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Mark Satterfield - EzineArticles.com Expert Author
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- What Gary Halbert Taught Me About Writing Sales Letters
[Writing-and-Speaking:Copywriting] If you want to write sales letters or website copy that will actually get read and motivate people to take action, here's an important lesson that the late Gary Halbert taught me. Take this simple step and you'll find writing sales copy is a lot easier and a lot more effective.
- Sales Letters For Advisors
[Business:Sales] One of the more common questions that financial advisors ask is, "What's the best way to get an affluent client's attention with a sales letter?" Let me share with you excerpts from some letters that have done very well.
- How Long Should a Sales Letter Be? The Ideal Length of Your Next Lead Generation Letter
[Business:Sales] When the topic is sales letters invariably the question comes up "What's the ideal length? How long should it be?" Although there are a lot of variables that need to be considered, and no shortage of conflicting opinions, this is what has worked the best for our clients.
- Selling to the Affluent Using Joint Venture Strategies
[Business:Marketing] Unfortunately, few advisors use creative approaches to build relationships with affluent clients. Here is how one advisor successfully used a joint venture to get on the radar screen of otherwise hard to reach prospects.
- Websites For Financial and Insurance Advisors - Does Yours Help Build a Relationship?
[Insurance:Agents-Marketers] The internet is a good news/bad news phenomenon. The good news is that anyone can get to anyone's website in the proverbial blink of an eye. The bad news is that they can leave that website in the same amount of time. The goal for any financial or insurance advisor's website is to s-l-o-w visitors down. Get them to pause, to read, to understand what you can offer them.
- Marketing Financial Services to the Affluent - How Knowledgeable Are Your Prospects?
[Business:Marketing] It is apparent that the affluent have shifted their mindset when it comes to what they are looking for in an advisor. One by-product of the recent financial turmoil is that more and more of the affluent are seeking out new financial advice.
- What it Takes to Get More Affluent Clients
[Business:Sales] Although most every financial and insurance advisor says they desire to have more affluent clients, so few actually achieve that goal. This disparity motivated me to contact 25 managers in the financial and insurance industries to determine why this is so.
- Marketing Financial Services - Do Seminars Work?
[Business:Sales] Among all of the options, hosting marketing seminars remain a key method for getting known to prospective clients. Which raises the question, "When marketing financial services-Do seminars still work?" Recently I had the opportunity to attend a seminar hosted by a well-known financial advisor. Lets take a look at what went well as well as where the missed opportunities were that perhaps would have made it an even more successful event.
- Marketing to the Affluent - What Makes Them Change Advisers?
[Business:Marketing] Todd Martin is by any criteria a member of the affluent class. As the head of sales for a $200 million family owned business, he consistently earns in the mid-six figures. With over $2 million to invest, he is approached by no shortage of financial advisers - most of whom he has fended off over the years with a deft touch.
- Free Sales Letter Writing Secrets - What You Need to Do First
[Writing-and-Speaking:Copywriting] In today's free sales letter writing secrets I want to discuss briefly what you need to do before you sit down and begin writing. I'll admit this is the least sexy or fun part of the process but it is the foundation upon which everything else is built. The more that you invest a little (and I promise it will only be a little) bit of time at this stage the higher the quality of the marketing message you'll create.
- A Free Sales Letter Idea About What to Put on Your Envelopes
[Business:Sales] We all know that the key for success with any mailing is to get the letter opened and read. That's obvious. The larger issue is exactly how do we go about doing that? The first place to start is with the envelope. What you put on it (and conversely what you leave off) will have a significant impact on your response levels.
- Email Advertising Marketing Tip - What "Behavioral Type" is Your Reader?
[Internet-and-Businesses-Online:Email-Marketing] Thinking about the behavioral type of your niche can give you clues about what you want to emphasize in your emails and marketing letters. It's been our experience that the more that you tailor your message to the behavioral type of niche to the greater the response you'll get.
- Is Your Persuasive Sales Letter Really Communicating Reasons Why Someone Should Buy From You?
[Business:Sales] On a fundamental level what we try to communicate in any sales letter or marketing communication is, "Why should someone buy my product or service?" On the surface that seems almost simplistic. However, if what we're trying to communicate is so obvious, why do we so often miss the mark? Anyone who has spent anytime in sales or copywriting knows that making assumptions kills more sales presentations than anything else.
