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Lisa Packer - EzineArticles.com Expert Author  

Lisa Packer, author of "The Power Of Emotion: 6 Triggers That Turn Prospects Into Customers," is an independant Copywriter and Marketing Consultant who specializes in "Emotion-Driven" marketing. Her copy is designed to forge that all-important emotional connection with your prospect, leading him to the sale rather than pushing him. Rather than hype, she instead builds a relationship between you and your prospect that leads to trust and a more loyal customer. Visit her on ... [More]

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  • Pregnancy After Bariatric Surgery - Is it a Good Idea?
    [Health-and-Fitness:Womens-Issues] There have been several studies recently on the effect of bariatric surgery on pregnancy. Some studied the surgery's impact on fertility, and others studied its impact on pregnancy complications such as gestational diabetes and premature birth. The findings are somewhat surprising.


  • Gastric Bypass Diet - What Can You Eat After Weight Loss Surgery?
    [Health-and-Fitness:Weight-Loss] When considering weight loss surgery, one thing that many people question is the gastric bypass diet. What can you eat? Will you be able to eat the foods you love? Find out what you should and shouldn't eat after surgery, as well as what to expect as time goes by. You may be surprised at what is allowed and what isn't.


  • My Gastric Bypass Story - Before and After Weight Loss Surgery
    [Health-and-Fitness:Weight-Loss] Sometimes it's hard to believe how much my life changed before and after gastric bypass surgery. And weight loss is only a small part of it.


  • Hair Loss After Gastric Bypass - Stimulate Regrowth With Scalp Massage
    [Health-and-Fitness:Hair-Loss] Gastric bypass surgery patients are always concerned about hair loss. While we probably can't completely stop our hair from thinning, there are things we can do to minimize that loss and stimulate regrowth as quickly as possible. One of those things is scalp massage.


  • Why Gastric Bypass Surgery is NOT the "Easy Way Out"
    [Health-and-Fitness:Weight-Loss] People often refer to weight loss surgery as the "easy way out." But is it? Sure, it may seem easy as you watch someone else lose weight after surgery. But if you knew what they'd really gone through, you might think otherwise. In fact, here are 7 reasons why gastric bypass surgery is anything but an easy solution.


  • Gastric Bypass Surgery and Gallstones
    [Health-and-Fitness:Weight-Loss] Up to one third of gastric bypass patients will develop gallstones within the first year after surgery. What does a gall bladder attack feel like? And if your gall bladder must be removed, how will it affect your post-gastric-bypass diet?


  • Stop Yo Yo Dieting By Eating More Often
    [Health-and-Fitness:Weight-Loss] When you think of losing weight, you normally think of eating less. But Dr. Scott Olson says you can actually lose more (and have a much better chance of keeping it off) by eating more often.


  • End Yo Yo Dieting With The Glycemic Index
    [Health-and-Fitness:Weight-Loss] Tired of living life focused on how many points, calories, carbs or fat grams you've consumed? Well, it isn't necessary. You can choose healthy foods you like to eat - and lose that extra weight forever - with the glycemic index.


  • End Yo Yo Dieting - Start By Eliminating These Foods
    [Health-and-Fitness:Weight-Loss] Want quick weight loss results? Start by cutting back on, or eliminating these 2 foods!


  • How To Stomp Out Carbohydrate Cravings
    [Health-and-Fitness:Weight-Loss] The hardest part of losing weight is dealing with the cravings for sweets and starchy foods. Find out what those cravings really mean and how you can stomp them out by eating this healthy food.


  • Marketing With Fake Emotion Kills Sales
    [Business:Marketing] Are you making a sincere emotional connection with your prospects? If you're trying to fake it, or going overboard with feelings, they'll know it - and you'll loose the sale. Here's why.


  • Marketing: 5 Ways To Boost The Perceived Value Of Your Offer
    [Business:Marketing] Don't get caught up in the Low Price Wars! Here are 5 ways you can increase the perceived value of your offer. Use them to increase profits and stay out of the low-price trap forever!


  • Copywriting: 7 Ways To Trigger Emotions
    [Business:Marketing] You absolutely must trigger some kind of emotion in your copy if you want to generate response. Here are 7 ways to connect with your prospects and have them ready to buy what you offer!


