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Lou Bortone - EzineArticles.com Expert Author
Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support. Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six ... [More]
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- Leverage Your Time and Visibility With Online Video!
[Internet-and-Businesses-Online:Video-Marketing] Online video is the perfect tool to maximize your web presence because it's highly visible and viral. You can create one video and have it spread from YouTube to Facebook to your own website and beyond. It's the ultimate leverage resource, because you create it once and use it in many different ways, and in many different places.
- Why an Online Video Is Your Recession Buster (And How To Profit From It!)
[Internet-and-Businesses-Online:Video-Marketing] If you do business on the Internet, then you've seen the emergence of Online Video as a powerful marketing tool. But did you know that Online Video can also be your "secret weapon" in the battle to buck the recession?
- Five Easy Ways To Use Online Video To Generate New Business Now!
[Internet-and-Businesses-Online:Video-Marketing] It's no secret that "business as usual" isn't going to help your business survive and thrive in a tough economy. These days, you need every marketing advantage you can muster. Fortunately, Online video has become a mainstream low or no cost solution that can have a powerful and immediate impact on your business.
- Five Ways To Get Your Video Online In Five Minutes Flat!
[Internet-and-Businesses-Online:Video-Marketing] Who says it's difficult or time-consuming to create your own online video! I've uploaded video to YouTube in under 3 minutes, and you can, too! Here are 5 ways to get your video on the web in 5 minutes or less!
- Building a Strong Brand in a Weak Economy
[Business:Branding] If you're an entrepreneur or small business trying to survive in the midst of worldwide market turmoil, it's more important than ever that you have a strong, well defined brand. Without a breakthrough brand, you might as well be invisible! Discover how to build a powerful brand using Web 2.0 technologies like online video and social networking.
- Flip Tips - Flip Video Cam 101
[Shopping-and-Product-Reviews:Electronics] More tips and tricks for using the popular Flip Video camera! Learn about pricing, comparing models, where to find your Flip and how to shoot great video with this amazing mini-cam.
- Flip Video Tips - Why Folks Are Flipping Over This Tiny Video Camera
[Shopping-and-Product-Reviews:Electronics] The new Flip Video camera is the "gotta have it" gadget! Learn all about the fabulous Flip cam - Where to buy, what to pay and how to get great video from your Flip.
- How to Finally Write Your Book
[Writing-and-Speaking:Writing] Fortunately, there are numerous options available to would-be authors who want to publish their own book. You can hire a ghostwriter or work with a book-writing coach to help you get your book done. You can join a writing group, work with an accountability partner, or even enlist the help of a co-author.
- Facebook - Friend Or No?
[Internet-and-Businesses-Online:Social-Networking] How do you decide to add friends to Facebook? Are you a quality person or a quantity person? These ten tips will help you determine how to select your Facebook friends
- Twitter Me This - Five New Twitter Tips and Tricks
[Internet-and-Businesses-Online:Social-Networking] Are you a Twitterholic or a Twitter newbie? Are you using Twhirl to update your Twitter tweets? Whether you're just dipping your toes into the water or diving in head first, there's no doubt that Twitter has become the latest darling of the social networking scene.
- Writing Your Book - Ten Tips to Get it Done!
[Writing-and-Speaking:Writing] Most entrepreneurs and executives really want to become a published author, but few have the time or resources to write their book. Writing a book is a big commitment, and many aspiring authors just can't seem to get started. If you fall into that category, you may decide that you need a ghostwriter or a writing coach.
- Five Quick Tips For Way Better Video
[Internet-and-Businesses-Online:Video-Marketing] Try to offer some interesting or unique content! To keep your viewer's attention, you have to deliver some value. Keep your videos short and compelling... Remember, we've all got IDD - Internet Deficit Disorder!
- Why Hire A Ghostwriter?
[Writing-and-Speaking:Writing] There's no question about the many benefits of writing a book and becoming a published author. Writing a book gives you instant credibility with clients and prospects, solidifies your expert status and builds your personal or corporate brand. In fact, studies indicate that, while more than 80% of the population wants to write a book, only tiny 2% will ever actually do it! Why? Most aspiring writers cite lack of time, lack of focus or lack of knowing how to physically undertake such an ambitious project.
- What Can Marketers Learn From Baseball?
[Business:Top7-or-10-Tips] Can entrepreneurs take a cue from the Boston Red Sox? When it comes to marketing, you bet! Check out ten things marketers can learn from baseball.
