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Patsi Krakoff, Psy. D. - EzineArticles.com Expert Author
Patsi Krakoff, Psy. D., co-founder of The Blog Squad, helps professionals create and maintain quality newsletters and blogs to leverage the the Internet with intelligent marketing strategies and automated systems.
Patsi has a doctorate in psychology and years of experience in journalism. She is author of hundreds of articles available for use in coach/consultant newsletters. She teaches marketing with blogs.
She is co-author of “Secrets of Successful Ezines”, “Build a Better Blog” and runs ... [More]
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Patsi Krakoff, Psy. D. Email Alerts
- Confessions of a Reluctant Online Business Woman - How I Hired (and Fired!) A Spa*mer!
[Internet-and-Businesses-Online:Internet-Marketing] You may be like me. You've got a great service business - or a small business - and you decide you want to have "an online presence." You start with a website.
- Tune Into What Customers Really Want
[Business:Marketing] Customer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts.
- Searching For Clients? How to Research Using Keywords
[Internet-and-Businesses-Online:Internet-Marketing] How to do research for your own website, web pages and blogs. Using three or four versions of the keywords you think your potential clients would use, find out where you are coming up in the results.
- Searching For Clients? Search Like They Do
[Internet-and-Businesses-Online:Internet-Marketing] It makes you wonder how anybody searching on Google or Yahoo ever finds anything useful. If you are a professional and want clients to find your website, you have to know what key words your potential clients are using in their searches. You have to put yourself in the shoes - or rather the brain - of your potential client.
- The Meaning of Life - In 25 Words Or Less
[Self-Improvement:Attraction] What is the meaning of life - and could you sum it up in 25 words? What if someone offered you $10,000 for your best description?
- Pitching Bloggers - 10 Things That Make Bloggers Angry
[Internet-and-Businesses-Online:Blogging] If you have a product, book or service you want people to know about, pitch bloggers! They know how to create buzz, especially about cutting-edge stuff. But don't make mistakes or your publicity explosion will burst in your face.
- What You Need to Know - CAN-SPAM Laws
[Internet-and-Businesses-Online:Internet-Marketing] Anyone doing business online and using email for marketing needs to know about the CAN-SPAM laws. Smart online marketers use "permission" marketing: you invite potential customers to join your email list, and offer a newsletter, a special report, or a sequential series of messages to form an e-course. The recipient "opts-in" to the list by replying to an invitation and subscribing.
- Ready to Snap - Crazy, Busy and the Lure of Modern Life
[Self-Improvement:Time-Management] Are you too busy? Are you always in a hurry, juggling work and family tasks like balls in the air? Are you ready to snap?
- How to Write Articles Quickly - When You'd Rather Wash Socks
[Writing-and-Speaking:Writing-Articles] Yuck, it's that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There's a term for it: "shaving the yak."
- Internet Marketing - Start Right, Start Smart
[Internet-and-Businesses-Online:Internet-Marketing] When a professional or small business owner decides to launch their business on the Internet, they often start with a website. They've heard that everybody has to have a website. Then they learn that they should have an email newsletter.
- 8 Ways to Use a Blog to Develop Content For Your Book
[Writing-and-Speaking:Writing] 1. Participate in the blogosphere: Read and comment on other blogs in your field. This is a prime way to build readership of your blog.
- Pitching Bloggers - 15 Rules to Obey
[Internet-and-Businesses-Online:Blogging] Creating BR (blogger relations) instead of PR is practically a new profession, as more publicity buzz gets started by prominent bloggers. Publicists trying to get media attention for a new product, book or service are now pitching bloggers.
- Marketing Your Book With a Blog - 10 Tips to Attract More Buyers
[Writing-and-Speaking:Book-Marketing] Books and blogs seem to go together like butter and toast. It doesn't matter whether you use your blog to develop content for your book, or you create the blog for marketing the already finished book. Some people have started calling this powerful combination "blooks," books that are derived from blogs.
