues. Author of more than 80 business reports, Rachel founded Report Content Writer (RCW) in 2009. Some of her favorite things include yoga, owls, teapots, and trains -- in any order.
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- 4 Things to Consider Before You Deploy SaaS
[Computers-and-Technology:Software] SaaS is short for software as a service. SaaS-based tech products are marketed as "hosted solutions" or "web based solutions", or "on-demand". The obvious advantage of the subscription-based access is that regardless of size, any company can potentially afford the best and latest business technology. The upfront costs of access are considerably low in comparison to costs associated with licensed software and purchased equipment.
- 3 Key Components of an Effective Business Case Study
[Business:Marketing] The primary purpose of a case study is to tell a success story, which explains its appeal as a marketing tool. The persuasiveness of a business case study depends on its credibility. This article suggests three components that help strengthen the marketing impact of a B2B case study.
- What to Do When You Suspect an Unsafe Drug Product
[Legal] Billions of prescription drugs are filled at retail pharmacies in the U.S. every year. On average, females fill more prescription drugs than do males.
- 5 Things Every Consumer Should Know About Product Recalls
[Legal:National-State-Local] Consumers in the United States depend on the government to ensure the safety of products sold in the country. Given the volume and diversity of commodities available through various distribution channels across the nation, monitoring product safety is a monumental task. Product defects occur.
- Empowering Your White Papers to Deliver Quality Leads For Your IT Products
[Business:Marketing] Products categorized as "complex sale" require significant deliberation before purchase. IT products tend to fall under that category. Informative marketing tools, such as white papers, are critical for generating and nurturing quality leads for these products. However, my survey of over fifty white papers from various IT companies revealed features that may be undermining the effectiveness of these marketing tools. I characterize these features as "missing links" because they reflect how the content of some of the reports deviates from basic marketing principles. This article discusses three of the missing links and suggests fixes to improve the impact of marketing white papers.
- Five Things That Could Increase Your Risk of Identity Theft and How to Protect Yourself
[Legal:Identity-Theft] An identity thief wants your personal information because it gives him access to your financial accounts and other family records. However, beyond the loss of financial resources, data thieves impose a more fundamental loss of personal freedoms. The Federal Trade Commission (FTC) estimates that there were over 8 million cases of identity theft in the U.S. in 2008. There are recurring features associated with increased risk of victimization. This article discusses five risk factors and suggests ways to minimize your exposure.
- 3 Tips to Ensure the Success of the Reciprocity Rule As a Marketing Strategy
[Business:Marketing] Reciprocity describes a range of mutual exchanges that include products, services, favors, and other types of obligations. Applications of the principle abound in politics, mathematics, social psychology, and business. A marketing strategy built on reciprocation succeeds because it relies on the innate willingness of prospects to fulfill the underlying obligation. However, the strategy is not foolproof. The effectiveness of the reciprocity rule can be undermined if marketers ignore the three tips discussed in this article.
- Getting to Know Business Intelligence Technology
[Computers-and-Technology:Software] Business intelligence (BI) promises the type of information support every business manager could use. Properly deployed, BI tools and functionalities improve the objectivity, transparency, and timeliness of business decisions. This article provides an overview of this potentially powerful business tool.
- Tips on Conducting a Needs Assessment Before Deploying Business Intelligence (BI) Technology
[Computers-and-Technology:Software] The success of business intelligence (BI) adoption depends critically on how well the technology fits the needs of an enterprise. One way to improve the returns on BI investment is to conduct a thorough needs assessment before acquiring the technology. This article suggests some tips on how to conduct a BI needs assessment.
- Key Elements of Successful Financial Information Security Program
[Legal:Regulatory-Compliance] Anyone who's had his or her financial information compromised knows the troubling feeling. The problems of identity theft and fraud make information security a big deal for everyone. Financial institutions have a better chance at successful data security if they develop a program that incorporates the three key elements identified in this article.
- Online Businesses and the COPPA
[Legal:Regulatory-Compliance] The Federal Trade Commission (FTC) regulates how online businesses collect, use, and distribute information from children on the Web. This article highlights the requirements of the Children's Online Privacy Protection Act. The importance of COPPA compliance is illustrated with lessons from the expensive mistakes of two website operators.
- 7 Tips to Make Your Company's Information Security Plan More Manageable
[Legal:Regulatory-Compliance] Information security makes good business sense because it is essential for building trust between a business and its customers. The FTC's Safeguard Rule makes protecting consumer's personal information a legal requirement for financial services providers. Unfortunately, many businesses continue to struggle with the challenges of implementing secure information policy. The legal consequences of non-compliance are often quite severe and potentially damaging to the reputation of the company. Adopting a few simple tips, such as the ones suggested in this article, could help businesses manage compliance requirements and consolidate a trust relationship with customers.
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