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John Assaraf - EzineArticles.com Expert Author   RSS

John Assaraf is the CEO and Co-founder of OneCoach Inc. OneCoach is the world’s leading franchisor for small-business growth services. Our franchisees provide entrepreneurs with customized solutions they need to grow their small businesses, including interactive coaching, resources and networking.

[View John Assaraf's Extended Author Bio]

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  • How to Identify Your Ideal Client Profile to Generate More Revenue
    [Business:Marketing] Let's begin with the end in mind. As a business owner you want more clients, which translates to more revenue. However, the only way to attract more clients is through effective and compelling marketing.


  • Never Confuse Leadership And Management
    [Business:Management] One of the most hotly debated topics in the business arena is the difference between leadership and management. While it may be tempting to ignore this distinction as merely an exercise in semantics, you'd be making a big mistake. Many businesses face serious problems because they think they're managing and leading at the same time. In reality, they're often confusing these almost absolutely opposed principles and failing to separate the two.


  • Attract More Clients - The Difference Between Demographics And Psychographics
    [Business:Marketing] When it comes to finding your ideal client, there is a basic principle that you must remember. Your prospects buy what you sell because they have specific needs or wants. Your job as a business owner is to know, understand and deliver the solutions for those needs and wants, which will differ depending on each specific business. Therefore, it's critical that you know exactly what your prospect's needs and wants are. If you distill it down to one significant purpose, it would be to create a match between your buyer and your product or service. There are two primary categories of information that will assist you with this determination.


  • Your Best Direct Response Campaign Blueprint
    [Business:Marketing-Direct] Whether you do it electronically or with printed materials, a direct response campaign needs particular elements and components to succeed. While the specific pieces and content might be different from one campaign to another, here are some fundamentals that will set you up to succeed no matter what form your campaign takes.


  • The Secret To Success? Follow Your Passion!
    [Self-Improvement:Success] Have you ever heard a millionaire declare that they attained riches by doing something that made them miserable? To live your best life and achieve unimaginable success, find your passion. Here are four tips to finding your passion to live an extraordinary life.


  • Avoid These Business-Killing Mistakes
    [Business:Small-Business] Business ownership is the 21st century version of the American Dream. But of the millions of people taking the leap into entrepreneurship, 95 percent of them will fail within five years. That is a staggering number of casualties, and the ironic part is that not one person thinks they will be one of the many who fail.


  • It's Not Your Fault
    [Self-Improvement:Motivation] Have you ever wondered what's really holding you back from achieving all your dreams and making the money you really want to make? Well, worry no more. It's not your fault. The latest research of th...


  • The Neuro-Science Of Losing The Weight You Hate
    [Health-and-Fitness:Weight-Loss] Are you one of the 90 million Americans who are currently on a diet? Do you lose weight only to gain every ounce of it back? Well you’re not alone. The national center for health statistics sugges...


  • Fail Your Way To The Top
    [Self-Improvement:Inspirational] Have you had a challenging day or week? Feel a little tired or discouraged with a current situation? Ready to throw in the towel and quit something? Don’t worry. It’s very normal to go through times ...


  • What is Optimum Performance?
    [Self-Improvement:Success] What is Optimum Performance? This question raises different responses from different people. It causes people to ponder issues like: Have you ever thought about how much better you could be doing i...


  • The Power of Visualization
    [Self-Improvement:Coaching] Professional athletes and other highly successful people use the power of visualization technique on a regular basis. Why? Results of a 20-year study of the effects of visualization on results reveal...


  • How Much Do You Need To Earn Per Hour To Achieve Your Yearly Financial Goals
    [Finance:Wealth-Building] Have you ever asked yourself what your highest income producing activity is? If you’re like most people you probably go about your day-to-day business never really thinking about the moment to moment...


  • Crossing The Line Of Fear
    [Self-Improvement:Inspirational] Oh, this is a great topic! I remember when I was younger and in school, fear stopped me from asking out a girl I wanted to date. I can remember all the thoughts of different things I wanted to say an...


  • 10 Questions: Do You Have What It Takes?
    [Self-Improvement:Success] Do you have what it takes to be really successful? Have you ever thought about what you must be prepared to endure and do in order to be successful in business or your career? I think I have been ask...


  • What Does It Take To "Have It All" In Life?
    [Self-Improvement:Coaching] Many people have asked me why I wrote my book, 'The Street Kid's Guide to Having it All', and I realized that some people simply do not believe that it is possible to 'have it all'. Well, I am here a...


  • Beware of Psychic Vampires
    [Reference-and-Education:Psychic] I am often asked how I stay happy and motivated all the time. The answer has two parts to it; positivity and self-talk. Many years ago I had a colleague who was forever complaining about everything a...


  • What's Your "Purpose"?
    [Home-Based-Business] What's Your "Purpose"?





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