  • Marketing: Respect Your Prospects And Make More Money
    [Business:Marketing] There is one emotion above all others that your prospect wants to feel: She wants you to make her feel respected. Here's how to do that, and multiply profits at the same time.


  • Marketing: Why Audience Is Everything
    [Business:Marketing] It's more important than your headline, copy, graphics -- all of your creative elements put together. It's your audience, and choosing it wisely makes all the difference in the world.


  • The Emotion Of Price: How Numbers Affect Response
    [Business:Marketing] The actual numbers used in your pricing can have a huge effect on response. One number can increase sales by 10 - 20%. But another can make your sales -- and profits -- implode.


  • Pricing For Maximum Profits And Value
    [Business:Marketing-Direct] Pricing can be one of the most difficult things to get right. If your prices are too high, you'll drive away customers. Too low, and you're not just leaving money on the table - you're turning your product or service into just another commodity. Instead, consider the emotions associated with pricing - and use them to deliver maximum profit and value.


  • Igniting The Fuel That Turns Prospects Into Customers
    [Business:Marketing] How to trigger emotions in your marketing that make your prospect reach for his wallet!


  • How To Discover The Emotions That Turn Prospects Into Customers
    [Business:Marketing] Triggering the wrong emotions in your marketing is just as bad as not triggering any at all. So how do you decide what feelings to evoke?


  • Turn Prospects Into Customers By Triggering The Core Buying Emotion
    [Business:Marketing] It's the fuel that powers every sale you make, whether in print, online, or face to face. It's your prospect's Core Buying Emotion, and triggering it can do wonders for your bottom line.


  • How To Write Headlines That Grab Your Prospect's Attention
    [Writing-and-Speaking:Copywriting] Your headline is like an ad for your ad. It is responsible for getting the attention of your prospect and enticing her to read what you have to say. If it succeeds, your marketing has a chance. If it fails, your marketing is over before it ever began.


  • Copywriting: The Secret Key That Rescues Falling Response Rates
    [Writing-and-Speaking:Copywriting] Response rates are down pretty much everywhere. Will doing more of the same (bigger promises, more benefits) make a difference? Not likely. Here's what you can do.


  • Why Your Direct Mail Isn't Working
    [Business:Marketing-Direct] Disappointed with your response rates lately? Here's how you can make them better.


  • Direct Mail: Lifting Response With Lift Notes
    [Business:Marketing-Direct] Imagine you're holding a tiny slip of paper in your hand. It's about the size of a check, and it has the power to lift response to your sales letter by as much as 50%.


  • Sales Letters: Teasing Your Way To Higher Response
    [Business:Marketing-Direct] Before your letter can sell it has to be opened. And read. Your envelope can make that happen.


  • There Are Benefits - And Then There Are Benefits
    [Business:Marketing] Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility - and success - of your marketing campaigns.


  • Discovering The Benefits That Hook Your Prospect
    [Business:Marketing] What's In It For Me? That's what your prospect wants to know. Before she hears anything about your company, your product, your great offer or your guarantee, she wants to know what she's getting out of the deal.


  • Copywriting: Engage Prospects By Involving Their Senses
    [Writing-and-Speaking:Copywriting] It's much easier to get emotionally involved with copy that stimulates your senses. And copy that gets prospects emotionally involved sells.


  • How To Get Your Prospect To Take Action
    [Business:Marketing] He can't reach his wallet if he's sitting on it. Find out how to get him off his backside and make him a customer.


  • Work Backward And Make More Sales!
    [Business:Marketing] Find out what led your customer to your cash register. Then you can find out how to lead others there as well.


  • Radio Ads That Get Results
    [Business:Marketing] Not all radio ads are created equal. Too often, they're wasted on "name recognition" spots that have to be run over and over. But when done right, radio can be one of the most potent weapons in your marketing arsenal.


  • How To Use PR To Build Your Business
    [Business:PR] Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations. But the chances of those stories coming to you on their own are very slim. That’s why smart businesses go out of their way to create news, and bring free publicity to them. And it takes a lot more than just your run-of-the-mill press release.