- Do Headlines Makes a Sales Cover Letter Better?
[Business:Sales] Whenever you get a number of sales professionals together, the conversation quickly turns to how to get more appointments. Most sales pros like to warm up their prospect by sending an introductory sales cover letter. However the question becomes, "How to increase the odds that it will get opened and read?"
- Small Business Marketing Solution For Getting Attention by Using Fear
[Business:Marketing] Fear is one of the most powerful tools in our marketing arsenal. But, it's also huge personal obstacle when it comes time to actually implement your marketing ideas into a system that gets us more new clients. Here's how to use fear to your advantage.
- Why People Don't Buy Your Stuff
[Business:Marketing] Ultimately, the goal of any sales letter or marketing email is to get people to buy your stuff. I realize that's not the most elegant way of putting it, but that's the outcome we all want. So how can we get more people to buy more stuff from you?
- Does Business Cold Calling Make Sense?
[Business:Sales-Teleselling] I'm sure that virtually every sales rep or business owner who has ever picked up the phone has asked themselves the question, "Does cold calling make sense or is this just a colossal waste of time?" The reality is that cold calling or as it's more politely referred to, "telephone prospecting" does make sense as long as it's at least a warm call rather than a blast of glacial water. Here's what I mean.
- Email Advertising Marketing That Gets You More New Clients
[Internet-and-Businesses-Online:Email-Marketing] The key for creating an email advertising marketing initiative that actually gets you more new clients is to focus on three items. Pay attention to these and your next campaign will result in a lot more new business.
- This Sales Cover Letter Gets You More New Business
[Business:Marketing] This sales cover letter uses a technique that gets you lots more new clients. If you focus on this one item, you'll discover that you can write a persuasive sales letter that gets your phone ringing with lots of eager new customers and clients.
- Sales Letter Template - When Your Prospect Ignores You
[Business:Sales] Here's a sales letter template you can use when your initial communication gets ignore. Naturally, in an ideal world, a single email or letter would result in an immediate response. However, if that was the case everyone would get as much new business as they wanted with just a minimal amount of effort.
- Sales Letter Template - Stand Out From the Competition!
[Business:Marketing] This sales letter template will make your message stand out from the competition because it emphasizes one thing that so many other sales letters and emails don't-honesty. Let me share with you how it works.
- How to Make a Great Offer in Your Sales Letter
[Writing-and-Speaking:Copywriting] Your offer and benefits of your product or service will make up the bulk of your sales letter. Many people make the mistake of assuming that the readers of their sales letters already know the product or service does and how it is going to benefit them.
- How to Write a Really Great Marketing Letter That Makes Readers Take Action
[Writing-and-Speaking:Copywriting] The problem with many articles is that they do not have a Call To Action. Your article should advance the sales process by motivating readers to do something. This article shows you how to do that.
- What Makes a Sales Letter Great?
[Business:Sales] Why do some sales letters get read and acted on while others get pitched in the trash? Here are some tricks you can use to get your next sales letter or marketing email opened and read.
- How to Write a Compelling Marketing Letter That Actually Gets Read
[Writing-and-Speaking:Copywriting] Ask a typical consultant where their business comes from and it's no surprise that you're likely to hear; "Repeat business from existing clients and referrals." And while there is certainly nothing inherently wrong with those methods, over-relying on them is one of the main reasons why so many consultants suffer from the inevitable "feast or famine" business cycles.
- How to Write a Compelling Marketing Letter That Actually Gets Read - Part 2
[Writing-and-Speaking:Copywriting] This article focuses will show you how to make sure that your entire marketing letter gets read. Even by the most uninterested prospects.
- This Tool Guarantees That Your Sales Letters Get Read
[Writing-and-Speaking:Copywriting] You may not have heard about these, but copy connectors are another very important part of any sales copy. These are what keeps your content connected between paragraphs, and they can have a great impact on the response your sales letter generates.
- Sales Letter Templates That Get You More New Clients
[Business:Sales-Training] This sales letter and email marketing template is ideal for getting prospect to express interest in who you are and the services or products that you offer. It also works great as an email marketing message.
- Sales Letter Templates For Selling Services to Businesses
[Business:Sales] This sales letter template is particularly effective if you are selling your products or services to other businesses. Although the principles between selling directly to consumers vs. selling to businesses are the same, there are subtle differences that you need to be aware of.
