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Joel Comm - EzineArticles.com Expert Author
Joel is an Internet entrepreneur who has been online for over twenty years. In 1995, he launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day. He is the co-creator of ClassicGames.com, which was acquired by Yahoo! in 1997, and is now known as Yahoo! Games. Joel has launched dozens of web sites, including the popular bargain-hunting shopping site, DealofDay.com, SafetySurf.com and FamilyFirst.com. Joel is the Internet Revenue Expert, ... [More]
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- Top-Quality Content -- The Key To A Successful AdSense Site
[Internet-and-Businesses-Online:PPC-Publishing] Google's got a problem. We've all seen it. We've all had to deal with it. We've all been frustrated by it.
Enter a search term at Google and about a quarter to half of the results on the first page will be garbage. A couple of meaningless paragraphs and plenty of ad units and in-your-face banners.
The SEO is excellent. The content is terrible. And you can be sure the revenues are rock bottom too.
- Retails and AdSense - Can They Live Together?
[Internet-and-Businesses-Online:PPC-Publishing] Most of the people making big money with AdSense
do it by filling pages with quality content and
by blending the ads into the text. But that's not
how everyone makes money online. Plenty of people
use their sites to sell goods and services, and
they wonder whether it's appropriate to put ads
on those pages.
- Innovation — The Secret Of Giant Success
[Self-Improvement:Innovation] As you’re surfing the Web, ask yourself what new ideas you can come up with. Make it exciting and innovative, and you’ll generate a ton of interest.
- Looking for the Power of AdSense Search
[Internet-and-Businesses-Online:PPC-Publishing] I’ve got to admit I’ve never been too impressed with AdSense for Search. I just haven’t seen great results with it. In fact I’ve always considered it the stocking-filler of AdSense’s goodies: nice to get but nothing like as much fun as the main package.
- The Power of Newsletters
[Internet-and-Businesses-Online:PPC-Publishing] A top-earning AdSense website will have a number of different elements: it will have high quality content filled with valuable keywords; it will have the right ad units in the right place well blended into the page; and it will have a steady stream of traffic flowing in from various sources to click the ads that the feed the funds.
- Could You Be A Professional Blogger?
[Internet-and-Businesses-Online:Blogging] Recently, I pointed out that blogging can be an excellent way for people to start earning with AdSense. It takes no effort at all to get a blog up and running on Blogger and you pretty much start with one ad well blended at the top of the page.
- Blogging - AdSense for Beginners
[Internet-and-Businesses-Online:Blogging] Those of you who have been reading my site JoelComm.com (and that’s all of you, right?) will know that my mom has just started blogging. I’m so proud of her. You can see her blog at www.travelswithsheila.com, and most importantly you can see how she’s optimized her ads.
- What Does Site-Targeting Mean For You?
[Internet-and-Businesses-Online:PPC-Publishing] Well, the forums have been buzzing lately with news that we can now see whether our Web pages have been site targeted, how much money we’re earning for CPC ads and how much for CPM ads.
For those of you who missed it, all you have to do to see whether you’ve been site-targeted and how much benefit it brought you is visit your Advanced Reports page. Choose AdSense for content as the product, then ask to see data by ‘Individual Ad Unit’ from the drop-down menu. You’ll be able to tick a checkbox marked "Show data by targeting type - contextual or site."
And what can you expect to see there?
- Fancy Owning a Magazine?
[Internet-and-Businesses-Online:Ezine-Publishing] One of the strategies for making lots of money with AdSense is so obvious that it rarely gets mentioned: build lots of Web pages.
That’s pretty obvious, right? The more Web pages you have, the more opportunity you’ll have to show ads -- and the more clicks you’ll get.
- Search for the Perfect AdSense Site
[Internet-and-Businesses-Online:PPC-Publishing] Ask a writer what the hardest part of writing a book is and you know what he’ll say?
No, not starting...
Stopping.
- What Images Can You Put Next To Your Adsense Ads?
[Internet-and-Businesses-Online:PPC-Publishing] Building a successful AdSense publishing business is very easy. All you have to do is make sure that your users can see your ads... without seeing that they’re looking at ads.
That’s easy, right?
