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John Sheridan - EzineArticles.com Expert Author
John Sheridan is a professional proofreader of hard copy items and website copy. He also writes web copy and occasionally accepts small copy-editing assignments. This article is the property of the author and may only be reproduced in its original form. For reproduction in hard copy publications, permission must be obtained from the author.
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John Sheridan Email Alerts
- Website Copy - How Much is Enough?
[Internet-and-Businesses-Online:Internet-Marketing] By now, everybody is pretty much aware of what websites are for and what they do, and no doubt the majority of surfers have their own ideas on how a website should be set out, how it should look and how it should perform.
However, what about the copy?
- Content Management Systems - More Control Over Your Website
[Internet-and-Businesses-Online:Web-Development] Websites have become one of the most important marketing tools any business can have, but to be effective they must be properly looked after. This includes being updated regularly or at least every once in a while depending on the type of business.
- Constructing an Article FAQs - Help and Tips For New Writers
[Writing-and-Speaking:Writing-Articles] There is no great mystery to writing good articles if you follow a few simple guidelines. This article is aimed at new and wannabe article writers who may need a helping hand to get started.
- Internet Discount Codes - A Helpful Tool in Times of Recession?
[Internet-and-Businesses-Online:Ecommerce] Quite simply, Internet discount codes can be used to get money-off online purchases in the same way traditional paper-type vouchers are redeemed in supermarkets and high street stores. Many Internet traders are now commissioning new sites or adapting their current ones to enable them to issue discount and promotional codes, whilst others have seen the potential and opened dedicated sites which tell visitors where the best online discount codes and deals are to be found.
- SEO A Simple Jargon-Free Guide for Novices
[Internet-and-Businesses-Online:SEO] In the world of Internet marketing, website owners are faced with a wide range of options for getting their sites noticed by search engines. But, whatever their choice of marketing strategy, whether it's the use of PPC, blogs, articles, email marketing or banner advertising, one method they would be wise to consider is SEO (Search engine optimisation).
- Internet Marketing - A Quick Guide to Some of the Options Available
[Internet-and-Businesses-Online:Internet-Marketing] There are many that used to believe, and some who still do, that once their website was up and running an endless stream of visitors would immediately come flocking, eager to look and even keener to buy; if that were true then every Internet-based business owner would be a millionaire many times over. Nice thought, but hardly ever the case. Having a website built and going live is only the first part of what should be an ongoing process of marketing the site and letting potential customers know it's there.
- Website Accessibility - The Internet for All
[Internet-and-Businesses-Online] For most people, surfing the Internet and reading copy on web pages presents no problem whatsoever, but for the visually impaired and the elderly it's another matter entirely. Unimpeded access to websites is something the rest of us take for granted, but for those with a visual disability things are not quite so straightforward.
- Are Your Passwords as Secure as You Think?
[Internet-and-Businesses-Online:Security] Signing up to any online resources such as chat rooms, discussion forums or article and auction sites will almost always require you to supply a certain amount of personal information and inevitably choose a password. Hopefully, you’ll pick a password that should ensure all your details remain safe and secure.
- Email Marketing - The Easy Way to Spread the Word
[Internet-and-Businesses-Online:Email-Marketing] As a business owner your place is running your business - and that includes marketing; so how do you achieve both of these time-consuming duties without inventing a 30-hour day? For the marketing side of things at least, there is a solution.
- Multilingual Websites - How Useful Are They?
[Internet-and-Businesses-Online:Site-Promotion] Whilst the Internet has broken down a lot of communication and trading barriers and created bridges and links between nearly every country on the globe, there is still one problem that frustrates a large percentage of users – language!
- Credit Control for Small Businesses - Looking After Your Money
[Business:Small-Business] One of the most common problems faced by new businesses is trying to get money into the company; money owed by clients that for one reason or another rarely settle their bills on time. The majority of start-ups have very little cash to play with, so a late payer can be a serious problem in more ways than one; a problem you as the business owner should be prepared for.
- Article Writing - Tips to Get You Started
[Writing-and-Speaking:Writing-Articles] There are many different opinions as to what makes a good article, and just as many ideas on the best ways to write one.
- Article Writing – A Matter of Confidence?
[Writing-and-Speaking:Writing-Articles] There are many people who think they are not capable of writing an article that others would want to read. It may be a lack of confidence in their writing abilities, or perhaps they feel they have nothing interesting to say.
- Web Copy – Essential or Secondary?
