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JoAnn Hines - EzineArticles.com Expert Author  

JoAnn Hines is the Chief Executive Officer at J.R. Hines International, a firm providing consulting services in the packaging industry. For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies. She is an expert witness, provocateur and spokesperson on consumer product packaging, branding, merchandising, retail packaging trends and packaging patent infringement. Ms. Hines is a speaker and author on the global packaging industry at ... [More]

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  • Can You Profit From Pink Product Packaging?
    [Business:Marketing] I know that October is National Breast Cancer Awareness month but I found myself wondering do these marketing campaigns really work? Packaging a product for a cause or "cause marketing" has been used by CPG companies for a while. As brand marketers struggle for line extensions and market share its logical too look at "cause marketing" for additional opportunities.


  • The Incredible Shrinking Package
    [News-and-Society] Your favorite brands are getting smaller yet the pricing remains the same. Consumers are really starting to pay attention to "product shrink." I first noticed it in my yogurt cup but thought oh well its less calories any way but lately I'm seeing a lot of different products shrinking yet the prices remain the same and in some cases shrinking product contents combined with increasing prices.


  • How to Recession Proof Your Packaging
    [Business:Sales] The news says everyone is worried about the economy and consumers are spending less. Is this causing your product sales to decline? Typically consumers cut back spending during hard economic times. So how can you counteract product doldrums when the economy is in a recession or a slowdown?


  • Please Don't Hate Me Because I Love Packaging
    [News-and-Society:Environmental] Seriously, people, packaging makes the world go round. It's something that you take for granted every time you brush your teeth, drink a beer or take a pill. All those products are delivered to you for your consumption because of the packaging.


  • Wal-Mart is Not the Only One With a Packaging Scorecard
    [News-and-Society:Environmental] Recently I'm coming across a variety of new packaging trends or terms and it got me to thinking about how informed the average person is about product packaging. I know you are all busy doing your jobs and it takes a lot of time to keep current of what is new in product packaging or what may influence your products success. It's hard for me to keep up on a daily basis and that is all that I do for my clients.


  • Green Packaging Noise
    [News-and-Society:Environmental] While the idea of a square milk bottle looks good on paper and its attractive financially to the retailer, a lot of consumers hate it. It's just like the bag of milk I discussed earlier its cumbersome and very consumer unfriendly and mostly likely will never fly here in the US no matter how environmentally friendly it is.


  • How to Tell If Your Packaging Will Sell Your Product
    [Business:Marketing] Packaging a product the right way entails much more than just creating a box to put your product in. Sure, you are going to get it there in one piece, we hope but gone are the days of the box acting as only a protective shipping container. The box today is the "retail" salesperson. The box or package is expected to provide the necessary information to make an informed shoppers' decision. You have to get your customer to pick up your product first before they will buy it.


  • Bad Things Happen To Good Packaging
    [News-and-Society:Environmental] Last week, I got a call from Japan News reporting here in the US. They wanted to know what was happening regarding the use of the words "China Free" on product packaging and labeling. The plans were for a big expose of "contaminated" products coming out of China. I'm sure you have seen the news and are concerned about possible contaminates.


  • Not Ready For Prime Time Packaging
    [Business:Branding] There are many packaging issues afloat in the minds of the consumer. We just came off the traditional "wrap rage" cycle that stirs everyone into a frenzy around the holidays. Be aware that it's still an issue to contend with in the minds of the consumer.


  • I Want More Packaging - Not Less!!
    [News-and-Society] Wow, what a statement! I am sure I'll be excoriated for this opinion. But seriously, this is how I make my living. I understand and analyze how the packaging industry works.


  • Is Packaging Innovation The Chicken Or The Egg?
    [News-and-Society] It's a long-standing quandary, which came first the chicken or the egg? It's sort of like that with consumer product packaging innovation. Let's face it. We are all in advertising overload. We see nearly 3,000 marketing messages a day. So what's a poor packaging professional supposed to do?


  • Your Brand Is Your Personal "Package"
    [Business:Branding] What is a Brand? Webster defines a brand as a characteristic or distinctive kind of mark. In contemporary society, a brand is the essence of what people believe or think about you, your product, service or your company.


  • Is Your Product Packaging Newsworthy?
    [Business:Entrepreneurialism] I see hundreds of releases on product packaging every week. For the most part I read the headline and say to myself "who cares." That in itself is very telling because I am a packaging junkie and I'll read almost anything that has to do with packaging.


  • How To Find A Packaging Supplier For Small Quantities
    [Business:Entrepreneurialism] This will probably be one of the hardest tasks you have associated with getting your product to market. Many packaging manufacturers simply don't handle small quantities so it's important to find a supplier that works with minimum quantity or small quantity orders at the very beginning. Fortunately there are now many resources available to someone starting the process of packaging their product.


  • External Influences Will Impact Product Packaging
    [News-and-Society:Environmental] Consider this recent headline "Tesco pledges to cut packaging by a quarter..." Supermarket giant Tesco today pledged to reduce by a quarter the amount of packaging used in both branded and own-label products within the next three years. Uh-Oh! Are you worried? Well, you should be.


  • Packaging That Works
    [Business:Marketing] What product have you purchased lately that you really loved the packaging? One that you have not complained that it's over packaged but felt like the package really worked in conjunction with the product inside.


  • Outpackaging The Competition Before They Outpackage You
    [Business:Branding] Does a product's packaging count or make a difference in the eyes of the consumer? Traditional advertising and marketing methods are under attack. They just aren't working anymore. Is your product packaging prepared to take their place? The important issue to recognize is that the package is in a position of power. It can capture a consumer at the first point of contact in a retail environment.


  • Packaging Is Our Friend
    [News-and-Society:Environmental] Packaging - I looked the term it up in a couple of online dictionaries. In my opinion, none of the definitions truly represent what packaging is today nor did they address where we would be without it. With all the flurry of activity around the plastic bag and water bottle bans at airports, I thought it was time to reiterate the positive role packaging plays in modern society.


  • Packaging Inventions That Save Lives
    [News-and-Society:Environmental] I just returned from speaking at an invention show on how to package your invention to sell. I saw a lot of great, innovative products that had a lot of merit. Some of them could become the next, new, "hot" consumer product. However, what struck me the most was that everyone focused on what they were developing not whether it would appeal to the consumer.


