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Joan Marcus - EzineArticles.com Expert Author
Joan Marcus, president of Joan B. Marcus Communications, helps small businesses and nonprofit organizations build their brand through a powerful marketing message. Joan develops marketing strategies that deliver results for retail, service, business-to-business and nonprofit clients. Services include copy-writing, from websites and electronic newsletters to brochures and direct mail campaigns; marketing strategy; branding and message development; marketing communications planning; and grant development, including writing case statements, researching funding opportunities, writing and editing grant proposals, ... [More]
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- Build a Strong Brand With a Marketing Portfolio
[Business:Branding] What's the best way to build your company brand? Should you focus on your website, direct mail, print ads, electronic newsletter or social networking? What is the magic bullet that will build your brand?
- Your Marketing Message - Use it Or Lose it!
[Business:Branding] Your marketing message is the verbal representation of your brand. It should drive all of your marketing and be integrated into every marketing tool. Here are five tips to help you craft a memorable message.
- Effective Communication Cuts Through Noise
[Relationships:Communication] In this age of sensory overload, how can you compel your prospects and customers to listen to you? Here are three key concepts to guide your marketing communications efforts.
- Build Your Brand, Attract Customers With Interesting Newsletters
[Internet-and-Businesses-Online:Ezine-Publishing] Electronic newsletters are a powerful and inexpensive way to stay in touch with customers, build your brand and increase market reach. Yet many companies launch a newsletter and fail miserably after a few issues because they don't know what to write about. Don't let that happen to you!
- Streamline Newsletter Process
[Business:Marketing] Electronic newsletters are a great tool when you want to grow your business. They are an inexpensive yet effective way to build your brand, stay in touch with customers and prospects and increase your market reach. But how can you find time to publish a newsletter on a regular basis?
- Quality Website Builds Bottom Line
[Internet-and-Businesses-Online:Web-Development] Is your website out of date, under construction or lacking in focus? Does it make you cringe every time a prospect refers to it? Think of this as the "cringe test." If you cringe at the thought of your website, it's time to turn it into a strong marketing tool that will build your bottom line.
- Seven Reasons Electronic Newsletters Fail
[Internet-and-Businesses-Online:Ezine-Publishing] An electronic newsletter is a great marketing tool. Many companies, however, send out a few issues and stop because they don't get the results they want. Why?
- How to Write Effective Sales Letters
[Writing-and-Speaking:Copywriting] Have you ever received a sales letter that left you wondering, "What's the point?" Don't fall into the same trap. Here are seven tips to get the attention of your prospects and generate more sales.
- Multiply Your Networking Power
[Business:Networking] Are you constantly networking without achieving the business growth you want? Consistent communication after the initial introduction is key to forming strong business relationships. Here are seven ways to multiply your networking power.
- Time-Saving Marketing Strategies That Build Your Brand
[Business:Marketing] Time is money. In a tough economy, you need to make every minute count to keep your business profitable. So how do you find time to market while growing your business? Here are eight ways.
- Customer-Centered Marketing Makes the Sale Easier
[Business:Sales] Have you ever been trapped by a salesperson who was intent on explaining every feature of his product or every detail of his company's history? Are you guilty of "trapping" your customers with your marketing materials?
- Donor-Centered Marketing Makes the Ask Easier
[Business:Non-Profit] Have you ever been "trapped" by a well meaning but over eager board member who was intent on sharing page after page of statistics documenting the good work of his agency? Are you guilty of "trapping" your donors and volunteers with your marketing materials?
- Effective Marketing Communication Key to Business Success
[Business:Marketing] Effective communication can have a huge impact on the success of your company. As you seek ways to jump start your business in this tough economy, take a hard look at how effectively your marketing tools are communicating your message.
- Maximize Marketing Tools For Business Growth
[Business:Marketing] In today's difficult economy, you need to find the most cost-effective ways to grow your business if you want to succeed. Here's how to get the most value from your marketing tools.
