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Phillip Davis - EzineArticles.com Expert Author
Phillip Davis is a twenty year marketing veteran, having run a full service advertising agency in the Tampa Bay, Florida area for nearly 17 years, before opening his full time naming company. In the past five years, Phil has personally named over 200 regional, national and international companies, products and services. When not naming, branding and consulting, Phil can be found enjoying a busy household of four kids, three dogs and too many cats, ... [More]
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- Rebrand Your Company to Boost Your Bottom Line
[Business:Branding] When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will often lead to entirely new products and services, yet the original corporate identity often remains in place. This old, static image can be confusing at best and costly at worst.
- Discover Your Brand's "Pivot Point" to Power Future Growth
[Business:Branding] Knowing your brand's "pivot point" or key promise can make the difference between growing more profits or growing more problems. Find out why customers are really buying from you, and how to give them more.
- Your Brand is Your Promise! (So What Are You Promising?)
[Business:Branding] Brands are simply the promise we make to our customers. Knowing what we are promising will ensure we keep our clients trust, confidence and loyalty.
- Branding Basics - "Own" a Word and Become a "Monster"!
[Business:Branding] Is it possible to actually "own" a word in everyone's mind? The short answer is "Yes!"
- American Inventors Could Use Some Branding Help!
[Business:Branding] If you are one of the mesmerized millions who have tuned into the hit reality show American Inventor, you probably witnessed the importance of first impressions and the power of branding. It only took seconds for the panel of judges to start formulating opinions on the worth and merit of the inventions, often based on nothing more than the product name and a brief introduction. A good example was the child psychologist who created an invention she named a "Tizzy".
- Naming a Consulting Company
[Business:Branding] With the economy on the skids, many experienced mid and upper level professionals are striking out on their own, leveraging their expertise to build their own future and control their own destiny. For many of these aspiring entrepreneurs, creating a compelling brand name is new territory, a complete and utter mystery. They know it's an important part of the equation, and they may have even had a full time marketing department at their previous firm.
- Branding Basics - The Top Five Warning Signs It's Time to Hire a Company Naming Consultant
[Business:Branding] To name or not to name. Discover these five warning signs that indicate it's time for professional naming help.
- You Name It! The Complete "How-To" Guide For Naming a New Business
[Business:Branding] Naming a business just got easy! Discover the 8 essential steps needed to create great company names.
- Six Essentials You Must Have - From a Naming and Branding Firm
[Business:Branding] A brand naming firm that's worth its salt will do more than deliver a creative business name. They will see the proverbial "big picture" and set you up with a future marketing platform that will provide ongoing marketing campaigns. The complete corporate identity package should include.
- Tips For Creating Brilliant Business Names
[Business:Branding] Tips, tricks and techniques used by professional branding firms for creating great business names. Discover the key components for developing effective, memorable and lasting business names.
- Transform Your Business Name Into a Brand Name
[Business:Branding] It's easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step of building a brand image. The name, logo and tag line are two dimensional elements in a three dimensional world.
- Magnetize Your Brand and Attract More Customers
[Business:Branding] Discover how to "magnetize" your brand and attract more customers with less effort. What makes a company brand magnetic -- one that effortlessly attracts customers, revenue, media attention and employees alike? A quick examination of the laws of nature will reveal the answers...
- Nurture Your Brand and Grow More Business
[Business:Branding] Branding is not a static thing. Perceptions change and with it fortunes. Tend to your brand image and gain even more market share.
- What Every Customer Truly Wants - And How You Can Provide It!
[Business:Customer-Service] It finally hit me this week what every single client, customer, person and patron truly wants -- and it's not what we're giving them. What we're giving people is details, lots of details. They come in the form of product specifications, a list of attributes, qualities, claims, guarantees, and service promises.
- The Power of Storytelling to Build a Better Brand
[Business:Branding] Every good brand has a good story behind it. Discover how to create a compelling story that will have customers asking for more.
- Why Weird Words Make Great Brand Names
[Business:Branding] When creating a truly great company name, the number one consideration should be the level of "engagement." "Engagement?" you ask incredulously.
- Dig a Deeper Well - How to Tap the Power of Your Brand Image
[Business:Branding] Getting the most from your company's brand requires more than knowing what you do. It requires an understanding of who you are.