  • Baseball, Father's Day And Packaging
    [Business:Branding] With Father's Day coming up, I have been on the lookout for innovative packages on products for dad. One of the most interesting was a head of iceberg lettuce wrapped in baseball graphics by Tanimura and Antle. I liked the concept and it made the "buy me" connection for me. With over 60,000 products in the average US supermarket I'll take any marketing advantage that works.


  • Packaging Snafus and Problems
    [News-and-Society:Environmental] What is your worst packaging experience? A lot of people say it's getting the toys out of the box at Christmas or getting those blankity-blank plastic clamshells open. It's a fact that hard to open plastic clamshells have been so maligned that there is even terminology given to that product category- "Wrap-Rage."


  • Packaging As A Marketing Tool
    [Business:Marketing] Thousands of new products are introduced every year, more than 15,000 to be exact. How can your product compete, not only with established brands but with the plethora of new products that are being introduced? The answer of course is THE PACKAGING. The right packaging with the right message will rise above the competitive landscape. But how many companies understand the value behind packaging as a marketing tool?


  • I Was Attacked By Predatory Packaging
    [News-and-Society] Predatory packaging it's out there - and it's everywhere. It could be targeting you, your family, your loved ones. We have heard those terms bandied about, but just what exactly is predatory packaging? It seems everyone has a different perception what this means. Similar nomenclature could include the terms misleading or deceptive packaging or packaging that promises one thing and delivers another. But simply put it's when any group or person deems a package is using unsavory marketing/advertising practices to lure consumers to purchase their products - and it has been going on for a long time.


  • Packaging "Greenwash" - Saving The Environment
    [News-and-Society:Environmental] Wow, have I been flooded with a host of new "green" packaging innovations. Everyone is jumping on the environmentalist's green band wagon. I am constantly asked if environmental sustainability is a flash in the pan. If this is any indication, the recent Sustainable Packaging Forum was sold out with attendees looking for the latest packaging news in saving the environment.


  • Is What's On The Outside Of Your Packaging What's Inside?
    [Health-and-Fitness:Nutrition] The Prevention Institute, a nonprofit health advocacy group out of California, studied 37 heavily marketed foods with pictures of fruit on the packaging. Fifty-one percent of the products contained absolutely no fruit, a few had minimal amounts! Yikes, you have to be vigilant on all of these fruit claims. Just take a stroll down the fruit juice aisle and try to figure out which product is real 100% juice.


  • Packaging HELP Needed
    [Business:Marketing] Perhaps the number one request that I get is: "Help me fix my product packaging." To which I always reply, "What exactly is the problem?" Surprisingly, very few people can actually answer why their product packaging isn't working. It seems simple on the surface but the true packaging problem might be caused by multiple reasons or a host of things that you have not done. I've created a short check list to help you determine what might create the problem.


  • How To Avoid Costly Packaging Mistakes
    [Business:Marketing] You invest so much time and money in product development, why not invest a little more and protect yourself from making a bad packaging mistake? It is easy to make a packaging error that comes back to haunt you after you have packaged the product and sent it on its way to the retailer’s shelf. We think about bad packaging when they hit the news.


  • Packaging Valentine's Day For Profit
    [Business:Marketing] Holidays are a great time to market new packaging innovations. Consumers look for that special something to celebrate the occasion and prowl the isles for that unique gift that means you are special to someone. Valentine's Day is one of the best holidays because it’s emotionally connected to the heart; and the heart is at the crux of what connects product packaging to consumers. If your product packaging cannot "connect" to the consumer, then it will never make its way out of the door.


  • Ten Packaging To Do's In 07
    [Business] Well, we are into the New Year and everyone is making resolutions on how to improve in 07. It's time to think about your product and it's packaging too. Just like we do with our mental, emotional and physical aspects of our lives, think about improving and updating your packaging. You want it to mesh with consumer wants and needs. Consumers are a moving target and what worked last year may not work in the years to come.


  • 10 Packaging Trends That Will Make Consumers Buy In 07
    [Business:Marketing] People are sick of conventional advertising. Let's face it, most of today's ads aren't working or, at best, aren't generating sales. So marketers need other methods of communicating the product's worth to the consumer. The package becomes an obvious and valuable means to that end. The point is if someone doesn't pick up your product they are never going to buy it.


  • Politically Packaged Packaging
    [News-and-Society] I know I promised my trends piece this week, but I just read an article about polar bears and how they may be placed on the endangered species list. Do you know that there are more polar bears now than there were 20 years ago? You wouldn't know it if you listened to the news. According to the media, polar bears are on the brink of extinction. That premise got me thinking about political spin and how it relates to what happens in the packaging industry. How packaging initiatives with the right spin can become "political" issues.


  • 7 Packaging Resolutions for the New Year
    [News-and-Society] As 06 is winding down, I'd like you to take a moment to reflect on the past year from a packaging perspective. There were lots of stories in the news both good and bad about the role packaging has to play in our society. One thing that most consumers will think of is the "spinach crisis and plastic clamshells."


  • The Death Of The Plastic Clamshell
    [News-and-Society] Spare me, please. I'm sick of hearing about "wrap rage." It’s worse than ever this year and it’s not even Christmas yet. Despite all the publicity surrounding all the good things packaging does, keep the product safe and secure, the media is on the attack. It seems that this is a subject the public can really get in to (no pun intended). If you are into blogging, check out the words "Wrap Rage" and you will get an earful.


  • I Hate Packaging
    [News-and-Society] It's that time again (the holidays) when packaging will be getting top media coverage by its detractors. Those would be the people looking to complain about product packaging because it’s too difficult to open or there is too much of it or they think it doesn't do its job properly.


  • How Packaging Can Transform An Industry
    [Business:Branding] Some industries are keeping current with innovative packaging technologies better than others. Packaging innovation can move your business from a commodity driven product into a premium product category. Not only that, it can build sales and create its own unique niche with little or no competition. Entire new categories of product have been created around a single niche market that may not have existed a few years ago.


