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Paul Ransom - EzineArticles.com Expert Author
Paul Ransom is a Google Adwords Management Consultant specializing in sales lead generation, email list building and website conversion rate improvement.
Paul has created a free Google Adwords course on How To Avoid The 7 Most Costly Google Adwords Mistakes.
[View Paul Ransom's Extended Author Bio]
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- Buying Car Insurance - How to Get the Best Deal
[Insurance:Car-Auto] Contrary to popular belief, you can still get cheap car insurance with great benefits to help protect you and your family. Thankfully, you no longer have to trust one single car insurance company when they say they're the cheapest. You can easily compare prices for top car insurance companies online and let them compete to earn your business. When you go online to look for car insurance rates, you'll be asked a few simple questions to customize your insurance policy, such as:
- The Do it Yourself Car Tune Up
[Automotive:Repairs] If you have ever had your mechanic give your car a tune up, you know it is not cheap. Most people who are not mechanics themselves assume they have no choice but to pay somebody else to do it. Not true! A do it yourself car tune up is something every single car owner should know how to do just because it makes you more independent...but it also can save you money.
- How to Buy Tires For Your Car
[Automotive] You probably spent months, in one way or another, shopping for your new car (whether it was just new to you, or actually brand new doesn't matter). But how much time do you spend shopping for tires? When you think about it, slapping any old rubber on your rod is insane. Your life literally is riding on those tires, so you need to buy right. The first thing to consider is which size tire you need. You don't have to be a mechanic to figure it out, but you do need to look where those guys look. You'll find it in one of five places:
- Drinking and Driving - A Deadly Mixture
[Legal] After decades of prevention efforts, hundreds of television and print ads, millions of hours of school programs and all sorts of lobbying efforts from interest groups, people still drive drunk. They ignore the alcohol danger and put themselves and other motorists at risk. Part of the reason is still ignorance of exactly how dangerous it is to drink and drive.
- Auto Industry Bailout - Is it Good For the US?
[News-and-Society:Economics] George W. Bush and Congress have worked together to "lend" up to $17.4 billion to GM, Chrysler and Ford. And all indications are that Barack Obama will increase the bailout by $40 billion. But is this auto industry bailout really good for the country? Let's take a quick look.
- Mercedes Benz Safety - Luxury Features That Protect You
[Automotive] Years ago, you really had one choice when it came to a safe cars - Volvo. Nobody else had the reputation for safety they did. There was even a joke in a Dudley Moore movie that a Volvo ad should say, "We're boxy, but we're safe."
- Teen Drivers - The Facts Parents Need to Know
[Automotive] Getting your driver's license for the first time is a rite of passage in American society. Teenagers nationwide eagerly anticipate the day they will be able to slip behind the wheel. But are parents as informed and prepared as they need to be when they hand over the keys to newly minted teen drivers?
- Using a Cell Phone While Driving Can Kill You
[Automotive] Literally hundreds of millions of people in the U.S. subscribe to a wireless communications service as of October 2008. That includes everything from home wireless Internet networks to cell phones. Of those hundreds of millions of people, many think using a cell phone while driving is harmless. They're wrong. Back in 2005, University of Utah psychology professor David Strayer did a study which showed the effects of cell phone usage on 20-year-old drivers-it ages them.
- Buying a Used Car - Make a Smart Decision
[Automotive] Most new cars lose $1,000 to $2,000 of their value the second you drive them off the lot. That alone means buying used can be a very smart money decision. But the loss in value in the first three years is what really counts. Most new cars are worth only 60 to 70 percent of their original price within three years. That's a big price to pay for that new car smell. That said, buying a used car is a bit like rolling the dice. Somebody else owned it and did things to it that you might not know about just by looking. He's also selling it for a reason. Was it submerged in a river for a few days?
- How to Get the Best New Car Warranty
[Automotive] Not all new car warranties are a great deal. Consider what most warranties for products you buy are really designed to do-protect the seller. So when you are looking for a new car, you need to be shopping for a good warranty as much as you are shopping for the right color and options. You will typically find two parts to any new car warranty. There is the "bumper to bumper" part, which covers everything but your tires and brakes, and the powertrain part, which covers everything that moves your car, like the transmission and engine. These warranties usually cover your car for a certain number of years, or a certain number of miles, whichever comes first. When you are shopping for a car, you should be asking questions to find the right vehicle for the right price. Some of those questions should specifically deal with the new car warranty you'll get, such as...