- Google: The Web's Quality Control
[Internet-and-Businesses-Online:PPC-Publishing] In last week’s comment, I talked about the power of AdSense forums. I could have said the same thing about all of the blogs dealing with AdSense too. There are plenty of those and they’re stuffed with great information from people on the cutting edge of AdSense techniques.
- The Power Of AdSense Forum
[Internet-and-Businesses-Online:PPC-Publishing] Those of you who have been following the various AdSense forums -- and that's everyone, right? -- will have noticed that Google has been making a couple of little changes: Four ads are back in the ad units instead of two; and the latest themed ad unit (the one with the cute dogs for the Chinese New Year) didn't override our ad settings and put borders back where there shouldn't be any, like the previous themes did.
- Have You Got Zip?
[Internet-and-Businesses-Online:Affiliate-Revenue] This week, I want to let you in on a little money-making opportunity. Actually, that's not true, I'm going to let you in on a pretty big money-making opportunity.
If you haven't heard of Got-Zip.com yet, then as soon as you've finished reading this article, I suggest you surf on over and take a look. I think it's one of the best affiliate programs I've seen in a very long time.
- AdSense and the Hidden Mysteries of the Internet
[Internet-and-Businesses-Online:PPC-Publishing] I’ve been using AdSense for a very long time, and I think I’ve got it figured out pretty well. I understand how ads need to look to get people to click, I know where to put them and it’s pretty rare for my units to show anything other than ads that are highly contextualized. Maybe I could optimize some of the pages a little better (heck, no one’s perfect) but on the whole, I think I can say that I know how the system works and I’ve got it working pretty well for me.
- Section Targeting: Have You Been Sectioned Yet?
[Internet-and-Businesses-Online:PPC-Publishing] At the last Google Webinar, there was some discussion about Section Targeting. I haven’t seen much discussion of this topic on the forums so I guess that means that either everyone is using it and understands what it can do... or that most people are ignoring it and missing an opportunity.
- Smart Pricing
[Internet-and-Businesses-Online:PPC-Publishing] At the last AdSense webinar, one issue that barely raised its head above the parapet was Smart Pricing. It was mentioned. But little more than that.
That’s a shame because Smart Pricing is probably the most underrated issue concerning AdSense. Few factors have greater influences on our earnings... and few are as tough to track or as hard to control.
- Choosing Your Advertisers - A Revolution In AdSense
[Internet-and-Businesses-Online:PPC-Publishing] A massive change has just happened in the way your site presents ads from Google. You might not have noticed that change or noticed how important it is.
Google turned on their “Advertise on this site” feature.
- Google: Our All-Powerful, Uncontrollable Partner
[Internet-and-Businesses-Online:PPC-Advertising] Sometimes I think that publishers and Google are moving in different directions. As publishers, we put in all sorts of effort to match colors, check placement and blend ads into our sites so that they bring in the maximum amount of income.
- Will eMiniMalls Go the Way of Tivo -- or Replay?
[Internet-and-Businesses-Online:PPC-Advertising] Did you ever hear of Replay TV? They started up at about the same time as TiVo and did pretty much the same thing: they developed a personal video recorder that stores television shows on a hard drive. Whenever both companies appeared at tech shows, critics would rave about Replay’s technology and turn their noses up at TiVo’s.
Replay died just as TiVo hit the big time.
- Why Is Two Better Than Four?
[Internet-and-Businesses-Online:PPC-Publishing] Jen over at Jensense ran a pretty important post recently. It covered a topic that’s been bothering me for a while now. For about the last month, or even more, my blog at JoelComm.com has been showing one single ad across the top of the page.
- Pushing Your AdSense Revenues Beyond the Max!
[Internet-and-Businesses-Online:PPC-Publishing] I’m pretty happy with where I am now with AdSense. I’ve put a lot of effort into figuring out what works and what doesn’t and I’m pretty sure that my sites are generating as much revenue as possible.
- The End of Google's Affiliate Programs?
[Internet-and-Businesses-Online:Affiliate-Revenue] When Google launched their referral buttons, Darren over at Problogger.net raised a pretty interesting point. He speculated on whether Google’s link-up with Firefox marked the start of a range of affiliate products for publishers that Google were planning to roll out.