  • Baby's Got Bling - You Can Package Anything
    [Business:Marketing] Recently I've seen a host of new product introductions and I wondered who is going to buy that? But there are products out there for everyone. After reviewing the items I got thinking these are great examples of the "Power Of The Package" you know packaging as the silent salesperson. After all its the packaging that going to sway you or not to consider purchasing these products.


  • 5 Easy Steps To Get Started Packaging Your Product
    [Business:Marketing] Feeling overwhelmed while trying to develop a package for your product? I'm not surprised. Packaging is the third largest industry in the country. In fact, there are more than 10,000 packaging manufactures in the US alone. The proliferation of material choices and vendors is extensive. To begin you will have to narrow the resource and material universe before you package anything. That is your first step because you can't have a product without a package.


  • Packaging: A Cause for Profit
    [Business:Fundraising] As it turns out many new companies are jumping on the "cause marketing" bandwagon in conjunction with National Breast Cancer Awareness Month. Right now breast cancer is the most popular cause used at market because it is October and it can be closely identified with marketing to women. (80% purchaser and decision maker.)


  • Marketing Showdown: Mainstream Methods 0 - Packaging 10
    [Business:Marketing] Mainstream marketing and advertising is dying. That's the cue for packaging to step up to the plate and take its rightful place as a powerful product marketing and branding tool. "Ad Age" recently reported that a newly released book reports that 37% of all advertising is wasted. Quite frankly, I agree. I have been studying this issue for a while and examining advertising/marketing messages (especially on packaging) and it is apparent that the new generation of advertising is weak.


  • 5 Things Every Business Needs To Know About Packaging
    [Business] When you are getting started it's so hard to understand the integral role packaging has to play in marketing and selling your product. Put simply, it’s one of the most important product decisions you will have to make. There is a universe of packaging suppliers, materials and even regulations. Not to be overwhelmed, it is easy to navigate if you take it one step at a time. It is a process just like any other component in product development. They key is to know which packaging factors will influence your product’s success --or failure.


  • Produce Packaging Crisis
    [News-and-Society] It's sad to say but it takes an event like the ecoli outbreak resulting from tainted spinach for the media to take notice of the role packaging has to play in our society. Now it’s coming under some serious scrutiny. I was surprised to hear network TV mention the packaging and food security this week and tie it to the threat of bio-terrorism. Are they finally waking up to the role packaging has to play in modern society?


  • Controversial Packaging Topics Make Great Media Fodder
    [Business:PR] Packaging is in the news almost every day. Not in the obvious sense where the package is the focus, but behind the scenes playing an integral role in the story. The problem is most people aren't aware of packaging component and don't understand the importance of its function.


  • Packaging: The Hidden Power Player In A Global Society
    [News-and-Society] Recent international events got me thinking about the role of packaging around the globe. As a result of the recent terrorist plot in the UK, I became more aware of how packaging really impacts our global society in many unique and hidden ways. Putting the nay-sayers aside, (The I Hate Packaging Club is not yet dead. In fact I'm adding a space for this very topic on my new website) packaging really is a major player in a global economy. Yet its role is either unknown or misunderstood by the vast majority of people.


  • It's The Packaging That's Making You Fat
    [Business:Branding] So what else is new? We blame packaging for just about everything including global warming (tee hee), so why not accuse it of making us FAT too? It's hard to buy a food product without some type of "fat" marketing message. Low fat, less carbs, sugarless and so on, but are these claims accurate? Are people getting fatter because they can't read the package? Is the packaging making them fat because it misleads the consumer? Can't we understand portion control or are we all slaves to the "supersize me" trend that permeates marketing messages?


  • The Power Of The Package
    [Business:Branding] Hey branders, marketers, product development managers and packaging pros. It's time to step up to the plate with your product packaging. Mainstream advertising is losing ground. No one is paying attention to it any more. That puts packaging in line to take its place and capture the consumer's attention and get up close and personal.


  • Packaging That Sells Products or Not
    [Business:Marketing] For the last couple of weeks I have been covering the negative impression that consumers have about packaging. I have tried to dissect all of the ranting and raving from nay-sayers about packaging that doesn't work.


  • How To Package A Lobster
    [Business:Marketing] I'll have to admit that I thought long and hard about using this particular title. I don't want to offend PETA and have them on my case about the mistreatment of crustaceans. However, after reading about the "lobster incident" this week, it seemed to me that there definitely IS a misunderstanding about the handling of lobster.


  • Are You Wanted By The Packaging Police?
    [Business:Branding] I finally had to speak out. The packaging industry is under attack by the "packaging police." There have been dozen of backlash articles about it in the news recently. To tell you the truth I'm sick of all the articles talking about freeing Barbie from her packaging prison and how may people went to the hospital because they injured themselves trying to open a plastic clamshell and other esoteric "packaging adventures." These issues about packaging have been beaten to death and then some. And don't forget the blogs. Some of the worst venting about packaging appears on personal blogs under the I've had a bad day column.


  • How To Package "Skinny"
    [Business:Marketing] I'll be the first to admit I not much for dieting as you probably guessed from reading last week "Beer Profits Drop Could it be the Packaging?". I do watch my weight, exercise daily and try to eat well balanced nutritious meals, But I'm still tempted though by products that say thin, slim, low calorie or even diet (yikes) on the package hoping to find a product that actually tastes good or resembles the real thing.


  • Beer Profits Drop - Could It Be The Packaging?
    [Business:Marketing] I have been tracking the beer industry for a while and am wondering why they just don't "get it" in their marketing efforts. They continue to fail to package products that are appealing to seniors and women. It’s not just the calories that make this product less appealing to women and seniors (even with an overflow of tasteless low carb, low calorie introductions).


  • Luggage Lessons Learned
    [Business:Presentation] I recently came back from the worst travel trip of my life. Although I have traveled all over the world, this was a simple trip to California yet it quickly moved to the top of the "disaster" list. I won't bore you with the gory details but it gave me food for thought about the relevance of business travel and the lessons one can learn.


  • What Wal-Mart Wants Wal-Mart Gets
    [Business] Wal-Mart, the world's largest retailer, has decided that it wants to sell organic food. They made the "big" announcement last week. Having shopped Wal-Mart looking for a natural or organics food section, I find this declaration to be long overdue. Currently, most of the nation's major food producers are hard at work developing organic versions of their best-selling products.


