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Michael Mould - EzineArticles.com Expert Author
Michael Mould is a licensed professional engineer in the State of Washington and by day is a Flight Test engineer. Several years ago, to earn a supplemental income, he and his wife started an online-bookselling business to finance their shared travel hobby. As a consequence of the bookselling success, several friends of friends asked to learn the business and Mike coached them to be successful online booksellers as well.
The requests and coaching became overwhelming ... [More]
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Michael Mould Email Alerts
- How Do I Identify Books Worth Reselling?
[Home-Based-Business] While online bookselling is a very profitable business, the process of scouting for books can be time intensive and daunting if you don't know where to start. It does not require any expensive gadgets to be successful (although some of the gadgets are quite helpful), but knowing how to find gems does require more than a glance.
- Online Bookselling and International Orders - Is it Worthwhile Anymore?
[Internet-and-Businesses-Online:Internet-Marketing] Many an online bookseller has been faced with this question recently owing to the US postal increases and changes in international shipping options, both of which make selling internationally less profitable.
- Give Your Customers Everything They Expect - and More
[Writing-and-Speaking] A common practice with respect to selling informational books is to leave your customers wanting to buy more, this is counterproductive to both your sales and reputation.
- The Pros and Cons of Print on Demand Publishing
[Writing-and-Speaking:Book-Marketing] Most authors dream of having some big publishing house publish their work, but the realization of having it happen and the trickle of royalties may just turn a dream into a nightmare.
- Self Publish Your Book - You Will Need to do Most of the Work Yourself Anyway
[Writing-and-Speaking:Publishing] With the introduction of online bookselling, the competition to get your book published is even greater - or is it?
- Great Minds Think Alike - Not!
[Business] One of the cliches that has always amused me is the one that states "Great Minds Think Alike."
If it were true that great minds think alike, we would not have light bulbs in our homes, indoor plumbing, or any of our other modern conveniences. The fact is that great minds do not think alike, they think independently and without regard to what the masses are thinking.
- Hoarding - Poor Bookseller Etiquette
[Internet-and-Businesses-Online:Internet-Marketing] Library book sales are getting more competitive, particularly the pre-sale events, but that is not an excuse for leaving your manners at home when you attend.
- A Conversational Tone is Appreciated in "How To - " Books
[Writing-and-Speaking] Everyone that buys a "How To - " book expects the book to tell them how to do whatever the subject matter is, but the book will be better received and more popular if it is written in a conversational tone rather than just a bunch of "do this" and "don't do that" lists.
- SEO Services and Targeted Email Rackets
[Internet-and-Businesses-Online:Internet-Marketing] Everyone that has a website wants to increase their traffic and there are many services that claim they will dramatically increase the number of visitors that are specifically interested in your website's product as well as services that say they will improve your website's visibility, but do they really deliver on their promises?
- Give Your Customers Something More
[Writing-and-Speaking:Book-Marketing] There are many "How To" books these days that are print on demand published and sold online by some very knowledgeable authors, but few follow through and offer their customers anything after making the sale.
- Why Are Laser Scanners Being Banned From Book Sales
[Home-Based-Business] A few people have recently asked me why I think many of the big book sales are banning scanners and it has been a topic of discussion among many booksellers.
- Is There Anything To A Bookseller's Name?
[Internet-and-Businesses-Online:Internet-Marketing] When a bookseller chooses a name for his/her business, should they be concerned with the name they choose, or does it even matter?
- Common Courtesy, Professionalism, and Respectful Treatment Does Matter for Internet Sellers Too
[Internet-and-Businesses-Online:Internet-Marketing] All of us have received vicious email from our customers that we felt was unjustified or just plain stupid, but do not let your infuriation control your pen when responding to them; use common courtesy and be respectful.
- Tired of Hype Opportunities? Check Out Online Bookselling
[Home-Based-Business] Every time I log in to my email account, I find dozens of "opportunities" for making a ton of money – guaranteed – but the guarantees are as worthless as the opportunities. Sometimes, I wish I could meet the people that make these offers just so I could see if they would lie to me like that in person.
- Why is There So Much Recent Interest in Online Bookselling?
[Home-Based-Business] I was once told that if you want to understand what motivates any big company to enter a new market that all you need to do is follow the trail of the money involved.
- Online Bookseller Tips - How Should Books be Packaged for Shipment?
[Home-Based-Business] The object of the packing materials used is to ensure that the contents, i.e., the book, arrive at the intended destination without damage, but what extremes are necessary?
- What are the Best Kinds of Books to Sell as an Online Bookseller?
[Home-Based-Business] Many online booksellers specialize in a particular type of book, a theme, rare books, first editions, or just about any other category you can imagine, but there is definitely a best way to go.
- Promoting Your "How To" Book - Customer Confidence Building
[Writing-and-Speaking:Book-Marketing] There are untold numbers of "How To" books published covering just about everything imaginable, so what can you do to instill customer confidence and promote both understanding and continuing education of your customers?