- Selling a Used Car Versus Trading It In - Which is Best?
[Automotive] You've decided to buy a new car. The natural question is what to do with your current car. You've got a couple options, so you need to understand the relative value of selling a used car versus trading it in when you buy.
- Auto Theft - 10 Easy Steps to Avoid Getting Your Car Stolen
[News-and-Society:Crime] Car theft is actually going down in the U.S., but almost 1.2 million cars get stolen every year. There is no reason you have to be a victim. Avoiding car theft is not difficult. You just have to use your head. Here are 10 easy tips to avoid auto theft.
- Used Car Warranties - 5 Key Questions to Ask Before Buying a Used Car
[Automotive] If you are in the market for a used car, you need to be in another market at the same time-the market for a used car warranty. You need to shop for both. And if you're not careful, you can end up costing yourself hundreds or thousands of dollars on a bad extended warranty. When you are shopping, remember what an extended warranty is. It is essentially a service contract that covers things after the new car warranty (the factory warranty) ends.
- How to Get the Best Deal on a Used Mercedes Benz Car
[Automotive] So you want to buy a used Mercedes Benz car. There is nothing wrong with that, and you can save a bundle. But be smart when you buy. You are going to have to make some important decisions as you consider your purchase. The most important decision you will make is where to buy. You can obviously buy a Mercedes car from an individual owner. You might get a great deal that way, and if there has only been one previous owner, you will have a better chance of getting a car that was taken good care of. But there are serious advantages to buying a certified, pre-owned Mercedes Benz car from a dealer.
- Car Maintenance Tips - 5 Ways to Save Your Car
[Automotive:Repairs] It be great if you could buy a car, drive it until you wanted a different one, and never have to do anything in between. Too bad cars are machines. Machines need a little tender loving care if you want them to keep running well. Here are five car maintenance tips that will keep your car running well, and as cheaply as possible.
- 4 Tips For Avoiding Transmission Problems
[Automotive] Modern automatic transmissions can take some abuse and perform wonderfully, to a point. But avoiding transmission problems needs to be high on your list of things to do for your car. Here are five simple things to do to keep your transmission humming.
- How to Win Car Price Negotiations
[Automotive] The biggest mistake you can make in a car price negotiation is not to negotiate. If you take the sticker price as-is, you will get fleeced. So how do you negotiate to win? It's not at all difficult to do, if you take an important first step.
- How to Avoid Auto Repair Ripoffs
[Automotive:Repairs] Auto repair is like any other business-there are some unscrupulous cheats out to take your money. But you can avoid getting ripped off for auto repairs if you keep your wits about you. Here's how to do it.
- Electric Cars - A Pipe Dream?
[Automotive] Electric vehicles are not new. Some of the first electric vehicles showed up in the 1830s. Back in the early days of trucks, some ran on batteries. But the batteries were heavy, and you needed a large number of them. A truck was the only vehicle that could carry its own power supply. Not only that, but just about everything that could have gone wrong for electric vehicles did go wrong.
- Financing a Car - 5 Tips For Buying Smart
[Finance:Auto-Loans] Most people can not plop down the cash to buy a new car outright. That means most of us finance new vehicles. Fortunately, financing a car is not hard...if you know what you're doing. Here are five simple tips that can make the process much less painful and reduce your risk.
- Car Financing With Bad Credit - Don't Settle For Abuse
[Finance:Auto-Loans] Not everybody has good credit. This should not be news. But what may be news to people with less than stellar credit is that they don't have to settle for abuse when financing a car with bad credit. They just have to be aware of the different set of circumstances that is likely to apply to their situation. If you're going to finance a car, even if you have good credit, it is often wiser to get a car loan from a bank. That can give you cash in hand when you walk into the dealer, which often can get a better deal on the vehicle (the dealer doesn't want to let known money walk away).
- Manual Vs Automatic Transmissions - Which is Best?
