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Linda P. Dessau - EzineArticles.com Expert Author
Linda Dessau is the author of The Customizable Style Guide for Coaches Who Write: Look Smarter, Write Faster, and Get Better Results from Your Writing. She has been writing and marketing online since 2003 and has helped more than 100 coaches and other small business owners get better results from their articles, blog posts, websites, e-books, e-courses, reports and other online writing projects. Visit her website for the Top 10 Article Generator, a free ... [More]
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- Writing a Profile Page For an Article Directory Site? Top 5 Mistakes to Avoid
[Writing-and-Speaking:Article-Marketing] Many article directory websites give their visitors the opportunity to read a more detailed profile of each author. Here are five mistakes you will want to avoid when writing your profile so that you can really shine in this spotlight.
- How to Use Article Marketing to Tempt the Local Media
[Writing-and-Speaking:Article-Marketing] I have not actively marketed myself as a coach for years, yet all of the article marketing I did when I was building my coaching business is STILL attracting the attention of local media. Read this article for more about the benefits of being profiled in local media, and how article marketing can get their attention.
- Article Marketing Takes the Prize
[Writing-and-Speaking:Article-Marketing] There are so many ways to get attention and attract new clients for your service-based business, and you will be naturally more skilled at some than others. As you find the mix that works for you, please include some article marketing!
- Starting From Scratch? A Beginning Strategy For Article Marketing Magic
[Writing-and-Speaking:Article-Marketing] If you're just getting started with marketing your business online, the most effective strategy is a combination of blogging, email, and article marketing. With the planning and automation tips in this article, you'll be on your way to generating an information empire in no time!
- Structure - The Last (Or First) Piece of the Article Marketing Puzzle
[Writing-and-Speaking:Article-Marketing] You probably have no shortage of ideas for articles, but what can you do when the ideas get blocked or when they're flowing too quickly for you to make use of them? Have you ever noticed how boundaries and structures that seem limiting at first actually give us more freedom?
- Article Marketing Magic - Consistency is the Key
[Writing-and-Speaking:Article-Marketing] Article marketing can have magical results; growing your mailing list, increasing your visibility, enhancing your credibility and bringing you new customers, clients and revenue. So why would you stop after only one article?
- Do You Have the Skills to Make Article Marketing Magic?
[Writing-and-Speaking:Article-Marketing] Article marketing skills take practice, just like any other skill like riding a bike or cooking an omelet. Here are the top three skills that will help you make article marketing magic and grow your business.
- The Top 5 Things Self-Help Readers Want From Your Book
[Writing-and-Speaking:Writing] To help you get into the minds of your clients, prospective clients and readers, it's helpful to consider what self-help readers want. As an avid reader of self-help books, articles, websites and blogs, I used myself as an example for this list of the Top 5 Things Self-Help Readers Want From Your Book.
- Write Smarter - 3 Strategies For Content Development
[Writing-and-Speaking:Writing] One of the biggest complaints I hear from my clients is that it's hard to come up with fresh content for their blogs and articles week after week, or to develop their ideas into workable content. To help, I've put together some strategies designed to help you write smarter!
- Stuck at the Start? Try One of These Top 10 Article Openers
[Writing-and-Speaking:Writing-Articles] Are you using article marketing to grow your business? Be sure you have a powerful opening, or you could lose your readers long before they get to the end (and your precious call to action). If you're stuck at the start, try one of these Top 10 Article Openers.
- 10 Steps to Writing a Winning Top 10 Article
[Writing-and-Speaking:Writing-Articles] It's a well-known fact that people work with and refer to people who they know, like and trust. Have you ever wished that there were a formula for crafting your expertise into a Top 10 article that will showcase your knowledge, cement your credibility, build your relationship with your readers and promote your products and services?
- Why Article Marketers Should Care About Readability
[Writing-and-Speaking:Article-Marketing] A 2005 survey by Statistics Canada revealed that four out of ten Canadians, or 42%, have serious reading problems (source: The Toronto Star, 2005). In the United States, the National Right to Read Foundation said that 50 million people read no higher than a fourth- or fifth-grade level (source: Education Portal, 2007). If your writing is too complicated or difficult to read, you risk putting up a barrier between your ideas and the people who need them.
- Direct Traffic is Golden, SEO Traffic is a Bonus
[Internet-and-Businesses-Online:Traffic-Building] Direct traffic and traffic from referral sites both represent people who have already warmed up to the idea of finding out more about you. That's much different from just having your website pop up in a list of search results.
- Top 10 Reasons to Have a Top 10 List
[Writing-and-Speaking:Writing-Articles] A Top 10 list about a topic that your ideal customer cares about can be a valuable part of your marketing plan. Here are the Top 10 reasons why.
- Anatomy of a Business Email
[Business:Workplace-Communication] Email has become one of our most essential business communication tools- we each may send hundreds of business emails each week. And yet, we tend to send emails into cyberspace without much thought or attention to the impression we're making. An effective email is a great way to attract business. Good email practices are crucial in your first contact with a prospective client, and they're equally important in your follow-up emails. This article outlines five crucial elements to check before you click the "send" button.
- Who Are You and What Do You Want? Writing For Your Niche
[Writing-and-Speaking:Writing] Even if you truly believe that anyone and everyone could benefit from your solutions and services, if you try to dilute your message to appeal to everyone, it will not stand out to anyone! Choosing a niche market is a courageous step. If you've done it, congratulations! Please read on for three ways to make sure that your writing is targeted to exactly who you've decided to serve.
- 5 Sure-Fire Ways to Annoy People With Your Email Newsletter
[Internet-and-Businesses-Online:Ezine-Publishing] I read a lot of newsletters. Some are great and some are not so great. I put together this article to highlight the five mistakes I see most often in people's first newsletter.
- Are You Making These Mistakes in Your Top 10 Articles?
[Writing-and-Speaking:Writing-Articles] There's no point. Is there a clear focus to your article, or is it just a rambling of opinions and ideas?
- Audio Isn't Enough - 3 Ways to Enhance Your Live or Recorded Offerings
[Business:Presentation] If you're a visual learner like me, audio offerings probably leave much to be desired. I'll only attend a live tele-class if I'm really keen on the company. However, I'm ten times more likely to attend a tele-class if I receive a handout beforehand.
- Make Your Website Work for You - Top 5 Ways to Turn a Curious Visitor into a Loyal Repeat Customer
[Internet-and-Businesses-Online:Internet-Marketing] For your clients and prospective clients, your website can be an invaluable resource that solidifies their perception of you as a credible expert. For you, your website can be a sales force and an online store, operating 24/7. Here are five ways to maximinze your website's potential, and put it to work for you!
- Top 10 Ways to Re-Use Frequently Asked Questions
[Internet-and-Businesses-Online:Product-Creation] Remember to smile and be grateful for each and every time someone asks you a question. It means they were interested enough to find out more. Here are 10 ways that you can re-use those questions that come up again and again.
- Top 5 Written Information Products That Will Grow Your Business
[Internet-and-Businesses-Online:Product-Creation] Prospective clients don't want to hear about you, they want to hear how you can help them. A well-written information product will demonstrate your knowledge in your area of specialty, build trust and establish your credibility as an expert. As well, each different product will grow your business in a unique and effective way.
- Write It & They Will Come - 5 Ways Written Information Products Can Help You Build Your Business
[Business:Marketing] Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, a well-written information product can help you to build your business. Here's how...
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