  • Can Message Board Marketing Work For You?
    [Business:Marketing] Message boards and forums are part of what makes the Internet fun. But can they also benefit your business?


  • Are Your Brochures Worth The Paper They're Printed On?
    [Business:Marketing] A good brochure can be a powerful weapon in your marketing arsenal. A bad one is a waste of the paper it's printed on.


  • SEO: When Being Optimized Can Hurt
    [Internet-and-Businesses-Online:SEO] Having your site Search Engine Optimized is only half the battle. Leave the other half un-fought, and you're actually doing yourself more harm than good.


  • The Selling Power Of A Story
    [Business:Marketing] If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.


  • Whats So Special About You? Defining Your USP
    [Business:Sales] Your USP tells potential customers what is different about you, and why they should choose you over your competitors. So how do you create one?


  • The Lead: Sinking The Hook Into Your Prospect
    [Writing-and-Speaking:Copywriting] You only have an instant to capture your prospect’s attention. No matter the medium – a sales letter, print ad, or commercial – she’s going to make an almost instantaneous decision about whether you are worth her time or not. So you’d better start off with a bang.


  • Do You Really Know Your Prospect?
    [Business:Marketing] The better you know him, the better you know how to sell to him.


  • Maximizing Your Yellow Page Investment
    [Business:Marketing] Yellow Page users are the hottest of all prospects – someone who has made the decision to buy, and now is looking for a place to do it. Does your ad convince them that your business is that place?


  • Get Personal: Letters vs. Direct Mail
    [Business:Marketing-Direct] There are times when a personal letter can be more effective than a mass mailing, even when you consider the extra time spent.


  • Marketing: Can I Trust You?
    [Business:Marketing] We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They’ve heard so many hyped claims, that they automatically distrust them all. How can you avoid this in your marketing messages? How can you convince them that what you promise is what you will actually deliver?


  • Developing A Focused Marketing Strategy
    [Business:Marketing] You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?


  • Marketing: Are You Focused?
    [Business:Marketing] Your marketing messages focused, and working together, or are they competing with each other?


  • Emotions That Sell, Part 2
    [Business:Sales-Training] Dig a little deeper into the sales psyche, and find emotions that connect deeply with your prospects.


  • Welcoming Your Website Visitors
    [Internet-and-Businesses-Online:Web-Design] Are you warmly welcoming visitors to your web site, and inviting them in? Or are they being rebuffed by your lack of communication?


  • How To Write Sales Letters That Deliver
    [Business:Sales-Training] Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn’t send out a high enough volume to get the replies you were looking for. Or, you could face the truth: Your sales letter just didn’t have what it takes.


  • Web Marketing: Design Mistakes That Drive Customers Away In Droves
    [Internet-and-Businesses-Online:Web-Design] Your web site may look cool. But if you have these design elements, you are losing customers.


  • How To Write Ads That Get Response
    [Business:Advertising] Your ads have a job to do -- are they doing it? If all they do is lay around and attract attention to themselves, you need to fire them. Here's how to write ads that do the job of selling your product or service.


  • Beyond Fear And Greed: Emotions That Sell
    [Business:Marketing] Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn’t there more to life than those two emotions? Yes, there is. And your marketing would do well to expand its emotional horizons!


  • The Path To Your Prospect's Wallet Begins At His Heart
    [Business:Marketing] You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. You lay out the facts, and he comes to a rational decision based on them. Right? Wrong...


  • How To Get A Pay Raise From Your Web Site
    [Internet-and-Businesses-Online:Web-Design] It's possible to make more money, or generate more leads, from your web site without spending time and money on more traffic. What you need is a higher conversion rate.


  • Business Writing: When Not To Be Professional
    [Writing-and-Speaking:Copywriting] It's time to write your next ad or brochure. Maybe some web content. You'd better think twice before trying to write like a "professional."


  • What To Do When You've Blown It
    [Business:Customer-Service] It's bound to happen soon or later - yes, even to you and your business. Sometime or other you will make a blunder that upsets a customer. Here's what you can do to turn that angry customer into a rabidly loyal one.




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