  • It's Easy Being Green - Packaging Your "Green" Brand
    [Business:Branding] Last week, I wrote about packaging and the environment. Since then I have been flooded with a host of interesting new packaging and product introductions. Surprisingly much of the packaging innovation is coming from outside the U.S. than from our own national companies.


  • The Five Deadly Sins Of Packaging Yourself
    [Business:Branding] Deadly Sin #1 of Packaging Yourself - Not Staying Connected How connected are you? Could you find help for a project, find another job or locate the most important resources for your career on deadline? In today's faced-paced, ever-changing business environment it is important for you to keep your connections active. Remember the old adage "Out of sight out of mind"? Well, it's doubly true today. You are as memorable as your last communication. So, if you are not communicating, now what?


  • Earth Day Battle: Packaging vs The Environment
    [News-and-Society] This is the week we celebrate Earth Day. Each year there is plenty to talk about besides global warming, although in this case the packaging lids are doing the talking. This from Stonyfield Farms-On April 22, the 36th Earth Day will be celebrated around the world. We're excited about it here because the Virtual Global March on Washington will conclude.


  • Are You An Association Junkie?
    [Business] Association -- It connotes people working together to achieve a common goal. That goal could be anything from improving your education, finding a new job, getting more business, increasing your visibility or simply expanding your network of support resources.


  • Retail's First Moment Of Truth - The Package
    [Business:Retail] What is a package any way? We all know it conveys a product from point A to point B. Besides the obvious of getting it there undamaged or not broken, what's a box supposed to do?


  • The Most Underutilized Company Asset: The Female Employee
    [Business:Management] The variable that has the greatest impact on a company’s bottom line is its employees. In today’s business, that population is 50% women. One of the most misunderstood and unknown issues in personnel management currently is that women are leaving corporate America.


  • Be A Fool? How To Use April Fool's Day Wisely And Profitably
    [Business] Saturday, April 1st is April Fool’s Day. April Fools' Day, sometimes called All Fools' Day, is one of the most light-hearted days of the year. Its origins are uncertain. Some see it as a celebration related to the turn of the seasons, while others believe it stems from the adoption of a new calendar.


  • Has Your Packaging Gone To The Dogs?
    [Business:Marketing] Whether it's for Fido or for Morris, the market for pet products in "nontraditional" outlets (specific to retail outlets outside the traditional pet store venue) should reach nearly $4.2 billion by 2010, according to Market Trends.


  • She Said/She Said: The Real Way Women Communicate With Each Other
    [Business:Workplace-Communication] We all know that there is a distinct difference between the way men and women communicate in business. But what about woman to woman communication? Who talks about the way women deal with each other in their communications? It’s not all that pretty and proper like some would have you believe.


  • Branding Your Company From The Top Down
    [Business:Branding] Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America?


  • The Brain Drain
    [Business:Management] What ever happened to employee loyalty? You know the type: people who went to work for a company at a young age and then stayed there throughout their entire career.


  • Fired, Laid Off, Unemployed Or About To Lose Your Job
    [Business:Careers-Employment] The words that strike fear in all working people -- fired, terminated, laid off, let go, restructured, dismissed, downsized, rightsized -- translate into only one thing: You're back in the job market and beating the street for new employment opportunities.


  • Is This Email Trash Or Treasure?
    [Internet-and-Businesses-Online:Email-Marketing] Think about how many emails you get in one day. Today’s generation of professionals did not have the benefit of a course in E-tiquette. Consequently, we flew by the seat of our pants for a bit. It’s time to rein it in. It is essential to deliver each piece of communication in a clear, accurate and professional manner. This is particularly true in E-blasts and in sending email to someone who doesn't know you.


  • What's Your ME Factor?
    [Business:Team-Building] One of the most common business initiatives today is being a team player. In fact, I was recently questioned about this at women's leadership conference at Emory University. How do you stand out from the crowd when the company wants you to be a team player?


  • How To Tame Speaking Butterflies
    [Writing-and-Speaking:Public-Speaking] Sounds like dangerous work, doesn't it? Butterflies can be very perilous. Everyone has caught them at one point, but there must be a way to tame or even overcome them! Studies demonstrate that glossophobia or fear of public speaking is the number one source of anxiety in the United States.


  • Packaging Yourself
    [Business:Branding] I have been fired/let go three times in the past. None of these transitions were easy at the time, but they all aided in my personal development. Now I'm famous and those who fired me are not. I grew, they did not. How did I go from anonymous to world-renowned leader, entrepreneur and packaging expert extraordinaire? Let me show you my method for packaging myself.


  • How To Create A Business Card
    [Business] A properly prepared business card is one of the business tools many people overlook. For a small investment usually less than $30 for 500 cards you can tell the world that you are and what services you can provide. Your business card is a silent salesperson, so what will it say about you?


  • Delegation Dilemmas
    [Business:Management] It’s late Friday afternoon and everyone is packaging up to go home for the weekend except Janette. Her desk is still piled high with all those important assignments. Why does Janette still have work when no one else does? She just can't let go. Others have a life, but she's too busy ensuring her importance to the company and working late. If she has her finger in every piece of the pie it will make her more important? The reality is that she does not impress anyone.


  • The 10 P's Of Personal Packaging
    [Business:Branding] There are 10 basic P's we can all incorporate into our business personas. Remember minding your P's and Q's your mother always told you. Well, now we can all achieve that goal. Keep in mind this is a continuingly evolving process. No one can be perfect on every point. However, it is important to recognize that these attributes are a part of the well prepared competent professional and with a little practice it could be you.


  • How To Make Your Product Packaging Newsworthy
    [Business:PR] Recently mainstream media coverage of the packaging industry is more in-depth than usual. I see several articles about packaging every week. Unfortunately, the vast majority of the news articles deal with negative perceptions of packaging and its influence on society. In fact, dozens of articles were recently written in response to the Consumer Reports "Oyster Awards" with such titles as: “Today's Packaging Can Drive The Mild-Mannered To Rage" and "Open UP." Most of what was written in these articles did not bode well for packaging.