- Sample Business Sales Letters That Get Read
[Business:Sales] This sample business letter is modeled after one of the most successful sales letter templates of all time. The beauty of this letter is that it can be adapted to virtually any business situation. I like to send this letter as the third one in a series of letters. It is important to keep in mind that just a single letter sent once to a prospect who does not know you, will not usually result in any significant results. The key to success is to have a sequence of letters.
- Sales Letter Template When a Prospect Gets Promoted
[Business:Sales] This sales letter template ultimately got me over $750,000 in new business. Perhaps it will do the same for you.
- Writing Sales Emails That Get You More New Clients
[Internet-and-Businesses-Online:Email-Marketing] The key to writing sales emails that get you more new clients is to first put yourself in the shoes of your reader. If you remember no other point, it's crucial that you keep in mind that "it's all about the reader." What exactly do I mean by this? It's very tempting in your sales emails to focus the content primarily on you. It's easy to start talking about the services you offer, how long you've been in business and locations you serve. But that's a mistake.
- Small Business Marketing Ideas For Getting More New Clients
[Business:Marketing] If you're the owner of a small business here's a sobering thought. Imagine if you had stayed in contact with all the business prospects you met over the years through work, school or other activities. How much more robust would your list of contacts be?
- Guerilla Marketing Ideas For Understanding Your Prospects' Readiness to Buy
[Business:Marketing] Here are some guerilla marketing ideas for understanding your prospective client's readiness to buy. By following these tips you will be able to tailor your presentation to meet their specific needs. This article discusses the 4 different buying mindsets and how to position your products or services for each one.
- Sales Prospecting Tips - What Influences Your Prospects Decision to Buy?
[Business:Marketing] This sales prospecting tip will sound familiar to anyone who has ever tried to call on senior level decision makers. We've all struggled, at one time or another with what exactly to say.
- Guerilla Marketing Ideas For Identifying the Key Decision Makers
[Business:Marketing] These guerilla marketing ideas are helpful when you have difficulty identifying the decision-maker or may be blocked from getting in contact with them. Sometimes you may feel anxious or uncomfortable when you're actually in front of a senior level decision-maker. We'll discuss strategies to help you in all three of these areas.
- Prospecting For Sales by Targeting a Profitable Niche
[Business:Sales] I think that a large part of the difficulty small business owners have when prospecting for sales is that they don't target the right niche market. Far too often there is a tendency to select a market based on the first group that comes to mind or the industry that we once worked in. Neither is an effective method for selecting the most responsive group.
- Using Positive Persistence As a Selling Tool
[Business:Sales] Persistence is one of the most powerful marketing tools any company has. Learn steps you can take to make sure you grow your business during a recession.
- Guerrilla Marketing Ideas That Will Get You More Sales
[Business:Marketing] There are many small business marketing strategies that when implemented will get you lots more new business. However as you are considering various sales prospecting techniques, it is important to also remember what not to do. Here is the most the common mistake small businesses make with their marketing.
- Secrets of Top New Business Developers
[Business:Marketing] What exactly do the top rainmakers do that makes them so successful? Learn what separates the top business developers from the rest.
- Example of a Sales Letter Or Email When a Prospect Gets a New Job
[Business:Sales] This example of a sales letter or email is highly effective when you read or learn that a prospect has been promoted or accepted a new position. I once landed a $750,000 account by sending this letter.
- Sales Copy That Will Get Read
[Writing-and-Speaking:Copywriting] How to use "sensory persuaders" to motivate the readers of your sales letters and marketing emails to take action. Sensory persuaders are exactly what you might assume them to be. They are phrases the help to activate the five human senses and persuade your sales copy readers to take action. They are a very powerful tool that you'll want to include in your sale letters and marketing emails.
- Hypnotic Marketing Techniques For Your Sales Copy
[Business:Marketing] Want to get more readers of your marketing emails and sales letters to take action? This is a rarely talked about method that will dramatically increase the percentage of people who buy your products and services.
- How to Use Hypnotic Closes in Your Sales Letters & Marketing Emails
[Internet-and-Businesses-Online:Email-Marketing] The key to any good sales letter or marketing email is to get readers to do what you want them to do. One very effective method is to use hypnotic closes as a powerful psychological tool.
- Using Power Colors on Your Website & in Your Marketing Letters
[Internet-and-Businesses-Online:Web-Design] The key with all your sales pages and websites is to get people to stop and read what you have to offer. This is an overlooked element that gets visitors to do just that.
