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Melanie Jordan - EzineArticles.com Expert Author   RSS

I'm the Chief Marketing Expert, Infopreneur, Entrepreneur for SunLover Publishing, LLC, my original content information products publishing, media properties and information products coaching/marketing coaching company. Marketing Expert: 20+ years experience in marketing from my work with some of the country’s largest financial services companies, my own entrepreneurial pursuits, and my clients'; 10+ years of information products development experience. I'm unique in that I "get" classic marketing + new media/social media. Plus, I have 8+ years in ... [More]

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  • How Infopreneurs Can Get Free Blog Traffic Every Day
    [Internet-and-Businesses-Online:Blogging] While it takes some effort, a great way to get free traffic to your blog every single day, if you write well, is to answer a couple of questions on an authority site related to your infopreneur topic, or the people you want to network with every day. Answering questions can help you accomplish 3 very important things: ...


  • Infopreneur Q & A - Why Give Away an Information Product?
    [Business] I've always wondered why infopreneurs will give away some of their information products and services for free and not charge for everything they create? An infopreneur can create all kinds of content, and, yes, some are developed as freebies that are used to induce people to take an action, rather than having a cost associated with them. But there's definitely a method to this perceived madness.


  • The Twitter Newbie Mistake That Costs You Followers Every Day
    [Internet-and-Businesses-Online:Social-Media] I can tell you in one sentence why, if you're new to Twitter, you're not getting followers--you never changed the image in your profile from the default! As soon as I, or any experienced user of this white-hot social media site, sees they've gained a new follower that has the telltale default brown and blue graphic, we roll our eyes and immediately think--must be one of those "suspicious account activity, suspended account" losers, or someone with just one or two tweets that are dated from last Summer. I actually bother to check out ...


  • Infopreneur Q & A - Podcast Or Teleseminar - Which is Better?
    [Internet-and-Businesses-Online:Podcasting] Question: I do teleseminars, would a podcast be better? If so, why? Answer: It's not so much that one is any better or any worse than the other; it's just another way of delivering your knowledge to your target market.


  • Twitter FAQ - Follow Everyone on Twitter Or Not?
    [Internet-and-Businesses-Online:Social-Media] Question: When I use Twitter, should I be following everyone who follows me, or should I carefully screen people before I follow them back? I've seen strong cases made for both and I'm not sure which way to go. Answer: This dilemma of whether to follow everyone who follows you on Twitter or not is one that comes up a lot regarding this white hot social media site.


  • Blog Post Comments - 4 Ways to Make Yours Better For Internet Marketing Success
    [Internet-and-Businesses-Online:Internet-Marketing] Commenting intelligently, and with the right netiquette, on other people's blogs is a fantastic way to do no cost internet marketing. Learn how to do it the right way with these four tips.


  • Teleseminars - 4 Ways Infopreneurs Can Make the Big Bucks
    [Writing-and-Speaking:Teleseminars] While you can't learn everything you need to know about making the big bucks in teleseminars in a few minutes from this article, here are some key tips about what you must do to ever have a chance at those high-ticket teleseminar trainings. Your offerings must be infotainment.


  • Twitter FAQs - How to Participate on Twitter
    [Internet-and-Businesses-Online:Social-Media] The following are common FAQs that new users have when participating on Twitter. After you read them, you won't be such an obvious newbie, and can reap all the benefits of this popular social media tool. Question: I want to respond to something someone said, and I don't know how to send them a reply (also known as a tweet) back.


  • Twitter Safety - 4 Ways to Use This Top Social Media Site Without Compromising Your Personal Safety
    [Internet-and-Businesses-Online:Social-Media] Maybe it's because I have New York city roots, but lately my natural danger antenna has been going up as I see Twitter users--even some of the internet's top gurus--making mistakes in their tweets (a message sent on the system for those of you who don't know) that could compromise their personal safety. Here's how to avoid common mistakes and safely use this white hot social media tool: 1. Do not tell others that you are going out somewhere.


  • 7 Ways Twitter Can Help You Build Your Business Lightning Fast
    [Internet-and-Businesses-Online:Social-Media] My first reaction to Twitter was that it was a way for people with no life to waste even more time online. However, when some of my new media and social media mentors started talking it up, I figured I had better see what all the fuss was about. My suspicions were confirmed.


  • Laid Off? How Becoming an Infopreneur Could Be Your Best New Career
    [Business:Careers-Employment] Have you been laid off, downsized, rightsized, furloughed or forced into early retirement? Read on to find out how becoming an infopreneur could be your new best career and help you say goodbye to a boss for good!


  • Making More Money Online - 3 Mistakes Authors, Podcasters, Bloggers, Coaches and Speakers Must Avoid
    [Internet-and-Businesses-Online] This piece discusses three common mistakes that authors, would-be authors, bloggers, podcasters, speakers and coaches all tend to make in creating their great respective content, that keep them from making the maximum possible money that they could online through their information products and information services. Plus, tips on what to do about maximizing revenue and audience to correct these errors are shared.


