Michael Katz - EzineArticles.com Expert Author

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Is Your E-Newsletter E-ssential?
[Internet-and-Businesses-Online:Email-Marketing] Success in E-Newsletters is about becoming essential. Your readers have many options, and becoming essential is the ticket to achieving the E-Newsletter results you're looking for.

I Need You To Need Me
[Business:Marketing] In a world with an infinite number of information options, the successful communicator will always be the one who offers what his audience wants to hear.

Speak Now, Or Forever Be Deleted
[Business:Entrepreneurialism] With all the examples of modern technology surrounding us today - e-mail, iPods, toaster waffles, etc. - I have to say that the one I find most amazing, is the cell phone. No longer do passing motorists and their good for nothing children smirk as we carry on our solo, animated discussions- today, they simply assume we are on the phone. I mention all this to you, because in my experience, rehearsing what you're going to write and then reading what you've written out loud, is a surefire way to craft simple, understandable, authentic text (the holy grail of E-Newsletter copy).

Plan Less, Connect More
[Internet-and-Businesses-Online:Email-Marketing] The best E-Newsletter content is spontaneous – less like successive chapters in a book, and more like a series of great lunchtime conversations. A little of this, a little of that...

Shout Softly to Gain Attention
[Business:Branding] Most people - particularly people with the word "marketing" in their job title - begin with the expectation that the company name and or logo should be large and prominent in the design. It's logical, but in my opinion, totally wrong. Here's why..

Eyes On The Prize
[Business:Entrepreneurialism] We all like getting an unexpected bonus. It makes us feel special, it adds some excitement to our lives, it gives us something to talk about.

Michael Jordan's Got Nothing On You
[Business:Entrepreneurialism] If you're not energized by what you're doing every day - maybe it's time to take a new approach.

Stray The Course
[Internet-and-Businesses-Online:Ezine-Publishing] In producing an E-Newsletter for your business, the place to start is always with you: Your voice, your expertise, your point of view, etc. Keep in mind however, that this is only half the equation.

Are You Being (Self) Served
[Arts-and-Entertainment] Strive to provide useful, interesting, opinionated-but-unbiased content with every issue.

Simply Put - Simple Sells
[Business:Management] There are many situations in which providing lots and lots of detail works in your favor. Writing an effective E-Newsletter however, is not one of them.

Want More Clients? Get More Vision
[Business:Marketing] Money's great (I like it a lot), but if that's the only reason your company exists, you're going to have to work for every sale. Talk less about what you do, and more about what you believe on the other hand, and you'll make it easier for prospects to hear you, understand you, remember you, and (ta da!) hire you.

Lessons From a Six Year Old
[Business:Marketing] The single most effective thing I ever did to grow my business (other than naming it after a flightless aquatic bird) was to stop offering "web marketing services" in general.

The Five Deadly Fears of E-Newsletter Publishing
[Internet-and-Businesses-Online:Ezine-Publishing] As a small business owner, you know a lot more than you may realize. And although running out of material is the number one reason cited by small business owners for not launching an E-Newsletter in the first place, I have never come across anyone who knew enough about a particular industry or topic to start a business in it, who didn't also have a nearly endless supply of content to choose from.

10 Really Good Reasons to Quit Your Job and Start Your Own Business
[Home-Based-Business] Once you’re on your own, you’ll suddenly begin to hear what’s there, and the more you can hear it and have the courage to follow it, the more enjoyable and yes, profitable your life will be.