Nicolay Kreidler

Nicolay Kreidler, invests 20 years of business ownership and executive management into his consulting work. His initiation into the service and hospitality industry began with his professional career through the restaurant business as creator and owner of the largest whole food restaurants in Europe.

His transition into the spa world evolved during a personal journey to study healing modalities around the world. An accomplished practitioner of massage, watsu and yoga he teaches regular intensive retreats.

Nicolay trained professionally as a therapist in Hawaii and at the School of Shiatsu and Massage at Harbin Hot Springs, California. His education on land included Shiatsu, Jin Shin Do Acupressure, Craniosacral as well as Deep Tissue and Swedish massage. Nicolay is a registered yoga teacher.

He also co-facilitates cutting edge spa training classes with Spa College.

Spa Menu Makeover - Creating Spa Menus That Sell

Business: Marketing • Published: October 18, 2010

Choosing our spa services is one of the most important and complex decisions we will make during our spa design process. Now and in the future! At some point early on in the time-line of the creation process of a new spa we need to sit down and finalize the services that we are going to offer our customers.

Taking Spa Treatments to the Next Level

Health and Fitness: Massage • Published: October 6, 2010

In order to differentiate your spa services successfully from your competitors and keep it interesting for your clients you will at some point need to take your spa treatments to a higher level of complexity and effectiveness to effectively market them in private practice and in your spa. The fundamental way to take your services to the next level is to consciously develop all the components of the guest experience in a way that distinguishes them from your competitors.

Treatments for the Successful Spa Therapist and Manager

Health and Fitness • Published: October 6, 2010

A growing spa-savvy general public expects availability and high quality execution of spa treatments. As a massage therapist, manager or spa technician you are well advised to learn how to perform them well, especially since they are a path to finding more clients as well as generating more revenue by adding them to your menu of services and promoting them to your clientele. Depending on your ambition and goals, this might mean becoming a successful spa and body technician in addition to your existing training as...

Finding Spa Clients Everywhere

Business: Marketing • Published: October 5, 2010

Let's talk about the most important question of any business: How to get customers and how to retain them! Too many businesses in the spa industry fail to plan how to address this core question and therefore pursue a hit and miss strategy or none at all proclaiming: "offer and they will come". While a certain number of lucky businesses actually manage to attract a sufficient amount of clients to stay afloat this way, the majority of those without a functioning strategy will not, and those who make it will certainly let a significant amount of their...

Who Will Work for You and Your Spa?

Business: Human Resources • Published: October 5, 2010

Being able to assemble a diverse team of people who work well together and thereafter constantly improve their performance is an art. Different jobs require distinctive personal qualities, characteristics and talents as well as professional qualifications and experience - and getting these personalities to work together is by any stretch not easy. Often enough personalities are not compatible but their traits are absolutely necessary to manage the variety of tasks on hand and in order to succeed they must all work together like clockwork.

Stepping Into Your Client's Shoes

Business: Customer Service • Published: January 23, 2009

Getting into your client's shoes becomes one of your main marketing tools during a recession. It is here that your most productive initiatives will be revealed.

Captivating A Captive Audience - Resort Spa Marketing

Business: Marketing • Published: March 24, 2008

A resort without a spa is becoming unthinkable. Travel agents inquire about them, marketing needs them, guests won't come without them - even if they never set foot in the spa during their visit. Resorts everywhere are hustling to install such a facility and no new operation comes online without a spa in place. The magical ..."and spa" is becoming one of the key deciding factors signaling a facility that takes trends and guests seriously.

Spa Management Practice - Delivering Consistent Quality

Business: Management • Published: March 19, 2008

In the quest for quality and continuity within the guest experience, spas are looking for ways to deliver a sequence of events that looks and feels consistent to their clients. Spa owners or managers therefore think it is important to try to control the way the therapists perform their work and lay down guidelines of how the treatment is done. After all, management then becomes a simple task of making sure that everyone follows the procedures properly.

Freebies - A Dead Giveaway

Business: Marketing • Published: March 19, 2008

What happened to getting something for free? We are fascinated by "free" and a whole industry exists around "free" things from subscriptions, trials, gifts, even free money. It has become a budget item, a line item in the tax return. Yet nothing like these gifts to leave a feeling of disappointment and a taste of deception once redeemed.

Taking an Eco-Centric Approach to Spa Treatment Design

Business • Published: August 21, 2007

Spa treatment design can be improved by taking an environmental and culturally sensitive approach. Many spa treatments include too many exotic ingredients and are drawn from philosophies unrelated to the local requirements.

Combining Education and Vacation

Self Improvement • Published: August 13, 2007

Next time you are planning your vacation or when you are considering taking a class, workshop or seminar, consider combining those two to make the most of your money as well as reaping many additional benefits.

Learning Massage as a Life Skill

Self Improvement • Published: August 13, 2007

Life skills for me are more than just the ability to do a particular task skillfully. The abilities to handle basic tasks and chores cross-over, inspire and intersperse with our daily lives on a very intimate level. They give us the sense of being able to deal with this world successfully and give us hope and courage to take on new challenges.