  • Beware Of The Ides Of March And Other Doomsday Theories
    [Business:Branding] We all have recollections of historical dates of significance. So as you plan out your yearly calendar, have a little fun with what is going on in the outside world. Look for clever dates and innovation memorials that you can use as a marketing tool. Not only can you use these little tidbits to amuse yourself, you can also use them to reconnect with friends, colleagues, associates, bosses, potential employer, and reporters.


  • How To Speak Your Way To Fame And Fortune
    [Business:Marketing] How often do you wish you were more proficient at public speaking? Public speaking or giving presentations can take you places you might not ever get to go otherwise. It gives you the opportunity to meet people outside your circle and it opens doors that might have remained closed.


  • How To Handle A Bad Boss Situation
    [Business:Careers-Employment] In our climb up the corporate ladder, sooner or later, most of us encounter a bad boss. Bosses, of course, are only human and can have bad days, money problems or family crises, just like the rest of us. Or they might be dealing with a bad boss themselves. Often, though, unfortunately, they’re just someone who’s landed in the wrong position for his or her personality and experience.


  • Networking for Business
    [Business:Networking] It used to be said that you are only as good as your Rolodex. Well, times have changed and that statement no longer holds true. Now, the mantra is "It’s not who you know, but who knows you."


  • How To Find A Job At A Conference Event
    [Business:Careers-Employment] just came back from speaking at two separate conferences. The attendance level was high and each offered plenty of time for getting to know the attendees. As with most conversations, we inevitably discussed the job market. It was surprising to me the number of people that mentioned that they were aware of the articles I had written on career and professional development. In fact a couple of people congratulated me on a job well done.


  • His Move - You Lose -- Or NOT
    [Business:Careers-Employment] Only about 30% of women make more than their husbands do, so when relocation happens chances are she is the one making the career adjustment. Consequently, if she's the one making the sacrifice what can HE do to help HER with the transition?


  • How To Find A Good Recruiter
    [Business:Careers-Employment] Finding a recruiter that best matches your personality, professional needs, and profile can be difficult under the best of circumstances. The best time to find one is while you are employed. Locating one at this time allows you to be more particular.


  • Resume Killers: Overused Words That Turn Employers Off
    [Business:Careers-Employment] When the opportunity arises, whether it is a planned job hunt or one that occurs in a crisis mode, it's easy to fall into a trap of using a resume template as a guideline because you are eager to have one prepared.


  • How to Have A Recruiter Find You - FAST
    [Business:Careers-Employment] You are in a panic. You need a job fast and recruiters won't return your call. You don't have anything on the back burner because you thought you could just call the recruiter and get set up. After all everyone knows a recruiter or two. Well, times have changed. Recruiters hold the cards now.


  • How To Ask For A Raise
    [Business:Careers-Employment] Asking for a raise is difficult under the best of circumstances. Asking for one in today’s economy and business climate is down right brave. However, the fact remains that if you believe you deserve a raise, you need to make the request.


  • What Can NASCAR Teach Us About Packaging?
    [Recreation-and-Sports:Auto-Racing] The first NASCAR race of 2006 ran recently at Daytona and I was surprised by the number of new product sponsors. For years NASCAR has been a “good ol boy" thing, however, marketers have finally realized that this is huge untapped and under marketed advertising segment.


  • Make Your Own History During Women's History Month
    [Business:Marketing] March is Women's History Month. That being said, the truth is that women AND men can make their own history and capitalize on this month’s observance. Guys don't get dispirited; you really can capitalize on the popularity of Women's history events. After all, women make up more than 50% of the population so there are hundreds of ways to spin publicity no matter your gender.


  • The Six Degrees Of Networking
    [Business:Networking] Let’s talk about your network. Whether you know it or not you have several different types of networks: business, family, friends, community, acquaintances and so on. So, what are you doing to build and/or maintain the relationships in those networks?


  • Negotiating What You Deserve
    [Business:Negotiation] Negotiation is the art of following a process. The more often you practice negotiation, the better you get at it. It is essential to know when you must negotiate. It’s often very difficult to stand your ground and say no or respond that the option available is not acceptable. The first couple of times you find yourself saying no might be very stressful, but the rewards are well worth the effort. Let’s review a couple of scenarios.


  • March Is For Marketing
    [Business:Marketing] I know how hard it is to get a creative marketing campaign started but take a quick peek at the month of March. Opportunities abound. In March, you will see a stellar array of occasions for marketing and promotions -- even for the most novice of marketers.


  • What's Your IQ? - Interview Quotient
    [Business:PR] You just got The Call: A member of the press wants to interview you! Whether you’re a solo practitioner, a small businessperson, or an employee of a major corporation, if you are smart, you will accept immediately. You can worry about the consequences later. The only exception to that rule is if you are an employee of a small or large corporation, it’s always a good idea (and sometimes even mandatory) to check with management before talking to the media. You want to be sure that what you say reflects the corporate "party line."


  • The Outside Of The Box Is As Important As What Is Inside
    [Business:Branding] So many people never think about the package when they develop a product. Packaging should be the first thought in product development -not the last. Without the package, you couldn't even have a product to sell or ship. After all, the package transports the product from point A to point B, protects it and secures the contents inside.


  • How To Ace An Interview: Planner And Check List
    [Business:Careers-Employment] The interview is a very important part of the job search process. It is, however, only part of the process. The first step of the interview is to prepare for the interview. The key to a successful interview is advance preparation. Solidifying yourself as the best candidate comes after the interview. This interview planner covers the three stages of a successful interview –before, during and after.


  • Dealing With Deadlines
    [Business] Deadlines are a fact of life. We all have them, but if you are a procrastinator like me they jump up without warning. I've learned a trick that seems to keep deadline from appearing when I least expected them. I put them on my email calendar at a minimum of two weeks out and then send myself a repeat reminder weekly. But let’s be honest here, do any of us do our best job when we are scrambling to meet a deadline? I know I don't. The more time I can devote to serious thought pertaining to a project the better the outcome.


  • Is Your Package A Candidate For The "Oyster" Award?
    [Business:Branding] Is your package a candidate for the "oyster" award? According to Consumer Reports, this is not a good thing. The March issue of Reports lambastes the packaging industry for a variety of faults in product packaging. It even identifies which packages they consider to be among the worst. To its credit, the article does show examples of new and improved packaging of the so-called problem child packaging. Not surprisingly much of it revolves around the difficulty of opening and closing packages, especially clamshells. This is a notoriously thorny issue.