- 10 Simple Steps For Writing Better Articles
[Writing-and-Speaking:Writing] Yesterday while I was writing about a "secret writing tip" that has made my writing easier and faster ("Make a List"), I ended up with a list of 10 steps I go through each time I write an article. That's how powerful the "Make a List" technique is for writing. You can actually create additional articles while writing the first one.
- Ezine Mistakes - Avoiding the Delete Key
[Internet-and-Businesses-Online:Ezine-Publishing] Professionals quickly scan the titles and subject lines of ezines and hit the delete key. Very few ezines actually get opened up and read. Get to know the most common ezine Mistakes to avoid the delete key.
- 8 Reasons Why Ezines Are Here to Stay
[Internet-and-Businesses-Online:Ezine-Publishing] It doesn't matter what technological advances and marketing tools are the new fad du jour. Ezines are here to stay. You may decide to start a blog but it would be wise to send out an ezine as well. Find out why send out an Ezine?
- Writing Better - Secret Tip Revealed For Writing Faster - Easier
[Writing-and-Speaking:Writing] This writing tip will make writing a whole lot easier, faster, and more fun. This could change the way you write articles for the Web, for your ezines, your blog, for all sorts of marketing content.
- Ten "New Rules" For Successful E-Newsletters
[Internet-and-Businesses-Online:Email-Marketing] A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Here are ten "new rules" that are shaping effective ezine content today.
- How to Keep Your Brain Healthy - Miracle-Gro For Your Brain
[Health-and-Fitness:Anti-Aging] There's new research that says the number one method for keeping your brain healthy is to create a healthy environment for it to thrive in. You can't do that without being physically active. Yes, that means exercising. It turns out that the same things that keep your heart healthy, keep your brain in good shape. Before you dismiss this article as coming from another exercise nut, let's look at the research. Getting your heart rate up through physical exercise actually helps build new brain tissue. Most of the studies concur that elevating your heart rate (at least three to four times a week for 30 minutes) increases levels of a protein called Brain Derived Neurotropic Factor. BDNF is so powerful in building new brain cells it's being termed the Miracle-Gro for the brain.
- Is Going Green a Business Fad?
[Business:Change-Management] Consumer support for sustainable products and practices is growing worldwide. "Going green" will soon be a necessary cost of doing business. It's no longer enough to meet minimum legal compliance for environmental standards. A true competitive advantage lies in influencing economic recovery with forward-thinking sustainability practices.
- 7 Secrets to a Successful Business Blog: How to Blog Smart
[Internet-and-Businesses-Online:Blogging] Today's software makes it so easy to set up a blog that it seems like everybody and their neighbor has a blog. Yes, they are a fad right now. And yes, they are a great business tool for any business, large or small - and they're here to stay.
- Internet Marketing - What Comes First?
[Internet-and-Businesses-Online:Internet-Marketing] Someone asked me recently, if I were to expand an existing professional services business onto the internet, what marketing steps would I take first: set up a web site, a shopping cart, a newsletter, or a blog? This is a very good question. Five years ago most Internet marketing specialists would have all responded in chorus, "A website, of course!" Then they would recommend their services to create an elaborate website with lots of bells and whistles.
- Our Brains and Decision-Making - Emotional Or Rational?
[Self-Improvement:Positive-Attitude] Neuroscientists are now discovering more about the brain and how it processes information and makes decisions. While much remains to be learned, apparently we may not be as rational and in control of our senses as we think we are.
- Discover How to Avoid the 10 Deadly Newsletter Sins
[Internet-and-Businesses-Online:Ezine-Publishing] Learn How to Grow Your Ezine List and Publish an Ezine that Gets Results. Are you among the thousands of professionals who have a newsletter that doesn't get results? ... Do you struggle to get your newsletter out to clients and prospects on time every month?
- Email Marketing is Not Dead - Top 10 Reasons to Publish an Ezine
[Internet-and-Businesses-Online:Ezine-Publishing] With the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive. Ten reasons to go for Email marketing.
- Top Ten Tips to Get the Most "People-Power" Out of a Trade Show Or Networking Event
[Business:Top7-or-10-Tips] Tips to follow to market yourself in tradeshows or any networking event. 1. Be identifiable: Make sure your name badge is easily viewable to others. This may mean attaching it up near your collar or face, so that people don't have to look down your body towards your navel to find it at the end of a lanyard. Make sure it doesn't twist and dangle there back-side out where nobody can read your name.