[Automotive] The manual versus automatic transmission debate is as old as automatic transmissions (cars were all manual transmission in the early days). So which is right for you? It is a question only you can answer. There's no universal right or wrong about either type of transmission. You have to consider which factors count most for you, then buy accordingly.
- Live Support - Reduce Your Shopping Cart Abandonment Rate Using LivePerson Live Chat
[Internet-and-Businesses-Online:Internet-Marketing] LivePerson, a web-based live chat software solution provides small-to-midsized businesses with live support on their websites. With live support, you can significantly reduce shopping cart abandonment Live support can substantially reduce shopping cart abandonment by addressing your shopper's concerns in real-time. More importantly, live support can quickly and effectively provide you with real-time intelligence for making significant changes to your site to prevent such future problems.
- Live Chat - How to Boost Your Online Conversion Rates Using LivePerson Support
[Internet-and-Businesses-Online:Internet-Marketing] LivePerson, a web-based live support software solution, provides small-to-midsized businesses with an integrated customer support platform that covers all of your help desk bases, including live online chat, email management, and voice. Based on extensive research, LivePerson has been proven to increase shopping cart conversion rates by 18-20% and to boost customer service satisfaction ratings to 90% or better.
- Email Management - Integrated Live Online Chat, Email, and Voice Gives Customer Unified Response
[Computers-and-Technology:Software] LivePerson Contact Center combines solid email management and voice with its award-winning live chat platform. This means customers can experience a unified response to their inquiry from all fronts. Small-to-midsized businesses can take advantage of LivePerson Call Center to improve customer satisfaction and increase conversion rates.
- Live Chat Software - Optimize Your Marketing Campaigns With LivePerson
[Computers-and-Technology:Software] LivePerson is web-based live chat software that helps small-to-midsized businesses boost online sales and customer satisfaction and reduce operating costs. More importantly, it can increase the chances your business will succeed by providing you a thorough understanding of your market and your marketing campaigns.
- Proactive Chat - Increase Your Revenue Per Order With LivePerson Live Chat
[Computers-and-Technology:Software] LivePerson, a web-based live chat software solution provides small-to-midsized businesses with proactive chat on their websites. With proactive chat, you can close sales and increases order values by cross-selling or up-selling complementary products and accessories through live chat.
- Auto Insurance - Cutting Through the Confusion
[Insurance:Car-Auto] In every one of the United States, you need auto insurance to drive a car. But if you think you're going to get any kind of unbiased help from an insurance company as you try to educate yourself on how to pick which insurance is right for you, keep dreaming. This article will help you determine the right insurance coverage for your car.
- Hybrid Cars - Are They Worth the Extra Cost?
[Automotive] Got $22,000 extra lying around so you can go out and buy a Toyota Prius? That's what the base model costs in the new year. It's not a king's ransom, but it's not cheap either. So it's bound to make you wonder if a hybrid car is really worth the cost.
- Improving Fuel Economy - 7 Tips For Non-Engineers
[Automotive] Improving fuel economy needs to be high on the agenda of any car owner. Crude oil prices go up and down in the short term. Current indications are that prices will fall for a while. But oil is a limited commodity-it's running out. Over the long term, prices will go nowhere but up. That means it literally pays to learn how to save gas. Fortunately, saving gas is not hard. There a few things any car owner can do to get more miles to the gallon, no matter what vehicle they drive. Not everyone can buy a new fuel efficient car, so work with what you have.
- Texting While Driving - A Teen Killer
[Automotive] It used to be cell phones. Using one you have to hold while driving makes you an accident waiting to happen. Now the scourge is texting while driving, and it's reaching epidemic proportions, especially among teenage drivers. Automobile accidents top the list of killers for teenagers. Inexperience and inability to judge road conditions are big factors in many accidents involving teens, but distractions are equally dangerous. Anything that takes your eyes off the road or your hands off the wheel can be deadly in a heartbeat.
- Buying a Car Versus Leasing
[Finance:Leases-Leasing] There are different considerations for buying a car versus leasing a car when it's a used vehicle, but let's address the buy versus lease decision for a new car. That's the one most people get a little confused about. Some would argue that you should never lease a new car, because you end up paying a lot of money and you don't end up owning the car at the end. A good point, but like most financial decisions, "never" is probably too strong a word. This article will help you do the math to see if you should purchase or lease your next car.