  • There Is No "I" In Team
    [Business:Team-Building] There is no "I" in team. That is the team player mantra, right? We hear it all the time. Everyone constantly tells us why it is important to be a part of the team and not perform as an individual. The "team" is the party line in corporate America. Why can't someone still be an individual? What are we, lemmings?


  • A Valentine Heart Should Be More Than Just A Box Of Chocolate
    [Business:Marketing] Well, it is that time again when hearts are all a flutter with sending and getting Valentines Day gifts. Do you know that Richard Cadbury invented the first Valentines Day candy box in the late 1800s? Or that the Chocolate Manufacturers Association of America reports that 36 million boxes of chocolate are sold for Valentines Day? Cha-ching for candy companies.


  • Launching A Brand At The Super Bowl With "Dreadful" Packaging
    [Business:Advertising] I picked this up on the news this week and was interested to hear Ad Age critic Bob Garfield's take on the Super Bowl ad for American Home Health. Although he loved the ad, he hated the packaging and in most cases the packaging is what will sell the product -- or not.


  • Do You Have A Big Head Bio?
    [Business:Careers-Employment] Do you have a bio that really touts your talents? Do you have a bio that demonstrates how good you are at what you do? Do you have a Big Head Bio? That means exactly what you think. It is a bio that screams from the page, I am great at what I do!


  • Bartering For More Business
    [Business] One of the most overlooked methods of doing business is using the barter system. People assume that you have to pay money in exchange for the receipt of something of value. Not only is this not true, it makes good business sense to barter for the exchange of goods and services. Bartering is a great way to get and give something of value without spending a dime.


  • How To Use Valentine's Day As a Marketing Tool
    [Business:Marketing] Valentine's Day is coming up and it’s not just for sweethearts and lovers. It’s the perfect time to let those who have supported you over the years know that you appreciate them. It’s the perfect time to rekindle a business relationship with someone you have lost track of. It also provides a nice time to send a reminder to clients you haven't heard from in a while.


  • Fear Factor Packaging
    [Business] I'm getting really nervous with the daily security threats that abound in the news. People forget that packaging has an important role to play in helping keep our products safe for consumption. Remember the Tylenol packaging incident? Many packaging applications, such as the tamper evident seal and the shrink wrap band, were invented as a result of that incident. Frighteningly, a major concern should be our food supply. One bio-terrorism incident in our food supply could be a thousand times more deadly than 9/11.


  • Lessons I Learned From A Ground Hog
    [Business:Branding] The lowly groundhog, often called a woodchuck, is the only mammal to have a day named in his honor. The groundhog's day is February 2. Granted, it’s not a federal holiday and nobody gets off work. However, we all know about it and most of us check the news to see if the groundhog has seen his shadow. Consider how many of you recognize the name Punxsutawney Phil. Amazing, isn’t it. That's brand recognition at its finest -- it’s not even for a human.


  • Packaging By The Numbers - Demographic Challenges
    [Business:Marketing] One of the most frequent questions I am asked about packaging is what's hot in packaging? Interestingly, the answer is not what you might think. What is hot in packaging now is determined by who is buying and where?


  • Bubble Wrap Branding
    [Business:Branding] I'm always seeking fun and creative ways to market my clients, and myself so I just couldn't overlook this opportunity. Chase’s Calendar of Events has chosen January 30 as this year’s day when Americans should stop and appreciate the uniqueness and versatility of Bubble Wrap.


  • Get Over It!
    [Business:Careers-Employment] Did you know that January is national "Get Over It Month"? Incidentally, that is one of my favorite Eagles songs. But, think about it. "Get Over It" raises a great point. Whatever baggage you have been carrying around about why you are not as successful as you would like to be should be ditched. Get over it now and forever.


  • Bombed Out With Boomers? Your Package May Be The Problem
    [Business] Have you recently introduced a product for the 50+ market that isn't selling? Do you have a good product that you know is marketable, but it simply isn’t moving off the shelves? Your package may be the answer.


  • 13 Packaging Trends That Will Make Consumers Buy In 06
    [Business] The packaging industry remains in a state of flux with mergers, acquisitions and buyouts every week. Yet, new products and new players appear every day. Despite it all, packaging is virtually recession proof. Simply put, a product needs a package to sell it, so where would we be without it? Here are some important packaging trends for 06 that cannot be overlooked by anyone who wants their products to sell.


  • One-A-Day Branding
    [Business:Branding] I know it’s asking a lot but you need to set aside a minimum of 15 minutes a day to build your brand. You can do many things in 15 minutes a day that will help build visibility credibility and a strong personal portfolio.


  • A Bad "Wrap" For Packaging
    [Business:Advertising] Coming off the holiday season, I feel like packaging is getting a bad “wrap”. I have been inundated with stories about how packaging is a bad thing: People getting cut trying to open a package: adults spending the hours wrestling with opening a package, families members hauling bag after bag of non-recyclable packaging materials to the curb and so on.


  • 10 Ways To Maximize Speaking To Build Your Personal Brand
    [Business:Branding] Who holds a conference in December anyway? But, since it was a paid speaking engagement, I decided what the heck. I should have had a clue as to how things would go when I sat on the runway with an engine light malfunction for two hours. Consequently, I missed my dinner engagement when that turned a 90-minute flight into one that lasted four hours. Remember when airlines distributed snacks? Forget it. We got free head phones for a flight too short for a movie. Who can eat headphones anyway?


  • Desperate Housewives... What's For Dinner?
    [Business:Marketing] I count myself among the many desperate housewives who echo the daily question... What's for dinner? This all-encompassing question won't go away despite my desire that with a snap of my fingers a fully prepared nutritious meal is ready for consumption and on the table.


  • Black Friday Branding
    [Business:Branding] I got more calls yesterday than I have in weeks and from real people too. Holiday weeks are when smart marketing takes place. Chances are you will get to talk to someone for the following reasons:


  • 100 Calorie Snacks; Smart Or Stupid?
    [Business:Marketing] We all know that snacking can be good or bad for you depending on the amount of calories you consume. It is well documented that eating six small meals to maintain blood sugar levels is healthier than eating three large ones. Included in a healthy eating regime are snacks. The problem is what kind of snacks. Most of what we consider a snack is very high in caloric content. It’s hard to find a satisfying "low calorie" snack.