- Four Agreements With Yourself
[Self-Improvement] How elegantly simple! But simple wisdom isn't common practice. While most of us believe we are impeccable with our word, we know others who are not. And most likely, others, from time to time, consider us far less than true with our word.
- Good Self, Bad Self
[Self-Improvement:Organizing] Do you walk your talk? Most of us like to think that we mean what we say and say what we mean.
- The Dirty Little Secrets of Published Authors - Part II
[Writing-and-Speaking:Publishing] Procrastination is the common denominator. So how can an author overcome procrastination?...
- The Dirty Little Secrets of Published Authors - Part I
[Writing-and-Speaking:Publishing] The common denominator of unpublished authors is procrastination. The reasons aren't unique; they are ubiquitous. The result is the same: another would-be author with plenty of talent and no book to show for it...
- How to Bargain to Win and Still Be Friends
[Business:Negotiation] Without signing up for the Harvard Negotiating Project, how can you effectively bargain to get what you want? Negotiation is a means of getting what you want from others. It consists of back-and-forth discussions designed to reach an agreement with another party anytime you face common and opposing interests...
- Leadership Power Stress - (Part 1) Sources
[Self-Improvement:Leadership] Leadership requires the exercise of influence or power. It requires having an impact on others to make things happen. It involves responsibility for the organization...
- Coaching Leaders - 6 Reasons Some Executives Give Up
[Self-Improvement:Leadership] How do you help leaders succeed? Give them some coaching, that's the widely accepted solution. Then why do some executives give up on coaching programs designed to help them improve?
- Coaching Leaders For Change - 5 Ground Rules
[Self-Improvement:Coaching] Executive coaching offers a tremendous opportunity to leverage the talent and resources of leaders. How do you convince leaders to change?
- Leadership Talent - Winning the Succession Wars
[Self-Improvement:Inspirational] The demand for leadership talent greatly exceeds supply. If economic growth continues at a modest 2 percent for the next 15 years, there would be a need for one-third more senior leaders than there are today. Who will replace your retiring executives, and how will you keep your company's leadership pipeline full?
- Leadership Power Stress - (Part 2) Three Keys to Renewal
[Self-Improvement:Leadership] Without awareness of power stress, and what is needed to renew oneself, leaders are vulnerable to burnout and dissonance with the people they lead.
- Finding Your Next Big Idea
[Self-Improvement:Innovation] The organization that fails to continually innovate new products and services will not survive long. But not all innovations produce commercial success. A new business idea must offer customers exceptional utility at an attractive price, while delivering a tidy profit.
- Leadership by Persuasion - Four Steps to Success
[Self-Improvement:Leadership] As a leader, your success depends upon your ability to get things done: up, down and across all lines. To survive and succeed, you must learn four essential skills of persuading people. You must convince others to take action on your behalf even when you have no formal authority.
- Are You Complacent? (...and Might Not Know It?)
[Business:Career-Advice] You would think that bad business results would be enough to shake people out of complacency, but complacency is more common than we think. In the current economic climate, you might assume that workers would be too worried to be complacent. But that's not true. Because people will do whatever possible to alleviate their anxieties and worries, they go to any lengths to avoid discomfort. Usually that means, don't rock the boat, hang on to what used to work. So it's only human nature to be complacent. When 70% of change efforts fail, it's because people never felt a sufficient sense of urgency, according to John Kotter, author of a Sense of Urgency.
- Presentation Skills That Persuade and Motivate
[Business:Presentation] Almost everyone feels a bit nervous about delivering a presentation before a group. Follow some basic guidelines for preparation and delivery, and you can transform your nervousness into positive energy that achieves the results you desire.
- Taming the Electronic Beasts - Working in the Information Age With Stone Age Brains
[Self-Improvement:Organizing] The faster we go, the more we take on. The more we take on, the more there is to do. Laborsaving devices create more labor. By shortening the time and energy required to complete any one task, these devices free us to do more.
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