- Chitka: Keeping Us Busy
[Internet-and-Businesses-Online:PPC-Publishing] There’s a big misconception about contextualized advertising. Too many people feel that it’s a hands-off way to make piles of cash. All they have to do is build their site, optimize their ads, set up their traffic streams and... head off to the beach. Maybe they’ll have to update the content every now and then but as far as they’re concerned, a month later, a year later or even five years later, those dollars will still be pouring in and they’ll still be spending their days soaking up the sun.
- Are Google Holiday Ads a Christmas Gift?
[Internet-and-Businesses-Online:PPC-Advertising] Back during Halloween, Google wheeled out some holiday-themed ads. If you didn’t see them, they looked pretty cool. They had a little pumpkin in the top right-hand corner and the black-bordered ads had pictures of ghosts and witches in the background.
- What Can You Learn from Your Favorites List?
[Internet-and-Businesses-Online:PPC-Advertising] Do you remember when you first heard about Google? There was no giant marketing campaign, no big media blitz to celebrate the launch. Just lots of word of mouth from people who knew about the site, had tried it and had been blown away by its ability to bring up accurate search results.
- The Earning Power of Good Content and Good Links
[Internet-and-Businesses-Online:PPC-Advertising] I’m always talking about the different strategies that publishers can use to get more people to click their ads. And I’m always saying that there’s one bottom line to all of those strategies: blending the ads into the page so that they look like part of the content... and not something served by some outside advertiser that the reader doesn’t give two hoots about.
- What's Your Most Important Stat?
[Internet-and-Businesses-Online:PPC-Advertising] Like every serious publisher, I’m forever logging in to check my stats to pick up any piece of information about my revenue flows that I can find. Without all that information, I’m just working in the dark.
- Is Someone Defrauding Your AdSense Account?
[Internet-and-Businesses-Online:PPC-Publishing] There are lots of different strategies that you can use to skyrocket your AdSense income. Repeatedly clicking on your ads isn't one of them. That's the sort of thing that Google take a pretty strong line on - and rightly so. It's just plain dumb and Google have a strong punishment for it: they can ban you for life.
- Surfing Smart
[Internet-and-Businesses-Online:PPC-Publishing] One of the best things about earning big revenues with AdSense is that it gives me a perfect excuse to surf the Internet all day. While other people have to squeeze their news-watching and blog-reading into coffee breaks and weekends, I can stay online all day and tell myself that I’m working.
But who am I kidding?
- Good Content - The Key to High Revenue
[Internet-and-Businesses-Online:PPC-Publishing] I’m always yammering on about optimizing the way your ad units look so that they fit onto the page. I’m forever talking about putting the ad blocks in the right place and in the right format so that users can see them and click on them easily. I’ve probably spent hours in front of the keyboard writing about finding keywords and bringing up the highest-paying ads.
- Three Types of Websites That Can Make You A Fortune
[Internet-and-Businesses-Online:PPC-Publishing] One of the best things about making money on AdSense is that anyone can do it - and with just about any type of website. You don't have to own a mini-Amazon or build a budding Ebay to make big stacks of cash on the Internet; you just have to have a site that attracts users.
- Great Content - The Secret to High AdSense Revenue
[Internet-and-Businesses-Online:PPC-Publishing] There are two ways to think about AdSense: you can think of it as a way to use your website to make money; and you can think of it as a way to make money with a website.
What's the difference?
The difference is in the content.
- Blocking Ads, Letting in Revenue
[Internet-and-Businesses-Online:PPC-Publishing] Successful AdSense advertising is really all about control. It’s about controlling the look and location of your ads and making them as attractive as possible to your users. It’s also about controlling the ads shown on your pages so that you get the highest possible revenues when users click.
That first element is much easier to control than the second.
- Even the World Took a Week
[Internet-and-Businesses-Online:PPC-Publishing] One of the strategies that I always recommend is to follow your stats. When it comes to increasing AdSense earnings nothing is more important than keeping your eye on that Revenues box.
Your stats -- together with your server logs -- don’t just tell you how much you’re earning though. They can also tell you how many people clicked on your ads, which ads they clicked on and what sort of ads are getting the most clicks.