  • Does Your Packaging, Umm, Smell?
    [Business:Marketing] If it doesn't, perhaps it should. The latest and greatest packaging innovations are packages that smell. They give those olfactory glands a workout. Watch for packages sporting "fragrances" such as chocolate and vanilla. Just think of all the calories saved by smelling the package and not even eating the product. Weight watchers should love it this concept. Consider all of the applications of tricking your stomach into thinking you have eaten (after all the smell of food is as important as the taste, well almost).


  • It Ain't Easy Staying Employed
    [Business:Careers-Employment] Did you know that in one week one percent of you colleagues and associates will change jobs? Look at it another way. In one year, over 50 percent will change jobs or positions. Wow! Those are some staggering numbers. Unfortunately, it’s not likely to change for a while. Now, look around the office. Who won’t be there next year? for a while. Now, look around the office. Who won’t be there next year?


  • Dork Or Diva? What Not To Wear To Your Next Job Interview
    [Business:Careers-Employment] This is it the big day. Are you all set for the big time? We’re going prime time with the interview you have worked so hard to get. You have done all of your homework on the company. You have practiced answering those all important questions. You feel good and think ready to go. But, are you? Have you covered all of the bases? What about the personal grooming aspects of the job hunt?


  • Warning Signs That Your Job May Not Be Secure
    [Business:Careers-Employment] Sometimes there is just no way to foresee that you will lose your job. You MAY be able to anticipate it if you recognize the warning signs – if the writing is on the wall it’s too late you missed the warning signs. For the most part there will be warning signals that all is not right within the company, but it’s not always obvious when your company is already in a downward spiral. In fact, the bigger the company, the harder it is to see the signs.


  • Packaging Myths And Realities About Women Older Than 50
    [Business:Marketing] I am always amazed when I see marketers advertising new products. From products touting various skin creams and anti-aging creams to the latest and greatest weight management program, the campaigns are larger than life. When will they understand that I want to look good for MY age and not the age I was 20 years ago?


  • Dumb Things We Do That Make Us Look Stupid
    [Self-Improvement:Attraction] At a recent conference, the moderator asked everyone to turn all cell phones off at the beginning of the event. No more than 30 minutes later, her own phone rang as she stood on stage welcoming attendees to the conference. Boy was she embarrassed. Has this happened to you? Have you ever done a dumb thing that made you look stupid or at least you thought it did?


  • Recently Rejected? Turn It To Your Advantage
    [Business:Careers-Employment] Rejection. All of us have experienced it at some point in our lives. It never feels good. Call it what you want, but accept the fact that ultimately you lost. You were not selected. I particularly like the synonym “spurned.” That really makes you feel great, doesn't it? Got any rocks laying around that you can craw under?


  • Information Underload - Are You Guilty?
    [Self-Improvement] We have all heard the term "information overload" and I'm sure we all have experienced it. But, what about the "underload" of information? That email we never read, those magazines we tossed in the trash, those conferences we were always going to attend? Think in terms of the valuable information/insights you are missing.


  • Being Overqualified For A Job Is No Longer A Stigma
    [Business:Careers-Employment] Once considered an unacceptable option to the career-minded, underemployment has become increasingly common as more professionals find themselves out of work for extended periods of time. You need a job and the optimum one is not on the horizon. The key is to be flexible. Taking a step down doesn't have the negative impact on one's career that it used to have. Nor does changing jobs with regular frequency. Climbing back up the career ladder is commonplace in today’s volatile employment market.


  • If You Package It, Will She Buy?
    [Business:Marketing] Women make or influence 85% of the purchasing decisions in today's marketplace. Consumer goods companies are finally waking up to that fact. Unfortunately, just taking the man off the box and replacing it with a woman is not the answer. Nor is it to use pink or other traditionally feminine colors for the packaging.


  • Are You Stuck On Stupid?
    [Business:Careers-Employment] I wish I could claim that I coined the phrase "stuck on stupid" because it so eloquently expresses the message, but I can't. I heard the phrase from a reporter who asked the same thing repeatedly even though the question had been responded to many times previously. The interviewee replied, "Are you stuck on stupid?"


  • 10 Ways To Use Speaking to Further Your Career Goals
    [Business:Careers-Employment] Professional speaking is one of the easiest ways to enhance your career. Opportunities abound; no matter how experienced or inexperienced. The more you speak the better you will become. You will establish a reputation as someone knowledgeable in your field and people will contact you for speaking opportunities as a result.


  • Unsung Disaster Hero:Packaging
    [Business:Marketing] During times of disaster it's important to recognize that there are just as many heroes behind the scenes as there are in the media spotlight. Consider how all the relief efforts would be progressing without a simple common element: packaging. Whether it's bottled water or MRE's (meals ready to eat), it is the packaging that make rescue/relief efforts this achievable.


  • Avoiding Seminar Dogs: How To Pick The Right Session To Attend
    [Business] My email is overflowing with seminar information about programs at upcoming trade shows. I'm like every one else whose time is at a premium. How can I maximize my time when I am at the show? How can I stay informed with the latest innovations?


  • If You Can't Schmooze, You Loose
    [Business:Networking] What's networking all about? You have been to events with important people you wanted to meet. Yet when the event was over you realized you never had a chance for face time and you came away nothing. It gave you the general feeling that the event was a waste of time. Don’t let that happen again.


  • How to Customize Your Bio for Different Speeches
    [Writing-and-Speaking] To customize your bio for consideration for a speaking engagement, start with your basic boilerplate bio that covers all the essentials. Remember I don't care where you went to school or how many years you have been in business. I want to know “what have you done for me lately.”


  • Self-Analysis Is Good For The Soul
    [Business:Careers-Employment] Every few years it is wise to do a self analysis. Who you are and where you are going with your career or your business? Before the fall influx of activity starts, take a hard look at you. Are there areas that don't quite meet your expectations?


