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Mitch Carson - EzineArticles.com Expert Author
Mitch Carson is an award-winning direct marketer, consultant, author and columnist who has consulted for the BEST of the BEST in marketing including, Legendary marketer Dan Kennedy, Jay Conrad Levinson author of "Guerilla Marketing", Joe Vitale, Ron LeGrand #1 How to Get Rich in Real Estate, Ted Thomas, Internet Marketing Guru Yanik Silver, Mark Victor Hansen, Co-author #1 Best Selling Series, "Chicken Soup for the Soul", and other marketing experts on advanced direct marketing ... [More]
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Mitch Carson Email Alerts
- Steps to Getting Free Publicity
[Business:PR] The more free publicity you can get, the wider your marketing message can reach and the greater your results are likely to be. The internet has made getting free publicity so much easier and today there are a number of ways that you can get free publicity.
- Speak Online to Attract More Business
[Internet-and-Businesses-Online:Internet-Marketing] Public speaking has long been used as a means of promoting your business and products offline but today you can extend this even further by speaking online using a variety of different tools to spread your message further. One way that is becoming very popular when it comes to speaking online as a means of business promotion is to use online video.
- Hire Slow, Fire Fast - Selecting the Best Employees
[Business:Human-Resources] One of the greatest assets to any business is your employees, but they can also be your greatest liability if you have not selected the best employees. In order to ensure that you always select and keep the best employees have a policy of hiring slow and firing fast.
- How to Create an Effective Social Ad
[Internet-and-Businesses-Online:Social-Media] Facebook social ads are similar to Google's AdWords ads but they are a lot newer and so many people are still trying to learn how to create an effective social ad. Here are a few pointers to help you along.
- Facebook Social Ads Versus Google AdWords
[Internet-and-Businesses-Online:PPC-Advertising] Social media marketing is becoming very popular today and one of these websites is Facebook. One of the many ways you can market your business on Facebook is with social ads which are similar to AdWords ads.
- Teleconference Tips
[Communications:Telephone-Systems] In order to get the most out of your teleconference it is important to plan properly and be aware of some teleconference tips that will help to ensure the success and productivity of your teleconference. Be Well Organized - One of the most important teleconference tips is to be well organized and prepared ahead of time. Decide on how many participants you are going to have on your teleconference, what you will need, and the program.
- The Direct Mail Postcard
[Business:Marketing-Direct] One form of direct marketing that can get a good response is the direct mail postcard. Postcards are a form of direct mail that are concise and to the point, plus they are more likely to get read than ordinary sales letters sent direct mail.
- Test Your Copywriting
[Writing-and-Speaking:Copywriting] Is your copywriting getting the type of results you want it to get? How do you know? Testing and tracking your copywriting is essential for achieving success in your marketing endeavours and you will need to have a strategy for testing that enables you to determine exactly what is and what is not working.
- Mistakes to Avoid When Writing Your Sales Copy
[Writing-and-Speaking:Copywriting] If you are not a professional copywriter then you may never have thought about some of the regulations regarding copywriting and what you are allowed and not allowed to do when it comes to creating the perfect sales piece. Here is some advice on how you can avoid making mistakes that could be extremely costly.
- How to Use a Swipe File to Create Great Copy
[Writing-and-Speaking:Copywriting] Want to write professional copy and needing great ideas? One way to get these is to create a swipe file and use this as your base for effective copywriting.
- How to Kill Your Telemarketing
[Business:Sales-Teleselling] Telemarketing is something that many people are very suspicious of and find really frustrating and this means that if you are doing telemarketing you need to be especially careful of the way you handle your calls in order to make the person feel more comfortable and so help encourage them to hear you out and, hopefully, purchase your products or services. Don't Say You're Not Selling Something The first way you can kill your telemarketing is to say you're not selling anything, even if you say you're only doing a survey.
- How to Create an Effective Business Logo
[Business:Branding] An important part of your business branding is your business logo, in fact some people only think of their logo in terms of business branding. A logo needs to represent your company - it needs to show in the form of a picture or symbol what your company does and what it stands for.
- Guarantees - Should You Offer One and Why?
[Writing-and-Speaking:Copywriting] When looking at many websites you will probably notice that there is usually a guarantee somewhere in their copywriting. Should you offer a guarantee, why and how?
- Copywriting - Do it Yourself Or Hire a Professional
[Writing-and-Speaking:Copywriting] Copywriting will either make or break your marketing. Are you confident enough to do this yourself, or would you prefer to hire a professional to do your copywriting for you? Either way it is important that your message stands out from the rest and compels people to action.
- Car Decals For Better Business Branding
[Business:Branding] How many people see your car each day? Are you using it to spread the word about your business? If not, then you could be losing out on many potential customers and it is time to greatly enhance your business branding with car decals.
- Branding Your Business by Giving to Charity
[Business:Branding] If you want to brand your business and make a difference at the same time then there is no better way to do it than to give to charity. Giving to charity provides you with free marketing for your business and also gives you the opportunity to help others who need it.
- Classifieds Copywriting
[Business:Marketing] Classifieds are a particular type of advert that, like pay per click advertising, requires that you sum up your sales message in a relatively small amount of space. This takes careful thought and planning.
- Blogging Joint Ventures
[Internet-and-Businesses-Online:Blogging] Joint ventures really involve any business activity where two business owners, blog owners or webmasters work together to achieve greater results. In this article we want to look specifically at how you can create blogging joint ventures to promote your business.
- Infomercials Basics
[Business:Advertising] The infomercial is a longer advertisement usually in the form of a television programme such as a talk show but persuading people to take a certain specific and measurable action that benefits the advertiser. It also includes strong pitch lines and uses celebrities and scientific characters to try to create a stronger advertising message.
- Tips For Blogging Success
[Internet-and-Businesses-Online:Blogging] Blogging is a powerful form of website promotion and business promotion, but what can you do to ensure that you really get the type of results you want to achieve? Here are a few blogging tips for a great blog.
- How to Brand Your Business Offline
[Business:Branding] Offline business branding is important for any business, whether it is online or offline. It can include items such as business cards, business stationery, flyers, brochures and car decals.
- The Benefits of Using Telemarketing
[Business:Sales-Teleselling] Telemarketing is a form of marketing that can bring you immediate responses - either positive or negative. Unfortunately many people are already pre-disposed to give negative responses to cold calling and so it is important to go about telemarketing in the right way to get as many positive responses as possible.
- The Benefits of Business Plans
[Business:Strategic-Planning] A business plan is important for a number of reasons. If you are seeking finance for your business then one of the most important reasons will be to show investors that you have a viable business plan that is likely to make them money and not lose their money.
- Branding - An Overview
[Business:Branding] Branding is one of the most important elements of any business, online or offline. It involves creating a reputation and image for your company that people trust and will turn to when they need your particular products or services. Why Branding is Important? Branding is extremely important to any business as it helps to establish your reputation in the marketplace so that when people want to purchase your type of products or services they turn to you instead of to your competition.
- Are Your Business Communications Selling Your Business Effectively?
[Business:Branding] Business communications can be a powerful place to brand your business, make sales and build confidence in your business, services and products. Are you using these communications effectively?
- Branding - Creating a Brand Strategy For Your Business
[Business:Branding] Branding is essential to the success of your business, but how do you go about creating a brand strategy that is going to achieve the objectives that you have set and bring success? Define Your Brand The first thing you will need to do when creating your brand strategy is to clearly define your brand. Think about what products or services you offer, the benefits of these, the values of your business, your target market and your unique selling proposal.
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