Manas Kumar - EzineArticles.com Expert Author

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CEO of Genesis Web Strategies and chief application developer and entrepreneur. Application Developer, Internet Applications Programmer (XML, PHP, AJAX) and Project Manager in a wide variety of business applications. Particularly interested in client/server and relational database design using Oracle, MySQL Server. Special Interests include learning new programming languages, exploring new business oportunities on the internet and aiding in taking new technologies to market. Specialties Internet Programming, E-Commerce Business Process Development, International Business Management, Internet Portal Architecture, Database ... [More]

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Integrated Marketing Strategies - What, Why, How?
[Business:Marketing] What if you could have specific pages on a blog or social network site that was communicating specific messages directly to your target market on a one-on-one level - targeted, personalised and unique (in its own special way). What if you had the ability to initiate communication with prospective customers who visit your website via email, depending on the pages they visited or the products they viewed. What if you could use the power of social media (all the social networks that are categorically hated by conventional marketers) to deliver your marketing message to your target audience, faster, smarter, and cheaper, with a guarantee of being read within seconds of being posted and at a fraction of the cost of conventional marketing. All of the above, are small examples of integrated marketing - Using different media to communicate the same message, in different ways, through different channels, targeting different user groups, with different value proposition but the same outcome - Customer Buy In.