- Google AdWords - Sales Lead Generation Without Pain
[Internet-and-Businesses-Online:PPC-Advertising] Back in the day, generating sales leads usually meant one of three things, and probably some combination of all of them. You could place ads in the newspaper or phone book, or you could pick up the phone and dial for dollars, or you could pound the pavement and solicit leads. But with AdWords, you might just have the sales lead Holy Grail.
- Mercedes Benz - Which Class is For You?
[Automotive] So you know you want a Mercedes Benz car, or you want to upgrade to a new one. Join the club. Whether you want it as a statement of style, or you want it because their cars are engineered to be some of the safest on the road, or you just want to it impress the neighbors, you want one. But which one? That's the real question. Mercedes-Benz USA offers 15 different classes of vehicles, broadly grouped into seven body styles.
- Top 4 Ways to Baby Your Mercedes Benz Car
[Automotive] You spent the money on this amazing machine, so nothings too good for your baby. But as a practical matter, babying your Mercedes Benz gives you a fine ride for as long as you own it, and helps you preserve the resale value. Here are five things you need to do.
- Google AdWords - The Sales Lead Secret Weapon
[Internet-and-Businesses-Online:PPC-Advertising] When you think about what it takes to get a qualified sales lead, two things probably come to mind: time and cost. Lead generation can be a time-intensive process, or it can cost you an arm and a leg. But what if it didn't have take time or cost a ton? Good news-it doesn't, if you latch onto Adwords as your secret weapon for gathering sales leads.
- Driving Your Mercedes Benz Car in the Snow
[Automotive] If you live in Arizona, you don't have worry about how your Mercedes handles in a winter wonderland. Some aren't so blessed, and that means they'll have to consider the weather when they buy their Mercedes car and when they drive it. Mercedes Benz cars are generally a rear-wheel drive outfit, and that sends chills down the spines of people who have to drive in snow and ice. Fortunately, there's nothing to fear if equip your Mercedes car correctly when your buy it.
- The Mercedes Benz Mystique
[Automotive] Nothing quite says you've made it like driving a Mercedes Benz. But why? What is it about this kind of car that exudes luxury and status? For older drivers, there's no denying that Mercedes has a sense of history which adds to the mystique of the brand even today.
- List Building - How to Make Small Lists Act Big With Good Email List Management
[Internet-and-Businesses-Online:List-Building] The assumption that highly profitable email marketing requires a large list is wrong. Most aspiring online marketers, or even more experienced ones, envy the size of the "guru list". You know, the subscriber lists of 250,000 or more. What they might not realize is that those lists sometimes are full of junk, almost literally.
- Google AdWords - 3 Steps to Targeted Sales Leads
[Internet-and-Businesses-Online:PPC-Advertising] Generating sales leads used to be a time intensive activity, not to mention the expense involved. What many sales professionals miss, however, is that that Google AdWords can help them gather targeted sales leads quickly and easily, at a very low cost. In today's economy, nearly every consumer is looking for ways to save money. Their natural starting place for research is the world wide web. The natural first stop on the web is Google. That means lots of searches.
- List Building - The Winning Email Marketing Message Format
[Internet-and-Businesses-Online:Email-Marketing] If you're involved in online marketing at all, you probably belong to several email mailing lists for marketers who sell products or services to people in the IM arena. Think about the email messages you receive from those people. Do you see anything common about the format?
- Google AdWords - 3 Keys to Generating More Sales Leads With AdWords
[Internet-and-Businesses-Online:PPC-Advertising] A very effective way to generate sales leads online is to use Google AdWords to send targeted traffic to well designed, high converting landing pages. Virtually any business (online or offline) that depends on generating qualified, low cost sales leads should consider this powerful combination. Well known examples include life and health insurance, home mortgages, real estate and B2B on the national level. But even small local businesses and professionals, like lawyers and dentists, can benefit from a sales lead generation campaign using AdWords.
- Google AdWords - 5 Factors That Make Or Break Your Landing Page Conversion Rates
[Internet-and-Businesses-Online:PPC-Advertising] Learn the 5 major factors that influence your landing page conversion rates. Once you know the important elements to split test, you can fine tune your web site to get more sales and higher profits from your Google AdWords advertising.
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