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Otilia Otlacan - EzineArticles.com Expert Author
Otilia Otlacan is a young professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in "Principles of e-Marketing" and recently launched MarketingWHO, a Marketing-only links directory.
Contact Otilia through her Marketing resources portal, TeaWithEdge.com
[View Otilia Otlacan's Extended Author Bio]
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Otilia Otlacan Email Alerts
- Marketing Research: Know Your Customers
[Business:Marketing] Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different thing from knowing their buying behavior. It is every marketer's dream to have real, up-to-date information about consumers: their preferences, opinions, attitudes, beliefs, interests, education level, behavior are the base of understanding their needs.
- Understanding Marketing: 5 Common Misconceptions
[Business:Marketing] Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?
- e-Marketing Basics: Pros and Cons of Hour Targeting
[Internet-and-Businesses-Online:Internet-Marketing] One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites.
Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient.
- Yahoo to Prohibit Competitive Keyword Bids Containing Trademarks
[Legal:Cyber-Law] In a recent announcement e-mailed to advertisers using Yahoo Search Marketing, the search engine giant states no more competitive bids on keywords containing trademarks will be allowed as of March 1 2006.
- New Google PageRank Update
[Internet-and-Businesses-Online:SEO] With much enthusiasm and equally much concern, there are clear signs that a new Google PageRank update is happening right now as we speak.
- SEO Best Practice: Befriend the Directories
[Internet-and-Businesses-Online:SEO] In the frenzy of super-optimizing a web site's content, stuffing it with keywords and compulsively count their density, off-site SEO efforts are often placed on the second place. This article uncovers a little part of what can be done, SEO-wisely, to get the most from directories listings.
- Introduction to SEO: What is SEO?
[Internet-and-Businesses-Online:SEO] Since there is no ultimate, fully comprehensible definition for "SEO", the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.
- Marketing Strategy: 7 Steps to Market Segmentation
[Business:Marketing] Business and Marketing innovation is what drives a company's success – the more competitive the markets get, the more important it is for a business to show and employ creativity.
The ultimate proof of Business and Marketing creativity comes under the form of creating breakthrough opportunities and competitive advantages: a Marketing mix that the target market sees as better than the competitor's mix.
Among the most successful strategies to achieve a competitive advantage are those operating at market-level, especially market segmentation – the topic to be discussed within this article.
- What is EMarketing? A New Discipline is Evolving
[Internet-and-Businesses-Online:Internet-Marketing] eMarketing has developed over the past few years into a standalone discipline, with its own conceptual apparatus, tools and laws, but with a still-to-be systematized knowledge.
- Small Biz Marketing Stategy: When to Launch a New Product
[Home-Based-Business] The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that?"
A good share of the entrepreneurs I know have a tendency to extend their product range in a very curious, oportunistic way. Whenever the market has more opportunities than suppliers, I see entrepreneurs deciding "Let's do this, too. We can do this, why not doing it?"
- Marketers: Are We Getting Dumb?
[Internet-and-Businesses-Online:Internet-Marketing] Have you been online later? I suppose so... Was there nothing to bother you, on the thousands of sites dedicated to marketers, or at least claiming to contain marketing-related resources? Personally, I cannot stop being continuously distressed by a curious writing phenomenon: the enormous amount of articles with numbers included in their titles.
- Overview on Qualitative Data Collection Techniques in International Marketing Research
[Business:Marketing] When thinking of market research, surveys are most likely the first technique that comes to one's mind. However, surveys are a quantitative research and, in order to understand customer behavior and the social and cultural context in which our business will operate, we will need to perform some qualitative research as well.
Qualitative methods are most certainly a more appropriate option when in need of researching patterns and attitudes in customer behavior, understand the depth of the environment around the customer, and understand the cultural characteristics then influence a customer – especially when the marketer is not familiar with the country of culture.
- Rules to Setting Business Goals and Objectives: Why and How to be SMART
[Business:Strategic-Planning] We all know that nothing runs without a plan, and a plan cannot run without having its objectives set.
That applies to any kind of plan, whether we're talking business or personal finances, university degrees or NGO programs, website promotion or weight loss.
Setting objectives and milestones is of crucial importance for any planning activity and is the core of its success, or failure.
- The e-Marketing Plan - Brief Overview and Working Scheme
[Internet-and-Businesses-Online:Internet-Marketing] The article briefly takes the reader through the following essential aspect of e-Marketing planning: What is a marketing plan?; The general model of a marketing plan; The general model adapted to e-marketing specifics; Example of an e-marketing plan (main titles).
- e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
[Internet-and-Businesses-Online:Internet-Marketing] e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.
- Marketing Students: 5 Guidelines For Your Final Paper
[Reference-and-Education:College-University] As Marketing students in universities worldwide, many of you might have to write a dissertation paper as a final project before you complete your bachelor's degree. It is a hard job developing such a paper, hopefully these guidelines will give you some hints.
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