- Book Value Lookup Tools for Online Booksellers – Which is Best?
[Internet-and-Businesses-Online:Internet-Marketing] Online booksellers traditionally used their cell phones, an Internet connection, and a third-party lookup service to determine the value of a book before purchasing it for their inventory. Now, there is a new critter available that requires no Internet connection, and some online booksellers are in a quandary with respect to which type of service to use.
- You Have Two Ears and One Mouth for a Reason - Listen to Your Customers
[Business:Customer-Service] When I was a child, my grandmother told me we were all given two ears and one mouth for a reason. It is something that I have found very useful to remember in both my private life and in business.
- Selling Your Published Book - Writing is the Easy Part
[Writing-and-Speaking:Book-Marketing] After spending hundreds of hours writing, editing, and organizing your book, you don't want to experience lackluster sales that discourage you from future writing endeavors, so you need to learn a little something about how to sell your book too.
- Avoid Opportunities with Deadlines - They are Preying on Desperation
[Business] Did you ever notice advertisements for products that claimed you must act quickly to benefit from the currently offered price? This kind of promotional advertising has spilled over into business opportunities and you should avoid such "opportunities."
- Things You Can Look for to Help You Determine if a Book is any Good
[Book-Reviews] It is not uncommon for someone to ask, "Is this book really any good?" There are ways to find out and some not so obvious things that are all indicative of a book's quality.
- As a Bookseller Don't Risk Being Accused of Cheating on Your Taxes
[Finance:Taxes] Since the inception of the various online marketplaces for booksellers there has been a lot of abuse with respect to the reporting of both federal and state tax obligations; don't be fooled, the authorities do have ways of finding you out.
- Targeted Email Advertising Campaigns - Do They Really Work?
[Internet-and-Businesses-Online:Email-Marketing] Every day I get at least three email advertisements that "guarantee" the best results of any email campaigns available. I know immediately that at least two of them are lying. So how can you tell which are legitimate and which are rip-offs? Read on to see what I have learned about "targeted" email campaigns over the past several years.
- What Kind of Home-Based Business Can I Start that Is Legitimate?
[Home-Based-Business] If you are like me, you have scoured the Internet looking for some kind of legitimate business you can do from home. You have probably found that most involve selling pills, potions, or gadgets that don't work, but they still require a substantial investment on your part to start in the business. Are you interested in one that is 100% legitimate, low risk, and requires little investment?
- Do You Want to Beat the Slots? Read These Important Facts
[Arts-and-Entertainment:Casino-Gambling] You probably get the same daily spam email that I get with solicitations for books on how to beat the slots. If you really want to learn more about how to beat them don't miss my revelations in this article.
- Online Bookselling and Dropshippers - Why Bother with Having a Physical Inventory?
[Internet-and-Businesses-Online:Internet-Marketing] As with almost everything else being sold through the online marketplaces, there are some business "opportunities" being promoted that suggest you sell a virtual inventory of books and have them drop shipped to your customers. This is risky and here are some things you should consider before having anything drop shipped to your customers.
- The Drawbacks to Book Buyback Programs
[Reference-and-Education:College-University] At the end of every school term there is always an influx of book buyers eagerly awaiting the ignorant college students looking for a little bit of beer money in exchange for their unwanted textbooks. Were you ever curious why they were so eager to buy your unwanted books?
- So, You Want to be a Successful Online Bookseller; Well Let's Get Started
[Home-Based-Business] One of the most frequent questions I am asked is, "What does it take to be a successful online bookseller?" There is a long and a short answer to this question.
- What Works for Booksellers Works for Buyers Too!
[Reference-and-Education:College-University] I have been posting many articles about online bookselling with the bookseller in mind, but the practices that work for sellers can be applied by buyers as well, resulting in substantial savings.
- Quit Paying Those Ridiculous Textbook Prices
[Reference-and-Education:College-University] College students, parents, and even teachers can almost always get
textbooks at prices significantly lower than the university bookstores.
- The Most Important Job of Government
[News-and-Society:Politics] Sometimes politicians say the darndest things, and sometimes they sound outright stupid.
- Did Someone Knock on Your Door Today to Give You a Multimillion Dollar Business?
[Internet-and-Businesses-Online:Internet-Marketing] With the Internet at your disposal, selling a product online is not too difficult. In fact, it really boils down to finding one that will sell and a legitimate platform to sell through. Online bookselling offers just such an opportunity with income limitations limited only by inventory purchase resources and your willingness to build the business.
- Is There Any Way to Get Large Lots of Books to Resell Online?
[Internet-and-Businesses-Online:Auctions] One of the most frequently encountered obstacles of beginning online booksellers is finding the resource outlets to initially stock their shelves with books to sell. There are many wholesale and remainder book distributors where you can purchase thousands of books just to get started.