  • Are You Ready For Business When You Walk Out That Door?
    [Business:Networking] Remember that people judge you by what they see, hear and sense. In the first 30 seconds, the time it will take you to make your elevator pitch, people will form opinions about your economic level, your trustworthiness, your social position, your level of sophistication, social background, your success in present and current endeavors, your character, your future and decide if they like you.


  • Basic Brand Building
    [Business:Marketing] A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Brand icons didn't get that way over night and many of them have failed because they couldn't "connect" with their audience. Strong brands will stand the test of time.


  • Wooing Women With Packaging
    [Business:Marketing] In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as “White Lie” and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for women.


  • Devious and Deceptive Packaging
    [Business:Marketing] Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that? If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth.


  • Package Your Products for Thunder Thigh Women - Big Butts Too
    [Business:Marketing] Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign for real beauty." I predict others will follow suit.


  • The Death of Product Packaging as We Know It.
    [Business:Marketing] It used to be you that if you had a great product you put it in a package and voila! . . .someone would come along and buy it. That is not the case any more. The package not only has to protect the product and allow for its tracking, it has to sell it too. Most importantly, the package has to capture someone's attention in less than three seconds.


  • Packaging Made Frozen TV Dinners Possible
    [Business:Marketing] I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries...


  • What About Me? What You Need To Know About Me-Marketing
    [Business:Branding] What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"


  • The Dog Days of Job Hunting
    [Business:Job-Search-Techniques] Does a headline like this scare you? <<... International Paper and other companies have shut plants, cut thousands of jobs, sold timberlands ... includes the potential spin-off or sale of its beverage packaging, >> it should because the consolidation is not over yet.


  • Don't Think Like A Package Designer - Think Like A Customer
    [Business:Marketing] Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative. They get paid to design packaging, which may or may not necessarily be what the customer wants or needs.


  • 10 Tips For Packaging That Sells Products To Boomers
    [Business:Marketing] Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network: "Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years. Conversely, a brand targeted at the zero to 50 age groups will be flat in sales."


  • How to Prevent Presentation and Speaking Disasters
    [Business:Presentation] I just got back from my whirlwind speaking engagements and it occurred to me that you might be interested in these recent experiences (especially since speaking in the number one way to increase to raise your visibility and credibility in the industry). In a matter of two weeks, I spoke at two different conferences. Although the topic was the same the audience for each was different.


  • 9 Packaging Problems That Lose Sales
    [Business:Sales] You have a great product, but it's not flying off the shelf. Is one of these packaging problems turning sales away?


  • Travel Tips To Keep You Safe
    [Travel-and-Leisure] Whether it’s your first trip or you are a seasoned jet setter, it’s never too late to learn a couple of new tricks to make your trip more enjoyable, more efficient, and safer.


  • 8 "Thurvival Skills" for 05
    [Business:Careers-Employment] Just what is a “thurvival skill?” It’s a skill that let’s you thrive and survive at the same time. In today's economy it’s not enough to just be good. You need to be better than your counterparts and colleagues. It’s all about creating an action plan to keep you name in the limelight and on the top of the list. What list am I talking about? The one that says call X, hire X or X is the best person for the job. Or event he list that reads we can get rid of everyone but X. Is this person you? It could be.


  • How to Keep from Sounding LIKE Totally Stupid
    [Business:Networking] June is reality check month. Lots of the resolutions have been made and most are already broken. It’s time to take a hard look at where you are going in 05 and beyond. One of the most important things you can do for yourself is to update all your personal credentials including your bio & your resume.


  • How to Tell if You are Fired and Just Don't Know It
    [Business:Careers-Employment] How to tell if you are fired and just don't know it. No one should be fired and be surprised about it. There are always warning signs. The trick is in learning how to recognize the signs and to have a plan of action. Many time subtle hints are given that allude to the ax falling.


  • How to Make the Most of Those First 30 Seconds
    [Business:Networking] Did you just meet the most important person in your career/business? Tongue tied and not sure what to do about it? With advance planning and creative thinking you can be confident you will know how to handle this situation should the opportunity present itself.


  • How to Recoup From Missing the Most Important Meeting of the Year
    [Business:Careers-Employment] Sometimes missing a critical meeting just can't be helped. Despite the advance planning, you just cannot make it to the meeting. Before you get out the guilt stick and beat yourself up about how stupid that was or how bad it’s going to be for your career, take a step back and examine how to overcome your absence.


  • How to Get Started In Public Speaking
    [Writing-and-Speaking:Public-Speaking] Public speaking is among the five most feared activities human beings encounter. The majority of us fear it worse than anything else. Yet, the mastery of public speaking is an important tool in our business skill set.


  • Packaging Trends You Cannot Overlook (Part #2)
    [Business:Marketing] Recap Part #1: ) People are buying in smaller quantities; 2) Time is not on your side; 3) People are becoming more health conscious and are learning more about what they eat; 4) People are looking for products they can access on the run; 5) People are spending money to treat themselves to a little luxury...


  • Packaging Trends You Cannot Overlook (part #1):
    [Business:Marketing] What is driving the way we shop and purchase products? What is contributing to the downsizing of product size? Take a look at these trends. You may need to reconsider your package’s effectiveness.


  • 10 Packaging Tips That Will Make Consumers Buy Your Product
    [Business:Marketing] The customer is king/queen. We have all heard this mantra. It’s up to you, the supplier, to prove it so. With these ten tips you will be a lot closer to proving that you are on top of industry trends and technologies for the packaging industry.


  • How to Get Paid More Without Being Pretty or Good Looking
    [Business:Careers-Employment] Guess what. The results are out they are ugly. Pretty people do get paid more money. It pays to be tall, dark and handsome... literally. A report by the Federal Reserve Bank of St. Louis suggests that good-looking people tend to earn higher salaries and get promoted more often than those with average looks...


  • What's In Your Resource Box (SIG File)?
    [Writing-and-Speaking:Writing-Articles] One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not talking about adding your job title. I'm talking about including what it is you really do.


  • How to Promote Yourself Or Your Company Through Award Competitions
    [Business:Marketing] There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting...


  • Planning Your First Business Meeting
    [Business] Are you planning your first business meeting and want to ensure you cover all your bases? Don't run around like a crazed wedding planner. Have a strategy and stick to it.




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