[Internet-and-Businesses-Online:Web-Development] Not all websites have to be graphically amazing. Understated can be just as effective as in-your-face visuals, but one thing they all have in common is that they all contain a textual content, and the only way that words are truly effective is if they are written so readers can understand what they are trying to say.
- The Internet – Do We Like What We See?
[Internet-and-Businesses-Online] Talented self-taught designers and computer-savvy individuals are working from sheds and bedrooms around the globe creating professional high-quality websites that allow them and their businesses to compete on an equal footing with their larger competitors.
- Ecommerce - Safe and Secure?
[Internet-and-Businesses-Online:Ecommerce] The phenomenal growth rate of online purchasing has seen website shopping carts become as familiar to buyers as their favourite pair of old slippers.
- Marketing - How and When?
[Business:Marketing] Start-ups and young businesses are understandably among the most cash-strapped when it comes to marketing, but it is these entrepreneurs that through necessity usually turn out to be the most resourceful and imaginative of all marketers.
- The Benefits of Shopping Carts on a Website
[Internet-and-Businesses-Online:Ecommerce] Take a walk through any town high street and one thing you are sure to notice are the shops. You may also notice that they are not as busy as they once were.
- The Advantages of Using a Professional Copywriter
[Writing-and-Speaking:Copywriting] There are some website owners and web designers that think hiring a professional copywriter is an unnecessary expense and then attempt to write the copy themselves.
- Keeping Your Website up to Date
[Internet-and-Businesses-Online:Web-Development] When you neglect your website, you are literally wasting the most effective marketing tool available.
- Setting Up an Office in the Home
[Home-Based-Business] The idea of working from home is rapidly gaining popularity among many people who are finding the daily trudge to and from the office harder and harder to bear.
- Will VOIP Make the Telephone Ring?
[Communications:VOIP] As a large proportion of people worldwide are increasingly favoring the Internet as a means of communicating with others, it should come as no great surprise to see it being adapted to encompass that other technological marvel of our age, the telephone. Once again, the Internet has taken another step forward in its evolution, this time with the arrival of voIP (voice over Internet Protocol). By using the Internet as a signal carrier, this system allows users to make and receive free or cheap telephone calls anywhere in the world.
- How Do You Choose a Web Designer?
[Internet-and-Businesses-Online:Web-Design] Companies will rightly advertise their creative skills, technical expertise and design know-how. They will use lots of technical terms and buzzwords in their marketing literature, but because of the sheer number of companies all offering more or less the same services, the point is reached where all the advertising can begin to look almost identical.
- Where Have All the People Gone?
[Business:Customer-Service] A talking machine will not sell a product to a potential customer. Not only is it completely lacking a personality, it can't interact with people, it can't share a joke; it's totally incapable of making a caller feel welcome, yet many companies inflict this type of system on the people they want to sell their products to.
- Going Self-Employed - A Few Handy Hints
[Business:Strategic-Planning] You will be responsible for steering your business through all its ups and downs, good times and bad times with no guarantee that everything will turn out right in the end.
- Marketing a New or Small Business on a Budget
[Business:Small-Business] One of the most important things to bear in mind is not to run before you can walk. Start small, start local. Unless you already have contracts from further afield, there is no point in casting nationwide for business when a vast amount is already likely to be on your doorstep.
- How to Sell a Feeling
[Business:Sales-Training] To be totally in tune with the needs of your customers or prospective customers you have to listen to them. Listen to them – it sounds easy enough to do but not everybody gets it right.
- Working From Home - Could You Cope?
[Business:Careers-Employment] It is a well-known fact that more and more people are choosing to work from home rather than face the daily agony that is otherwise known as commuting.
- The Internet - Life without It
[Internet-and-Businesses-Online] Since the ‘arrival’ of the phenomenon that is known as the Internet, we have become obsessed to some extent with the speed in which it lets us live our lives. We rarely expect to get letters from friends, family or businesses – email is there, ready, waiting and fast.
- What I Look For In a Website
[Internet-and-Businesses-Online:Web-Design] Graphics and copy should go hand-in-hand; they are there to compliment each other not compete with each other.
- Do You Say What You Mean?
[Writing-and-Speaking] Some years ago, I worked in a taxi office taking bookings over the phone. You would assume that it would be simple enough to say, "Could I book a taxi please?"
Rule one - never assume!
- Bodies With Lots to Say
[Writing-and-Speaking] I once read somewhere that at least 90% of language is non-verbal. How do we communicate then if only 10% of a language is actually spoken? The simple answer is body language.
- Your Website Could be Letting You Down
[Internet-and-Businesses-Online:Web-Design] One of the biggest flaws with website copy is inconsistency.
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