- To Some, the Skies are not so Friendly - But They are Fun
[Travel-and-Leisure:Aviation-Airplanes] Before the general public ever sets foot in an airplane it has to undergo quite a rigorous test and certification program, I was fortunate enough to have been assigned to the first 777 as part of the flight test certification of the airplane.
- Is it Worthwhile to Buy Books that are Only Going to Turn a Buck or Two in Profits?
[Home-Based-Business] There are many online booksellers that sell hoards of penny books and low margin books; is there any money to be made doing this? It turns out that the answer lies in your business plan and volumes.
- There is No T-Rex
[Self-Improvement:Stress-Management] At the ripe old age of 17 I had a grand mal seizure owing to a nervous breakdown. That was a real wake-up for a teenager. Thirty-two years later, I will tell the story with the hopes that what I learned along the way will help others learn to cope with stress.
- What Does it Take to be a Successful Online Bookseller?
[Home-Based-Business] There are many books out there that claim they will teach you to be a successful online bookseller, but what does that mean and what commitment is really required of you?
- An Often Overlooked Book Marketing Resource
[Writing-and-Speaking:Book-Marketing] If you are an author working diligently to promote your book, do not overlook this marketing opportunity.
- Sell Used Books on Amazon - It Isn't a Get Rich Quick Scheme, but it is Very Profitable
[Home-Based-Business] Are you interested in making $5,000 per month running your own online bbusiness from your home?
- Get Started in Online Bookselling - Minimal Risk, Minimum Investment, Maximum Profits
[Internet-and-Businesses-Online] Would you like to learn a home-based business that is all but guaranteed to make you a few thousand dollars a month? How would you like to make $5,000+ per month? It isn't too hard to do, it does require some work, but it certainly isn't hard to learn. With the Internet at your disposal and the third-party services available, just about anyone with desire and a willingness to learn can run a home-based online bookselling business.
- The 2006 Independent Amazon Booksellers' Convention and the Value of Professional Networking
[Home-Based-Business] This afternoon, the 2006 Independent Amazon Booksellers' Convention ended and the information exchanged was phenominal. The value of professional networking was made abundantly clear.
- Self Publishing and Marketing Your Book Online
[Writing-and-Speaking:Book-Marketing] So, you have finished writing your book and now you want to reap the financial benefits of your work; problem is, you don't know where to start.
- Which Internet Marketplace is best for Online Bookselling?
[Home-Based-Business] After learning all the jargon, services, and nuances of the business, the new online bookseller buys an inventory and is faced with choosing an online marketplace through which to sell their books. With the many choices and variations in services, it boils down to choosing which one is best.
- Is There a Future in Online Bookselling?
[Home-Based-Business] Many people considering getting into online bookselling have a valid concern about the future of the industry and whether or not it will even be around in another ten years.
- Spring is Here: Turn the Spring-Cleaning Discards of Others into Profits for You
[Home-Based-Business] Every spring, people clear out their unwanted things and donate them to their favorite charities. The books they donate could be turned into profits for you.
- Successful Online Booksellers Avoid Buying Firewood - Know a Book's Value Before You Buy
[Home-Based-Business] While there are no secrets to being a successful online bookseller, there are some tools of the trade that make some more successful than others.
- Should I Open a Brick and Mortar Bookstore or Become an Online Bookseller?
[Home-Based-Business] It is the dream of many people to open their own bookstore, but the illusion of a laid-back atmosphere and having time to sit and drink coffee with the local sophisticates is often shattered by reality.
- Forget the Get Rich Quick Scams - Learn a Legitimate Home-Based Business
[Home-Based-Business] The Internet and television infomercials are full of get rich quick "opportunities" and the products of those trying to get rich quick. Learn how to make money in a legitimate home-based business that already has customers buying thousands of these products every day - BOOKS!
- Should You be a Book Scout or an Online Bookseller?
[Internet-and-Businesses-Online] There are a number of businesses offering to pay you to scout for books for them. You should understand the opportunities you might be missing by not selling online yourself.
- There is an Alternative to Flipping Burgers
[Home-Based-Business] With the Internet at our disposal there are many legitimate online business opportunities, online bookselling is fast becoming one of the most popular.
- QUESTION: What is the Secret to Being a Successful Online Bookseller?
[Internet-and-Businesses-Online] While it would seem that online bookselling is a mysterious business based on the "secrets" being marketed by many, there is really no mystery to it.
- Amazon: What Does the Amazon Sales Rank Mean and is It Significant?
[Internet-and-Businesses-Online] There are many interpretations regarding the meaning and significance of the Amazon.com sales rank displayed in the Product Details pages of the Amazon marketplace. The meaning and significance of the number depends on the audience and how it is derived is not something that Amazon chooses to make public. From the analysis of thousands of online book sales with corresponding Amazon.com sales ranks at the time of listing and the time of sale, I have done a correlation analysis between the time a book takes to sell and the Amazon.com sales rank.
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