  • Infopreneur Or Information Marketer - Why it Matters If You Want to Make Money Online Long-Term
    [Internet-and-Businesses-Online:Internet-Marketing] Some people will use the term infopreneur to refer to someone who markets their own information, as well as someone who does not create their own unique content and simply re-sells the information others have produced for a piece of the pie. To me, this person is an information marketer, not an information entrepreneur


  • Infopreneuring - The Ultimate Home Based Business
    [Home-Based-Business] Generally, the term Infopreneur can refer to any entrepreneur who earns money by selling information. And now it usually refers to someone who sells that information via the internet. Infopreneuring did not start with the internet boom, as early Infopreneurs were able to sell information via such "old school" methods as audio tapes or CDs, video tapes (yes I know, how quaint), printed booklets and manuals and in-person live events.


  • Healthy Eating Tips - A Healthy Breakfast is Not Just For Breakfast
    [Health-and-Fitness:Nutrition] This piece looks at the benefits of eating healthy breakfast food for other meals during the day for busy people who want to maintain healthy eating habits. Easy healthy food makeovers for popular breakfast foods are also shared.


  • Healthy Food Reviewed - Hostess 100 Calorie Cupcakes and Hostess 100 Calorie Muffins
    [Food-and-Drink:Low-Calorie] A healthy food review of Hostess 100 calorie muffins and Hostess 100 calorie cupcakes. Are they worth opening your wallet for? Also, the issue of trans fat, and how the government allows foods to be labeled as "zero grams of trans fat" when they really aren't, is discussed.


  • Healthy Eating Habits - What We Can Learn From a 6-Month Old
    [Health-and-Fitness:Nutrition] How a 6-month old's vegetarian and flexitarian eating habits show us that it is possible to bring up kids with lifelong healthy eating habits while still being able to eat the comfort foods they love. Plus, we as adults can learn to makeover our favorite unhealthy comfort foods into their healthiest possible versions and unlearn poor eating behaviors without sacrifice.


  • Healthy Food Reviewed - Powerade Zero
    [Food-and-Drink:Low-Calorie] When I lived in Colorado, I learned the importance of staying hydrated due to the dry, mile-high elevation as I worked out, and now that I live in the desert dryness and heat in Las Vegas, I carried that need to stay hydrated when I work out with me. But if you are watching your calories, you can't just choose any hydration drink. Pick the wrong one and you can end up downing the equivalent calories to a bottle of regular soda in the neighborhood of 200-300 calories!


  • Healthy Food Reviewed - Weight Watchers Ice Cream
    [Food-and-Drink:Low-Calorie] A fun review of Weight Watchers ice cream sundaes and ice cream cups. Find out if they are worth opening your wallet for!


  • Foreclosure Deals - Are Bank Websites the Places to Find Them?
    [Real-Estate:Foreclosures] I am more and more amused when I find media stories offering advice on finding foreclosure deals to foreclosure investors and the general public. It seems to me that the stories should actually be called how not to find foreclosure deals!


  • The Foreclosure Crisis Now Has a Face and Other Foreclosure Investing Lessons Learned
    [Real-Estate:Foreclosures] The foreclosure statistics get more staggering all the time, but they really never hit home to me until the other day when I saw a U-Haul in front of my neighbor's house. I figured she was just putting some stuff in storage. She was a good neighbor who took care of her property, worked hard on community issues and was active on our HOA.


  • Short Sales - A Great Way to Make Money in Real Estate Investing Or a Fast Path to Short Profits?
    [Real-Estate:Investing] Short sales are a hot topic these days in real estate investing. How can they not be? You see signs and listings for short sales everywhere, so naturally you might think this must be a great way to make money in real estate investing.


  • Homeowners Facing Foreclosure - The Most Motivated Sellers in the World
    [Real-Estate:Foreclosures] When I used to deal with my Orange County real estate and Las Vegas real estate clients, all my real estate investors always wanted me to hunt high and low for that magical "motivated seller". And this was in the thick of the hot markets up to later 2005 when sellers just laughed in your face at any concessions. You couldn't have a more unmotivated bunch as the sellers routinely asked, and got, waivers of contingencies for home inspections, waivers for termite inspections, waivers of loan qualifying and funding.


  • How to Be a Foreclosure Investor If You Can't Qualify to Buy a Piece of Gum
    [Real-Estate:Foreclosures] When I ran my mentorship program for Orange County, CA real estate agents for a small Orange County, CA real estate brokerage, I stressed how important it was to make sure that the buyer you were going to be representing (or if you were representing the seller, focus on the buyers agent's client) had truly been pre-approved for a mortgage to buy the property in question. As a former loan officer I knew all the tricks lenders used to make someone look like they had financing when they weren't even sure and wanted my students to be wise to them.





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