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Joshua Willingham - EzineArticles.com Expert Author
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Joshua Willingham Email Alerts
- The Talking Logo - Moving Beyond the Elevator Speech
[Business:Networking] "So what do you do?" That's a question we are frequently asked. Usually we answer with something like, "I'm an accountant." We may also answer with a prepared "elevator speech." However, both of these answers don't provide a way for you to truly differentiate yourself and don't encourage your listener to learn more about your business. The Talking Logo is a method let the listener know your target market and the problem you solve. It also invites the listener to ask more questions about you and your business.
- Why You Don't Want to Make History on the Web
[Internet-and-Businesses-Online:Internet-Marketing] Content Management Systems (CMS) such as WordPress and Joomla are cost effective ways to create Web sites for small businesses. Web sites that don't get updated often become stale and lose ranking in search engines. A CMS helps keep Web sites fresh and easy to use.
- The Dangers of a "We We" Focused Website
[Internet-and-Businesses-Online:Web-Design] It's natural to want to tell your prospects about your experience, skills, and services. You know you are good at what you do and you want prospect to know that you can provide solutions to their problems. The problem is that many companies end up creating a "we-we" website. That is, a website that talks about the company and never talks about the needs or wants of the prospect.
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