- Why Your Personal Brand is More Public Than Ever
[Internet-and-Businesses-Online:Internet-Marketing] One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand.
- Make a Splash in Your Own Backyard - Local Marketing Tactics
[Business:Marketing] For most small businesses, all marketing is local marketing - as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities.
- Marketing Rehab
[Business:Marketing] Madonna, Britney Spears, and now Amy Winehouse. What do they have in common? All three are memorable (for better or worse) music brands.
- Secrets of Low-Cost Marketing
[Business:Marketing] It's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nascent
- How To Create And Distribute Your E-Zine Or E-Newsletter
[Internet-and-Businesses-Online] An electronic newsletter or ezine delivered by email is a great way to connect with your customers, share information and deliver news, usually for a fraction of the cost of traditional direct mail. This brief article gives you the five steps to cranking out an effective e-zine or e-newsletter.
- How To Tell Your RSS From Your Elbow!
[Internet-and-Businesses-Online:RSS] RSS is a quick and easy way to distribute or "push" your content to subscribers. Your feeds could include product news, announcements, press releases or new blog posts. RSS also allows people to add links to your content within their own Web pages.
- Small Business Guide to Podcasting
[Internet-and-Businesses-Online:Podcasting] Podcasting can be a simple and effective way to promote your business. Podcasting, in essence, sends your own radio show over the Internet. Despite the name, your audience doesn't necessarily need an iPod to receive a podcast. They can listen to podcasts on a computer or on most MP3 players.
- Maximizing E-Networking and Social Networks
[Internet-and-Businesses-Online:Social-Networking] Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of "Mega-Networking." From the proliferation of social networking sites to more structured, in-person networking groups, there have never been better opportunities for expanding your network. Here are the latest networking tips and techniques...
- Add Star Power To Your Advertising
[Business:Advertising] Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business.
- Television Production 101
[Arts-and-Entertainment:Movies-TV] Producing a television ad for your small business can seem a daunting, intimidating and expensive task. Fortunately, with today's easy access to the tools and technology of TV production, creating a TV spot is well within your reach.
- 7 Ways to Find Great-Paying Ghostwriting Jobs
[Writing-and-Speaking] Here's a startling statistic: Over 80% of the population wants to write a book someday. However, only 1% will ever attempt it. That's a huge opportunity for ghostwriting! So, if you're a freelance writer, chances are you can make a lot more money as a ghostwriter.
- 7 Top Picks for New Web Resources
[Business:Top7-or-10-Tips] It seems like there are dozens of great, new websites and web resources popping up every day. Some of these new web toys and tools are pretty cool - but it's tough to keep track of them all. Let me save you the trouble of sorting it all out with a quick review of some of my newest faves.
- Five Secrets To Generating Word Of Mouth Marketing - Harness The Power Of Buzz To Build Your Biz
[Business:Marketing] Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" techniques all inspire people to recommend your product or service. Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source.
- Top 7 Tips for Producing a TV Ad or Video
[Business:Top7-or-10-Tips] Producing a television ad can seem a daunting and expensive task. Fortunately, with today's easy access to TV production tools, creating a TV spot is well within your reach. One caveat: While making a TV ad can be relatively easy, producing a GOOD one is much more challenging. These 7 tips will keep you on track.
- How to Use Public Access TV to Promote Your Business and Build Your Credibility
[Business:Advertising] Local public access TV stations may be the best kept secret in America. Where else can you get free access to training, equipment, support and the local airwaves all in one location? For small businesses, local access TV is an opportunity to produce your own TV show, become known in the community and build your reputation as an expert in your field.
- Video Production 101: Producing a Video for Your Website or TV
[Internet-and-Businesses-Online:Video-Streaming] With entrepreneurs and small businesses rushing to join the Online Video Revolution and get video on their websites, they often forget one key fact: You can't add video to your website, until you have the video!
- How To Get Video On The Web 4 Simple Steps To Creating Online Video
[Internet-and-Businesses-Online:Video-Streaming] "The Online Video Guy" shares a guide to getting video on the web, in four easy steps-
- Get Your Vlog On! - Turn Your Website Into A TV Channel With Video Blogs
[Internet-and-Businesses-Online:Podcasting] Online video, video blogs, vlogs or vodcasts are all different names for the same basic concept: Using the Internet to broadcast a video message. As an advertising and promotion tool, online video is exploding in popularity. Putting video on your Web site or blog is a low-cost way to get in on the Online Video Revolution.
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