- Organic Naming - Creating Company and Products Names With Deep Roots
[Business:Branding] How to create natural, intuitive business and company names that resonate with your customers. In an age of artificial and coined naming, this naming strategy can often produce a memorable brand name that really works.
- The Five Key Steps to Naming an Internet Business
[Business:Branding] Properly naming an online company can make the difference between disaster and success. Discover these five steps for creating internet business names that work!
- Build Company Value by Building a Brand
[Business:Branding] The intangible value of a brand name can bring higher margins, profits and value. So instead of just building a business, here's why to build a brand.
- The Hidden Dangers of Achievement - How Getting Ahead Can Put You Behind
[Business:Management] Putting a company's focus on merely moving forward can have disastrous results. Discover the importance of listening and adapting to change.
- What the Holidays Teach Us About Branding
[Business:Branding] If your company were a holiday, how would it be celebrated? Take a few lessons from the timeless traditions of the holidays and infuse your company with meaning.
- Revitalize Your Brand For a Better (And More Profitable) New Year
[Business:Branding] Healthy brand names require periodic checkups. See if your company is suffering any of these branding ailments.
- Monster Amazon Crocs - Why Creative Brand Names Work Best
[Business:Branding] Avoid the most common company naming mistake of all - purely descriptive names. Find out how to use the power of evocative words to create high impact, high recall brand names.
- Top 4 Reasons Why Article Marketing is a Complete Waste of Time
[Writing-and-Speaking:Article-Marketing] Over the course of the past two years, I've encouraged a wide number of clients and friends to utilize article writing as part of their overall marketing strategy. For a number of reasons this potentially effective strategy can completely fail. Here are the top four offenders.
- How to Find the Perfect Domain Name For Your Internet Business
[Internet-and-Businesses-Online:Domain-Names] Let's face it -- finding a good domain name is tough these days. Over 100 million domains have already been registered, and from all accounts, the trend is not likely to stop soon. So what's an aspiring internet entrepreneur to do?
- The Power of Brand Filters - Tips For Better Company and Product Naming
[Business:Branding] Is your company naming project at a dead end? Follow these simples steps to get your business naming assignment back on track, with the simple help of brand filters.
- The #1 Tagline Mistake to Avoid When Branding a Business
[Business:Branding] An effective tagline can make or break a company or product. Learn the most important mistake to avoid when crafting this all important part of your brand identity.
- The Number One Question to Ask When Naming a New Business
[Business:Branding] Naming a new business is one of the most important decisions a business owner makes. Before taking the leap, ask yourself and your marketing team, this one vital question.
- How to Keep Your Company Branding Current (And Profitable!)
[Business:Branding] The one constant in business is change. Nearly every product, service or solution gets replaced by something newer, better, and "different-er" than before. Take mobile texting for example.
- Learning From McCain's Biggest Branding Mistake
[Business:Branding] To learn more about company branding, look no farther than a good political race. How a candidate positions himself or herself can provide valuable lessons for business owners looking to "own" a position in their industry.
- Down Times? Use Them to Clarify Your Company's Brand Message!
[Business:Branding] Hard economic times can be a blessing in disguise if the "down time" is utilized wisely. Take this opportunity to clarify your brand and your message so you are ready to shine when brighter days return.
- Nine Resolutions to Build Your Brand and Your Business
[Business:Branding] After the wild ride that was '08, many business owners are asking themselves just where to invest their time, energy and money in the new year. From dealing with hundreds of business owners each year, here are a few suggestions.
- Is Your Company Identity Killing You?
[Business:Branding] Is your company's claim to fame actually boxing you in and killing off opportunity? Learn how to create an identity that is more timeless, enduring and rewarding.
- Branding - How to Discover Your Brilliance and Let it Shine
[Business:Branding] We've all been there before ... that dim place where you feel a bit lost, unsure of your business and life direction and hesitant to move forward. To make matters worse, we then pressure ourselves to buck up and "do something about it!" So with little sense of clarity we redouble our efforts, take on new initiatives and blindly charge forward. Instead of making progress, we often manufacture more headaches
- Marketing Essentials: The 15 Second Elevator Speech
[Business:Branding] Make the most of that 15 second window of opportunity, when asked about your business. Tips for creating an elevator speech that will have them pushing the "hold door" button...
- Top Eight Mistakes to Avoid When Naming Your Business
[Business:Branding] Naming a business is among the most crucial factors in starting a new enterprise. Avoiding these costly eight naming mistakes can help you find the "perfect" company name.
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