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Nicolay Kreidler - EzineArticles.com Expert Author
Nicolay Kreidler, invests 20 years of business ownership and executive management into his consulting work. His initiation into the service and hospitality industry began with his professional career through the restaurant business as creator and owner of the largest whole food restaurants in Europe.
His transition into the spa world evolved during a personal journey to study healing modalities around the world. An accomplished practitioner of massage, watsu and yoga he teaches regular intensive ... [More]
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- Stepping Into Your Client's Shoes
[Business:Customer-Service] Getting into your client's shoes becomes one of your main marketing tools during a recession. It is here that your most productive initiatives will be revealed.
- Captivating A Captive Audience - Resort Spa Marketing
[Business:Marketing] A resort without a spa is becoming unthinkable. Travel agents inquire about them, marketing needs them, guests won't come without them - even if they never set foot in the spa during their visit. Resorts everywhere are hustling to install such a facility and no new operation comes online without a spa in place. The magical ..."and spa" is becoming one of the key deciding factors signaling a facility that takes trends and guests seriously.
- Spa Management Practice - Delivering Consistent Quality
[Business:Management] In the quest for quality and continuity within the guest experience, spas are looking for ways to deliver a sequence of events that looks and feels consistent to their clients. Spa owners or managers therefore think it is important to try to control the way the therapists perform their work and lay down guidelines of how the treatment is done. After all, management then becomes a simple task of making sure that everyone follows the procedures properly.
- Freebies - A Dead Giveaway
[Business:Marketing] What happened to getting something for free? We are fascinated by "free" and a whole industry exists around "free" things from subscriptions, trials, gifts, even free money. It has become a budget item, a line item in the tax return. Yet nothing like these gifts to leave a feeling of disappointment and a taste of deception once redeemed.
- Taking an Eco-Centric Approach to Spa Treatment Design
[Business] Spa treatment design can be improved by taking an environmental and culturally sensitive approach. Many spa treatments include too many exotic ingredients and are drawn from philosophies unrelated to the local requirements.
- Combining Education and Vacation
[Self-Improvement] Next time you are planning your vacation or when you are considering taking a class, workshop or seminar, consider combining those two to make the most of your money as well as reaping many additional benefits.
- Learning Massage as a Life Skill
[Self-Improvement] Life skills for me are more than just the ability to do a particular task skillfully. The abilities to handle basic tasks and chores cross-over, inspire and intersperse with our daily lives on a very intimate level. They give us the sense of being able to deal with this world successfully and give us hope and courage to take on new challenges.
- Whose Problem Do You Solve? Niche Marketing for Massage Therapists
[Health-and-Fitness:Massage] Massage therapists are challenged to cater to a very broad market. Niche marketing offers an opportunity to be effective in communicating the advantages to a targeted demographic.
- Expanding Services As A Massage Therapist By Offering Spa Treatments
[Health-and-Fitness:Massage] As the spa industry continues in a double-digit growth pattern spa treatments are becoming more and more popular and offer an interesting option for massage therapists who need to expand their service menu.
- Staying In Business As A Massage Therapist
[Health-and-Fitness:Massage] Being a massage therapist seems like a great career. But to be successful and stay in the profession over time takes some understanding and planning. This article addresses some of the concerns in developing a successful massage therapy practice.
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