- Close the Deal With Stand-Out Sales Proposals
[Business:Sales] Don't let a Request For Proposal (RFP) stand in the way of a sale. Here are ten strategies to help you close the deal.
- Effective Marketing Begins With a Practical Plan
[Business:Strategic-Planning] If the very thought of developing a marketing communications plan leaves you with a migraine, take heart. Here are eight practical ways to make the planning process easier and more rewarding.
- Grow Your Brand Now
[Business:Branding] Every business has a brand. Some businesses build their brand proactively. Others let it develop by chance. If you want to build a strong, positive brand, follow these steps.
- A Finely Tuned Website Delivers Results
[Internet-and-Businesses-Online:Web-Development] Don't let your website become an expensive investment that does not help you achieve your business goals. Fine tune it with a succinct message and striking graphics so it delivers the results you want. Here's how.
- Editing Your Work - How to Find the Not-So-Obvious Errors
[Writing-and-Speaking:Writing] Does this sound familiar? You proofread your work but still overlook errors. You have forgotten the rules of grammar and you have difficulty spelling words correctly. How can you make your writing sound professional in spite of these obstacles?
- Use Your Expertise to Gain Customers
[Business:Marketing] Are you an expert? Chances are, if you own or run a business, you are an expert in something -- or many things. Share your expertise to grow your business.
- Boost Sales With Customer Profiles
[Business:Marketing] Everyone loves a story. And when that story illustrates how one of your customers is saving time or money, getting a tedious task done more quickly or getting better results by using your product or service, it's a golden opportunity for you.
- Humanize Your Mission With Success Stories
[Business:Non-Profit] Everyone loves a story. And when that story is about someone overcoming adversity, it becomes even more engaging. Learn how human interest stories can help you showcase your organization.
- Seven Grant-Writing Strategies That Save Time
[Business:Non-Profit] When you are under pressure to develop a strong grant proposal in a minimum amount of time, try these seven time-saving strategies. They will help you save time and write a strong proposal.
- Develop a Compelling Mission Statement For Marketing Success
[Business:Strategic-Planning] The average consumer is bombarded with more than 3,000 marketing messages each day. So how do you get donors, volunteers and key community members to hear your message? How do you move people to action? The answer lies with a succinct, carefully crafted mission statement.
- Develop a Successful Grant Program
[Business:Non-Profit] Developing a successful grant program takes time, persistence and a belief in your organization and programs. It also requires a desire to develop a win-win situation between your organization and funders.
- Eight Habits That Boost Marketing Results and Stretch Your Budget
[Business:Marketing] Regardless of the size of your marketing budget, these savvy but low-cost habits can make every dollar count.The main investment is your time.
- Use Direct Mail to Communicate Your Mission
[Business:Non-Profit] Are you looking for a cost-effective way to make your organization's mission come alive, to meet your fundraising goals? Consider the value of direct mail.
- Use Media Campaign to Support Your Mission - Eight Steps to Success
[Business:Non-Profit] Positive media attention can help your organization achieve its goals. Before you put the media spotlight on your agency, however, be prepared for what may happen.
- Communications Plans Stretch A Budget
[Business:Strategic-Planning] Effective communication does not happen by chance. It is the result of careful planning and consistent implementation. A communications plan helps you understand where you are, where you want to go and how you are going to get there.
- Grant Writing - Save Time Using Writing Process
[Business:Non-Profit] Are you a procrastinator when you face an important writing task such as a grant proposal, annual report or donor letter? Or do you begin immediately only to delete more copy than you save? There is a better way.
- Common Sense Marketing in Tough Times
[Business:Non-Profit] In today's tough economy, you need to make your marketing dollars work harder and smarter to keep your nonprofit thriving and growing. Challenging? Yes. Possible - Absolutely. Here are five common sense marketing techniques that will help you use your marketing dollars wisely.
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