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Pete Wise - EzineArticles.com Expert Author
Peter Wise is a freelance copywriter based in London, UK. After stints at leading advertising and direct marketing agencies, he has had his own business for fifteen years. He specialises in writing websites and search engine optimisation copywriting, as well as ads, brochures and radio commercials.
[View Pete Wise's Extended Author Bio]
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- Search Engine Optimization - Ten More Misconceptions
[Internet-and-Businesses-Online:SEO] For most businesses, search engine optimization of their website is essential, yet to many it's still a mystery. Here are a further ten misconceptions about search engine optimization - make sure your business avoids these common misunderstandings.
- Search Engine Optimization - Ten Common Misconceptions
[Internet-and-Businesses-Online:SEO] Search engine optimization is part science, part art, part instinct. But for some it's still essentially a mystery. Here are ten common misconceptions about search engine optimization.
- Freelance Copywriter - How Much Should You Expect to Pay Yours?
[Writing-and-Speaking:Copywriting] Thinking of hiring a freelance copywriter? Here's what you can expect to pay - and some tips to help ensure you get the best value.
- Choosing Pets For Kids With Allergies
[Health-and-Fitness:Allergies] I love dogs. My partner loves dogs. My kids love dogs. Trouble is, dogs don't love my kids - at least not when it comes to allergies. So if you've set your heart on getting a dog, but you or your family have allergy problems is there anything you can do about it?
- Small Business Website Design - How Do You Choose What's the Best Value?
[Internet-and-Businesses-Online:Web-Design] There's no shortage of companies out there offering low cost website design for small or medium sized businesses. But how can you spot what's best for your business? As well as the obvious factor of low cost, it's important to work out exactly what you're getting for your money - and whether it meets your needs.
- Proofreading - My Top 12 Tips
[Writing-and-Speaking:Writing] If you're producing any kind of professional writing, proper proofreading is essential. As a freelance copywriter, nothing looks worse than if I make a basic error or leave in a typo, though even I get it wrong sometimes. So, at the risk of setting myself up for a fall, here are my tips for getting it right.
- Search Engine Optimization Copywriting - Is it More Hassle Than It's Worth?
[Internet-and-Businesses-Online:SEO] So many people are talking about search engine optimization, copywriter after copywriter is starting to offer it, and countless websites are telling you how to do it for yourself. Therefore making sure your site is written to appeal to the search engines has got to be worth it...hasn't it?
- SEO Copywriting - The Cinderella Service
[Internet-and-Businesses-Online:SEO] Website optimization is on everyone's minds nowadays. But one area that still consistently gets neglected is search engine optimization copywriting. You could be surprised what it could do for your rankings - and at how little it comparatively costs.
- Websites For Small Businesses - The Cost-Effective 3 in 1 Approach
[Internet-and-Businesses-Online:Web-Development] How can you get a cost-effective small business website with attractive design, great content and plenty of traffic? The secret is not to treat each of these elements in isolation.
- Copywriting - Sometimes It's Better to Stress Features, Not Benefits
[Writing-and-Speaking:Copywriting] In copywriting, it's a good rule of thumb to stress benefits over features - what's in it for the punter rather than what your product or service consists of. I say a good rule of thumb, but for a lot of people it's the be all and end all. However, there are many exceptions...
- Brochure Copywriting - How Long Should it Be?
[Business:Marketing] How long should a company brochure be, what kind of information should you put into it and what should you leave out? This article gives you the answers.
- Advertising and Marketing Awards - 10 Ways to Win
[Business:PR] Awards are everywhere these days. Winning them can further your career, generate positive PR for your company, promote staff morale, impress potential clients...or simply boost your ego. So if your trophy cabinet is looking a bit threadbare, here are some tips for picking up your share of the glory.
- Web Copywriting for International Markets
[Writing-and-Speaking:Copywriting] So your website is beautifully written, the keywords are all in place and everything seems just fine. But hang on, half or more of potential customers will probably never find you - and many of those that do could find your web copywriting baffling, unappealing or even offensive. How come?
- 10 Things You Should Expect When Choosing a Brochure Writer
[Writing-and-Speaking:Writing] Brochures, leaflets, flyers, pamphlets, sales collateral, product sheets...every company needs them. And in an ideal world, every company has an experienced brochure writer to craft them. Poor use of language, grammar or punctuation, or badly structured, unpersuasive copy will actively put off customers, who will suspect that your products or services are similarly shoddy. So it's vital to get the words right. Here's what to look out for when hiring someone for your brochure copywriting.
- UK Advertising Copywriting - The Top Ten Cliches and Why You Should Avoid Them
[Writing-and-Speaking:Copywriting] We've all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your UK advertising copywriter comes up with them, find another copywriter. Here are the worst offenders in the UK - and the reasons why you should never use them.
- Search Engine Optimisation Copywriting - The Top Ten Pitfalls and How to Avoid Them
[Internet-and-Businesses-Online:SEO] In the last few years, search engine optimisation copywriting in the UK and around the world has changed beyond recognition, as has the way sites are optimised by their design, coding and links. However, the biggest changes have been with SEO copywriting. Some of the same old mistakes are being made, and with all the changes to the ways search engines rank sites, fresh pitfalls are appearing. This article looks at some of the most common mistakes and omissions in SEO copywriting - and how to avoid them.
- SEO Copywriter - Finding The Website Writer You Really Need
[Writing-and-Speaking:Copywriting] Search engines and the way they work are constantly evolving. What works today is ineffective or even illegal tomorrow. Writing for search engines is a skill that involves specialist and up-to-date knowledge. Here's what to look out for if you need someone adept at search engine copywriting.
- Ten Reasons Why You Shouldn't Write Your Website Like Your Company Brochure
[Internet-and-Businesses-Online:Web-Design] Even nowadays, too many companies are essentially cutting up their printed brochures and pasting them online as the prime content for their website. It seems like the cheap and easy option - but actually it's the very expensive one, and it will cost them countless customers and almost guarantee low search engine rankings. Here are the main reasons why you need to create content for your website from scratch - and not recycle existing print copy.
- Creative Website Copywriting - Why It Impresses Both Customers and Search Engines
[Writing-and-Speaking:Copywriting] The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it? Not necessarily. This article shows you how to use creative copywriting to make your website really stand out from the crowd - and impress both potential customers and the search engines.
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