- AdSense Additions Create Opportunities
[Internet-and-Businesses-Online:PPC-Publishing] One of the great things about Adsense is that it changes all the time. Google is always introducing new tools and tinkering with its policies. That’s why it doesn’t matter how well you’ve set up your traffic sources or how impressive your CTR is right now, you always have to check the Adsense site and stay up to date with what’s happening.
- Targeting Your Content For AdSense with Search
[Internet-and-Businesses-Online:PPC-Publishing] In my last article, I pointed out some of the changes that Google recently made to AdSense. I discussed how you can now put ad units on error, login, registration, thank you and welcome pages, and suggested that you might want to think about adding content to those pages to ensure that you received target ads.
- Fewer Ads, Fewer Clicks?
[Internet-and-Businesses-Online:PPC-Publishing] You’ve probably noticed by now that Google has started to automatically change the number of ads in your ad units. If they see that most people are clicking on just one ad, they’re going to take out the others and leave you with just that one highest-earning link.
- Can You Choose Your AdSense Ads?
[Internet-and-Businesses-Online:PPC-Publishing] AdSense delivers great click-throughs and high revenues for one reason: the ads are targeted to what the user wants. Google's robot picks out keywords on your page, gets a grip on what your website is about and delivers links that take users to sites that interest them.
- What You Must Know About Google's Terms of Service
[Internet-and-Businesses-Online:PPC-Publishing] When you install a piece of software, you usually get an End User License Agreement that you're supposed to read carefully. You're then supposed to click a button to show that you've read it all through, understand it and agree with every word. If anyone but the lawyers who write these things has ever read them I'll eat my hat. Most people just click and move on.
The Google Terms of Service are different.
- Making Public Service Ads Serve You
[Internet-and-Businesses-Online:PPC-Publishing] Making huge sums of money with AdSense isn't brain surgery. You simply have to know what you're doing. If you know which types of ads to choose, where to place them on the page and how to use Google's options to design them so that they get the maximum number of click-throughs, you should find your site earning heaps of money very quickly.
- What You Need to Know about AdSense Stats
[Internet-and-Businesses-Online:PPC-Publishing] When it comes to building great revenues on AdSense, nothing is more important than following your stats. The effect of any change you make to your site, to the positioning of your ads or to their layout or color is going to have a direct impact on the behavior of your users. That's going to be clear in your stats. You'll see it in your click-through rate and you'll see it most importantly in your revenues.
- AdLinks Units: Are They Worth It?
[Internet-and-Businesses-Online:PPC-Publishing] When Google first launched AdSense, there was some skepticism from publishers. As much as most people were blown away by the idea of ads that were targeted to the content of a Web page there was the question of whether users, used to banners and skyscrapers, would click on something that looked so different.
Boy, were those doubters wrong! AdSense has more than proved its worth to advertisers, users and publishers.
- The 5 Most Important Things You Must Know About AdSense
[Internet-and-Businesses-Online:PPC-Publishing] Whether you're just starting out with AdSense or whether you've been using it for years, the success of your ads will depend on knowing five absolutely essential pieces of information about AdSense:
- The #1 Biggest Mistake That People Make With Adsense
[Internet-and-Businesses-Online:PPC-Publishing] It's very easy to make a lot of money with AdSense. I know it's easy because in a short space of time, I've managed to turn the sort of AdSense revenues that wouldn't keep me in candy into the kind of income that pays the mortgage on a large suburban house, makes the payments on a family car and does a whole lot more besides.
But that doesn't mean there aren't any number of mistakes that you can make when trying to increase your AdSense income - and any one of those mistakes can keep you earning candy money instead of earning the sort of cash that can pay for your home.
- The Learning Curve - Or the Learning Roller Coaster?
[Internet-and-Businesses-Online:PPC-Publishing] When I first started using AdSense, I knew nothing about contextual advertising. It showed in my revenues. For the first few months I was making little more than a few dollars a day.
I had to go through a long learning curve, experimenting with formats, appearances and location. I had to test keywords and colors and fonts. I played around and gradually my revenues rose until eventually they reached the happy levels they’re at today.
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