- Sales Letters That Get Results
[Business:Sales] Although you have probably heard this before, every sales letter needs to contain lots and lot of benefits. One would think that since this message has been so often repeated that all of our sales copy would be loaded with compelling benefit statements. Unfortunately nothing could be farther from the truth.
- Mind-Ninja Psychology For Writing Sales Letters & Marketing Emails
[Writing-and-Speaking:Copywriting] How to use psychology in your sales letter copy to motivate readers to do what you want. Great advanced mind-Ninja techniques for email marketing.
- The Truth About the Length of Marketing Emails
[Internet-and-Businesses-Online:Email-Marketing] How long should your sales & marketing emails be? This article explains the pros and cons of long vs short emails.
- Sales Letters That Motivate Readers to Take Action
[Business:Sales] The key to writing a sales letter that gets readers to do what you want them to do is by having a great call to action. Here's how to create one that works without them ever being aware of it.
- The Hottest Niche For Information Marketers
[Internet-and-Businesses-Online:Internet-Marketing] If you create information products you're always thinking about what are the hottest niches. This is one you should consider.
- How to Increase Your Opt-In Rate by 33%
[Business:Small-Business] Everyone wants a large list of subscribers but in order to do that they have to give you their contact information. Here's how to get that.
- How to Build Credibility With Your Prospects
[Business] New prospects are a skeptical group. The unfortunate reality is that when someone doesn't know you, they tend to look for reasons to dismiss you rather than looking at your value proposition with an open mind.
- Reduce Price Resistance by Making the ROI Case For What You Sell
[Business:Sales] In order to make prospects understand why they should spend money on your goods or services you need to demonstrate the return on investment that they will receive. This article explains how to do that.
- Diversifying Your Services
[Business] The recent announcement by executive search giant Heidrick & Struggles to shrink it's recruiting practice by 45% and focus on consulting caused me to think about the role of diversifying services during these uncertain economic times. As common sense would dictate, consultants and advisors who offer only a single program or service are at a distinct disadvantage, especially during times like these when prospects are cautious about investing money.
- How to Differentiate Yourself From the Competition
[Business:Marketing] I think you'll agree that most of us have a tendency towards activities that are Quick & Easy. When things become difficult, or have more than one step, the temptation is to give up. That's a mistake since the few who take the time to actually work through the complexity, reap enormous benefits. So what's my point?
- The Importance of Patience in Marketing Services
[Business:Marketing] A marketing system that only has one step to it tends to scare off more people than it attracts. This is a better approach.
- Timing Your Stay-In-Touch Messages
[Business:Entrepreneurialism] Staying in ongoing contact with prospects and clients is often the most difficult aspect of marketing. This article answers the most common questions.
- Successful Networking Strategies
[Business:Sales] Ever go to a networking event and don't know how to "break the ice"? Here's practical tips for becoming more confident and comfortable.
- How To Market Your Services or Products
[Business:Sales] The key to getting more new clients is to motivate prospects to "raise their hands" and then stay in touch with them with messages of interest. This article shows you easy-to-implement steps for doing just that.
- Money Talks: How to Build Your Visibility Through Public Speaking
[Writing-and-Speaking:Public-Speaking] Although many people are uncomfortable with the idea of speaking before a group, it’s a proven method for raising your professional visibility.
- How to Maximize the Business Potential of Your Next Speech
[Writing-and-Speaking:Public-Speaking] Here are methods to get new clients to self-identify themselves after your next speech or presentation
- How To Get Your Calls Returned By Becoming An Industry Expert
[Business:Sales] The key to getting your calls returned is to be viewed as an industry
expert. This article discusses the specific strategies you can use to
become well known and respected in your field.
- How to Get More New Clients Quickly, Easily With No Cold Calling
[Business:Sales] This article describes an easy-to-create marketing system that will
consistently bring you a steady stream of new clients-all of whom have
pre-qualified themselves as being interested in learning more about
your products or services...
- Overcoming Writer's Block - How to Unleash the Writer Inside of You
[Writing-and-Speaking:Writing-Articles] A simple formula you can use to quickly and easily write an article in less than 90 minutes.
- Selling with Stories
[Business:Sales] The most successful sales people sell without it ever being apparent that they are in fact, selling. How did they do this? They all told stories.
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